---
title: Facebook for Business Reviews
meta_title: 'Facebook for Business Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 1457 reviews by the users' company size, role or industry
  to find out how Facebook for Business works for a business like yours.
aggregate_rating:
  rating_value: 4.2
  review_count: 1457
  scale: '5'
date_modified: '2026-08-13'
parent_category:
  name: Digital Advertising Tech
  url: https://www.g2.com/categories/digital-advertising-tech
---


# Facebook for Business Reviews
**Vendor:** Meta Platforms, Inc  
**Category:** [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)  
**Average Rating:** 4.2/5.0  
**Total Reviews:** 1,457
## About Facebook for Business
Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth through the Facebook platform. By leveraging Facebook's vast user base, businesses can create customized pages, run targeted advertising campaigns, and utilize various features to showcase their products and services effectively. Key Features and Functionality: - Business Pages: Create and manage dedicated pages to represent your brand, share updates, and interact with customers. - Advertising Tools: Develop and execute targeted ad campaigns using Facebook's advanced targeting options to reach specific demographics and interests. - Facebook Shops: Set up an online storefront directly on Facebook, allowing customers to browse and purchase products without leaving the platform. - Messenger Integration: Communicate with customers in real-time through Facebook Messenger, providing support and building relationships. - Analytics and Insights: Access detailed performance metrics to understand audience behavior and optimize marketing strategies. Primary Value and Solutions: Facebook for Business empowers companies to connect with a global audience, increase brand visibility, and drive sales through a user-friendly platform. It addresses common business challenges such as limited reach, customer engagement, and online sales by providing tools that facilitate targeted marketing, direct communication, and seamless e-commerce integration. By utilizing Facebook for Business, companies can effectively promote their offerings, engage with customers, and achieve their business objectives in a cost-effective manner.



## Facebook for Business Pros & Cons
**What users like:**

- Users value the **exceptional audience targeting** of Facebook for Business, achieving greater reach and engagement effortlessly. (26 reviews)
- Users find Facebook for Business incredibly **user-friendly** , simplifying navigation and enhancing audience engagement for their businesses. (26 reviews)
- Users appreciate the **global advertising capabilities** of Facebook for Business, enhancing their reach and client attraction. (22 reviews)
- Users value the **wide audience reach** of Facebook for Business, significantly boosting visibility and customer engagement. (21 reviews)
- Users appreciate the **global advertising capabilities** of Facebook for Business, effectively reaching wider audiences with ease. (20 reviews)
- Users value the **versatile features** of Facebook for Business, particularly for ad creation and post scheduling. (20 reviews)
- Targeting (20 reviews)
- Targeting Options (18 reviews)
- Ad Management (17 reviews)
- Users value the **effective marketing features** of Facebook for Business, enhancing brand visibility and global outreach. (15 reviews)

**What users dislike:**

- Users struggle with **ad issues** , facing frequent bans and the need for ads to generate engagement. (16 reviews)
- Users find the **poor customer support** of Facebook for Business frustrating, complicating issue resolution and client satisfaction. (15 reviews)
- Users often face **ad management issues** with Facebook for Business, including automatic feature toggles and policy compliance challenges. (14 reviews)
- Users find the **complex ad interface** frustrating, hindering effective campaign management and overall user experience. (12 reviews)
- Users complain about **limited features** in Facebook for Business, hindering creativity and flexibility in ad management. (11 reviews)
- Users struggle with **poor usability** on Facebook for Business, finding navigation and integration frustrating and overly complicated. (10 reviews)
- Users are frustrated by **ad restrictions** , including limitations on creativity and issues with double payments. (9 reviews)
- Not Intuitive (7 reviews)
- Not User-Friendly (7 reviews)
- Technical Issues (7 reviews)

## Facebook for Business Reviews
  ### 1. Minha's review

**Rating:** 5.0/5.0 stars

**Reviewed by:** Fathima Minha F. | Women in Games Ambassador, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 05, 2022

**What do you like best about Facebook for Business?**

It helps to build business and helps to connect whatsapp to facebook.I have used this.Sharing feature is very useful.I upload pictures to make good advertisement.

**What do you dislike about Facebook for Business?**

Pricing is very high.Can reduce pricing so everyone can use.Cannot connect other country using free feature.

**What problems is Facebook for Business solving and how is that benefiting you?**

Making a business page to make engagement with customers

  ### 2. Facebook for Business Easy to Use Platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Syed Abbas R. | Video Editor, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 09, 2022

**What do you like best about Facebook for Business?**

The platform has the capability to build a targeted audience based on your activity or other custom user base. Also creating campaigns boost and engagement help us to get likes, post reach, views in a very short time

**What do you dislike about Facebook for Business?**

I work as a social media marketing manager for an organization and mostly for big organizations I dislike facebook's algorithms sometimes it doesn't work properly and also it is not user friendly

**Recommendations to others considering Facebook for Business:**

Highly recommended to others mostly for new users who wants to try Facebook for business for the first time

**What problems is Facebook for Business solving and how is that benefiting you?**

As a social media marketing manager, it helps me a lot to promote my client's businesses on Facebook to generate leads and because of this, I got so many leads for my clients and new connections from Facebook business pages. The ads templates are useful and are very impressive

  ### 3. facebook for business has lead to exponential growth

**Rating:** 4.0/5.0 stars

**Reviewed by:** DHARA B. | CMO, Enterprise (> 1000 emp.)

**Reviewed Date:** February 10, 2022

**What do you like best about Facebook for Business?**

I have been using faebook for business for almost 11 months now and from the time when I started in last January , my number of clients followers and business orders that I have received from Facebook for business have grown almost by 14 x. I am very much satisfied with Facebook for business. The best feature is the marketing analytics that help reach the RIGHT targeted audience. The one of the best feature of facebook for business is that it is an integrated messaging app so you can never miss on the important notification and messages from clients. The another best feature of facebook for business is that you can easily schedule your posts and manage your content calendar quite effortlessly.

**What do you dislike about Facebook for Business?**

The support team rarely responds quickly to the tickets that i have created in the past and the resolution of issues have taken longer than almost by a week which is quite slow and disappointing if you are running a business.

**Recommendations to others considering Facebook for Business:**

Any one in india if they want to start a small online business can go ahead and use the services of Facebook meta business it is also cheap for the beginners and quite easy to use. You can start generating revenue after merely one month from joining and cost per impression packages are also good. The intergraytions are quite use ful to build a stron social connection with the right audience.

**What problems is Facebook for Business solving and how is that benefiting you?**

I have seen 14x growth ever since i have started using facebook for business. I can plan out the right campaigns on the right ocassion and the integration with instagram and whatsapp is the best to keep in touch with customers all over the social media. Driving traffic to the page is much easier with the insights provided by facebook for business.

  ### 4. Easy to use Ad platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Satya V. | Growth Product Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 07, 2022

**What do you like best about Facebook for Business?**

Facebook business manager is easy to use and helps us achieve monthly business targets. Setting up campaigns takes a few minutes and duplicating and AB testing with different variants is easy. The platform has the capability to build Audiences based on app activity or other custom audience from existing user base. We can create lookalike audiences and run campaigns on these too. The targeting options provided by Facebook and especially interest based targeting lets us reach relevant users and helps us save money.

**What do you dislike about Facebook for Business?**

Apart from AAA campaigns, creating other campaigns although is easy; but at the same time, it is super labor-intensive and requires uploading and writing the text for each ad. It would have been great if this process can be automated.

**Recommendations to others considering Facebook for Business:**

Facebook for Business is intuitive and easier to use, and it stays within the budget limits set, unlike Google ads, which might spend out of proportion, and we can end up paying more than we wanted. This is a great tool to augment your business and you can start using it with minimal training.

**What problems is Facebook for Business solving and how is that benefiting you?**

We use Facebook for Business to get high intent users and retarget the existing user base. The ability to create videos from static images helps us create videos on the go; these usually have very high conversion rates. Whenever we post anything on our social media accounts, we use Facebook for business to boost our posts and increase engagement on these posts. No matter what the business goal is, we can use Facebook for business to deliver us the intended results

  ### 5. Using Facebook for Business as a tool for Social Media Marketing

**Rating:** 4.5/5.0 stars

**Reviewed by:** Christian I. | Head IT & HR, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 05, 2022

**What do you like best about Facebook for Business?**

I would say the ease of use is one upside. Then it has a colossal reach, about 2.89 billion active users on facebook, with over 160 million businesses using the facebook for business.

**What do you dislike about Facebook for Business?**

The posts are public, the issue is that your posts are seen by everyone. Even though Facebook for business is amazing, Facebook controls everything backend, and one is subject to the rules, policies, or whatever changes Facebook brings.

**What problems is Facebook for Business solving and how is that benefiting you?**

Reaching customers, or Customer reach....
Facebook for business helps connect my business with customers and offer them key information about my business, products, services, and even scheduled events.

  ### 6. Highly recommended to boost sales and revenue

**Rating:** 4.0/5.0 stars

**Reviewed by:** Swati R. | Digital Marketing Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 05, 2022

**What do you like best about Facebook for Business?**

In my opinion, the best part is the user-friendly features that Facebook for Business offers, like bulk duplication or editing or having customized columns and exporting the table view as a report. The ad platform is easier to use than DV360 and even Google ads.

**What do you dislike about Facebook for Business?**

The platform is becoming expensive with time and it is not possible to achieve scale without getting a hit at CPAs.

**Recommendations to others considering Facebook for Business:**

Facebook for Business would definitely help you get the required traffic or purchases for your Business, and this is relatively easy to use than Google Ads.

**What problems is Facebook for Business solving and how is that benefiting you?**

We use Facebook for Business to get leads through lead forms and direct redirection to Whatsapp. Setting up direct-purchase campaigns here was very easy. After identifying the best performing placements and demographics, we were able to optimize our campaigns and this helped us increase our daily purchases and cut costs. AAA campaigns are the best, and does not require any inputs from our ends, also the conversion rates from these campaigns ae superior when compared to other campaign objectives.

  ### 7. Great tool for adding value to your business and bringing in more customers

**Rating:** 5.0/5.0 stars

**Reviewed by:** Parvati G. | Customer Retention Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 03, 2022

**What do you like best about Facebook for Business?**

Facebook is a super easy and intuitive Marketing ad platform. Creating campaigns selecting targeting and demographics options even in-app install and AAA Campaigns is what sets it apart from Google's UAC campaigns, where we can only use their in-market and affinity buckets or exclusion lists for Acquisition campaigns.

**What do you dislike about Facebook for Business?**

We are highly dependent on Facebook for meeting our monthly business targets and the support team is also better than that of Google ads as they are available 24x7, therefore there are no downsides to FB Business manager in my opinion.

**Recommendations to others considering Facebook for Business:**

Facebook for Business is a user friendly marketing ad platform that has the potential of taking your business to heights if you use it correctly.

**What problems is Facebook for Business solving and how is that benefiting you?**

We use Facebook and drive a significant amount of business because of them. We utilize the platform daily to run different objective campaigns for example, lead gen, traffic, app install, in-app event bases, or conversion campaigns. Facebook is also capable of retargeting users at the right time and helps us in meeting our monthly target of DAU. Running lead gen campaigns on Facebook is more manageable, and the reporting is quick and straightforward. The option to cap the frequency while running reach and frequency campaigns for building top-funnel helps us ensure that we do not bombard or irritate our userbase.

  ### 8. Facebook for Business: Capturing an Online Audience

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Building Materials | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 19, 2022

**What do you like best about Facebook for Business?**

Facebook for Business makes it easy to utilize social media as another source and point to reach a targeted audience. Often on Facebook you'll find a generation of mid-twenties to sixties who use the platform to connect with friends and family, as well as businesses. Facebook for Business allows you to reach an audience organically. By sharing, interacting with, and presenting the offerings of your business, Facebook will help ensure you're reaching people within your realm.

**What do you dislike about Facebook for Business?**

Facebook for Business can be nit-picky and hard to manage from the sense that Facebook has its own set of issues and you have to work to combat those. The biggest downside to Facebook for Business is that Facebook chooses when and who to push your content too, that being said if your content isn't getting very much interactions, Facebook won't actively work to push it more. However, on the flip side if you are getting multiple people interacting, commenting, liking, sharing then Facebook will continue to share your content to a wider audience.

**Recommendations to others considering Facebook for Business:**

Facebook for Business is essential for your branding and online persona.

**What problems is Facebook for Business solving and how is that benefiting you?**

Facebook for Business allows us to reach a vast audience of people who share similar ideals, relate to our brand, support our initiatives, and want to learn more. Its another channel that allows you to share who you are as a business, what's important to you, and how your brand stands out amongst others. Among everything else, Facebook for Business is essential for building your brand online and a strong reputation for others to look into. If you're working as an agency on behalf of a brand, Facebook has great tools for reporting and creating custom reports to share your hard work and experience.

  ### 9. Good Ad platform for Dynamic Retargeting and App install Campaigns

**Rating:** 4.5/5.0 stars

**Reviewed by:** Krishna V. | Growth Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 01, 2022

**What do you like best about Facebook for Business?**

The platform is easier to use than Google ads and even the support team is more prompt. The ease to create and duplicate campaigns/ad sets/ads is amazing. Also we can identify if Ad Fatigue has set in by measuring frequency of ads. Running DRM or Dynamic Retargeting ads helped us acquire cart abandoners and reduce drop offs. Social media Boost and Engagament campaigns help us in getting likes/comments/views in a short span of time and the ability to create an audience of page visitors and retarget them is great.

**What do you dislike about Facebook for Business?**

Even the conversion rates and funnels for AAA Campaigns are not comparable to Google UAC. It is not possible to run scaled campaigns on Facebook Business Manager, the CAC would be proportional to the increase in scale.

**Recommendations to others considering Facebook for Business:**

Facebook Business Manager is a must-have tool that would benefit your business and add value to your marketing team's efforts.

**What problems is Facebook for Business solving and how is that benefiting you?**

We use Facebook Business Manager to run App Install, Traffic, Engagement, and Reengagement campaigns. AAA and in-app event-focused campaigns, in particular, have helped us drive quality users to the app. We use it to onboard resellers on the platform and also for eCommerce. A/B testing between different variants of creative text, communication, bid strategy or auction type is quick and efficient. The platform is pretty simple to use and helps in getting additional scale and reach when our other ad platforms have reached saturation.

  ### 10. Must Have for all startups and small business to acquire users/customers

**Rating:** 4.5/5.0 stars

**Reviewed by:** Anand K. | Performance Marketer, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 01, 2022

**What do you like best about Facebook for Business?**

- Ads manager helping in setting up campaigns with different objectives for acquiring customers and achieving company goals
- Full control for the advertiser in setting up campaigns with different bidding options
- Easy pixel set up/conversion API process in the business manager helping the marketer track the user funnel in the website after interacting with the ad
- SDK integration to track the user funnel after the user download the app in case of app install campaign
- Facebook chat support is available 24 hours to resolve challenges and difficulties
- People management and role assignment in the business setting

**What do you dislike about Facebook for Business?**

- New ad accounts in business manager usually get suspended 
- Ad creatives get rejected for multiple reasons frequently especially in a new ad account
- Can add custom event optimization for all the objectives for conversion including catalog sale campaigns

**Recommendations to others considering Facebook for Business:**

A must Have a platform for managing your advertisements and acquiring users for business

**What problems is Facebook for Business solving and how is that benefiting you?**

- Easy App/website integration and pixel setup/SDK integration on the business manager helps in better tracking the results once the ad is launched
- Facebook normal chat support and special support if you are advertising for a brand spending a certain amount of budget helping better clear problems and challenges
- Acquiring users for app/website with a wide variety of campaign objectives and targeting options reaching out to the best customer
- One of the best platforms to advertise for D2C eCommerce
- The business manager is a one-stop place for people management for ad accounts, Facebook, and Instagram accounts

  ### 11. Powerful marketing suite

**Rating:** 3.5/5.0 stars

**Reviewed by:** Christoffer P. | Head of Growth, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 07, 2022

**What do you like best about Facebook for Business?**

It's a simple and powerful suite helping us to improve marketing activities towards important accounts.

**What do you dislike about Facebook for Business?**

It's too many menus and settings sometimes.

**What problems is Facebook for Business solving and how is that benefiting you?**

Reaching customers with marketing at a platform they exist on.

  ### 12. Ok but not super impressed

**Rating:** 4.0/5.0 stars

**Reviewed by:** Megan E. | Founder of Legal Marketing Content, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 26, 2022

**What do you like best about Facebook for Business?**

It is a good way to make yourself known online and to provide another way for potential clients to find you & interact with you and your brand.

**What do you dislike about Facebook for Business?**

The way that it's set up to use from a business owners perspective on the backend is not very intuitive

**What problems is Facebook for Business solving and how is that benefiting you?**

I can't say with certainty that the platform is solving any problems

  ### 13. Facebook for Business Review

**Rating:** 3.5/5.0 stars

**Reviewed by:** Kelsey C. | Direct Marketing & Communications Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 18, 2022

**What do you like best about Facebook for Business?**

I mean, you have to have Facebook. There is no company, organization, business, etc. out there that wouldn't benefit from having a Facebook Business page. It is one of the best and (sometimes) most accessible ways to reach out to consumers or fans.

**What do you dislike about Facebook for Business?**

I dislike Facebook's algorithm and "pay to play" mentality. Luckily, I work for an organization in a small community. Hence, it's easier for me to reach our potential audience, but I've worked for larger companies in the past, and it's a "pay to play" game to reach a larger audience in a saturated market.

**Recommendations to others considering Facebook for Business:**

Thoroughly explore all of the extra functionality that it offers, including insights and tracking.

**What problems is Facebook for Business solving and how is that benefiting you?**

Since we have become more active on Facebook, we notice more interaction. We are figuring out the algorithm and popping up on everyone else's newsfeeds. With that increased recognition and presence in social media, we have noticed more interactions and guests.

  ### 14. Facebook Business allows you promote products and services successfully

**Rating:** 5.0/5.0 stars

**Reviewed by:** Natalia E. | General Manager Marketing, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 03, 2022

**What do you like best about Facebook for Business?**

I like that I can create and schedule my posts, ads, and generate insights from my audience. Everyday I'm amazed with all the tools facebook my business gives

**What do you dislike about Facebook for Business?**

It's too hard to get communicated with support

**What problems is Facebook for Business solving and how is that benefiting you?**

Finding all the tools my business needs to have an online presence

  ### 15. Facebook for Business is an essential for social media marketing

**Rating:** 5.0/5.0 stars

**Reviewed by:** Erin P. | Co-Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 30, 2017

**What do you like best about Facebook for Business?**

Facebook for Business is a #1 resource for our marketing. It is a great way to get personal with potential partners and raise excitement from clients. We can share what we are doing on a small, day-to-day basis without invading e-mails too often. It is also a great way to get feedback quickly and gauge their excitement for our current projects. Plus, we can connect with the older generation on Facebook and the younger generation on Instagram simultaneously! You can schedule posts for both the feed and stories so that you don't have to monitor your content constantly but can still have a constant presence online.

**What do you dislike about Facebook for Business?**

Because of Facebook's mechanics, just because someone likes our business page does NOT guarantee they will see ANYTHING we post. This creates many challenges for us to work around, having to decide what is important enough to spend money on and what needs to be shared more to get the word out. While we can reach most of our 'likes,' it takes a lot of attention, and our 'likes' sometimes feel like things sneak up on them if they don't check back often enough.

**Recommendations to others considering Facebook for Business:**

You will have to put effort and money into it to make it an effective way to reach your market, but it is a very easy way to reach out to your target demographic in a casual way.

**What problems is Facebook for Business solving and how is that benefiting you?**

As mentioned above, Facebook is a great way to reach potential partners and fans we already have casually. The social networking aspect of it is beneficial, and it is the best way to keep others updated on what we are doing without bombarding their e-mail constantly. Plus, it is helpful to reach multiple platforms at once instead of jumping all around to share content.

  ### 16. Comprehensive but Complicated

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Paper & Forest Products | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 14, 2022

**What do you like best about Facebook for Business?**

I like that everything is under one umbrella, that I have the ability to manage posts, ads, and account settings, all in one place. There are a ton of capabilities in the Business Suite.

**What do you dislike about Facebook for Business?**

It's difficult to find where certain functions are located, as the layout is very dense and complex. Ads and Ads Manager for instance, are in two different sections. It is also difficult to jump back to your page and get out of the Business Suite. I think they just need a designer to help make sense of the depth of functions within that space.

**What problems is Facebook for Business solving and how is that benefiting you?**

We wanted to manage our pages for multiple businesses and monitor and track our social engagement and analytics. It's been a very useful tool to help us track all of this, in addition to, our social inbox across all pages. Very handy!

  ### 17. The one stop shop for social advertising

**Rating:** 3.5/5.0 stars

**Reviewed by:** Gabriel S. | Director of Digital & Social Media Strategy, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 22, 2022

**What do you like best about Facebook for Business?**

Facebook Business is a great way to create various ads to leverage across Fb and Instagram. They have amazing targeting as well as various ad formats and objectives to meet your every need. It's a great way to drive awareness and conversions.

**What do you dislike about Facebook for Business?**

The onset of new iOS updates and cookies issues means that it's far harder to target apple/iOS users than before, which may make ads less effective and harder to measure performance and outcome.

**What problems is Facebook for Business solving and how is that benefiting you?**

Driving sales, increasing awareness, driving mobile app downloads, CRM form signups, etc. we run about 50% of our social advertising through Ads Manager.

  ### 18. Great Advertising Tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 20, 2020

**What do you like best about Facebook for Business?**

Easy to use, possible to set up different ads for Facebook, manage community engagement, analyze data & gather info on business initatives. We have run many successful campaigns with various marketing tactics & the ability to use static images, videos or collages.

**What do you dislike about Facebook for Business?**

Ads manager is complicated, small, and hard to view. Sometimes the business manager glitches when responding to business page comments or ads. Merger with IG inbox is a bit confusing. Messages can get lost and take longer to respond to customers about orders or specific questions.

**Recommendations to others considering Facebook for Business:**

A bit complicated to navigate ads manager. Info could be clearer & more precise. Format is not great. However, you may see high impact and good fan growth + engagement over time with the right audience, filters & test ads.

**What problems is Facebook for Business solving and how is that benefiting you?**

Advertising, analytics, audience analysis, gaging content engagement, community management, competitive ad data are all problems we're addressing when using this platform. We've seen lots of fan engagement and growth over the past few years.

  ### 19. Facebook Business is key to our social media marketing strategy.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Naim M. | Analytics Engineer, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 16, 2022

**What do you like best about Facebook for Business?**

I like the retargeting feature on Facebook business. We rely on this very important tool to reach target audiences who already know about our product, either because they patronised us previously or visited our Facebook page or liked our social media content before.
 Thereby re-inspiring  them to possibly discover something they loved about our product and services in the past.  In summary , this tool has simply helped us to build brand loyalty with people who are already familiar with our product before, as against starting a new relationship with a potential new customer.

**What do you dislike about Facebook for Business?**

Reaching customer support on Facebook business is way too slow for me.  There is no dedicated email through which to reach the Facebook support team , except for filling an online form , which will take days to get a response to.

**What problems is Facebook for Business solving and how is that benefiting you?**

Facebook provides us the means to market our services to Facebook and Instagram users in real time, measure the effectiveness of our advert campaigns , understand the total value of our customer and even suggest tools with which , we can make our marketing activity on Facebook and Instagram a lot more effective.

  ### 20. Great way to reach a new/larger audience

**Rating:** 4.5/5.0 stars

**Reviewed by:** Zach P. | Digital Marketing Specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 19, 2022

**What do you like best about Facebook for Business?**

I like the creativity Facebook ads allow along with the demographic segments to make sure you are targeting the markets you want.

**What do you dislike about Facebook for Business?**

The layout of the platform can be a bit confusing when you first start, but it grows on you and becomes easier to use

**What problems is Facebook for Business solving and how is that benefiting you?**

Solves the issue of growing our audience by allowing us to select age, location, and interests to find consumers who are most interested in purchasing our products.

  ### 21. Using Facebook for Business in financial services sector

**Rating:** 4.0/5.0 stars

**Reviewed by:** Chip L. | Content & Digital Marketing Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 16, 2022

**What do you like best about Facebook for Business?**

The Business Suite app is a great tool for staying up to date about all of our pages. The notifications are handy, and the app makes it easy to switch between multiple pages and assets.

**What do you dislike about Facebook for Business?**

Customer service is terrible. Anytime we have an issue it's difficult to get in touch with their chat team, and there is no phone or other contact options. Additionally, we've had issues with fraudulent reviews and they have been no help.

**Recommendations to others considering Facebook for Business:**

You have to use Facebook for connecting with your clients and online audience, but they could be better about submitting Business clients.

**What problems is Facebook for Business solving and how is that benefiting you?**

Sharing our culture and valuable consumer info with clients, partners, and leads.
Lead generation.

We've gotten lots of leads and new connections from our Facebook Business pages.

  ### 22. The only place you need to market your business on

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 21, 2022

**What do you like best about Facebook for Business?**

The best thing about facebook for business that this is the only platform you need to either to build a community or for paid advertisement on multiple platforms.

**What do you dislike about Facebook for Business?**

The UI and the settings keep on changing which makes it difficult to keep up. Also the UI is very robust looking and not user friendly. One more thing that i dislike is the ad tracking page there should be a lot more options for graphic representation.

**What problems is Facebook for Business solving and how is that benefiting you?**

The problem i have is i want customers for business as it is relatively new and FB for business helps me in getting the maximum exposure for the minimum price there is.

  ### 23. Facebook for Business is great. Setting up ads not so much

**Rating:** 2.5/5.0 stars

**Reviewed by:** Cari T. | Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 12, 2022

**What do you like best about Facebook for Business?**

Great way to reach the massses if you can run a successfull ad

**What do you dislike about Facebook for Business?**

They are not easy to deal with setting up successful advertising. Used to be no issue then they got incredibly strict with no clarification and near impossible to speak with anyone but bots

**Recommendations to others considering Facebook for Business:**

Talk to others first before subjecting your account to get disabled

**What problems is Facebook for Business solving and how is that benefiting you?**

For business page great way to connect . For ads not anymore

  ### 24. Great way to Present Your Business.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Junaid K. | Analyst, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 15, 2022

**What do you like best about Facebook for Business?**

The best thing i like about facebook business is the analytics. It helps the business admin to know how many likes he is getting, comments, shares for his each and every post. By using this data, admin can measure where his business is heading towards and what changes can be done to improve it.

**What do you dislike about Facebook for Business?**

As facebook for business is open for all facebook users, many people create fake profiles to degrade the business. They write fake reviews and complaints. They fill our comments section with spam and troll messages.

**What problems is Facebook for Business solving and how is that benefiting you?**

I have been using facebook for business for strengthening the business. Even if we have a small business, facebook can be used to establish it as a brand. Once a person finds our business on Facebook, they engage with our products. Facebook also helped me in reaching many people more than people visit physical business.

  ### 25. Promote your business very effectively and productively for great networking

**Rating:** 4.0/5.0 stars

**Reviewed by:** Prince M. | Technical Consultant, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 02, 2022

**What do you like best about Facebook for Business?**

The thing I like most about Facebook for Business is that it integrates quickly with all kinds of tools, whether they are paid or unpaid, and it works effectively with them. Also, it helps in creating productive social media campaigns and gives powerful templates and content for the posts. The wider audience reach with the help of this platform is a big plus. Overall, the insights and survey report they provide o the performance of the clicks and reach, we take some excellent actions with that. Overall, it is one of the fantastic tools available in the market.

**What do you dislike about Facebook for Business?**

Sometimes it is a bit complex whenever I switch from my FB account to the business account. It does not redirect directly and logs out automatically. Also, the results from ad campaigns are not consistent, and the marks vary and fall after a successful campaign. They need more money for making more extensive campaigns, and it makes it somewhere costly.

**What problems is Facebook for Business solving and how is that benefiting you?**

Facebook Business has helped us a lot in reaching prominent people around the globe and making impactful campaigns all around. Our organization has gained a lot of visibility and knowledge due to this platform only. The ads and templates are very impressive. The simplicity and easiness of using this UI are mind-blowing. We are mainly using it for making our services and product reach the audience of different ages and regions quickly.

  ### 26. A must-do for small businesses

**Rating:** 3.5/5.0 stars

**Reviewed by:** Justin C. | Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 14, 2021

**What do you like best about Facebook for Business?**

Setting up a page for your business is easy and doesn't take too long. If you just go through the prompts they give you, you'll have a professional-looking social media landing page for your small business within minutes.

**What do you dislike about Facebook for Business?**

I wish the create-an-ad processes were a bit more intuitive and less policed. I have had several ads get rejected and had to modify them before they'd get approved. If you have a business that happens to be close to some of Facebook's "trigger" words for "bad" industries, your ads can get misconstrued by their bots and independent reviews by actual people - if that actually happens - sometimes doesn't help much either.

**Recommendations to others considering Facebook for Business:**

Use a tool like Canva to create a very good banner photo. Take a couple hours to invest in learning the Business Suite system, it will pay off. Don't be discouraged if you don't have immediate results from ad-spend, keep tweaking and stay consistent and you'll start to see results.

**What problems is Facebook for Business solving and how is that benefiting you?**

It's the modern billboard, but free! It's great exposure. Advertising/marketing today is less about casting a wide net and more about casting a good net towards a targeted audience. Social media is a natural catalyst for that - if someone likes your page, chances are, someone just like them will see that and get exposed to your business.

  ### 27. Facebook: The Only Advertising Way To Grow Your Business

**Rating:** 4.0/5.0 stars

**Reviewed by:** Nivya V. | Associate Manager - Social Media, Telecommunications, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 30, 2021

**What do you like best about Facebook for Business?**

The ability to advertise and target all possible kind of customers from all over the world. You can sort by age, loactions, behaviours and interests according to your service or product you are providing. Due to the pandemic, since everything has gone digital, this is a great way to advertise your business in multiple ways and attract the most customers to your business.

**What do you dislike about Facebook for Business?**

I absolutely hate, when errors show up in the campaign that prevent you from publishing, are not explained or how to resolve it. The customer support takes a lot of time to respond and how they ban your ad account without any proper explanation, which also results you losing money which you have added in your wallet. It's not easy to use and I had to do a crash course to learn how to use it properly.

**What problems is Facebook for Business solving and how is that benefiting you?**

I have used Facebook for Business in the last 2 years for multiple companies and I have never seen anything with such detailed targeting and advertising. I have managed to increase sales for multiple clients and I highly recommend it to everyone wanting to grow a business

  ### 28. Get to "Business" with Facebook for Business

**Rating:** 3.5/5.0 stars

**Reviewed by:** Tamarah B. | Freelance Fashion Blogger & Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 09, 2021

**What do you like best about Facebook for Business?**

I like how you are able to get more access int the business side of Facebook and see in what ways you can best utilize it in your business.  I like how it is organized by categories so you can navigate to see what will work best for you and your business.

**What do you dislike about Facebook for Business?**

Sometimes, it does take time to figure just how to correctly use certain features at first which is understandable.  Also, the support center if you run into an issue needs some work when it comes to resolving the problem.

**Recommendations to others considering Facebook for Business:**

I would recommend others to try it first and take it on a trial run.   It is great to see if it is best for your business and etc.

**What problems is Facebook for Business solving and how is that benefiting you?**

I am to not only share my business to a new audience of customers but also introduce it to potential clients which helps me to continue to grow my business.    I also to track my insights.

  ### 29. A great marketing tool to gain target audience, build conversations, generate leads & conversions

**Rating:** 4.0/5.0 stars

**Reviewed by:** Vijeta C. | Marketing, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 16, 2022

**What do you like best about Facebook for Business?**

Facebook Business Page is an important marketing tool for our company to promote our online presence, gain target audience, engage with them through our well-curated content, answer their queries, show them our promotional videos and product pictures. We promote our content that gains good interest from our audience and also runs Facebook Ads to increase our reach and visibility. It has also helped us towards our SEO initiatives and gaining more audience for our Events promoted through our Facebook Page. The Analytics served to us by Facebook are great and provide real-time insights to improve our marketing campaigns, content and run better Ads.

**What do you dislike about Facebook for Business?**

It's very expensive and sometimes we don't get good results out of our targetted campaigns because of a large number of Facebook users across diverse demographics & persona. Despite selecting the right filters while choosing the audience, there remains a gap.

**Recommendations to others considering Facebook for Business:**

It needs a lot of real-time efforts to build &  maintain your presence through the Facebook Business Page. However, it improves the ROI and lead generation if you do the right targetting and retargetting.

**What problems is Facebook for Business solving and how is that benefiting you?**

We're using it to increase our digital audience, listen to their voice, do real-time conversations with them and build brand recall. It has benefitted us to build our community and engage them with our brand.

  ### 30. Facebook For Business - Awesome to Achieve Business Goals with Facebook Page

**Rating:** 4.0/5.0 stars

**Reviewed by:** Prashant S. | Senior SEO Executive, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 20, 2022

**What do you like best about Facebook for Business?**

There are a few things I like - first, it's the management of users and permission with pages is so easy to perform actions. Second, Integration with social networks like instagram and facebook. Third, Brand verification, payment and ads manager at one place.

**What do you dislike about Facebook for Business?**

Sometime I won't understand why other business pages are visible in another facebook for business identity. it's very complex when I can't remove a page from other identitiy.

**Recommendations to others considering Facebook for Business:**

if your business having a facebook page and you would like to run business goal activities then you must have fb for business for a smooth and easy flow of activities.

**What problems is Facebook for Business solving and how is that benefiting you?**

it's solving to manage whatsapp, instagram  and facebbok business activities from a single platform. Run advertisements with different types of campaign.

  ### 31. More flexibility for Business

**Rating:** 3.5/5.0 stars

**Reviewed by:** Oyetoke A. | Beauty agency, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 05, 2022

**What do you like best about Facebook for Business?**

I like the way it creates an avenue for youngpreneur to establish and promote their business. This in turn will contribute to the nation's economy and boost the growth of the young minds, as well as to boosting their morale and urging them to do more fore themselves and society at large.

**What do you dislike about Facebook for Business?**

There should be an avenue to distinguish between real business owners and scammers who disguise themselves as entrepreneurs but scam innocent people. There should be resourceful data to verify real business owners and eliminate the scammers.

**What problems is Facebook for Business solving and how is that benefiting you?**

I am trying to create a legit group, which real business owners and buyers can come together to sell their products in responsible ways. This solution will boost the growth of many entrepreneurs who tries to sell their products on Facebook.

  ### 32. switch from facebook to zoom

**Rating:** 0.5/5.0 stars

**Reviewed by:** cesar A. | Director of Operations, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 23, 2022

**What do you like best about Facebook for Business?**

not very useful, too busy, felt like social  media and not a work tool

**What do you dislike about Facebook for Business?**

all users had to create profiles and join

**What problems is Facebook for Business solving and how is that benefiting you?**

I am not sure, once we abandoned it, I have not kept up with it

  ### 33. Ensure better ROI with FB Business

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nafisha L. | Customer Relationship Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 18, 2021

**What do you like best about Facebook for Business?**

1. It's free to open a business page.
2. Creator studio enables me to run the ads at my scheduled time.
3. Allows operating multiple business accounts.
4. Easy networking.
5. Customer segment-wise targeting.
6. Easy and effective ad campaign design and running. 
7. Market insight management.

**What do you dislike about Facebook for Business?**

Sometimes, it's tough to identify fake accounts, and it will be effective for ordinary people if the user interface becomes easier.

**Recommendations to others considering Facebook for Business:**

I strongly recommend Facebook for Business as it enables and allows easy reach to the clients and effective interaction. It is capable of providing solutions to any organization. I am using this application very successfully and found it to be realizing a lot of benefits.

**What problems is Facebook for Business solving and how is that benefiting you?**

We are an online platform connecting the patients with the respective experts. Through this application, we upload our campaigns or service packages and let people know about us and our offers. We run ads and ensure proper boosting to reach the target customers. It has enabled us to arrange our business digitally and empowered us to be closer to the customers as we can reply at the earliest to any queries. We have successfully realized a benefit as we are getting great responses from our clients, and we appreciate this platform.

  ### 34. Business in your hands!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ankit B. | Graphic Designer & Photographer, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 01, 2022

**What do you like best about Facebook for Business?**

I have been using Facebook for Business for a while now. Managing Client's Businesses becomes easy when you have to handle it with one account that too on your Phone or Laptop.

-Posting on Instagram and Facebook at the same time is possible, and that saves a lot of time. 

-Business Suite is available for both phone and Laptop, thus making it very easily accessible for both users.

-Managing multiple Clients becomes easy as it holds Account information of all other Businesses at one point.

-Becomes easy to manage Comments, Messages, and Replies.

-Managing Posting becomes less Hectic with the help of Schedule Post.

-Reaching out to the targetted audience becomes easy with options Like Boost Post. We can target our audience based on their interest, demographics, and background.

**What do you dislike about Facebook for Business?**

Facebook Business Suite is a great thing made by Meta. But unlike everything they also have some drawbacks. 

-Posting on Instagram and Facebook with different options is not available. We can't post with option "Send Messages" while selecting Facebook.

-While Adding money to my Ad Account, I have faced a lot of problems. The payment gets successful and still doesn't show it on my Ad Money. I feel this can be improved with future updates.

-Targetting through Ads is an AI thing, and sometimes it doesn't deliver the results which look forward to. I have spent many of my Clients Money for the promotion of their Product/Service and haven't got Satisfactory Results.

-It's little complicated to use. I remember the day when I assigned a Manager for handling the account for my multiple clients, being a beginner she find it difficult. Their UI is not smooth and is little difiicult to use.

**Recommendations to others considering Facebook for Business:**

-Using Facebook Business for Marketing is good. It saves a lot of time, but still, there are some things which you can't do with Business Suite, like uploading Reels and posting with different options specifically for Facebook and Instagram.

-If you're running an Agency, don't get only dependent on Facebook Business. Having Diversification is always good for any business. You can also do Marketing with Google Business Business Suite, Telegram, and Whatsapp.

-Use trends for better promotion of your Service/Product and Facebook and Instagram boost them for wider reach.

-Motion Graphics and Reels are the future so don't forget to add them to your Facebook Page.

-You will find it little hectic to use in the first time, but after sometime when you will start working on it you get, you will get used to it. So, Don't give up!

**What problems is Facebook for Business solving and how is that benefiting you?**

Managing multiple Clients in an Agency is not everyone's piece of cake, and handling various becomes manageable with Business Suite and Creator Studio.

-It helps me save a lot of time, as I can post on both platforms(Facebook and Instagram) at the same time.

-Remembering all of your work related things becomes impossible sometimes. And because of all this, one can forget about posting. Scheduling acts like a savior at this time. Thus we can manage the work accordingly.

-With the help of Facebook Ads, I can make the Client's Service/Product reach its target audience. 

-Tracking Conversion from Traditional Marketing is not possible, but in the case of Digital Marketing, things are different. With a Business Account, we can see the Reach, Engagement, Likes, Interested Leads, and more. Thus we can track which content is working in favor of the Company.

  ### 35. Great Platform For Acquiring Users as Well as Re-targeting

**Rating:** 5.0/5.0 stars

**Reviewed by:** Rupesh K. | Sr. Executive Digital Marketing, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 11, 2019

**What do you like best about Facebook for Business?**

The best part of facebook business is this that for all type of campaign objective we can target audience in very deep. What goes good for me is the one where we can show catalog even for the app install campaign also and due to this, I had a very high number of install at very low cost.

**What do you dislike about Facebook for Business?**

The catalog which once used in one campaign and published can't be edit again.

**Recommendations to others considering Facebook for Business:**

If Someone is looking to run ads then they must try facebook for business it is cheap and best for running all types of ads.

**What problems is Facebook for Business solving and how is that benefiting you?**

With facebook, we had run all types of campaigns and get the best result in all and campaign with objective app install to give the best result at a very low cost.

  ### 36. A must have marketing platform for social marketers using Facebook ads and pages for marketing.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Mithil P. | Growth Marketing, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 16, 2021

**What do you like best about Facebook for Business?**

I like the in-depth management features that this platform offers for social media marketing professionals. This platform is vast and they have solutions for every marketing problem faced by campaign managers in their campaigns. Also, it gives recommendations for providing creative solutions for your campaigns. I feel Facebook has just done justice to its advertising presence and the importance of having a Facebook presence from brands and pages by rolling out an in-depth tool for marketers through this platform.

**What do you dislike about Facebook for Business?**

The learning curve and support are the most challenging aspects of this platform. I don't like the fact that there is not enough communication to perform certain tasks on this tool. There are some marketing tasks that are only able to be solved through a Facebook business manager account and I don't see how small business owners or agencies without enough knowledge can get around to using this tool without support from either another certified professional or a technical rep in Facebook's team. It is also quite difficult to find support channels to finish the setup of Facebook for Business.

**Recommendations to others considering Facebook for Business:**

If you can get over the learning curve, this is a really important tool for marketers. It seems difficult at first but it is really insightful.

**What problems is Facebook for Business solving and how is that benefiting you?**

I use this platform to manage multiple businesses, pages and ad campaigns. I also use the Facebook for Business platform to set up domain tracking, conversion tracking and to track events and conversions on our website or landing pages is simplified through this tool. Pixels can help see the return on ad spend from your Facebook ads. It is a problem for brands and marketers to track ROI on ads and see how campaigns result in engagement. But the Facebook for Business platform helps solve that.

  ### 37. On the list of my favorites!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Vee T. | Homeowners Association Portfolio Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** November 16, 2021

**What do you like best about Facebook for Business?**

This is the most productive format to receive real-time leads in my line of work. I host several pages under one log in and manage a wealth of social media needs; most beneficial to me has been the marketplace, I would hate to have to post using my personal page, but with FB for business, I don't have to; I can post as the page I create!

**What do you dislike about Facebook for Business?**

I honestly cannot find a reason to dislike the FB business page outside of the fact that I still have to use my personal account to log in, if that feature can be done away with I'd feel more comfortable.

**What problems is Facebook for Business solving and how is that benefiting you?**

The reason I created a FB business page account is to have one location for my marketing needs for several sites in property management. Joining I have solved the concern of logging into multiple business pages to market or post from.

  ### 38. Facebook for business is helping us to get more online sales.

**Rating:** 5.0/5.0 stars

**Reviewed by:** NANDAKISHOR  R. | Head Of Digital Marketing, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 12, 2021

**What do you like best about Facebook for Business?**

The Facebook business helps us to manage different Facebook pages and business accounts very easily. It's very useful to target our audience very well; I like the best on Facebook. Target audience through the Facebook business manager is really best way to reach the correct audience.

**What do you dislike about Facebook for Business?**

The Facebook business sometimes rejects some business accounts or ad accounts without any notification.  Rejecting without notice is challenging to handle sometimes. This is the one I dislike.

**Recommendations to others considering Facebook for Business:**

We can use the Facebook business for running different types of campaigns. It helps us to reach the right people. If you want to grow your business online, Facebook business is one of the most popular and effective ways to grow your business. So you can try from your end. And if you want to ask something regards this, I always say yes to use.

**What problems is Facebook for Business solving and how is that benefiting you?**

The Facebook business help to target the right target audience for any brand or product simply. It's beneficial for us to handle all the business in a good manner. This is a significant advantage of the Facebook business.

  ### 39. Best platform to grow up your business

**Rating:** 5.0/5.0 stars

**Reviewed by:** muhammad a. | Finance Executive, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 27, 2021

**What do you like best about Facebook for Business?**

The best thing about Facebook for business easy for sharing my products and make peoples easily to approach me.its business center provide the tool to manage ads build an online shop and increase audience. Facebook for business is comfortable for me to communicate with clients.

**What do you dislike about Facebook for Business?**

The dislike facebook account center is definitely a nice feature, but especially if you're a good fighter, your inbox can get messy. I think there has been some improvement.facebook for business is the fact that its complicated and difficult to understand.If you don't know where to go you can miss your goals and lose money.

**What problems is Facebook for Business solving and how is that benefiting you?**

The problem i solved  with the help of Facebook for business it help to present my firm in a better way means achievement of targets and goals.it help to create the ad.easily to find thousands of customers.growing my business page.

  ### 40. Great Facebook business experience

**Rating:** 5.0/5.0 stars

**Reviewed by:** Landry N. | génie informatique, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 13, 2022

**What do you like best about Facebook for Business?**

Quick creation of ads and organized content
Better management of ads
Advanced analysis and statistics of Audiences
Organization of necessary tools

**What do you dislike about Facebook for Business?**

The overlay of data. The slow loading of the site.

**Recommendations to others considering Facebook for Business:**

Learn to use Facebook Business, I assure you it will make the management of your digital business tedious.

**What problems is Facebook for Business solving and how is that benefiting you?**

Facebook Business solves all my advertising problems and helps me manage my business efficiently.

  ### 41. Performance Marketer Experience so far

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 27, 2021

**What do you like best about Facebook for Business?**

Facebook Business Manager is an excellent tool to augment install/in-app event volume. It is super easy to create and duplicate campaigns and best platform to do A/B testing between communication/targeting/demographics/creatives etc. It has given us most optimised results for our renengagement/resurrection campaigns. Also a good option for running brand awareness or reach and frequency campaigns because you can set the frequency of every ad which is not possible for Google campaigns.

**What do you dislike about Facebook for Business?**

The CPAs and CPIs start shooting up with an increase in budgets meaning the platform doesn't give optimized results at scale. Also, creative fatigue sets in quickly, and lots of effort goes into changing the creatives frequently.

**Recommendations to others considering Facebook for Business:**

Easy to use Marketing platform and best tool for remarketing as most of your TG would be online here.

**What problems is Facebook for Business solving and how is that benefiting you?**

It provides an excellent opportunity for running brand awareness or reach and frequency campaigns as here we can cap the frequency of every ad, which is not possible for Google campaigns. Also, importing events is an automated process, and you don't have to import events from third party app analytics tools manually. AAA campaigns can give a close competition to Google UAC ads.

  ### 42. Bang for Buck

**Rating:** 5.0/5.0 stars

**Reviewed by:** Chris S. | Managing Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 19, 2022

**What do you like best about Facebook for Business?**

The fact that Facebook contacted me personally

**What do you dislike about Facebook for Business?**

personally to maximise my reach, my target market and response

**Recommendations to others considering Facebook for Business:**

In terms of marketing ROI and increasing my brand awareness, it is invaluable
My last reach was increased to 100,000 through online training and Israel's dedicated support

**What problems is Facebook for Business solving and how is that benefiting you?**

Through online training with Israel I've managed to realise better quality in terms of audience, followers and returns on investment

  ### 43. Big step forward but still lots of work to do

**Rating:** 3.5/5.0 stars

**Reviewed by:** Arseniy R. | Senior Global Content Marketing Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** November 23, 2021

**What do you like best about Facebook for Business?**

The fact that all aspects of Facebook business presence can be managed in one tool

**What do you dislike about Facebook for Business?**

Inconsistency, especially when it comes to Instagram, you never know which features are going to be available in FB BM vs the app vs the web version. Or which aspects of the FB page can be managed from BM vs page settings on the page. 
Somewhat complicated navigation - you have to know where what sits to find it. 
Unavailability of 'corporate persona' accounts. Many external integrations rely on tokens issued to effectively a personal account and you can't create a shared persona for this purpose without violating FB rules and risking this account being shut down any moment.

**What problems is Facebook for Business solving and how is that benefiting you?**

Managing several dozen company pages, IG accounts, ad accounts etc.  Allows to streamline all of these activities and allocating permissions.

  ### 44. Facebook For Business User Review

**Rating:** 4.0/5.0 stars

**Reviewed by:** Vinay D. | Assistant Manager Digital Marketing, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 14, 2022

**What do you like best about Facebook for Business?**

Easy to use the platform and also mostly integrable with any platform forget a more accurate result, setting ads campaign and tracking is very easy and user friendly.

**What do you dislike about Facebook for Business?**

On this Facebook, you will definitely get more leads than Google but the quality is not good as compared to Google, as sometimes a person using Facebook mistakenly clicks the campaign and not the actual buyer as on Google they search when they need. But on Facebook, it's a different platform of ads.

**Recommendations to others considering Facebook for Business:**

Yes for building brand awareness you should you this Facebook platform as these days They acquired Instagram so now the add can give you more customer reach.

**What problems is Facebook for Business solving and how is that benefiting you?**

Lead generation and building brand awareness for business, and Facebook is what everyone uses with a big community all over the world.

  ### 45. Facebook for Business offers everything an online marketer requires!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 23, 2022

**What do you like best about Facebook for Business?**

Audience creation via Facebook pixel and remarketing via Facebook Pixel

**What do you dislike about Facebook for Business?**

Lack of integration with Google Analytics audiences

**What problems is Facebook for Business solving and how is that benefiting you?**

Ability to reach engaged users of our products and finding new ones
Helps increase awareness and reach

  ### 46. Used to be so easy, now it is complicated

**Rating:** 1.5/5.0 stars

**Reviewed by:** B. S. B. | Executive Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 08, 2022

**What do you like best about Facebook for Business?**

There is not much I like about FB business functions.  It used to be so simple to see how effective one's business page was, and perhaps it still is for experienced FB marketers, but it is not for me.  The Insights page is useful.

**What do you dislike about Facebook for Business?**

Most metrics that should be simple to review are difficult to find and then understand for sure.  Some reported metrics seem wrong.

**Recommendations to others considering Facebook for Business:**

Find training on how to use and interpret.

**What problems is Facebook for Business solving and how is that benefiting you?**

We try to determine how well our business page and ads work for our organization - beyond simple "likes."

  ### 47. Helpful in spreading the word of my business

**Rating:** 4.0/5.0 stars

**Reviewed by:** Kat T. | Spiritual Teacher and Life Coach, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 15, 2021

**What do you like best about Facebook for Business?**

I like that so many people are active on Facebook today. No matter what part of the world, no matter what age, gender, or what someone's lifestyle is like - they are likely are you Facebook. This has me feel very confident in sharing my business, the products and programs that we offer, knowing that Facebook users can find their way to our page and become acquainted with our services. I like that there are many different formats that I can share my content on Facebook Business: regular written word, images with captions, video clips, and live videos. This allows me to have fun creating content and allows my audience to get to know me in different ways. I appreciate each format. I like that I can share to my stories and I specifically love that Facebook Business allows me to link an external URL in my stories to direct my audience to my website and sales pages. I like that Facebook Business is available for me to easily access at all times of the day from my phone, anytime that there's a piece of conetent that I want to share.

**What do you dislike about Facebook for Business?**

What I massively dislike about Facebook Business is the lack of traffic unless you're using paid ads. This is really frustrating. Compared to my regular personal Facebook profile, my business page gets very low engagement and traffic. It would be so much more helpful to have a natural traffic flow to my business page. This downfall makes me feel more inclined to nurture platforms like Instagram where I receive more organic reach and can connect with new audience members and potential clients more easily.

**Recommendations to others considering Facebook for Business:**

The best way to build traffic to your website is either through paid ads or through inviting your friends and using word of mouth. Organic audience building isn't the best on Facebook Business.

**What problems is Facebook for Business solving and how is that benefiting you?**

The main problem that I am solving with Facebook Business is having a social platform where the audience can find me and my work in addition to my website, which can be less social and less freedom of content creation to drive traffic towards. I am solving the problem of having to go to the effort of writing a formal blog post everytime I want to share a piece of content and instead am able to freely upload what I have to say in the moment. The convenience is really top knotch!

  ### 48. Makes Marketing Easy

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Events Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 19, 2022

**What do you like best about Facebook for Business?**

The creative studio allows me to be free of worries anf Facebook business also gives me numbers to evaluate the performance

**What do you dislike about Facebook for Business?**

It can get confusing sometimes to look for features

**What problems is Facebook for Business solving and how is that benefiting you?**

Getting numbers, constantly keeping track of time and date by scheduling

  ### 49. A must for eCommerce Businesses

**Rating:** 4.5/5.0 stars

**Reviewed by:** Christian N. | Director of Marketing and Social Media, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 07, 2021

**What do you like best about Facebook for Business?**

Business manager incorporates many powerful tools, the most important being the ads manager. Over the years, the business manager has gotten better at navigating between ads manager, pages manager, and business manager settings. Once everything is set up, it's pretty user-friendly and the chat support is typically very prompt.

**What do you dislike about Facebook for Business?**

There are some questionable design choices in that it stacks on top of a vanilla page manager/personal Facebook account in a messy way. Adding user roles can be confusing and one is not always sure if the view is within a business page or a business page through the lens of a business manager. Sometimes it feels like the personal and commercial user experiences of business manager get merged in a confusing way.

**Recommendations to others considering Facebook for Business:**

Make sure you have some experience with web development to get things set up or that you know someone who does. Outside of that, it's somewhat painless to use this tool.

**What problems is Facebook for Business solving and how is that benefiting you?**

This has been our best marketing tool for the last 5+ years and it allows us to better understand our audience by way of posts, comments, and replies.

  ### 50. Facebook for Business makes managing multiple pages easy and is the future of world marketing!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 17, 2021

**What do you like best about Facebook for Business?**

-Scheduling posts is very easy and simple.
-Admin privileges make it easy for several people to use.
-Easy access on the go, on mobile devices.
-Easy to swap between accounts.
-Audience insights.
-Ads management.

**What do you dislike about Facebook for Business?**

-Ever-changing capabilities means ever-changing system
-Cannot schedule a post from the post page. You need go to the scheduling page.
-Two admin users cannot use at the same time.
-The draft doesn't save sometimes.
-Barrier to learning the tool

**Recommendations to others considering Facebook for Business:**

Managing multiple brand accounts, and juggling several posting calendars. This is perfect for a manager who is trying to keep up with several admin pages, and it makes it simplified for everyone. This would not be helpful for someone only trying to get a small page started, as it can be confusing and hard to use for a single page.

**What problems is Facebook for Business solving and how is that benefiting you?**

We are reaching out to international customers worldwide, communicating, advertising and posting recent and future events, promoting offerings etc.

Benefits- Higher, accurate and faster response rates.


## Facebook for Business Discussions
  - [How to promote myself as a professional content writer?](https://www.g2.com/discussions/how-to-promote-myself-as-a-professional-content-writer) - 2 comments, 2 upvotes
  - [On Facebook, more than 2 million companies interact with customers. Learn how to contact new people on Facebook... Meta for Business (previously Facebook for Business).](https://www.g2.com/discussions/on-facebook-more-than-2-million-companies-interact-with-customers-learn-how-to-contact-new-people-on-facebook-meta-for-business-previously-facebook-for-business) - 1 comment, 1 upvote
  - [How do I change the ads of a campaign without hampering the learning curve of campaign ?](https://www.g2.com/discussions/how-do-i-change-the-ads-of-a-campaign-without-hampering-the-learning-curve-of-campaign) - 1 comment, 1 upvote
  - [How do I improve my skills in selling online thru Facebook?](https://www.g2.com/discussions/how-do-i-improve-my-skills-in-selling-online-thru-facebook) - 1 comment, 1 upvote
  - [Whats the substitute for Facebook Analytics?](https://www.g2.com/discussions/whats-the-substitute-for-facebook-analytics) - 1 comment, 1 upvote

- [View Facebook for Business pricing details and edition comparison](https://www.g2.com/products/facebook-for-business/reviews?page=6&qs=pros-and-cons&section=pricing&secure%5Bexpires_at%5D=2026-08-14+11%3A39%3A26+-0500&secure%5Bsession_id%5D=afe3a220-086f-44e9-b76b-7d2741ef2b56&secure%5Btoken%5D=76f2fd4e6f13174cf4db1113bba8dd7717bd3450e43318d60f217cc70ac1d3b3&format=llm_user)
## Facebook for Business Integrations
  - [Canva](https://www.g2.com/products/canva/reviews)
  - [Facebook](https://www.g2.com/products/facebook/reviews)
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  - [Later Social](https://www.g2.com/products/later-social/reviews)
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  - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews)

## Facebook for Business Features
**Channel Functionality**
- Display Functionality

**Campaign Management & Optimization**
- Paid Keyword Optimization
- Bid Rules
- Ad Creation and Editing
- Ad and Landing Page Scheduling
- Scenario Planning
- Portfolio Bid Optimization
- Advanced Targeting Options
- Offline Capabilities
- Extensions
- Product Listing Ads
- Budget Execution & Monitoring
- Audience Targeting
- Social Media Monitoring
- Web Traffic Monitoring
- Real-Time Monitoring
- Conversion Rate Optimization
- Campaign Planning

**Authoring Tools**
- Ad Templates
- HTML5 Authoring
- Automated Ad Creation
- Lanugage Translation
- Customizable Templates
- WYSIWYG Editor

**Platform Interoperability**
- Close Ecosystem API

**Platform Interoperability**
- Close Ecosystem API

**Platform Interoperability**
- Close Ecosystem API

**Platform Interoperability**
- Close Ecosystem API

**Platform Basics**
- Cross-Device Advertising
- Audio Ad Formats
- Programmatic Audio
- Audience Targeting

**Demand Side Platforms**
- Cross Channel Capabilities 

**Agentic AI - Demand Side Platform (DSP)**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Agentic AI - Cross-Channel Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Agentic AI - Native Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Agentic AI - Creative Management Platforms**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Video Functionality**
- Video Functionality

**Analytics & Administration**
- Ad and Conversion Tracking
- Attribution
- Reports
- ROI Tracking
- Engagement Tracking
- Goal Setting/Tracking
- Keyword Tracking
- Scheduled/Automated Reports
- Click Tracking

**Testing Tools**
- Dynamic Versioning
- A/B Testing 

**Platform Reporting**
- Performance Monitoring
- Reporting Dashboards
- Dashboard Exports
- Music Genre Reporting

**Agentic AI - Display Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making
- Task Planning
- Project Planning

**Agentic AI - Social Media Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Agentic AI - Video Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Platform**
- APIs
- Notifications
- Customization
- User, Role, and Access Management
- Performance and Reliability
- Enterprise Scalability
- Workflow Capability
- Internationalization
- Performance Management
- SEO Management
- Bid Management
- Campaign Management
- Advertising Management
- Budget Management

**Publishing Tools**
- Demand Side Platform Built-in
- Demand Side Platform Integration
- Campaign Scheduling
- Task Scheduling
- Third-Party Integrations

**Agentic AI - Digital Audio Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Additional Functionality**
- Task Management
- Generative AI
- Role-Based Permissions
- Activity Tracking
- Collaboration Tools
- Publishing/Sharing
- Customizable Reports
- Asset Library
- AI Copilot
- Customizable Branding
- Advertising Management
- API
- Drag & Drop
- Reporting & Statistics
- Search/Filter
- Resource Management
- Secure Data Storage
- Tagging
- Single Sign On
- Document Review
- To-Do List
- Time Tracking
- Deadline Management
- Project Management
- File Sharing
- Real-Time Notifications
- Task Progress Tracking
- Access Controls/Permissions
- Content Management
- Approval Process Control
- Workflow Management
- Client Management
- @mentions
- Activity Dashboard
- Configurable Workflow
- Status Tracking
- Billing & Invoicing
- Video Support
- Version Control
- Project Tracking
- Commenting/Notes
- Digital Asset Management

**Additional Functionality**
- Activity Dashboard
- Account Alerts
- Campaign Segmentation
- For PPC Campaigns
- Data Import/Export
- Performance Metrics
- A/B Testing
- Geotargeting
- Visual Analytics
- Trend Analysis
- Data Visualization
- Fraud Detection
- Real-Time Analytics
- Multi-Campaign
- Landing Pages/Web Forms
- Real-Time Updates
- Keyword Research Tools
- URL Builder
- Real-Time Reporting
- AI Copilot
- Generative AI
- Campaign Analytics
- Web Traffic Reporting
- Third-Party Integrations

**Mobile Functionality**
- Mobile Functionality

**Agentic AI - Mobile Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Campaign Management**
- Campaign Dashboard
- Campaign Optimization
- Reach
- Bulk Editing
- Batch Uploading
- Fraud Protection
- Creative Optimization
- Rich Media Capabilties
- In-App Ads
- Mobile Rich Media Capabilities
- Activity Dashboard
- Retargeting Ads

**Targeting**
- Targeting
- Retargeting
- Geo-Targeting
- Audience Targeting

**Mobile**
- Mobile Tracking
- In-App Ads
- Mobile Rich Media Capabilities

**Demand Side Platforms**
- Machine Learning Optimization
- Estimate and Projections
- Cross-Device Capabilities
- AI/Machine Learning

**Platform**
- API / Integrations
- Custom Reports
- User, Role, and Access Management
- Performance and Reliability
- Enterprise Scalability
- Customization
- Workflow Capability
- Internationalization
- Notifications
- Budget Management
- Display Ad Management
- Campaign Management
- Ad Inventory Management
- Alerts/Notifications
- Document Management
- File Management
- Workflow Management
- Email Management
- Display Ad Management
- Calendar Management
- Task Management
- Campaign Management
- Deadline Management
- Client Management
- Project Management

**Additional Functionality**
- Multi-Channel Marketing
- Customer Segmentation
- Generative AI
- AI Copilot
- For Advertising Agencies
- Bidding Strategies
- ROI Tracking

**Additional Functionality**
- Campaign Analytics
- Generative AI
- Dynamic Content
- Performance Metrics
- Data Visualization
- Project Time Tracking
- Real-Time Updates
- Data Import/Export
- Real-Time Data
- Cross Channel Attribution
- Prioritization
- Heatmaps
- Customizable Branding
- Customizable Templates
- Drag & Drop
- Monitoring
- Access Controls/Permissions
- Search/Filter
- Personalization
- Real-Time Reporting
- A/B Testing
- Reminders
- Reporting & Statistics
- Activity Tracking
- Collaboration Tools
- Tagging
- AI Copilot
- Behavior Analytics
- Task Progress Tracking
- Commenting/Notes
- Task Scheduling
- Projections

## Top Facebook for Business Alternatives
  - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (765 reviews)
  - [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) - 3.7/5.0 (93 reviews)
  - [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) - 3.9/5.0 (118 reviews)