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Compare Iconosquare and Later Social 
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At a Glance
Market Segments
Small-Business (62.3% of reviews)
Small-Business (83.1% of reviews)
Entry-Level Pricing
Starting at €33.00 Per Month
$25.00 1 Social Set & User Per Month
Iconosquare
Star Rating
(134)4.5 out of 5
Market Segments
Small-Business (62.3% of reviews)
Entry-Level Pricing
Starting at €33.00 Per Month
Free Trial is available
Browse all 3 pricing plansLater Social
Star Rating
(346)4.5 out of 5
Market Segments
Small-Business (83.1% of reviews)
Entry-Level Pricing
$25.00 1 Social Set & User Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users on G2 report that Iconosquare excels in its Content Calendar feature, scoring 9.3, which allows for seamless scheduling and planning of posts, while Later Social offers a slightly higher score of 9.4, indicating a more user-friendly interface for content management.
- Reviewers mention that Later Social shines in Paid Campaign Tracking, with a score of 8.5 compared to Iconosquare's disappointing 5.3, highlighting Later's superior ability to monitor and analyze paid social media campaigns effectively.
- G2 users note that Iconosquare's Post Performance analytics, scoring 8.8, provides detailed insights into engagement metrics, but Later Social surpasses this with a score of 9.0, indicating a more comprehensive analysis of post effectiveness.
- Users say that Later Social's Sentiment Analysis feature is particularly strong, scoring 9.1, which helps brands understand audience feelings towards their content, while Iconosquare's score of 6.1 suggests a need for improvement in this area.
- Reviewers mention that Iconosquare's Approval Workflows feature, with a score of 8.0, is beneficial for teams needing content approval processes, but Later Social's lower score of 6.6 indicates it may not be as robust in this functionality.
- Users report that Later Social's Report Exporting capabilities, scoring 8.7, are more versatile and user-friendly compared to Iconosquare's score of 8.1, making it easier for users to share insights and analytics with stakeholders.
Pricing
Entry-Level Pricing
Iconosquare
Launch
Starting at €33.00
Per Month
- Standard analytics & reports
- Up to 100 scheduled posts per month
- Best time to post suggestions
Later Social
Starter
$25.00
1 Social Set & User Per Month
For individuals
- Schedule up to 60 posts per profile
- AI content tools (5 AI credits /month)
- Platform analytics (Up to 3 months)
Free Trial
Iconosquare
Free Trial is available
Later Social
Free Trial is available
Ratings
Meets Requirements
8.4
117
8.6
237
Ease of Use
9.1
118
9.1
232
Ease of Setup
9.3
61
9.1
103
Ease of Admin
8.9
59
9.3
81
Quality of Support
8.9
91
8.8
169
Has the product been a good partner in doing business?
8.5
51
9.0
72
Product Direction (% positive)
8.2
115
8.6
216
Features by Category
Social Analytics
7.6
70
8.2(won by 0.6)
56
8.2
90
8.8(won by 0.6)
75
8.8
94
9.1(won by 0.3)
83
5.8
26
8.5(won by 2.7)
42
Feature Not Available
8.4(won by default)
50
8.4
22
8.8(won by 0.4)
35
Feature Not Available
8.7(won by default)
26
Reports & Dashboards
7.7
69
8.5(won by 0.8)
56
8.3
66
8.6(won by 0.3)
60
8.6
60
9.0(won by 0.4)
69
8.2(won by 0.1)
17
8.1
27
Agentic AI - Social Media Analytics
Not enough data
6.2(won by default)
10
Not enough data
6.8(won by default)
10
Not enough data
7.0(won by default)
10
Not enough data
6.8(won by default)
10
Not enough data
7.0(won by default)
10
Content & Collaboration
9.2
22
9.3
140
8.8
20
9.0
142
7.5
17
7.7
87
8.5
16
7.4
46
8.6
18
8.6
103
8.2
18
7.6
63
Social Management
8.3
28
8.3
131
8.4
27
9.1
151
7.9
21
8.2
55
8.4
25
8.4
131
6.3
17
Feature Not Available
8.7
19
8.1
59
8.2
13
8.1
30
Agentic AI - Social Media Management
Not enough data
6.8
25
Not enough data
7.1
25
Not enough data
6.9
25
Not enough data
7.0
24
Not enough data
7.0
25
Not enough data
6.9
25
Not enough data
6.8
25
Monitoring & Listening
7.8
9
Not enough data
Feature Not Available
Not enough data
7.7
10
Not enough data
7.5
8
Not enough data
7.9
7
Not enough data
8.3
10
Not enough data
Agentic AI - Social Media Listening Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management & Analysis
Feature Not Available
Not enough data
8.3
11
Not enough data
8.1
9
Not enough data
8.0
9
Not enough data
Content
Not enough data
9.2
12
Not enough data
9.2
10
Not enough data
9.4
13
Not enough data
9.0
10
Engagement
Not enough data
8.6
11
Not enough data
8.6
12
Not enough data
8.9
12
Not enough data
8.8
10
Not enough data
9.2
10
Social Shopping
Not enough data
9.3
10
Not enough data
9.0
10
Not enough data
8.8
10
Not enough data
8.9
11
Analytics
Not enough data
8.8
12
Not enough data
9.5
11
Not enough data
9.0
12
Categories
Categories
Shared Categories
Iconosquare and Later Social are categorized as Social Media Management, Social Media Analytics, Social Media Suites, and Social Media Listening Tools
Unique Categories
Iconosquare has no unique categories
Later Social is categorized as Social Commerce Platforms
Reviews
Reviewers' Company Size
Iconosquare
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Later Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
24.6%
Retail
6.2%
Food & Beverages
4.6%
Public Relations and Communications
3.8%
Non-Profit Organization Management
3.8%
Other
56.9%
Marketing and Advertising
16.6%
Health, Wellness and Fitness
6.6%
Retail
5.4%
Apparel & Fashion
4.5%
Photography
4.2%
Other
62.5%
Discussions
Is Iconosquare free?
2 Comments
IM
Iconosquare does not offer a free plan, but we do have a free 14 day trial- no credit card needed.
https://app.iconosquare.com/create/accountRead more
Is Iconosquare legit?
1 Comment
IM
Yes, Iconosquare is a meta and instagram business partner. For more information and to hear more about Iconosquare, here are some testimonials from our...Read more
What does Iconosquare?
1 Comment
IM
Iconosquare is a powerful analytics and management platform for social media marketers. Businesses and agencies easily manage and report their performance on...Read more
How to connect Facebook Page With the Instagram and enabling Auto Post on iNstagram and facebook
1 Comment
MD
Are you looking to connect your Facebook and Instagram to Later? I believe when you create an account, it connects to your social media accounts then. Here...Read more
Is later free?
1 Comment
RR
Later.com's free limited version is an excellent option for those who are just starting with social media management or have basic social media needs, and...Read more
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