Decode Features

Text-based surveys or quizzes related to user experience.

Individually recorded video clips based on situations or prompts.

One-on-one video conferences with users.

Screenshots or in-context photos sent in from users.

Text responses to situational prompts.

Leave comments and notes on documents for others to view

Intercepting users during application usage.

Intercepting customers during in-person shopping experience.

Intercepting visitors while on particular webpage.

Vendor-provided database of respondents.

Allow users to access multiple services after entering their login credentials once

Actionable data generated from user responses.

Collaborative tools for analyzing or repurposing responses.

Tools for tagging, storing, and searching responses.

Interact with data visualization elements, such as charts and graphs, to drill down into data

Video responses are transcribed by a human

Video responses are transcribed by a computer

Actionable data generated from user responses

Queries and pulls enterprise data into a singular knowledge respository

Stores and organizes synthesized data

Analyzes search results to identify trends and patterns

Retrieves search results using various capabilities, including AI, ML and NLP

Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral

Process of extracting and classifying information from text, such as tweets, emails, product reviews, etc

Provides a simple, intuitive search interface for users

Leverages artificial intelligence technology to empower search

Leverages natural language processing technology to empower search

Crawls within the enterprise and outside the enterprise for data points

Provides filters for refined navigation

Leverages machine learning technology to empower search

Search for specific words or phrases within a document or database

Software program that continuously adjusts its behavior based on observed data

Source software, website, or application testing to diverse pool of test users.

Provide manual or automated feedback tracking regarding software, website, or application functions and errors.

Integrate with other software testing, product management, and development platform tools.

Set requirements for testing which the software, website, or application would need to pass.

Record software, website, application, and test users actions with fullscale logging to track actions and errors.

Uses AI to accurately assess feedback sentiment based on keywords and phrases.

Provides tools for team members to group user research with customizable tags.

Allows team members to add notes to user feedback.

Integrates seemlessly with user research software that handles the outright gathering of user data.

Provide test result metrics in text and visual representations.

Create a unique survey link to invite respondents

Capture video feedback via vendor app

Invite respondents via in-app or on-site widget

Solicit responses from pre-approved database provided by vendor

Collect and archive video responses in a private media library

Tools for tagging, filtering, and searching video responses

Publish or share videos privately within the organization or publicly online

Features for ensuring privacy compliance

Tag content to organize and assign to specific departments or categories

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

Allows users to easily build customized reports and dashboards.

Provides a highly collaborative user research hub to the benefit of all relevant team members.

Allows administrators to designate access and data permissions to individual team members.

Keeps sensitive user data secure and compliant.

Identifies key phrases, themes, and patterns within a given text

Outputs the sentiment (positive or negative) of a given text

Measures and reports on NPS, CSAT, or other metrics over time

Analyzes feedback from online reviews

Analyzes feedback from surveys through built-in survey features or integrations with survey tools

Analyzes customer feedback from social media

Analyzes feedback sourced from integrations with customer service tools, such as help desks and live chat

Allows users to generate text based on a text prompt.

Condenses long documents or text into a brief summary.

Allows users to manage data from a number of sources

Use AI to generate content in the form of text, images, videos, etc.

Allows users to generate text based on a text prompt.

Condenses long documents or text into a brief summary.

Condenses long documents or text into a brief summary.

Use AI to generate content in the form of text, images, videos, etc.

Supports emotion recognition across multiple modalities like text, voice, and video.

Simplifies the setup process with clear instructions and minimal technical effort.

Integrates seamlessly with existing analytics platforms, cloud environments, or on-premises systems.

Provides an intuitive interface for configuring and monitoring emotion AI functionalities.

Adheres to data privacy regulations, ensuring secure handling of sensitive user data.

Supports scalable operations to handle large datasets or user bases efficiently.

Delivers real-time emotion analysis across facial, vocal, and multimodal inputs, ensuring immediate feedback for high-speed applications.

Detects a wide range of emotions with fine-grained classification, such as subtle variations in tone.

Complies with ethical AI standards to ensure unbiased and responsible emotion detection.

Ensures end-to-end encryption for secure data transmission and storage.

Offers APIs for seamless integration with other systems or applications.

Dynamically adapts to the detected emotions to personalize responses in real-time.

Recognizes emotions across multiple languages and cultural contexts.

Identifies emotional states through vocal cues such as tone, pitch, volume, and speech patterns.

Detects and analyzes emotions through facial expressions, including microexpressions and dynamics.

Maintains detection accuracy even with low-resolution video, noisy audio, or suboptimal environments.

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Utilizes an intelligent, conversational agent or avatar that automatically guides through a product demo in real time

Supports various research types: brand tracking, concept testing, CX, campaign evaluation, journey mapping.

Adjusts templates, quotas, norms, language, and structure for different markets, verticals, and geographies.

Suggests logic paths, mitigates bias (order, fatigue), and optimizes question flow.

Enables users to build surveys with branching, quotas, randomization without needing vendor support.

Dynamically generates follow-up questions during survey based on respondent answers to deepen insight.

Survey design technique that directs respondents to different questions based on their previous answers

Capability of a software or system to make decisions and perform actions based on specified conditions

Supports multiple sourcing modes: panels, open links, partner audiences.

Allows uploading of first-party customer / CRM lists for sampling or recontact.

Gives access to pre-profiled consumer panels for targeting.

Receive data and information in real time

Enables launching, collecting, and closing studies quickly (hours to days) for agile insights.

Implements checks (fraud, attention, logic, cleaning) during collection to ensure data reliability.

Supports surveys via mobile, SMS, app, web, adapting delivery to device and context.

Automates summary, trend detection, clustering, and insights generation.

Supports qualitative methods like open-text, video, or discussion feedback.

Offers benchmarks, industry norms, comparative analytics.

Use AI to generate content in the form of text, images, videos, etc.

Provides interactive dashboards, narrative visualizations, and embedding into external systems or BI tools.

Allows embedding insight modules, export to other systems, push-to BI or product dashboards.

Enables team collaboration, commenting, version control, and stakeholder review flows.

Set up connections to third-party platforms to improve business processes

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Alter the layout and content of reports

Tailored or customizable questions for more targeted and relevant data collection

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Gauge satisfaction and receive information for improvement and success

Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral

Track and document all activities across devices, networks, and other systems

Search and filter data across systems to locate required information by entering keywords or certain criteria

Review data from past periods to reveal recurring tendencies and predict future performance

Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc.

Active reporting of data and metrics

Market research conducted via in-person interviews

Manage sample of audience for conducting market research surveys

Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers

Process of dividing customers into groups based on common characteristics

Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access

View and track pertinent metrics to find patterns and gain insights from data

Manage and support multiple languages

Graphical representation of data

Observe and track the demand, usage, progress or quality of a system, product, or user

Assemble applications and processes by dragging over and arranging pre-built components

Ability of websites, web applications, or mobile applications to function without an active internet connection

Import and export data to and from software applications

Customize data fields to support various needs and use cases

Market research conducted via telephone

Create, save, and re-purpose templates for emails, forms, etc.

Timed notification for any upcoming task, deadline, appointment, or activity

Interact with data visualization elements, such as charts and graphs, to drill down into data

Analyze and gain insights into data in real-time

Add customized logos and colors to align with company branding

Conduct and manage panel discussions for the purpose of market research

Pre-written repository of questions that can be reused within a course or for assessment or interviews

Market research conducted via paper

Compare key metrics for the business against prominent players in the industry

Application programming interface that allows for integration with other systems/databases

Allow users to access multiple services after entering their login credentials once

Create and administer polls and surveys

Pre-designed layouts that can be customized to match preferences and requirements

Define levels of authorization for access to specific files or systems

Allow multiple users with individual logins and varying permissions to use the same account, software, portal, or service

Manage, store and organize emails within the system or via third-party apps

Apply statistical/mathematical models to sets of data

Reminders sent via email

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Track user's interaction with the prototype

Process of evaluating a product or website by testing it with representative users.

Tracks metrics that provide insight into how a user interacts with any interface or product

Compatible with mobile devices

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Search and filter data across systems to locate required information by entering keywords or certain criteria

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Graphical representation of data

Application programming interface that allows for integration with other systems/databases

Assemble applications and processes by dragging over and arranging pre-built components

Capture what is happening on a computer screen

Track visitors'/audience's responses across web pages and other optimized content

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Tailored or customizable questions for more targeted and relevant data collection

A visual display that uses a color spectrum to show how visitors interact with areas of a web page

Create, manage and access prototypes to capture design concepts and test on users

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Process of dividing customers into groups based on common characteristics

Import and export data to and from software applications

Review data from past periods to reveal recurring tendencies and predict future performance

Analyze and gain insights into user experience

Observe and track the demand, usage, progress or quality of a system, product, or user

Set up connections to third-party platforms to improve business processes

Software is used for working on online pages

Record and follow the progress of every issue

Provides a channel for team members to share media files, communicate, and work together

Gauge satisfaction and receive information for improvement and success

Add customized logos and colors to align with company branding

Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks

Pre-designed layouts that can be customized to match preferences and requirements

Collaborate on creating a product by sharing and adjusting designs through a shared portal

Manage and support multiple languages

Receive data and information in real time

Plan and coordinate all the resources, costs and time needed to execute assignments

Customize data fields to support various needs and use cases

Conduct user tests while watching/moderating the session

Metrics that are measured statistically.

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Organize and group data or items based on various criteria

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Recorded video session of the tests

Highlight content and/or make notations about parts of content

Allows developers to check if their applications/web browsers are running as expected.

Compare key metrics for the business against prominent players in the industry

Pre-written repository of questions that can be reused within a course or for assessment or interviews

Alter the layout and content of reports

Estimate or forecast of a future scenario based on the study of present trends

Create and administer polls and surveys

Creation, administration, and evaluation of assessments or tests

Track and document all activities across devices, networks, and other systems

Supports various video file formats

Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.

Create, design and manage workflows for repetitive tasks

Geographic location of visitors determines behavior of the software

Define levels of authorization for access to specific files or systems

Reminders sent via email

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Tools for the systematic analysis of various types of data or statistics

Connect to big data sources

Manage and support multiple languages

Protect sensitive data for digital privacy

Search and filter data across systems to locate required information by entering keywords or certain criteria

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Gather, organize, share, and analyze knowledge in terms of resources, documents, and people skills

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Automatically retrieve and pull information from documents, websites, images, data sets, and other sources

Process and analyze human language in text or audio form

Set up connections to third-party platforms to improve business processes

Graphical representation of data

Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement

Define levels of authorization for access to specific files or systems

Data is backed up automatically to prevent data loss

Track and manage adherence to policies for any service, product, process, or supplier

Analyze data and automatically generate insights using AI/ML technologies

Collect, process and structure data from multiple sources for further analysis

Helps understand a user's intentions/actions

Compile and organize data into specific metrics

Adjust communications based on previous interactions or personal preferences

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and interpret metrics on the usage of company resources

Grouping log entries based on similar attributes.

Discover and connect variety of data sources to the application for analysis

Track and analyse user behavior within a system or network

Import, collect, and capture data from multiple sources