--- title: Decode Reviews meta_title: 'Decode Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 51 reviews by the users' company size, role or industry to find out how Decode works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 51 scale: '5' date_modified: '2026-08-07' parent_category: name: Artificial Intelligence url: https://www.g2.com/categories/artificial-intelligence --- # Decode Reviews **Vendor:** Entropik Technologies **Category:** [Emotion AI Software](https://www.g2.com/categories/emotion-ai) **Average Rating:** 4.5/5.0 **Total Reviews:** 51 ## About Decode Decode is an integrated Human Insights AI Platform that replaces fragmented research stacks with a single, comprehensive solution. By unifying consumer research, user experience testing, predictive creative analytics, and insights management with Emotion AI, Behavior AI and Generative AI, Decode delivers faster, more actionable insights across the entire customer journey. Complete Research Suite: - Consumer Insights: AI-powered surveys, qualitative research, diary studies, shopper behavior analysis, and social media research that decode emotions and predict behaviors. - User Experience Research: Remote user testing, journey mapping, wireframe validation, prototype testing, and live website optimization. - Predictive Creative Analytics: Real-time eye-gaze tracking, attention measurement, and creative optimization powered by advanced Neuro AI. - Insights Intelligence Hub: Centralized AI Copilot that automatically analyzes calls, meetings, documents, and research data to surface connected insights across all touchpoints. ## Decode Pros & Cons **What users like:** - Users praise Decode for its **intuitive interface** , making navigation and task performance effortless and efficient. (12 reviews) - Users highlight Decode's **seamless integration capabilities** , enabling effortless navigation and enhanced productivity in consumer insights research. (6 reviews) - Users appreciate the **intuitive interface and useful features** of Decode, significantly enhancing their productivity and workflow. (5 reviews) - Users value the **AI-powered assistant** of Decode for its ability to streamline data analysis and insights extraction. (5 reviews) - Users praise the **analytics capabilities** of Decode for transforming strategic planning and enhancing customer experience insights. (4 reviews) - Feedback Quality (4 reviews) - Users find Decode to be **extremely helpful** , with intuitive design and comprehensive tools enhancing their research experience. (4 reviews) - Users commend the **excellent customer support** of Decode, enhancing their overall experience with the platform. (3 reviews) - Users value the **comprehensive data analysis capabilities** of Decode, enhancing their understanding of consumer behavior and sales strategies. (3 reviews) - Easy Integrations (3 reviews) **What users dislike:** - Users note the **complexity of features** , making initial setup and mastering the platform challenging but eventually rewarding. (4 reviews) - Users find the **dashboard issues** frustrating, calling for simplification and improved data accuracy for better analysis. (3 reviews) - Users find the **learning curve steep** initially, noting a need for better tutorials to master Decode’s advanced features. (3 reviews) - Users find the **user interface not user-friendly** , often struggling to locate specific tools and reports efficiently. (3 reviews) - Users note a **steep learning curve** initially, making it challenging for new users to adapt effectively. (3 reviews) - Users find the **difficult learning** curve for Decode challenging, though the insights gained are ultimately rewarding. (2 reviews) - Difficult Reporting (2 reviews) - Users note the **feature limitations** of Decode, suggesting overlaps with other platforms and a need for dashboard improvements. (2 reviews) - Integration Issues (2 reviews) - Lack of Guidance (2 reviews) ## Decode Reviews ### 1. A must have for UX Teams **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Decode?** I appriciate how Qatalyst consolidates moderated and unmoderated research into a single platform. This has streamlined our processses allowing us to gather user feedback much faster. The templates especially for wireframe testing have saved us so much of time. **What do you dislike about Decode?** The UI could be a bit more intutive. There are many features packed in that, it can feel overwhelming at first, but with time, it becomes easier to navigate. **What problems is Decode solving and how is that benefiting you?** It enabled our UX team to test and refine our desings rapidly, ensuring that our products meets user expectations. It has reduced out time to market significatly while maintaining high quality standards. ### 2. In Depth Qualitative Analysis Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Jinay G. | Business Development Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2024 **What do you like best about Decode?** The platform's capability to capture the underlying reasons behind consumer opinions through various qualitative studies is impressive **What do you dislike about Decode?** It can be time consuming to set up some of the qualitative studies **What problems is Decode solving and how is that benefiting you?** Decode allows us to dive deeper into consumer thoughts and expectations giving us a comprehensive understanding of our target audience ### 3. Comprehensive User Research Platform **Rating:** 3.5/5.0 stars **Reviewed by:** Pamona S. | Project Manager (Client Associate) - Asia, Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Decode?** I love how Qatalyst lets me conduct various types of tests, from 5-second tests to A/B testing, all on one platform. **What do you dislike about Decode?** Initially, the dashboard was a bit tricky to navigate. **What problems is Decode solving and how is that benefiting you?** Qatalyst's AI-driven platform simplifies complex user research, making it easier to make informed decisions about our products. ### 4. Go-to platform to conduct user research **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Enterprise (> 1000 emp.) **Reviewed Date:** May 13, 2024 **What do you like best about Decode?** The mouse click tracking feature has been the best so far which is a technique used to capture and analyze user interactions with a digital interface, specifically focusing on the clicks made by the user using their mouse cursor. **What do you dislike about Decode?** Some of the blocks were initially challenging to understand, but as we practiced with them, they became much easier to grasp. **What problems is Decode solving and how is that benefiting you?** The mouse tracking feature which has been introduced by Qatalyst is a blessing for me as the data gathered from this is extremely beneficial. ### 5. Highly Effective User Testing Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Nishi N. | Business immigration coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Decode?** A built-in research assistant for insights would be a great addition. **What do you dislike about Decode?** The calibration process for the webcam could be smoother. **What problems is Decode solving and how is that benefiting you?** It simplifies pre-launch testing with real users, providing valuable insights to refine our product before release ### 6. Masterful performance **Rating:** 4.0/5.0 stars **Reviewed by:** Sangmesh D. | Senior UI/UX Designer, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2024 **What do you like best about Decode?** Qatalyst has exceptional experience in identifying opportunities and mitigating risk **What do you dislike about Decode?** I find Qatalyst price slighlty higher end in terms of cost **What problems is Decode solving and how is that benefiting you?** Qatalyst helps us in understanding complex transactions and exit strategies. ### 7. it's nice **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** August 12, 2024 **What do you like best about Decode?** it's very user friendly and easy to use. **What do you dislike about Decode?** when adding panel users it limits you to a spesific criteria **What problems is Decode solving and how is that benefiting you?** anaylizing users data ### 8. A great user testing platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Design | Enterprise (> 1000 emp.) **Reviewed Date:** November 15, 2023 **What do you like best about Decode?** I think that integrating AI into the user testing expierence is highly beneficial to companies. It reduces the amount of platforms we need to use to get the whole picture and helps save time. **What do you dislike about Decode?** It is similar to other user testing platforms so if you already have others, there may be some overlap where just having one or the other would make more sense. One feature I wish it had would being able to have the user's entire test recorded so we can hear all of their thoughs throughout the test even if it is just a multiple choice question. **What problems is Decode solving and how is that benefiting you?** Like I mentioned before, it helps to have everything on one singular platform and is a time saver because of all of the features. I also like how you can create your own test template, or use one that is already precreated. ### 9. Excellent tool for live website testing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Enterprise (> 1000 emp.) **Reviewed Date:** May 28, 2024 **What do you like best about Decode?** The ease of gathering real-time insights by simply uploading a website link and assigning tasks. **What do you dislike about Decode?** The reporting features could be more detailed. **What problems is Decode solving and how is that benefiting you?** It helps us understand how users navigate our site, providing valuable feedback that enhances our web design and user experience. ### 10. Required Tool for User Research **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** June 04, 2024 **What do you like best about Decode?** The click tracking feature is invaluable for analyzing user interactions with our digital interfaces. **What do you dislike about Decode?** Better interface will make it easy to work **What problems is Decode solving and how is that benefiting you?** The click tracking data has been extremely beneficial in understanding user behavior on our platform. ### 11. Qatalyst Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Alternative Medicine | Mid-Market (51-1000 emp.) **Reviewed Date:** June 10, 2024 **What do you like best about Decode?** UI looks very good and the user fireindly ease of implementation customer support **What do you dislike about Decode?** Nothing just improbe the stability and smoothnesss ease of implementation Customer support **What problems is Decode solving and how is that benefiting you?** bug fixing and Quality ### 12. Budding Research Tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2024 **What do you like best about Decode?** Sentiment ANalysis , Quick upload of recording, Easy one stop repository **What do you dislike about Decode?** Has a lot of bugs Still budding compared to pricing **What problems is Decode solving and how is that benefiting you?** helped in creating video repository of multiple languages ### 13. Decode to be made more user friendly.. **Rating:** 3.5/5.0 stars **Reviewed by:** Pranav S. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2023 **What do you like best about Decode?** Provides a platform to add in the technology factor in any market research study. **What do you dislike about Decode?** The accuracy of the data we achieve can be improved, and we can also provide a rather simple dashboard with all the data emotions shown without any complications. **What problems is Decode solving and how is that benefiting you?** Decode is helping us capture the emotional part of the consumer in the survey. As we have this solution in hand, we can propose to our client this technology, which can be added as an additional tech feature along with the normal survey in the study. ### 14. Good feature to track and monitor user activity on your platform **Rating:** 3.5/5.0 stars **Reviewed by:** Aman R. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Decode?** Eyeball tracking, face expression tracking **What do you dislike about Decode?** Not compatible with old devices it seems **What problems is Decode solving and how is that benefiting you?** Where is user focusing the most ### 15. Unlock consumer research potential **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** November 30, 2023 **What do you like best about Decode?** It is user-friendly and offers a variety of features that facilitate the exploration of consumer insights. **What do you dislike about Decode?** The dashboard needs to be simplified for easier analysis by users. **What problems is Decode solving and how is that benefiting you?** It supports our traditional research and helps us enhance our understanding of customers. - [View Decode pricing details and edition comparison](https://www.g2.com/products/entropik-decode/reviews?filters%5Bnps_score%5D%5B%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-12+15%3A08%3A05+-0500&secure%5Bsession_id%5D=abe62f23-e01d-4740-876a-a619c7748781&secure%5Btoken%5D=aed580c28288f60bdbbcef04672123d3123ac2f729cc0582aceda3495d159396&format=llm_user) ## Decode Features **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Additional Functionality** - Third-Party Integrations - To-Do List - @mentions - Single Sign On - File Management - Activity Dashboard - Drag & Drop - Alerts/Notifications - Prioritization - Access Controls/Permissions - Screen Sharing - Content Management - Brainstorming - AI Copilot - File Transfer - Calendar Management - Status Tracking - Real-Time Notifications - Version Control - Task Management - Activity Tracking - Real Time Editing - Communication Management - Chat/Messaging - Tagging - Generative AI - Assignment Management - Task Scheduling - Project Management - Collaboration Tools - Workflow Management - Secure Data Storage - File Sharing - Document Storage - Task Progress Tracking - Discussions/Forums - Commenting/Notes - Reporting & Statistics - Contact Management - Video Conferencing - Progress Tracking - Mobile Access - API - Document Management - Customizable Branding **User Response Methods** - Survey - Video Snippets - Video Interview - Photo Submission - Text/Notes - Commenting/Notes **Content Management** - Data Centralization - Insight Engines - Archiving - Insight Engines - Search Analysis - Insight Engines - Intelligent Search - Sentiment Analysis - Text Analysis **Functionality** - Crowd Testing - Feedback Tracking - Integration - Requirements - Logging **Feedback Source** - Survey Link - App - Widget - Recruitment Pool **Analytics** - Net Promoter Score (NPS) - Customer Satisfaction (CSAT) Score - Customer Effort Score (CES) - Gamification **Management** - Team Collaboration - Access Control - Data Security **Feedback Management** - Tagging - Segmentation - Custom Reports and Dashboards **Survey Management** - Survey Builder - Customizable Questions - Templates - Survey Distribution - Mobile Survey - Site Intercept Survey - Pulse Surveys **Usability - Emotion AI** - Multi-Modal Support - Setup Simplicity - Platform Integration - User Interface Design **Participant Selection** - In-App - In-Store - On-Site - Recruitment Pool - Single Sign On **Content Discovery** - Search Interface - Insight Engines - AI Functionality - Insight Engines - NLP Functionality - Insight Engines - Data Mining - Insight Engines - Structured Navigation - Insight Engines - Machine Learning - Insight Engines - Full Text Search - Semantic Search - AI/Machine Learning **Admin** - Test Analysis **Feedback Management** - Media Library - Sorting - Sharing - Privacy **Customization** - Stakeholder Management - Multilanguage Support - Multiple Branding Support - Vertical-specific Solutions - Customizable Branding - Knowledge Management - Workflow Management - Email Management - Feedback Management - Survey/Poll Management - Negative Feedback Management **Functionality** - Sentiment Analysis - Tagging - Note Taking - Integrations **Feedback Analysis** - Thematic Analysis - Sentiment Analysis - NPS/CSAT Scoring **Survey Customization** - Question Branching - Branding - Multimedia Support - Multilingual Surveys **Performance Optimization - Emotion AI** - Data Privacy - Scalability - Real-Time Processing **Insights** - Analytics - Collaboration - Sorting - Visual Analytics **Insights** - Human Transcription - Computer Transcription - Analytics **Feedback Sources** - Online Reviews - Surveys - Social Media - Customer Service Channels **Survey Insights** - Reporting & Analytics - BI Tools Integration - Data Exporting - Permissions - Collaboration Tools - Presentation Tools - Data Analysis Tools - Real-Time Data - Visual Analytics **Generative AI** - AI Text Generation - AI Text Summarization - Multiple Data Sources - Generative AI **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Security & Compliance - Emotion AI** - Emotion Granularity - Ethical AI Compliance - Encryption Support **Additional Functionality** - Analytics - Data Source Connectors - Multi-Language - Data Security - Search/Filter - AI Copilot - Knowledge Management - Reporting & Statistics - Data Extraction - Natural Language Processing - Third-Party Integrations - Data Visualization - Recommendations - Access Controls/Permissions - Automatic Backup - Compliance Management - Augmented Analytics - Data Aggregation - Intent Recognition - Indexing - Personalization - Activity Dashboard - Usage Tracking/Analytics - Data Classification - Data Discovery - Behavioral Analytics - Data Capture and Transfer **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Summarization - Generative AI **Advanced Features - Emotion AI** - Integration APIs - Adaptive Emotion Responses - Multi-Language Support **Agentic AI - Experience Management** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Third-Party Integrations - Social Media Integration - Multi-Language **Agentic AI - Survey** - Adaptive Learning - Proactive Assistance - Decision Making - Dynamic Content **Additional Functionality** - Single Sign On - Phone Polling - Online Polling - Support Audio/Images/Video - Engagement Tracking - Question Library - Data Visualization - Survey/Poll Management - Generative AI - Word Clouds - Alerts/Notifications - AI Copilot - Customizable Fields - Template Management - Email Management - Interactive Content - Q&A Management - Surveys & Feedback - Activity Tracking - Feedback Management - API - Data Cleansing - Email Marketing - Data Security - Anonymous Feedback - URL Customization - Question Piping - Offline Response Collection - Activity Dashboard - NPS Survey Structure - Drag & Drop - Data Import/Export - Response Validation - Customer Segmentation - Response Quotas - Multi-Language - Sentiment Analysis - Email Reminders - Gamification - Randomization **Additional Functionality** - User Journeys - Usability Testing - Engagement Tracking - For Mobile - A/B Testing - Search/Filter - AI Copilot - Data Visualization - API - Drag & Drop - Unmoderated Testing - Screen Activity Recording - Behavior Tracking - Software Testing Management - Performance Metrics - Customizable Questions - Heatmaps - Prototype Creation - Activity Dashboard - Customer Segmentation - Data Import/Export - Trend Analysis - User Research Analysis - Monitoring - Third-Party Integrations - For Websites - Issue Tracking - Collaboration Tools - Surveys & Feedback - Customizable Branding - User Management - Customizable Templates - Design Management - Multi-Language - Real-Time Data - Project Management - Customizable Fields - Moderated Usability Testing - Quantitative Metrics - Alerts/Notifications - Categorization/Grouping - Tagging - Conversion Rate Optimization - Reporting & Statistics - Video recording/Transcriptions - Customizable Categories - Annotations - Performance Testing - Benchmarking - Question Library - Customizable Reports - Projections - Survey/Poll Management - Assessment Management - Activity Tracking - Video Support - Demographic Data - Customer Experience Management - Workflow Management - Geotargeting - Access Controls/Permissions - Email Reminders - Audience Targeting **Additional Functionality** - Real-Time Reporting - Drag & Drop - Surveys & Feedback - Dashboard - NPS Survey Structure - Customizable Forms - Visual Analytics - Data Visualization - Customer Segmentation - Tagging - Customer Journey Mapping - Text Analysis - Customizable Reports - Real-Time Notifications - Alerts/Notifications - Access Controls/Permissions - CRM - Multi-Channel Data Collection - Multi-Channel Communication - Customizable Fields - Real-Time Analytics - Predictive Analytics - Collaboration Tools - Sentiment Analysis - Trend Analysis - API - AI Copilot - Engagement Tracking - Customizable Templates - Reporting/Analytics **Detection Features - Emotion AI** - Voice Emotion Analysis - Facial Expression Recognition - Emotion Detection in Low-Quality Inputs **Agentic AI - Demo Automation** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - AI Demo Agent or Avatar **Agentic AI - Emotion AI** - Adaptive Learning - Natural Language Interaction ## Top Decode Alternatives - [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) - 4.4/5.0 (2,913 reviews) - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) - 4.4/5.0 (23,553 reviews) - [User Interviews](https://www.g2.com/products/user-interviews/reviews) - 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