--- title: HypeAuditor Reviews meta_title: 'HypeAuditor Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 260 reviews by the users' company size, role or industry to find out how HypeAuditor works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 260 scale: '5' date_modified: '2026-07-29' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # HypeAuditor Reviews **Vendor:** HypeAuditor **Category:** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) **Average Rating:** 4.6/5.0 **Total Reviews:** 260 ## About HypeAuditor HypeAuditor is a SaaS company offering complex solutions to brands, agencies, and platforms dealing with influencers. HypeAuditor has developed a comprehensive set of tools and reports to analyze influencers on Instagram, YouTube, TikTok, Twitch, and Twitter, and plan marketing campaigns. The toolset helps to discover and compare the quality of influencers’ accounts, verify their audience authenticity, and analyze audience demographics. The Campaign Management Solution allows businesses to create branded media plans for influencer campaigns, manage and automate campaigns with AI-based features, and track their performance. HypeAuditor provides a range of Market Analysis reports designed to provide businesses with industry insights and the influencer marketing landscape in different countries and niche markets. The reports include Competitor Analysis for exploring influencer strategies of competitive brands. The Competitor Comparison report helps to compare multiple brands side by side. All services are based on AI algorithms, which allows HypeAuditor to identify behavioral patterns and detect suspicious accounts. HypeAuditor’s goal is to provide the ultimate analytics solution to ensure the company’s clients work as effectively as possible with social media creators. ## HypeAuditor Pros & Cons **What users like:** - Users appreciate the **effective influencer management** features of HypeAuditor, streamlining connections and enhancing marketing strategies. (27 reviews) - Users love the **ease of use** of HypeAuditor, thanks to its intuitive interface and helpful features. (24 reviews) - Users value the **fast, reliable visibility** HypeAuditor provides into audience quality and engagement across social platforms. (18 reviews) - Users appreciate how HypeAuditor provides **robust influencer data** , simplifying campaign strategies and client communication. (17 reviews) - Users appreciate the **user-friendly interface** of HypeAuditor, enhancing their influencer marketing efforts with ease and efficiency. (15 reviews) - Users appreciate the **responsive customer support** of HypeAuditor, which provides quick and knowledgeable assistance. (14 reviews) - Time-saving (13 reviews) - Campaign Management (10 reviews) - Analytics (9 reviews) - User Experience (9 reviews) **What users dislike:** - Users express frustration with **poor reporting** , citing a static dashboard and limited data analysis capabilities. (7 reviews) - Users find the **limited analytics** disappointing, especially due to inaccuracy and restrictions on tracking multiple social media accounts. (6 reviews) - Users find **missing features** in HypeAuditor, such as unavailable influencer profiles and limited tracking options, troubling. (6 reviews) - Users find the **pricing for larger plans too expensive** , making it challenging for small-to-medium sized companies to afford. (5 reviews) - Users note the **inaccuracy** in HypeAuditor's data, especially regarding relevance and incorrect country listings. (5 reviews) - Insufficient Information (3 reviews) - Linking Issues (3 reviews) - Software Glitches (3 reviews) - Campaign Management (2 reviews) - Credit Limitations (2 reviews) ## HypeAuditor Reviews ### 1. Vasco **Rating:** 5.0/5.0 stars **Reviewed by:** Agata S. | influencer marketing specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2022 **What do you like best about HypeAuditor?** statistics, Channel Quality Score, Audience Interests **What do you dislike about HypeAuditor?** price per 1 report I think it is quite expensive. **Recommendations to others considering HypeAuditor:** Audience's interest in YT **What problems is HypeAuditor solving and how is that benefiting you?** I can check the profiles before making the decision ### 2. Mi first experience on Hype Auditor, from Bolivia **Rating:** 4.0/5.0 stars **Reviewed by:** Clive C. | CEO y Marketer innovator, Broadcast Media, Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2021 **What do you like best about HypeAuditor?** I think the best was the tool, the Influencer Search Engine, it helps me a lot to connect with the target market segments. I see it at the Hubsopt level. Only with some shortcomings that I will explain later. **What do you dislike about HypeAuditor?** I did not like the visual design of the interface, it looks unprofessional, it seems like something that cannot be taken seriously.It would be nice if they include a night mode. **Recommendations to others considering HypeAuditor:** put a dark mode please. **What problems is HypeAuditor solving and how is that benefiting you?** I think the main problems I have solved were: The search for influencers in my country, in my city. The segmentation of influencers according to the category and the quality of their audience. ### 3. Great tool for influencer marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2022 **What do you like best about HypeAuditor?** Easy to use, the interface offers you detailed information about the profile's audiences and allows you to search and find the right profiles for your target. **What do you dislike about HypeAuditor?** I think youTube statistics could be improved. But aside of this, the UX in the platform is quite good **Recommendations to others considering HypeAuditor:** Just give it a try. you won't be disappointed **What problems is HypeAuditor solving and how is that benefiting you?** It helps to choose better influencers, double-check impressions and get the best cooperation agreements to reach our audience in a quick and effective way ### 4. HypeAuditor took over a lot of manual work **Rating:** 5.0/5.0 stars **Reviewed by:** Natalie f. | Chief Marketing Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2021 **What do you like best about HypeAuditor?** Till recently we were mainly working with influencer search and analytical reports for IG profiles. Data is really helpful especially when you run intense campaigns and constantly need to add fresh influencers to your network. Naturally you risk quality in this case, that’s why HypeAuditor is a savior. Now we focus more on other networks as well, so it’s good to have all in one tool. I personally enjoy the campaign management tool, as I’ve been using it a lot lately for media plans and also final reporting. Saves so much time and I’ve almost got rid of excel and powerpoint - all formulas and reports are already there, so there is no need anymore. Besides that, it’s easy administration, fast support, the guys are really nice and polite. **What do you dislike about HypeAuditor?** Nothing crucial comes to mind. I do lack the possibility to contact influencers directly from the tool, but they promise to release such an addition soon. **Recommendations to others considering HypeAuditor:** It’s quite intuitive and most of the metrics are well known to marketing teams so I do not feel any specific recommendations are required. Besides they have an Academy with courses on how to use HypeAuditor at its best. **What problems is HypeAuditor solving and how is that benefiting you?** As I mentioned, we use HypeAuditor to locate new influencers or new information about old influencers. The platform helps us to do it fast and protect ourselves from low quality creators. Additionally, I use media plans and track campaigns that are already in place. It saves time for manually checking all the posts and document workflow as you can make summary reports directly from there. ### 5. HypeAuditor is very good influencer marketing tool, especially while working on foreign markets. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** May 25, 2022 **What do you like best about HypeAuditor?** The possibility to search influencers from other countries and view their statistics. **What do you dislike about HypeAuditor?** That every report of each influencer needs to be updated after some time and you need to use 1 report from your remaining pool. **What problems is HypeAuditor solving and how is that benefiting you?** Influencer search for foreign markets ### 6. Influmedia Review of HypeAuditor **Rating:** 4.5/5.0 stars **Reviewed by:** Santiago U. | Business Intelligence Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2021 **What do you like best about HypeAuditor?** Our team enjoys the function of planning our campaigns with the relevant KPIs as well as the discovery tool having relevant influencers to both markets of PR and Guatemala, where our teams are located. We enjoy the availability of client representatives that attend to our every need in order to maximize the use of the platform and just how user-friendly the site is at every touchpoint. **What do you dislike about HypeAuditor?** The least helpful part is that we cannot measure Facebook posts and content, but this is being worked on, which is a significant plus. Also, we feel like an area of opportunity would be to establish reports that we can edit the visualization that appeals most to our clients and fits the look and feel of Influmedia. **Recommendations to others considering HypeAuditor:** Primarily add all potential social media platforms since Influencers are active everywhere nowadays, such as Facebook (for messaging towards the older audience), etc. Provide options to edit the look and feel of reporting to provide clients with proprietary visualization. Be able to decipher the campaign content by IGTV, Reel, Video Post, Image Post, etc. **What problems is HypeAuditor solving and how is that benefiting you?** We have benefitted from providing legitimate KPIs based on the type of content supplied by the individual influencer. We have an extensive array of local influencers that allows us to pick the most relevant based on client needs ### 7. HypeAuditor review, November 2021 **Rating:** 5.0/5.0 stars **Reviewed by:** Artem G. | Chief Executive Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2021 **What do you like best about HypeAuditor?** I like that I can search for influencers and create campaigns in one place.  You can reach out to influencers directly on the platform if you have gmail. Data in the reports is great, you can see demography, growth, which companies were already involved with bloggers in the past, so basically all you need to hire them. Export is helpful, I used pdf and excel quite often. **What do you dislike about HypeAuditor?** You do not have analytics for stories, to be fair this is what I dislike in all tools. **What problems is HypeAuditor solving and how is that benefiting you?** My goal was to find a new audience for brand awareness purposes, handle a campaign and save time for paperwork. ### 8. Powerful tool **Rating:** 5.0/5.0 stars **Reviewed by:** Elise f. | marketing manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2021 **What do you like best about HypeAuditor?** Hypeauditor gathers lots of data and valuable insights. We use it for our influencer research and it's working so well. We looked for niche influencers as well as macro-influencers. Our influencer database increased by +20% + the data helps to negotiate budgets and take decisions. Also, the customer service is great!! We used other tools before and Hypeauditor is next level!! **What do you dislike about HypeAuditor?** You have limited reports (with our average 600USD plan we can fully analyse 60 influencers). It's pricy but it's worth the money. **What problems is HypeAuditor solving and how is that benefiting you?** We sell a complicated product so we had to find niche influencers and we were going in circles. We found a lot of news niche influencers thank yo Hypeauditor ### 9. KSA **Rating:** 5.0/5.0 stars **Reviewed by:** eyad z. | Head of Media, Mid-Market (51-1000 emp.) **Reviewed Date:** January 13, 2022 **What do you like best about HypeAuditor?** visualization. reports. almost all platforms: **What do you dislike about HypeAuditor?** Snapchat is missing. Limited number of queries **What problems is HypeAuditor solving and how is that benefiting you?** Who are genuine influencers. Which ones to use in case i dont have an idea. ### 10. Excellent analyzer for Instagram. Accurate details on my evolution, position in the travel market, **Rating:** 5.0/5.0 stars **Reviewed by:** alain B. | Hotel Caron de Beaumarchais, Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2020 **What do you like best about HypeAuditor?** The everyday evaluations of the quality of our communication and its day by day evolution. Also the exact positions of our reputation (countries, cities), far more precise than the Instagram statistics. The exact evaluation of our advertisements which is extremely helpful. We are very pleased to work together, a huge help and encouragement. **What do you dislike about HypeAuditor?** Difficult to say...we are so pleased. We would need help with Facebook, but the site is more and more complicated as a user we would understand you dot analyze... **Recommendations to others considering HypeAuditor:** To consult your page day by day, It helps to underestand the quality of your posts, your position on your market (global and with other companies) **What problems is HypeAuditor solving and how is that benefiting you?** Better knowledge of our followers and reputation. The value of our work. ### 11. best data **Rating:** 5.0/5.0 stars **Reviewed by:** Maxim L. | Head of Product, Mid-Market (51-1000 emp.) **Reviewed Date:** November 29, 2021 **What do you like best about HypeAuditor?** I think the data on this platform is the best I've seen so far. I could check the location of the audience, engagement rate, how many bots among followers, which brands were already hiring an influencer and much more! **What do you dislike about HypeAuditor?** There is nothing that I strongly dislike. No trial, and quite expensive **What problems is HypeAuditor solving and how is that benefiting you?** I was looking for micro-influencers on Instagram and TikTok to hire for promo. Search was helpful, a wide range of options to choose from, contact data are available. ### 12. Ьy experience with HypeAuditor **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Small-Business (50 or fewer emp.) **Reviewed Date:** November 29, 2021 **What do you like best about HypeAuditor?** The best thing is the Discovery - it's basically like Google for influencers. Whatever topic is needed, just use the keywords and the search will give you a list that matches.  And of course Analytics - even if an account of an influencer looks neat, it does not mean that all followers are real people.   Nice that you can try other parts of HypeAuditor on a Basic subscription - create a Media plan or some other reports and Top charts. **What do you dislike about HypeAuditor?** I'd love to have more functions on a free version, right now it's only the data for your own Instagram account. **What problems is HypeAuditor solving and how is that benefiting you?** I was looking for the best influencers to create my own network for future projects. ### 13. Hypeauditor brought our Influencer Marketing to the next level! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2022 **What do you like best about HypeAuditor?** the sufficient way to evaluate influencer **What do you dislike about HypeAuditor?** it is very expensive especially for small budgets **What problems is HypeAuditor solving and how is that benefiting you?** It helps to find the right influencer for our brand ### 14. Very efficient, helps alot and customer support is very fast **Rating:** 5.0/5.0 stars **Reviewed by:** Zorka R. | Senior PR manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2022 **What do you like best about HypeAuditor?** A very useful option is to list the top 10 influencers based on certain criteria that we set **What do you dislike about HypeAuditor?** For now, everything is functional for us. **What problems is HypeAuditor solving and how is that benefiting you?** It is way more easier to find influencers. ### 15. help to identify fraudulent influencers **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 04, 2021 **What do you like best about HypeAuditor?** A fast and suitable way to search for high-quality influencers of all sizes, and avoid those with bots and fake comments. The database is huge, so you always have various options for any budget. Guys help to clarify my questions and advise on what is essential in every case. **What do you dislike about HypeAuditor?** There is an additional tool to check and analyze all influencers your competitors had been working with, which is quite helpful, however, it costs extra. **What problems is HypeAuditor solving and how is that benefiting you?** I had experience working with fake bloggers before. HypeAuditor helps to prevent this from happening again. Real demographic figures and ER are vital to get the results I need. I want my campaigns to be efficient and reduce the risks of wasting the budget. ### 16. Gives me everything I need and more **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Medical Practice | Mid-Market (51-1000 emp.) **Reviewed Date:** October 20, 2021 **What do you like best about HypeAuditor?** I enjoy that Hype Auditor cause they can give me the influencer audience location which is killer for a influencer rep for our company. **What do you dislike about HypeAuditor?** Somethings that are a little behind I would think would be more info on data in Tiktok and upcoming social media platforms **What problems is HypeAuditor solving and how is that benefiting you?** We are solving if Influencers are going to be the best fit for our company and provide us with engagement that is worthy. ### 17. HypeAuditor is super useful, in terms of discovering new creators, receiving handful insights. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2021 **What do you like best about HypeAuditor?** Any creator is discoverable. Even if there are no stats available at that moment, you can always generate one in 1-2 hours. Displaying email addresses is useful. **What do you dislike about HypeAuditor?** Some of TikToker's statistics are not always the same compared to TikTok Marketplace. I often see some discrepancies. It's not a huge difference, but still confusing. **What problems is HypeAuditor solving and how is that benefiting you?** In case I can't reach an influencer or can't find contact information, HypeAuditor is always my savior. It makes communication easier. ### 18. Great Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Zeena K. | Social Media Director, Mid-Market (51-1000 emp.) **Reviewed Date:** June 27, 2021 **What do you like best about HypeAuditor?** I love the flexibility and user experience. I also love the insights provided by Hypeauditor. These insights help me and the team make an informed decision about different influencers and content creators. **What do you dislike about HypeAuditor?** The platform is a bit pricy, especially for long-term use. I also think the influencer discovery tool should be part of the reporting package. More insights should also take story reach into consideration. **What problems is HypeAuditor solving and how is that benefiting you?** Understanding the audience and reach of influencers, especially the authenticity and demographics. ### 19. The Best Analytic Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** October 18, 2021 **What do you like best about HypeAuditor?** I love that it's the easiest way to scale influencers! **What do you dislike about HypeAuditor?** Couldn't think of something i dislike right now! **Recommendations to others considering HypeAuditor:** If you're looking to scale whether it might be worth it to work with an influencer got spread awareness to their fans and followers, this is the right place! **What problems is HypeAuditor solving and how is that benefiting you?** It allows me to see the worth of the influencer/celebrity. ### 20. Valuable reports and search of bloggers **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 29, 2021 **What do you like best about HypeAuditor?** I like to see all accounts of the blogger I want to check (instagram, youtube, tiktok) and plan content across all of them. I like tracking engagement for a period, also in the past.  Database itself is huge. **What do you dislike about HypeAuditor?** Nothing really, it worked well and gave me the data **What problems is HypeAuditor solving and how is that benefiting you?** I found good bloggers for my marketing campaign, it was easy and fast I will continue working with some bloggers in the future ### 21. Best tool for operational and strategic planning **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Mining & Metals | Enterprise (> 1000 emp.) **Reviewed Date:** October 21, 2021 **What do you like best about HypeAuditor?** Easy to use, beneficial data, fast support and premium service. I like the possibility of PDF and CSV export of reports and media plans. Competitor analysis is TOP! I could analyse activity of several companies I was interested in, which in manual mode would take forever. **What do you dislike about HypeAuditor?** It works well and gives me what I expect, so I can't think of something crucial to dislike. **What problems is HypeAuditor solving and how is that benefiting you?** I used HypeAuditor for growing our influencer database, checking quality, networking, media planning, and analysing competitors' activity on the market. ### 22. Best software for Influencer Marketing Professionals this 2021 **Rating:** 5.0/5.0 stars **Reviewed by:** Mikki G. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** June 24, 2021 **What do you like best about HypeAuditor?** I really like the TIkTok analysis on influencers because i get to screen their authentic audience and where the audience are located since we do lots of filters when it comes to finding the right ones for our applications. **What do you dislike about HypeAuditor?** There could be some emails on database download so we can send campaign briefs to influencers or their managers easily. **What problems is HypeAuditor solving and how is that benefiting you?** Team access and management can be improved. ### 23. Very good **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Medical Devices | Mid-Market (51-1000 emp.) **Reviewed Date:** September 24, 2021 **What do you like best about HypeAuditor?** Engagement rate and Audience region and Audience interests **What do you dislike about HypeAuditor?** Youtube and Tiktok reports are very slow **Recommendations to others considering HypeAuditor:** All is good except Tiktok and Youtube reports. They are slower than Instagram reports. Also it would be great if we could use the lists on bulk emails directly. **What problems is HypeAuditor solving and how is that benefiting you?** I can learn easily if the influencer's followers are fake or true. ### 24. Very good tool for analysing profiles **Rating:** 4.5/5.0 stars **Reviewed by:** Luis M. | European Digital Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** January 11, 2021 **What do you like best about HypeAuditor?** What I like best is the analysis of Instagram profiles. It's super complete and includes some features I've never seen before. **What do you dislike about HypeAuditor?** I miss that it does not include information from other platforms such as Twitter or Facebook, but today Instagram is the most requested one, so it is very satisfactory. **Recommendations to others considering HypeAuditor:** After searching and comparing many tools, Hypeauditor is the most complete, and also the most advanced with a look&feel adapted to your results. Good quality, good service and very good results. **What problems is HypeAuditor solving and how is that benefiting you?** Hypeauditor not only solves the analysis of profiles that fit with the expectations we have in terms of metrics such as the origin of the audience or the quality of the profile, but also helps us to find new profiles with its section of similar users. ### 25. The cost is too high for complete services **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** September 23, 2021 **What do you like best about HypeAuditor?** Forecast in Media Plan, AQS, Reach, CPM, CPE **What do you dislike about HypeAuditor?** Expensive, and the credits too little, not sufficient enough **Recommendations to others considering HypeAuditor:** it's expensive, for starter, do a trial first, if comfortable then buy the basic package **What problems is HypeAuditor solving and how is that benefiting you?** Forcast because launching the campaign ### 26. HypeAuditor gives compelling insights on influencers, their audiences and its authenticity. **Rating:** 5.0/5.0 stars **Reviewed by:** Deniss . | Head Of Marketing Department, Enterprise (> 1000 emp.) **Reviewed Date:** November 16, 2020 **What do you like best about HypeAuditor?** The platform is the most advance out there on the market to date. The analytics are very close to instagrams own – I had many opportunities to verifies audience profiles using native Instagram insights and data interpretation provided by HypeAuditor. There were little differences – thus I grow to trust not only HypeAudotor's data, but its own influencer assessments system AQS. The data provided from the service helped my to build manful Instagram influencers Index for two years in a row, when I was influencer relations manager at GOLIN Riga. More on the project you can learn here -- www.influenceri.lv. This influencer index wouldn't be possible without greta client service and field expertise provide by HypeAuditor. What I find best, is that their team are in perpetual improvement modus – alway on the edge and can answers any specific question on they data processing and interpretation methods. Also I like that many big intentional brands and businesses are using HypeAudotor too. Whenever I need to find relevant content creators inlands and abroad, I always refer to HypeAudotor. **What do you dislike about HypeAuditor?** The service might come across as not cheap. Yet, information costs. I've been working with HypeAuditor team since 2017 and have nothing to object. **Recommendations to others considering HypeAuditor:** I highly recommend to go through onboarding process and do not hesitate to contact their support team if if you have any questions. **What problems is HypeAuditor solving and how is that benefiting you?** When ever I need to check certain content creator's following authenticity, or mapping out prospective influencers my clients would like to collaborate with. This saves a lot of time and effort and I never had doubt about data's quality. Also HypeAuditor help me to cut costs, whenever I need more information on international influencers – there is no need to consult internationals offices or partners. ### 27. Very good **Rating:** 5.0/5.0 stars **Reviewed by:** Frida S. | CSO, Small-Business (50 or fewer emp.) **Reviewed Date:** September 27, 2021 **What do you like best about HypeAuditor?** The amount of information and ability to create lists **What do you dislike about HypeAuditor?** It takes a lot of time to create reports **What problems is HypeAuditor solving and how is that benefiting you?** We can easier find influencers to collaborate with in other markets ### 28. Hype Auditor offers a lot of unique insights that aren't readily available elsewhere. **Rating:** 4.0/5.0 stars **Reviewed by:** Mark J. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2020 **What do you like best about HypeAuditor?** Hype Auditor offers a lot of unique insights that aren't readily available elsewhere at a reasonable cost. I also appreciate that they are constantly adding new insights. Just this morning, I saw the newly added brand affinity insights, which I'd never seen before. **What do you dislike about HypeAuditor?** My main issue is sometimes the accuracy of the insights is a bit questionable. For example, we had a post go viral, and it received more comments than our usual posts, but Hype Auditor marked the comments as spam even though they were all legitimate. Makes it hard to fully lean into the insights and data when we can't be confident that the insights are fully accurate. **Recommendations to others considering HypeAuditor:** It's a great reference tool, but keep in mind its limitations when making decisions or interpreting insights. **What problems is HypeAuditor solving and how is that benefiting you?** Hype helps give a better idea of the overall health and perspective of our brand on social media. We also rely heavily on influencers, so Hype Auditor helps give us a similar look into prospective influencers. We're able to see how their data stacks up to the same data we judge our own brand by. ### 29. Excellent tool to research on the celebrity and influencer industry. **Rating:** 4.5/5.0 stars **Reviewed by:** Juan S. | Gerente Nuevos Proyectos , Small-Business (50 or fewer emp.) **Reviewed Date:** July 15, 2021 **What do you like best about HypeAuditor?** All the data that offers in every study. **What do you dislike about HypeAuditor?** I think that sometimes the tool misses some of the mentions or publicity that some influencers or celebrities are doing on IG. **Recommendations to others considering HypeAuditor:** One of the bests. **What problems is HypeAuditor solving and how is that benefiting you?** My clients are looking for some fresh and accurate information about celebrities or influencers for the advertising campaigns, so with Hype, we can see their reach, EG, market share, preferences, etc. ### 30. Very useful and constantly upgrading tool for SM channels discovery and initial evaluation **Rating:** 4.5/5.0 stars **Reviewed by:** Anna U. | Enterprise (> 1000 emp.) **Reviewed Date:** November 04, 2020 **What do you like best about HypeAuditor?** Hypeauditor has a powerful Discovery tool, with multiple filters to be used, which allows you to find suitable partners for the campaign in a few clicks. With their channel's insights, it's easy to evaluate these quickly and effectively. The team's support and constant development - for many of the initial concerns, the Hypeauditor team consistently took them into consideration, many features have drastically improved over time. And they keep adding new tools and features, becoming a great one-in-all tool for anyone doing Influencer marketing. **What do you dislike about HypeAuditor?** Social-demographical insights are not 100% accurate as per own platform's stats, but with the current industry limits, it's not technically possible. And among the tools evaluated, Hypeauditor comes the closest. The database already extensive, but could be expanded, especially with micro-influencers gaining a higher share of Influencer marketing activities. **What problems is HypeAuditor solving and how is that benefiting you?** We are using the tool as a part of our Influencer marketing planning. One of the main problems Hypeauditor is helping us to solve is fraud detection, and % of fake accounts estimate. It is something even an account owner can't usually know, and it's great to have a way to check this and compare various channels to ensure higher overall collaboration results. ### 31. I love the plataform I just would like you have more options for small business like me. **Rating:** 4.5/5.0 stars **Reviewed by:** Valerie A. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** May 07, 2021 **What do you like best about HypeAuditor?** The reports. Because i did not try discovery yet **What do you dislike about HypeAuditor?** To have to suscribe instead buy the exact amount of credits. For small bussines who love the plataform but, were struggle with the economic crisis its hard sometimes to adquire some of your plans. **What problems is HypeAuditor solving and how is that benefiting you?** The reports about influencers. ### 32. It has helped us a lot to choose the influencers we work with and base ourselves on the metrics. **Rating:** 5.0/5.0 stars **Reviewed by:** Laura B. | Directora digital y de relaciones públicas, Small-Business (50 or fewer emp.) **Reviewed Date:** June 24, 2021 **What do you like best about HypeAuditor?** That we can review if they have quality followers. That we can review the engagement and reach because that helps us set KPIs with the clients. **What do you dislike about HypeAuditor?** That there are few credits we have, and investing more is not very profitable, so far. **What problems is HypeAuditor solving and how is that benefiting you?** Anticipate the engagement we can achieve by working with certain profiles. ### 33. Great for overall account analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 06, 2021 **What do you like best about HypeAuditor?** HypeAuditor has been extremely helpful for my team in finding followers, audience metrics, and the amount of quality audience. The platform makes it easy to find everything. Our initial learning walk-through with our rep was extremely helpful and gave us everything we needed to find insights. **What do you dislike about HypeAuditor?** So far I have not found anything I dislike about the tool. **What problems is HypeAuditor solving and how is that benefiting you?** We have gained insights on audience metrics. A huge benefit was our walk-through of the platform with our rep which was very informative. ### 34. Just what I needed. And more. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.) **Reviewed Date:** April 29, 2021 **What do you like best about HypeAuditor?** the fact that ALL influencers are in your database, and not only those registered etc **What do you dislike about HypeAuditor?** would be nice to be able to search influencers that have been to a certain destination (i.e: Post with location X within the last Y days) **What problems is HypeAuditor solving and how is that benefiting you?** influencer marketing strategy ### 35. Very useful and very clear reports **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2021 **What do you like best about HypeAuditor?** Demografic information and brand mentions **What do you dislike about HypeAuditor?** the montly subricbtion option to use the service **What problems is HypeAuditor solving and how is that benefiting you?** Showing to the brands the real ER in brand mentions posts ### 36. HypeAuditor - insightful & organised tool, a must have for the digital marketing community. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 19, 2020 **What do you like best about HypeAuditor?** Helps a lot when you are studying the influencers and the competitive businesses. Very easy to navigate, no glitches or anything, everything seems to be smooth! Keeping track of who you are looking up and ability to sort them over the different lists is a good organisational tool. I also like the fact that you can download the reports in PDF, very useful and organised way of extracting the key data from the website. **What do you dislike about HypeAuditor?** They could add more details about the accounts that are following the various blogs. The overlap function would also be very welcome, for instance, if you could see the % of users who follow the same influencers etc. Also, a similar account feature could be modified to show more relevant businesses and people. No complaints about their business model, but I would love to track influencers forever without the need of spending extra credits))) **What problems is HypeAuditor solving and how is that benefiting you?** Improved my understanding of the audience of many influencers that I have previously been working with. The 'listing' tool is actually very useful, keeps you organised and you won't lose the accounts from your sight. So to have it all in one place is already a great solution. ### 37. Probably the most unprofessional company I have ever met during my 25 years on web. **Rating:** 0.5/5.0 stars **Reviewed by:** Anastasios V. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2020 **What do you like best about HypeAuditor?** Their service, when it's working and available. **What do you dislike about HypeAuditor?** Their support. They increased their prices, making it only a monthly subscription service with high prices (300 dollars per month!), but let's say this is not a problem in an open economy. The problem is that I applied for one month and for the second month I got charged even though there was a sign "no credits". I have sent more than 12 emails asking for a refund or for an extension of the service, but no reply. Probably the most unprofessional company I have ever met during my 25 years on web. **Recommendations to others considering HypeAuditor:** Stay away. **What problems is HypeAuditor solving and how is that benefiting you?** We use it for choosing influencers for clients. ### 38. Great service, API access and helpful customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Róbert I. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 14, 2020 **What do you like best about HypeAuditor?** - A great user interface, easy to navigate and understand - Lots of data points - Continuous development of the service - API access - Quick turnaround on any issues/questions we had **What do you dislike about HypeAuditor?** The API could be a little more extensive, for example requesting only the fields we need and webhooks when a report is updated **What problems is HypeAuditor solving and how is that benefiting you?** Getting demographics data on social media influencers and integrating it into our products using the API. ### 39. It's been a great experience, but it's still not 100% reliable. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2020 **What do you like best about HypeAuditor?** Very intuitive navigation, clear design and presentation of information and graphics. In addition to being able to analyze creators from around the world, which in the case of my team is crucial. **What do you dislike about HypeAuditor?** I would like to more easily extract lists of qualified leads according to the criteria that my sales team needs to identify good opportunities with creators. In addition, some creators of great recent growth are interpreted as "bad infuencers", as an example of Gabriela Prioli in Brazil. Some time ago she appeared with a grade 4 in HA, which here we know is not true. She is very engaged, a recent growth because she is a television commentator and has great respect for the audience. I would also like to have the vision of Facebook, as it is the third largest network we seek for our partnerships. Consulting the team, I realized that sometimes the tool is slow during use. We also miss filtering YouTube's engagement rate, just as is possible with Instagram accounts. In addition, we would like to be able to see the most liked posts (per period), in the case of Instagram. The payment and upgrade system could also be much better. Every time I'm going to increase my plan, I need to get in touch by email. For a team that grows fast like mine, it is not a good experience. Following the team comments: the niche targeting categories on youtube are very limited, but i guess they follow youtube’s own, so maybe being able to filter by tag is a good thing and it would be nice to be able to put in the filter what we don't want like, I want influencers with more than 1 million, but not from the niche instead of choosing the specific niches that I want to bring **What problems is HypeAuditor solving and how is that benefiting you?** I'm speeding up my team's view of creators before they even get in touch. It is helping us a lot to qualify the best opportunities according to our criteria. ### 40. The best tool to run an efficient Influencer Marketing campaign **Rating:** 5.0/5.0 stars **Reviewed by:** Elena D. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 28, 2020 **What do you like best about HypeAuditor?** We like how easy is to find the right influencers with the help of HypeAuditor Discovery tool and the very clear and user-friendly interface. **What do you dislike about HypeAuditor?** Don't show report for influencers that have less than 1000 followers. **What problems is HypeAuditor solving and how is that benefiting you?** As an international influencer marketing agency we run dozens of campaigns with hundreds of influencers. We use HypeAuditor to find and vet influencers, to track campaigns and build campaign reports. HypeAuditor saves us a lot of time. ### 41. An excellent tool for influencer MKT. **Rating:** 4.5/5.0 stars **Reviewed by:** Juan S. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2020 **What do you like best about HypeAuditor?** Its a complete and diverse data compilation for those who need and whant to have the most vaulable information for influencer MKT. **What do you dislike about HypeAuditor?** That dosen't have Facebook or twiter information. **What problems is HypeAuditor solving and how is that benefiting you?** We are in the advertising market son, right now many advertising campaigns are benn ejecuted on social media by influencers, so these kind of tools are very relevant and important to make decisions. ### 42. Good tool to create your Influencers strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2020 **What do you like best about HypeAuditor?** I find it very useful. You have access to very interesting and necessary data from every account (Quality audience, fake followers, ER, target segmentation, etc) **What do you dislike about HypeAuditor?** Sometimes you lose credits by clicking by mistake. There's no advise you are going to spend a credit when clicking. **Recommendations to others considering HypeAuditor:** Go for it **What problems is HypeAuditor solving and how is that benefiting you?** Select the right influencer per region avoiding the ones with fake accounts ### 43. Helps us to bring clarity on influencer audience **Rating:** 5.0/5.0 stars **Reviewed by:** Felipe K. | Enterprise (> 1000 emp.) **Reviewed Date:** November 05, 2020 **What do you like best about HypeAuditor?** Great human support. Easy to use, consistent data. **What do you dislike about HypeAuditor?** Not much to dislike. It does the job just fine. **What problems is HypeAuditor solving and how is that benefiting you?** Audience profile for influencers to see if they are good fit for brands. Even if you can target a specific demo on IG, you need to make sure the person you are using as an influencer has some sway on that audience. ### 44. Very useful tool to analyse influencers' profiles **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2020 **What do you like best about HypeAuditor?** The audience analysis is extremely useful for us together with the overall grade **What do you dislike about HypeAuditor?** For smaller influencers the analysis is not available or not really detailed **Recommendations to others considering HypeAuditor:** very useful if you have a tight budget and want to maximise the chance of setting a strong collaboration with profiles that actually match your target audience. **What problems is HypeAuditor solving and how is that benefiting you?** We have a good overview of the authenticity of some influencers audience and engagement. This enabled us to pass on some collaborations with some profiles that seemed like a good match but after checking their report actually were not. ### 45. Influencer Marketing is so easy **Rating:** 4.5/5.0 stars **Reviewed by:** Jitesh D. | Senior Growth Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2020 **What do you like best about HypeAuditor?** I love that this service gives me the ability to create influencer marketing campaigns by myself. Hypeauditor gives the basic metrics for the influencer's accounts and I can know what the reach of posts and how much it might cost to collaborate with the influencer. **What do you dislike about HypeAuditor?** Previously, it was possible to buy reports separately, now only a subscription. This is not very convenient for me. **What problems is HypeAuditor solving and how is that benefiting you?** This is a good product for checking influencer accounts. It helps you avoid influencer's fraud and shows you the right metrics. ### 46. Handy tool for influencer marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2020 **What do you like best about HypeAuditor?** With HypeAuditor you can do competitive analysis and analyze how brands behave on Instagram, TikTok and YouTube. And you get reports really fast. **What do you dislike about HypeAuditor?** I don't like the lack of Campaign Analytics for TikTok. There is also a very convenient tool for Instagram and YouTube, but not for tiktok. **Recommendations to others considering HypeAuditor:** I help companies do competitive analysis. Hypaudience gives me information about influencers with whom competitors are working, what their budget for the campaign is, what audience they are targeting. I am satisfied with the price and quality that I get. **What problems is HypeAuditor solving and how is that benefiting you?** A handy tool with a clear design and tips next to each metric. Suitable for both professional and beginner. ### 47. great tool to audit influencers **Rating:** 4.0/5.0 stars **Reviewed by:** Diego S. | Enterprise (> 1000 emp.) **Reviewed Date:** November 23, 2020 **What do you like best about HypeAuditor?** how data its beign showed, and easy to use **What do you dislike about HypeAuditor?** discovery is too expensive, and cost last year incremented a lot **What problems is HypeAuditor solving and how is that benefiting you?** auditing the influencer campaigns ### 48. Somewhat helpful but still requires manual work **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2020 **What do you like best about HypeAuditor?** Pulls together reports from an entire campaign **What do you dislike about HypeAuditor?** I still have to collect and screenshot stories to include in my report **What problems is HypeAuditor solving and how is that benefiting you?** I can view demographics for influencers and where their followers are based ### 49. An interesting product **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2020 **What do you like best about HypeAuditor?** the comparison feature with our competitors **What do you dislike about HypeAuditor?** the pricing mode. i'd prefer not to buy credits but a monthly fee **Recommendations to others considering HypeAuditor:** useful to find fake influencers **What problems is HypeAuditor solving and how is that benefiting you?** finding fake influencers ### 50. Very good! **Rating:** 4.5/5.0 stars **Reviewed by:** Victoria C. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 02, 2020 **What do you like best about HypeAuditor?** She is very good at audience quality analysis, the AQS is a big pro. She is also good at discover. **What do you dislike about HypeAuditor?** It could improve in the tracking of profiles and in the filters by keywords of interest. **What problems is HypeAuditor solving and how is that benefiting you?** Audience analysis of the hired or to be hired profiles. Credibility and trust of my clients regarding our recommendations. ## HypeAuditor Discussions - [Is HypeAuditor real?](https://www.g2.com/discussions/is-hypeauditor-real) - 2 comments - [What is a HypeAuditor?](https://www.g2.com/discussions/what-is-a-hypeauditor) - 1 comment - [Why HypeAuditor doesn't give a position of my company on Facebook with a similar analyze ?](https://www.g2.com/discussions/why-hypeauditor-doesn-t-give-a-position-of-my-company-on-facebook-with-a-similar-analyze) - 1 comment - [View HypeAuditor pricing details and edition comparison](https://www.g2.com/products/hypeauditor/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-08-03+14%3A54%3A02+-0500&secure%5Bsession_id%5D=65de623e-414b-43a2-984b-77318b6af04e&secure%5Btoken%5D=3f7a1c858e1db13358707d2a334a0c7652f32c2aa84dd120136c3029644ad58f&format=llm_user) ## HypeAuditor Integrations - [Chrome OS](https://www.g2.com/products/chrome-os/reviews) - [Fanpage Karma](https://www.g2.com/products/fanpage-karma/reviews) - [Google Cloud Storage](https://www.g2.com/products/google-cloud-storage/reviews) - [Microsoft Excel](https://www.g2.com/products/microsoft-excel/reviews) - [Microsoft Outlook](https://www.g2.com/products/microsoft-outlook/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) ## HypeAuditor Features **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Hashtag Analytics - Sentiment Analysis **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Whitelisting - Influencer Compensation - E-Commerce Integration **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top HypeAuditor Alternatives - [GRIN](https://www.g2.com/products/grin/reviews) - 4.5/5.0 (482 reviews) - [Influencity](https://www.g2.com/products/influencity/reviews) - 4.5/5.0 (280 reviews) - [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) - 4.6/5.0 (562 reviews)