Iconosquare Reviews & Product Details

Iconosquare: Analytics-first social media management Iconosquare is an all-in-one social media analytics and management platform built for marketers, brands, and agencies who want to grow smarter and faster. With powerful tools for performance tracking, reporting, scheduling, and competitor benchmarking, Iconosquare helps you optimize your presence across Instagram, Facebook, LinkedIn, TikTok, YouTube, and X (Twitter) — all from one intuitive dashboard. Unlock powerful social media analytics Track what truly matters with in-depth social media analytics. Measure engagement, follower growth, reach, and content performance across all your profiles — including YouTube analytics for video performance, audience retention, and subscriber trends. Benchmark your results against competitors and industry averages to identify new opportunities. Iconosquare turns your social data into actionable insights to help you refine your strategy and boost ROI. Simplify reporting and prove your impact Creating client or stakeholder reports has never been easier. With Iconosquare’s automated reporting tools, you can generate custom PDF or CSV reports in just a few clicks. Share beautifully designed, data-rich reports that highlight key performance metrics — and spend more time strategizing instead of crunching numbers. Monitor competitors and industry trends Stay one step ahead of the competition with competitor tracking. Compare your social performance to top players in your industry to understand what works and where you can improve. Iconosquare helps you make data-driven decisions by keeping you informed about market shifts and audience trends. Save time with smart scheduling Plan, draft, and automatically publish posts across multiple platforms — including YouTube videos and Shorts — with Iconosquare’s powerful social media scheduler. Identify the best times to post for maximum reach and engagement, and maintain a consistent content calendar without the stress of manual posting. Manage multiple profiles effortlessly Handle multiple client accounts with ease. Iconosquare’s multi-profile management feature allows you to oversee all your social media profiles in one place. Customize dashboards to highlight your most important KPIs, collaborate efficiently by adding team members, and assign roles and permissions to streamline workflows. Free tools for social media managers Iconosquare also offers a suite of free social media tools to enhance your marketing efforts, including: > Instagram Audit – assess your profile’s performance and health > Facebook Audit – discover how to improve engagement and reach > Instagram Giveaway Picker – run fair and easy giveaways for your community

Product Website

Seller

Iconosquare

Discussions

Iconosquare Community

Languages Supported

German, English, French, Spanish

Product Description

Iconosquare is the all-in-one social media management platform that facilitates the lives of SMMs with multiple profiles to manage, thanks to best-in-class analytics, swift publishing and powerful reporting features.

Overview by

Iconosquare Marketing

Pricing

Pricing provided by Iconosquare.

Launch

Starting at €33.00

Per Month

View More Pricing Information

Iconosquare Media

Iconosquare Demo - Performance Analytics Overview

In depth analytics for: - Engagement - Community - Reach - Profile Activity - Instagram Stories

Schedule posts to Instagram and Facebook - including Carousel and Stories posts for Instagram. Cross post to multiple profiles. Automatic scheduling available.

Iconosquare Demo - Post by Post Analytics

See each post's performance and manage comments within the Media Viewer

Users can view statistically the best time frame to post their content to increase engagement with their followers.

Understand your competitor's performance compared to your own.

Translate, respond or delete comments.

Official Downloads

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Iconosquare Product Guide

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Nathalie C.

Gérante

Retail

Small-Business (50 or fewer emp.)

4/28/2017

"Superb tool"

4.5/5

What do you like best about Iconosquare?

Thanks to the different feeds and albums, I can more easily find everything I'm looking for and everything that's useful for me to follow. Not to mention the other analytical resources and monitoring. Review collected by and hosted on G2.com.

What do you dislike about Iconosquare?

I would like some additional features but Instagram does not allow them, the limitations are not due to Iconosquare. Review collected by and hosted on G2.com.

Matt Q.

Owner / Lead Strategist

Design

Small-Business (50 or fewer emp.)

10/15/2016

"Keeps Getting Better & Better"

5/5

What do you like best about Iconosquare?

Iconosquare helps me keep track of the Instagram engagement stats for my business and allows me to form new creatives and strategies to implement in order to see better results.

It's an invaluable tool for me as a small business owner to know where my efforts are working, how I can make adjustments and to know when my posts are actually being engaged with. Review collected by and hosted on G2.com.

What do you dislike about Iconosquare?

I've only started using the Schedule tool for my business and so far it's ok. I'm not dissatisfied with it, but underwhelmed. However, I believe that is more to do with the limitations of Instagram's integrations and network than with Iconosquare. Review collected by and hosted on G2.com.

Recommendations to others considering Iconosquare:

I highly recommend using Iconosquare to better inform your marketing strategies and keep track of your existing performance. Review collected by and hosted on G2.com.

What problems is Iconosquare solving and how is that benefiting you?

The biggest problem we're solving is lack of knowledge about effectiveness of Instagram as a platform for marketing. We're getting statistics of every post, engagement levels, comment tracking and management, and we're seeing an uptick of thru-put traffic to our website. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion

Mid-Market (51-1000 emp.)

1/30/2017

"Iconosquare 2017 has come a long way!"

5/5

What do you like best about Iconosquare?

The cost for Iconosquare is yearly and very inexpensive to their competitors. You can schedule posts which is an amazing feature and the reporting of your competitors is very well in depth. They are constantly updating, which is different compared to Iconosquare a few years ago. Review collected by and hosted on G2.com.

What do you dislike about Iconosquare?

Pretty much limited to just Instagram. It would be nice to use it more for other social media Platforms. Review collected by and hosted on G2.com.

Recommendations to others considering Iconosquare:

This is an extremely helpful tool for the marketing/social media department and I would highly recommend using Iconosquare first before purchasing with any other services. Review collected by and hosted on G2.com.

What problems is Iconosquare solving and how is that benefiting you?

We are trying to enhance our audience engagement, but to also keep track of current trends. We have realized that timing and # of posts each day is important. Review collected by and hosted on G2.com.

Tessie R.

Photographer

Photography

Small-Business (50 or fewer emp.)

10/14/2016

"Valuable resource for social media performance"

5/5

What do you like best about Iconosquare?

Iconosquare offers valuable, easy to understand, insight on the performance of your social media presence. You learn which of your posts perform well in terms of follower likes and comments and when your followers are most receptive to the content you post. Review collected by and hosted on G2.com.

What do you dislike about Iconosquare?

I don't "dislike" anything, but I would like to have assessment on the most effective hashtags for my industry. I would like to know which tags will place my content in front of the people I want it to reach. Review collected by and hosted on G2.com.

Recommendations to others considering Iconosquare:

Give it a try. Review collected by and hosted on G2.com.

What problems is Iconosquare solving and how is that benefiting you?

I am trying to determine the best time to post my content. I have realized that my followers are also interested in learning a little more about me personally. This is important I think for anyone who wants to make a positive impact via social media. Review collected by and hosted on G2.com.

Verified User in Design

Small-Business (50 or fewer emp.)

6/7/2017

"Valuable tool for stability and growth"

4/5

What do you like best about Iconosquare?

The scheduler option is a very efficient way to make sure post are planned ahead and look good in the feed. Review collected by and hosted on G2.com.

What do you dislike about Iconosquare?

Lack of data about Hashtags, it would be better to see more focus on important data and get rid of redundant & minor data points. Review collected by and hosted on G2.com.

Evi L.

Social Media Coordinator

Retail

Mid-Market (51-1000 emp.)

4/5/2017

"It is very helpful, easy to find information and can monitor easily our competitors"

4.5/5

What do you like best about Iconosquare?

I like the comparison chart and the comments tracker. The data given are most valuable. Review collected by and hosted on G2.com.

What do you dislike about Iconosquare?

I can't understand how to find influencers. Review collected by and hosted on G2.com.

Jessica L.

CEO

Small-Business (50 or fewer emp.)

3/20/2017

"Great Quality Service and Great Team"

5/5

What do you like best about Iconosquare?

It is very easy to use and has lots of different details that are very helpful for planning further marketing strategies. Review collected by and hosted on G2.com.

What do you dislike about Iconosquare?

The only thing that I don't like is that some of the features are locked at my level but that is my fault because I haven't upgraded. lol Review collected by and hosted on G2.com.

Tony H.

Automotive Technical Writer

Automotive

Enterprise (> 1000 emp.)

8/7/2016

"Great Tool for Optimizing Instagram Feed"

5/5

What do you like best about Iconosquare?

Iconosquare gives a quick overall view of how my posts are performing, Latest Followers, and my "Lost" followers. That data and engagement data helps me know what the audience likes and what they don't like and the best hours of the day and the best days of the week to post my best content...let's face it, we know all of our posts can't be 10s. I save my 10s for the best time of day.

Overall, this data allows me to optimize my posts to grow faster. Review collected by and hosted on G2.com.

What do you dislike about Iconosquare?

My previous biggest problem was that the "Top Followers" data, in particular, was very inaccurate. Many Top Followers were missing from the output. Iconosquare seemed to fix that over the last few weeks or data took a while to populate.

The old Iconosquare used to track "Favorite Followers" and a few other bits of data and supplied us with photos to post with data that I could share on my Instagram feed. I miss some of those features, but the New Iconosquare is pretty awesome. The trade-off was worth it.

I wish the data would show how long the "Lost Followers" were following before they stopped following. I have a feeling most lost followers only follow for a short time and fall off to increase their own popularity, but I'll never know without spending a ton of time manually paying attention to the feed. It would be cool if there were some way to track what post drew new followers, or if followers came from liking a photo posted by another feed. Review collected by and hosted on G2.com.

Recommendations to others considering Iconosquare:

If you're looking for an easy-to-use software to optimize your Instagram feed, Iconosquare is a great tool for an awesome price. Review collected by and hosted on G2.com.

What problems is Iconosquare solving and how is that benefiting you?

I grew my customer's account from 223 to 45k in 12 months without the use of Iconosquare, so I'm not solving any problems, I'm simply using Iconosquare to better use Instagram to attract as many new followers as I can for my customer. Retaining followers is also a focus.

There's been an increased rate of followers since I've been using the Iconosquare data for optimization. Now I can better see how my work is paying off, rather than guessing what going right or wrong. Review collected by and hosted on G2.com.

Lisa J.

Founder and Creative Director

Design

Small-Business (50 or fewer emp.)

10/22/2016

"A great aide for social media."

5/5

What do you like best about Iconosquare?

Customer interface is clear and simple, shows everything that we need to see......

No superfluous information. Review collected by and hosted on G2.com.

What do you dislike about Iconosquare?

I would like to compare my growth with other brands (I can do this but I need to upgrade), Would be interested to see which brands/feeds we share the most in common with in terms of likes and followers. Review collected by and hosted on G2.com.

Recommendations to others considering Iconosquare:

If you are a business that relies heavily on social media interaction with both customers and influencers I urge you to give Iconosquare a try. I was introduced to it when I described to a social media intern what I need her to do, she looked at me bemused and said "Iconosquare does all that"....it does and we use it everyday. Review collected by and hosted on G2.com.

What problems is Iconosquare solving and how is that benefiting you?

When best to post

Which media is most liked

Who follows us (influencers and potential customers)

Who doesn't follow us Review collected by and hosted on G2.com.

Verified User in Motion Pictures and Film

Small-Business (50 or fewer emp.)

1/4/2017

"Great Product"

5/5

What do you like best about Iconosquare?

This product is great because it makes like so much easier when trying to analyze out many IG accounts. We can see numbers, easily check to see which posts do the best, and schedule posts. Review collected by and hosted on G2.com.

What do you dislike about Iconosquare?

I dislike that it can't post to IG directly when you schedule it, but also understand that's an IG issue and not an Iconosquare issue. Review collected by and hosted on G2.com.