# HypeAuditor vs Upfluence Comparison
---
## AI Generated Summary
- **G2 reviewers report** that HypeAuditor excels in streamlining the influencer marketing process, allowing users to manage everything from creator matching to performance reporting in one platform. This comprehensive approach is praised for its efficiency, making it easier to handle tasks at scale.
- **Users say** that Upfluence shines in its user support, with many highlighting the helpful onboarding experience. Reviewers appreciate the intuitive nature of the platform, noting that the customer service team is responsive and effective in assisting with any challenges.
- **According to verified reviews** , HypeAuditor provides robust audience analysis tools that give users quick insights into audience quality and engagement metrics. This feature is particularly valued for ensuring authenticity and building trustworthy partnerships with influencers.
- **Reviewers mention** that Upfluence offers powerful filters and AI tools that help users efficiently source creators. The platform's workflow tools are also noted for making outreach seamless, which is a significant advantage for small businesses looking to optimize their influencer campaigns.
- **Users highlight** that while both platforms have similar star ratings, HypeAuditor's higher G2 Score reflects a stronger overall user satisfaction. This is supported by a greater volume of recent reviews, indicating that users are consistently finding value in the platform.
- **G2 reviewers indicate** that Upfluence's user-generated content management features are particularly strong, with users praising the intuitive payout process and the ability to manage multiple influencers effectively. This focus on collaboration and content approval is a key differentiator for brands looking to enhance their influencer relationships.



---
## Frequently Asked Questions

### What is the difference between Upfluence vs HypeAuditor?

Upfluence and HypeAuditor are both highly rated influencer marketing platforms, but HypeAuditor stands out for its ease of use and influencer management capabilities, while Upfluence is noted for its campaign management and customer support.

| [Upfluence](https://www.g2.com/products/upfluence/reviews) | [HypeAuditor](https://www.g2.com/products/hypeauditor/reviews) |
| --- | --- |
| 4.6/5 (140 reviews) | 4.6/5 (264 reviews) |
| Small-Business | Small-Business |
| 8.7 | 9.1 |
| 9.3 | 9.3 |
| Campaign Management | Influencer Management |



### How do the pricing models of Upfluence and HypeAuditor compare?

HypeAuditor is considered the stronger value on price and cost satisfaction, with reviewers rating it higher than Upfluence.

- **Upfluence:** In recent reviews, several buyers mention that Upfluence's pricing can be high for smaller businesses, with some citing it as expensive relative to perceived value.
- **HypeAuditor:** Reviewers describe HypeAuditor's pricing as making sense for its features and business value, though a few note it can be expensive for small businesses.
- **Switching reasons:** Some reviewers switched from Upfluence to alternatives due to cost and complexity, seeking more affordable and easier-to-use solutions.



### What are the best alternatives to Upfluence and HypeAuditor?

The top three alternatives to Upfluence and HypeAuditor are GRIN, Sprout Social Influencer Marketing, and CreatorIQ.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Upfluence](https://www.g2.com/products/upfluence/reviews) | 4.6/5 (140 reviews) | Small-Business | Pricing can be high for smaller businesses | Campaign Management |
| [HypeAuditor](https://www.g2.com/products/hypeauditor/reviews) | 4.6/5 (264 reviews) | Small-Business | Pricing makes sense for features, but can be expensive for small businesses | Influencer Management |
| [GRIN](https://www.g2.com/products/grin/reviews) | 4.5/5 (483 reviews) | Small-Business | — | — |
| [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) | 4.3/5 (413 reviews) | Mid-Market | — | — |
| [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) | 4.6/5 (581 reviews) | Mid-Market | — | — |



### Which Influencer Marketing Platforms features should I prioritize when comparing Upfluence and HypeAuditor?

Buyers comparing Upfluence and HypeAuditor should prioritize campaign management, influencer management, analytics and reporting, integrations, and ease of use.

- **Campaign Management:** Upfluence (4 all-time mentions), HypeAuditor (10 all-time mentions)
- **Influencer Management:** Upfluence (1 all-time mention), HypeAuditor (27 all-time mentions)
- **Analytics and Reporting:** Upfluence (1 all-time mention), HypeAuditor (9 all-time mentions)
- **Integrations:** Upfluence (1 all-time mention for easy integrations), HypeAuditor (Shopify 5 all-time mentions, Tableau 1 all-time mention)
- **Ease of Use:** Upfluence (1 all-time mention), HypeAuditor (24 all-time mentions)



### What are the pros and cons of Upfluence vs HypeAuditor?

Upfluence's headline strength is campaign management, while HypeAuditor excels in influencer management and ease of use.

- **Upfluence strengths:** Campaign management (4 all-time mentions), customer support (3), sales increase (3), communication (2), helpful (2), metrics tracking (2), options variety (2), training (2), analytics (1), easy integrations (1), engagement (1), filtering features (1), influencer management (1), intuitive (1), ease of use (1).
- **Upfluence trade-offs:** Initial complexity (2), authentication issues (1), complexity (1), limited data (1).
- **HypeAuditor strengths:** Influencer management (27 all-time mentions), ease of use (24), helpful (18), detailed information (17), user interface (15), customer support (14), time-saving (13), campaign management (10), analytics (9), user experience (9), audience analysis (8), intuitive (6), search functionality (6), engagement (5), filtering features (5).
- **HypeAuditor trade-offs:** Poor reporting (7), limited analytics (6), missing features (6), expensive (5), inaccuracy (5).



### Is Upfluence or HypeAuditor better for small businesses?

Both Upfluence and HypeAuditor are primarily used by small businesses, but HypeAuditor receives more consistent praise for ease of use and onboarding among small-business reviewers.

- **Upfluence:** Largest segment is Small-Business; reviewers note a learning curve and higher pricing as potential challenges for smaller teams.
- **HypeAuditor:** Largest segment is Small-Business; reviewers consistently highlight ease of use, intuitive onboarding, and efficient workflow for small teams.



### Which Influencer Marketing Platforms platform has better integrations?

HypeAuditor is favored for integrations, with more reviewer-cited integration mentions than Upfluence.

- **Upfluence:** Reviewers mention easy integrations, including Shopify, but with fewer all-time mentions.
- **HypeAuditor:** Shopify (5 all-time mentions), Tableau (1 all-time mention); reviewers highlight integration with Shopify and Adobe for social commerce clients.



### How do Upfluence and HypeAuditor compare on customer support?

Upfluence and HypeAuditor are rated equally on Quality of Support, both scoring 9.3, indicating parity in reviewer satisfaction.

- **Upfluence:** Reviewers frequently praise helpful onboarding, responsive chat support, and live Q&A sessions.
- **HypeAuditor:** Reviewers highlight fast, efficient support, helpful onboarding, and responsive customer success managers.



### Which is easier to implement, Upfluence or HypeAuditor?

HypeAuditor scores higher on Ease of Setup (9.1 vs 8.7), making it the easier platform to implement according to reviewers.

- **Upfluence:** Reviewers describe onboarding as helpful but note a learning curve and initial complexity for new users.
- **HypeAuditor:** Reviewers consistently cite intuitive setup, easy onboarding, and minimal barriers to getting started.



### Which product has better Attribution?

Upfluence is stronger on Attribution, with reviewers consistently citing its ability to track ROI and sales from influencer campaigns.

- **Upfluence:** Reviewers highlight attribution features, including tracking ROI, affiliate links, and sales metrics, with multiple all-time mentions for metrics tracking and analytics.
- **HypeAuditor:** Reviewers mention campaign tracking and reporting, but with more frequent trade-offs noted for limited analytics and reporting capabilities.



| | HypeAuditor | Upfluence | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 267 | 140 | 
| **Largest Market Segment** | Small-Business (51.1% of reviews) | Small-Business (68.3% of reviews) | 
| **Entry Level Price** | No pricing available | Starting at $478.00 1 Search and Contact Module Per Month | 

---
## Top Pros & Cons

### HypeAuditor

Pros:
- Ease of Use (29 reviews)
- Influencer Management (29 reviews)

Cons:
- Missing Features (8 reviews)
- Limited Analytics (7 reviews)

### Upfluence

Pros:
- Helpful (5 reviews)
- Campaign Management (4 reviews)

Cons:
- Complexity (2 reviews)
- Initial Complexity (2 reviews)

---
## Ratings Comparison
| Rating | HypeAuditor | Upfluence | 
|---|---|---|
  | **Meets Requirements** | 8.5 (231 reviews) | 8.8 (118 reviews) | 
  | **Ease of Use** | 9.1 (234 reviews) | 8.8 (119 reviews) | 
  | **Ease of Setup** | 9.1 (188 reviews) | 8.7 (57 reviews) | 
  | **Ease of Admin** | 8.9 (135 reviews) | 8.7 (50 reviews) | 
  | **Quality of Support** | 9.3 (225 reviews) | 9.3 (116 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (135 reviews) | 8.8 (48 reviews) | 
  | **Product Direction (% positive)** | 9.5 (227 reviews) | 8.7 (105 reviews) | 

---
## Pricing

### HypeAuditor

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Upfluence

#### Entry-Level Pricing

Plan: Modular Custom Pricing

Price: Starting at $478.00 1 Search and Contact Module Per Month

Description: Scale effectively with tailored modules that maximize value and ROI as your business evolves.

Key Features:
- Search and Contact

[Learn more about Upfluence](https://www.g2.com/products/upfluence/reviews)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Marketing

| Product | Score | Reviews |
|---|---|---|
| **HypeAuditor** | N/A | N/A |
| **Upfluence** | N/A | N/A |

#### Additional Functionality

| Feature | HypeAuditor | Upfluence | 
|---|---|---|
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Post Scheduling** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Automated Publishing** | Not enough data | Not enough data | 
| **Image Library** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Keyword Filtering** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Multi-Account Management** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **HypeAuditor** | 7.7/10 | 82 |
| **Upfluence** | N/A | N/A |

#### Social Analytics

| Feature | HypeAuditor | Upfluence | 
|---|---|---|
| **Competitor Analysis** | 8.2 (66 reviews) | Not enough data | 
| **Follower Analysis** | 9.2 (76 reviews) | Not enough data | 
| **Post Performance** | 8.4 (70 reviews) | Not enough data | 
| **Paid Campaign Tracking** | 7.8 (54 reviews) | Not enough data | 
| **Attribution** | Feature Not Available | Not enough data | 
| **Hashtag Analytics** | 7.8 (56 reviews) | Not enough data | 
| **Sentiment Analysis** | 7.4 (57 reviews) | Not enough data | 
| **Lead Attribution** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Influencer Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 

#### Reports & Dashboards

| Feature | HypeAuditor | Upfluence | 
|---|---|---|
| **Report Customizability** | 7.9 (67 reviews) | Not enough data | 
| **Report Exporting** | 8.6 (71 reviews) | Not enough data | 
| **Scalability** | 8.2 (61 reviews) | Not enough data | 
| **White Label** | 7.0 (50 reviews) | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | HypeAuditor | Upfluence | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 6.9 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 7.2 (6 reviews) | Not enough data | 
| **Decision Making** | 7.0 (5 reviews) | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | HypeAuditor | Upfluence | 
|---|---|---|
| **Generative AI** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Charting** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Post Scheduling** | Not enough data | Not enough data | 
| **@mentions** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Competitor Monitoring** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Social Performance Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 

### Blogger Outreach

| Product | Score | Reviews |
|---|---|---|
| **HypeAuditor** | N/A | N/A |
| **Upfluence** | 9.3/10 | 35 |

#### Identify

| Feature | HypeAuditor | Upfluence | 
|---|---|---|
| **Blogger Database** | Not enough data | 9.1 (33 reviews) | 
| **Blogger Search Engine** | Not enough data | 9.3 (34 reviews) | 
| **Selection Criteria** | Not enough data | 9.2 (33 reviews) | 

#### Manage

| Feature | HypeAuditor | Upfluence | 
|---|---|---|
| **Import/Export** | Not enough data | 9.2 (30 reviews) | 
| **Automatic Follow-up** | Not enough data | 9.4 (12 reviews) | 
| **Multichannel Outreach** | Not enough data | 9.0 (28 reviews) | 
| **Product Tracking** | Not enough data | 9.3 (25 reviews) | 
| **Content Scheduling** | Not enough data | 9.7 (13 reviews) | 

#### Results

| Feature | HypeAuditor | Upfluence | 
|---|---|---|
| **Curation** | Not enough data | 9.5 (13 reviews) | 
| **Reports and Visualization** | Not enough data | 9.4 (29 reviews) | 
| **Campaign Analytics** | Not enough data | 9.4 (27 reviews) | 

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **HypeAuditor** | 7.6/10 | 185 |
| **Upfluence** | 9.0/10 | 86 |

#### Influencer Marketing

| Feature | HypeAuditor | Upfluence | 
|---|---|---|
| **Influencer Recruitment** | 8.4 (159 reviews) ✓ Verified | 8.9 (82 reviews) ✓ Verified | 
| **Influencer Scoring** | 8.8 (155 reviews) ✓ Verified | 8.9 (84 reviews) ✓ Verified | 
| **Audience Analysis** | 8.9 (167 reviews) ✓ Verified | 8.9 (86 reviews) ✓ Verified | 
| **Influencer Segmentation** | 8.2 (146 reviews) ✓ Verified | 8.8 (85 reviews) ✓ Verified | 
| **Influencer Collaboration** | 7.9 (137 reviews) ✓ Verified | 9.0 (79 reviews) ✓ Verified | 
| **User-Generated Content (UGC) Management** | 7.0 (123 reviews) ✓ Verified | 9.4 (54 reviews) | 
| **Content Approval** | 7.0 (120 reviews) ✓ Verified | 9.2 (71 reviews) ✓ Verified | 
| **Campaign Analytics** | 7.8 (146 reviews) ✓ Verified | 9.1 (75 reviews) ✓ Verified | 
| **Reporting and Dashboards** | 8.4 (147 reviews) ✓ Verified | 9.0 (74 reviews) ✓ Verified | 
| **Data Importing and Exporting Tools** | 8.2 (130 reviews) ✓ Verified | 9.0 (71 reviews) ✓ Verified | 
| **Influencer Whitelisting** | 7.6 (114 reviews) | 9.2 (41 reviews) ✓ Verified | 
| **Influencer Compensation** | 7.2 (111 reviews) | 9.1 (42 reviews) | 
| **Social Commerce** | Feature Not Available | 8.9 (19 reviews) | 
| **E-Commerce Integration** | 6.4 (96 reviews) | 9.1 (25 reviews) | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Demographic Data** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Influencer Relationship Management** | Not enough data | Not enough data | 
| **Social Performance Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Rewards Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | HypeAuditor | Upfluence | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (17 reviews) | Not enough data | 
| **Multi-step Planning** | 7.0 (18 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (17 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (16 reviews) | Not enough data | 
| **Proactive Assistance** | 7.1 (16 reviews) | Not enough data | 
| **Decision Making** | 7.3 (17 reviews) | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | HypeAuditor | Upfluence | 
|---|---|---|
| **Data Visualization** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Influencer Tracking** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Payment Tracking** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Influencer Discovery** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Faceted Search/Filter** | Not enough data | Not enough data | 
| **Categorization/Grouping** | Not enough data | Not enough data | 
| **Filtering** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)

**Unique to HypeAuditor (1):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics)

**Unique to Upfluence (1):** [Blogger Outreach Software](https://www.g2.com/categories/blogger-outreach)


---
## Reviewer Demographics

### By Company Size

| Segment | HypeAuditor | Upfluence | 
|---|---|---|
| **Small-Business** | 51.1% | 68.3% | 
| **Mid-Market** | 38.6% | 21.6% | 
| **Enterprise** | 10.2% | 10.1% | 

### By Industry

#### HypeAuditor

- **Marketing and Advertising:** 32.4%
- **Public Relations and Communications:** 6.1%
- **Computer Software:** 5.7%
- **Apparel & Fashion:** 4.6%
- **Information Technology and Services:** 3.8%
- **Entertainment:** 3.4%
- **Leisure, Travel & Tourism:** 3.4%
- **Health, Wellness and Fitness:** 2.7%
- **Retail:** 2.7%
- **Computer Games:** 2.7%
- **Other:** 32.4%

#### Upfluence

- **Marketing and Advertising:** 18.1%
- **Health, Wellness and Fitness:** 6.5%
- **Retail:** 6.5%
- **Consumer Goods:** 6.5%
- **Apparel & Fashion:** 5.8%
- **Internet:** 4.3%
- **Information Technology and Services:** 3.6%
- **Entertainment:** 3.6%
- **Public Relations and Communications:** 3.6%
- **Computer Software:** 2.9%
- **Other:** 38.4%

---
## Alternatives

### Alternatives to HypeAuditor

- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
- [Influencity](https://www.g2.com/products/influencity/reviews) — 4.5/5 stars (284 reviews)
- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (582 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7462 reviews)
- [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) — 4.3/5 stars (413 reviews)
- [Traackr](https://www.g2.com/products/traackr/reviews) — 4.3/5 stars (386 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (4041 reviews)
- [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (469 reviews)

### Alternatives to Upfluence

- [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) — 4.3/5 stars (413 reviews)
- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (582 reviews)
- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
- [Traackr](https://www.g2.com/products/traackr/reviews) — 4.3/5 stars (386 reviews)
- [#paid](https://www.g2.com/products/paid-paid/reviews) — 4.7/5 stars (429 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (469 reviews)
- [Influencity](https://www.g2.com/products/influencity/reviews) — 4.5/5 stars (284 reviews)
- [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews)
- [Dovetale](https://www.g2.com/products/dovetale/reviews) — 4.6/5 stars (197 reviews)
- [Aspire](https://www.g2.com/products/aspireiq-aspire/reviews) — 4.6/5 stars (146 reviews)

---
## Top Discussions

### HypeAuditor

- Title: [Is HypeAuditor real?](https://www.g2.com/discussions/is-hypeauditor-real) — 2 comments
  > **Top comment:** "Of course, it is real, it is a very good support tool for strategy and selection of influencers, even to have a basis for negotiating with them."
- Title: [What is a HypeAuditor?](https://www.g2.com/discussions/what-is-a-hypeauditor) — 1 comment
  > **Top comment:** "HypeAuditor is an all-in-one solution for 
influencer marketing. We offer various tools to help you work with influencers. Apart from Influencer Discovery..."
- Title: [Why HypeAuditor doesn't give a position of my company on Facebook with a similar analyze ?](https://www.g2.com/discussions/why-hypeauditor-doesn-t-give-a-position-of-my-company-on-facebook-with-a-similar-analyze) — 1 comment
  > **Top comment:** "Hi Alain!
thank you for raising such an important topic.
Facebook is the next network we are going to implement to HypeAuditor. Our team is working on that..."

### Upfluence

- Title: [What is influencer marketing platform?](https://www.g2.com/discussions/upfluence-what-is-influencer-marketing-platform) — 1 comment *(includes official response)*
  > **Top comment:** "An influencer marketing platform is a software solution designed to facilitate the process of connecting brands with social media influencers for marketing..."
- Title: [How can I find influencers for free?](https://www.g2.com/discussions/upfluence-how-can-i-find-influencers-for-free) — 1 comment *(includes official response)*
  > **Top comment:** "You can a software like torleado https://torleado.com to search for influencers for free!"
- Title: [Does your software handle influencer payments?](https://www.g2.com/discussions/influencer-payments-2f29bd6a-de00-4f78-ade7-4b26d3ff7346) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "Yes, payments for influencers can be sent directly from the platform. All currencies are supported. You can also edit W9 forms (U.S. only). 
"
- Title: [How can I analyze my campaign’s performance?](https://www.g2.com/discussions/performance-measurement) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "Upfluence Software includes a social stream tool that allows you to monitor your brand mentions across social media and measure the impact of your campaign...."
- Title: [How can I manage my campaign on Upfluence Software?](https://www.g2.com/discussions/campaign-management) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "With Upfluence software, you can manage your influencer campaign from start to finish. Once you have defined your campaign objectives, you can create and..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/hypeauditor-vs-upfluence)