Hotjar Features
Metrics (9)
Sessions - Digital Analytics
Accurately measure total web traffic and present data elegantly. 25 reviewers of Hotjar have provided feedback on this feature.
Engagement
Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. 27 reviewers of Hotjar have provided feedback on this feature.
Entry and Exit Pages
Based on 24 Hotjar reviews. Accurately determine where most people enter your site and where they leave and present data elegantly.
Standard Event Tracking
As reported in 23 Hotjar reviews. Software automatically tracks standard user actions.
Custom Event Tracking
Able to set up custom variables to track any user activity on the site. 20 reviewers of Hotjar have provided feedback on this feature.
Retention
Accurately measure bounce rate. 19 reviewers of Hotjar have provided feedback on this feature.
Return
Track user return rates and related metrics. This feature was mentioned in 17 Hotjar reviews.
Conversions
Track what proportion of users convert via a certain action. This feature was mentioned in 20 Hotjar reviews.
Funnels
See how many users proceed down a certain path to conversion. 25 reviewers of Hotjar have provided feedback on this feature.
Reporting (9)
Trending
As reported in 19 Hotjar reviews. Report on how any user activity has changed over time.
Segmentation
Break down a population of users by demographics, sequence actions, time, and able to build custom segments. This feature was mentioned in 20 Hotjar reviews.
Mobile Reporting
Analytic tools are also available for mobile and tablet versions of websites. 19 reviewers of Hotjar have provided feedback on this feature.
Unification Across Devices
As reported in 17 Hotjar reviews. Able to unify user data across devices, recognizing returning users.
Custom Reports and Dashboards
As reported in 21 Hotjar reviews. Allows users to easily build customized reports and dashboards.
Heat Maps
Aggregates and visualizes webpage clicks, scrolls, and movement data into color-coordinated data points 151 reviewers of Hotjar have provided feedback on this feature.
Session Replays
Based on 144 Hotjar reviews. Records web visitor sessions
Monitoring
Tracks and monitors web visitor behavior 125 reviewers of Hotjar have provided feedback on this feature.
Data Segmentation
As reported in 105 Hotjar reviews. Segments collected data on predetermined criteria
Other (3)
User Data
Based on 24 Hotjar reviews. Able to access user-specific data such as location, language, gender, and activity while on the site.
Campaign Tracking
Analyze inbound marketing traffic to identify which campaigns are working best. 17 reviewers of Hotjar have provided feedback on this feature.
E-Commerce
Based on 15 Hotjar reviews. Track revenue and transactions.
Administration (6)
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. 70 reviewers of Hotjar have provided feedback on this feature.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. This feature was mentioned in 139 Hotjar reviews.
User, Role, and Access Management
As reported in 139 Hotjar reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Data Storage
The ability to store large quantities of data for analysis within the platform itself.
A/B Testing
Tools to fascilitate testing various user experience tweaks in order to determine which configuration has the best results.
Integrations
Integrations with other software tools in order to fascilitate the exchange of data collected by various software.
Analysis (5)
Conversion Opportunities
As reported in 114 Hotjar reviews. Identifies poorly performing or problematic areas of a web page
Side-By-Side Analysis
Based on 94 Hotjar reviews. Overlays heatmaps on top of existing web pages
Mobile Device Analysis
Based on 108 Hotjar reviews. Optimizes to gather insight about mobile web browser visitors
Data Quantification
Contextualizes web visitor behavior beyond pure data points and statistics 101 reviewers of Hotjar have provided feedback on this feature.
Webpage Element Analysis
Based on 124 Hotjar reviews. Analyzes the performance and effectiveness of forms, call-to-actions, links, etc. that appear on a web page
User Response Methods (5)
Survey
Based on 47 Hotjar reviews and verified by the G2 Product R&D team. Text-based surveys or quizzes related to user experience.
Video Snippets
Based on 41 Hotjar reviews and verified by the G2 Product R&D team. Individually recorded video clips based on situations or prompts.
Video Interview
Based on 15 Hotjar reviews. One-on-one video conferences with users.
Photo Submission
Based on 26 Hotjar reviews. Screenshots or in-context photos sent in from users.
Text/Notes
Based on 30 Hotjar reviews and verified by the G2 Product R&D team. Text responses to situational prompts.
Participant Selection (2)
On-Site
Based on 36 Hotjar reviews and verified by the G2 Product R&D team. Intercepting visitors while on particular webpage.
Recruitment Pool
Vendor-provided database of respondents. This feature was mentioned in 15 Hotjar reviews.
Insights (3)
Analytics
Based on 52 Hotjar reviews and verified by the G2 Product R&D team. Actionable data generated from user responses.
Collaboration
Based on 38 Hotjar reviews and verified by the G2 Product R&D team. Collaborative tools for analyzing or repurposing responses.
Sorting
Based on 39 Hotjar reviews and verified by the G2 Product R&D team. Tools for tagging, storing, and searching responses.
User Behavior (3)
Click Tracking
Based on 70 Hotjar reviews and verified by the G2 Product R&D team. Tracks where users are clicking on a web page.
Mouse Movement
Based on 71 Hotjar reviews and verified by the G2 Product R&D team. Tracks mouse movement over a web page.
Frustration Tracking
Based on 50 Hotjar reviews and verified by the G2 Product R&D team. See where users experience the most difficulty on a web page.
A/B Testing (4)
Error and Bug Tracking
Based on 36 Hotjar reviews and verified by the G2 Product R&D team. Tracks sessions where users encountered errors and bugs.
Split URL Testing
Split web traffic to a page between two different URLs. This feature was mentioned in 36 Hotjar reviews.
Data Analysis
Based on 48 Hotjar reviews and verified by the G2 Product R&D team. Offers insights into relationships between user information and user behavior.
Notes
Based on 36 Hotjar reviews and verified by the G2 Product R&D team. Leave notes on sessions and bugs.
Visitor Information (2)
User Identification
Based on 45 Hotjar reviews and verified by the G2 Product R&D team. Collects user information (location, IP address, email, etc.).
Search Box
As reported in 40 Hotjar reviews. Search sessions by keywords or IP address.
Product Analytics (5)
Account-Level Analytics
Ability to see analytics at the account level.
User-Level Analytics
Ability to see analytics at the user level.
Segmentation
Ability to compare usage across segments such as role, company size, etc.
Funnels
See how users move though a product via grouped page sequences
Integrations
Breadth and functionality of integrations with third-party products.
Analytics (5)
Reports
Data collected and analyzed by the platform delivered in an easily digestible format.
Dashboard
Reports and other relevant data housed in a single, easy-to-navigate location.
Web Analytics
Tools to analyze how customers use the site in order to optimize user experience and determine which pages are most successful.
Campaign Tracking
Tools to track the success of various marketing campaigns in order to optimize marketing efforts.
Customer Demographics
The ability to collect and analyze customer data in order to determine which demographics make up a customer base.
Experience (3)
Real-Time Monitoring
Provides users with real-time information on how individuals are using accessibility accomodation tools to interact with the site or application. 10 reviewers of Hotjar have provided feedback on this feature.
Session Replay
As reported in 10 Hotjar reviews. Tracks application and infrastructure resource needs and alerts administrators or automatically scales usage to minimize waste.
Behavioral Analysis
Based on 10 Hotjar reviews. Allow administrators to gain valuable insights related to end-user behavior.
Performance (1)
Performance Monitoring
Provides tools to track and measure application or website performance.
Feedback Management (2)
Segmentation
Break down a population of users by demographics, sequence actions, time, and able to build custom segments. 10 reviewers of Hotjar have provided feedback on this feature.
Custom Reports and Dashboards
Allows users to easily build customized reports and dashboards. This feature was mentioned in 11 Hotjar reviews.
Feedback Analysis (2)
Thematic Analysis
Identifies key phrases, themes, and patterns within a given text
NPS/CSAT Scoring
Measures and reports on NPS, CSAT, or other metrics over time
Feedback Sources (1)
Surveys
Analyzes feedback from surveys through built-in survey features or integrations with survey tools
Survey Management (4)
Survey Builder
Enables users to create surveys through a simple drag-and-drop or WYSIWYG editor
Question Types
Allows the use of various question types such as open-ended, closed-ended, multiple choice, and ratings
Templates
Offers pre-built templates for creating surveys with different audiences or use cases
Survey Distribution
Provides tools for distributing surveys through email, SMS, social media, etc.
Survey Customization (4)
Branching/Skip Logic
Helps create more intelligent surveys based on respondent's actions and answers
Branding
Allows users to customize survey colors, logos, and URLs to match company branding
Multimedia Support
Ability to embed videos, photos, or other rich media
Multilingual Surveys
Allows for creation of surveys in different languages and advanced survey translation
Survey Insights (3)
Reporting & Analytics
Provides tools to visualize and analyze data
Data Exporting
Allows users to export reports from the product into an .xsl, .csv, or .pdf file
Permissions
Allows administrators to set permissions on viewing, filtering, or sharing survey results
Generative AI (4)
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
AI Text Summarization
Condenses long documents or text into a brief summary.
AI Text Generation
Allows users to generate text based on a text prompt.
Agentic AI - Session Replay (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Software Testing (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Heatmap Tools (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Product Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Digital Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - E-Commerce Analytics (5)
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Digital Experience Monitoring (DEM) (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Survey (3)
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
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Technology Glossary Features
View definitions of the features and discover new technology terms.
Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses.
Issue tracking is a system that registers all issues in a centralized repository as they are reported by customers. Learn more about the different types of issue tracking software and how organizations can utilize them.
Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software.
