[
D·engage Reviews
](https://www.g2.com/products/d-engage/reviews)

[
D·engage Reviews
](https://www.g2.com/products/d-engage/reviews)

# D·engage Features

##### 
## Integration (3)

Data Import & Export Tools

Ability to input, modify and extract data from the application in bulk through a structured file.

Integration APIs

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.

Breadth of Partner Applications

To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.

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##### 
## Platform (9)

Customization

System provides sufficient customization to meet business requirements

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Internationalization

Enables users to view and transact business with the same content in multiple languages and currencies.

Sandbox / Test Environments

Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Output Document Generation

Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.

Optimization

Optimizes marketing campaigns for mobile devices.

Integrations - Mobile Marketing

Integrates advertising/campaigns into mobile applications, games, and mobile browsers.

Internationalization

Facilitates global text message and mobile marketing campaigns.

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##### 
## Email Marketing (4)

Building and Personalizing Emails

Create and design emails with an editor; manage templates; personalize dynamically

Sending Outbound Emails

Create targeted lists, schedule and manage bulk email sending.

Manage Email Deliverability

Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.

Automated Email Responses

Set up automated nurturing emails based on events, online activities, and lead scores

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##### 
## Online Marketing (5)

Landing Pages and Forms

Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information.

Dynamic Content

Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects.

A/B Testing

Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion.

Mobile Optimized

Support mobile-optimized emails, online forms, and landing pages.

Search Tracking and Optimization

Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords.

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##### 
## Lead Management (8)

Marketing Lead Database

A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history.

Data Quality Management

Data quality consists of deduplication, cleansing, and appending your marketing database.

Segmentation

Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.

Lead Scoring and Grading

Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.

Lead Nurturing

Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.

Online Behavior Tracking

Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.

Automated Alerts and Tasks

Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device.

CRM Lead Integration

Sync lead, contact, account, and opportunity information with your CRM system.

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##### 
## Reporting & Analytics (3)

Basic Reporting

Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.

Web Analytics

Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.

Revenue Analytics

Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.

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##### 
## Analysis (4)

Application Attribution

Attributes app installs to the marketing campaigns and media sources that drove it.

Campaign Analysis

Measures impact and effectiveness of mobile marketing campaigns.

Uninstall Tracking

Measures user-level uninstall insights.

Custom Dashboards

Creates custom data views to suit every team member's needs.

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##### 
## Campaigns (10)

Proximity Marketing

Collects geo-location data on mobile users to customize relevant campaigns.

Push Notifications

Pushes notifications or text messages to mobile devices

Bulk SMS

Provides templates for mass mobile messaging campaigns

Email Campaigns

Personalizes and optimizes email mobile marketing campaigns.

Audience Segmentation

Identifies the most granular audience segments based on actions, inactions, and user properties.

Customize

Allow users to customize their messages.

Scheduling

Schedule push notifications to be delivered at a specific date and time, or set an expiration for time-bound messages

Retarget

Retarget your messages based on previous user engagement.

Segmentation

Segment audience based on device type, location, demographics, customer behavior, etc.

Triggered Notifications

Automate notifications based on user behavior

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##### 
## Engagement (1)

Coupons and Promotions

Sends out coupons and promotions to reward and entice mobile device users.

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##### 
## Visitor Behavior (3)

Monitoring

Monitor the behavior of website and online store visitors

Targeting

Ability to target website visitors based on behavioral patterns

Guided Selling

Adapt the selling process to each visitor, including content and pricing

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##### 
## Templates (3)

Library

Provide a library of templates for various purposes such as website engagement or e-commerce

Customization

Allows users to customize templates and use them on multiple channels easily

Optimization

Track the performance of different versions of templates and suggest optimizations

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##### 
## Personalization (8)

Recommendation

Recommend products based on order history and online behavior

Content

Provide custom content to website visitors based on their online behavior

Cart Abandonment

Deliver messages targeted at buyers who are about to leave an online store

Search

Optimize search based on the role of the user or inventory availability

Personalization Engine

Machine learning or artificial intelligence that powers the personalization features of the platform.

Product Recommendations

Tools to automatically recommend products to a customer based on their viewing or purchasing history.

A/B Testing

The ability to test various configurations and recommendations to determine which are most successful with customers.

Personalized Messaging

Tools to create personalized messaging based on customer data collected from purchases or viewing history.

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##### 
## Multichannel (3)

Web

Integrate personalized content and recommendations on websites

Email

Define customized email templates which are sent automatically

Mobile

Include personalization features that are mobile-friendly and responsive

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##### 
## Analytics (2)

Campaign Performance

Track and report on performance metrics and conversions

Audience Insights

Report on audience demographics and engagement

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##### 
## Segmentation (2)

A/B Testing

Provides native A/B testing for content and campaigns.

Customer Profiles

Allows users to build and analyze customer profiles.

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##### 
## Targeting (2)

Behavioral Targeting

Presents messaging depending on customer behavior.

Contextual Targeting

Presents messaging depending on customer context.

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##### 
## Triggered Content (3)

Geofencing

Content triggered by customer's given geolocation.

Triggered Emails

Emails triggered by customer activity or behavior.

Triggered Messages

Messages triggered by customer activity or behavior.

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##### 
## Personalized Content (3)

Recommendation Engine

Provides recommendations based on customer metrics.

Personalized Discounts

Calculates and presents customized discounts.

Website Personalization

Personalizes web experiences and presented content based on customer metrics.

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##### 
## Text Messaging (6)

Bulk SMS

Enables users to send mass text message campaigns

Text Scheduler

Provides the ability to schedule single or bulk text messages to recipients on a specific date and time

Automatic URL Shortening

Provides automatic URL shortening to use less characters via text

MMS Marketing

Sends out multimedia via text messages, such as coupons, pictures, and audio

Personalization

Offers features for personalizing text messages based on customer information or past behavior

Transactional SMS

Allows users to establish automated workflows and triggers to deliver transactional text messages

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##### 
## Data Sourcing (4)

Data Enrichment

Uses external data sources to improve customer profiles.

Expandability

Can be updated to accept new sources and types of data.

Content Marketing

Can act as a content marketing platform.

Multiple Devices

Can engage with customers across any device with a consistent message.

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##### 
## Intelligence (3)

Marketing Metrics

Provides analysis of marketing program ROI and efficiency.

Predictive Modeling

Predicts outcomes based on statistical models; can give insight to "what-if" scenarios.

Recommendation Engine

Uses artificial intelligence to provide suggestions based on desired outcomes.

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##### 
## Optimization (4)

A/B Testing

Test variations of a push notification on a portion of users and track conversions

Personalization

Personalize messages with contextual data such as customer names or product recommendations

Rich Notifications

Enhance messages with images, emojis, animated gifs, or videos

Integrations

Integrate with third-party marketing or e-commerce software

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##### 
## Administration (4)

Marketing Campaigns

The ability to create and customize marketing campaigns based on user data.

Reports & Analytics

Easily digestible visual representations of data collected by the platform.

User Data

Data collected from customers to be analyzed by analytics tools or other e-commerce software.

Integrations

The ability to integrate with a variety of e-commerce software platforms in order to share data and other functionality.

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##### 
## SMS Platform (5)

Reporting

Provides pre-built or customizable performance reports

Automation

Automates tasks and features for added convenience

White Label

Offers a white labeling service for agencies or resellers to customize platform branding

Short Codes

Provides businesses with 5- to 6-digit short codes for running text marketing campaigns

API Integration

Facilitates the integration of text messaging into existing business applications through an SMS gateway API

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##### 
## Agentic AI - Push Notification (3)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Adaptive Learning

Improves performance based on feedback and experience

Proactive Assistance

Anticipates needs and offers suggestions without prompting

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##### 
## Agentic AI - Personalization Engines (6)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

Natural Language Interaction

Engages in human-like conversation for task delegation

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Decision Making

Makes informed choices based on available data and objectives

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##### 
## Agentic AI - Personalization (6)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

Natural Language Interaction

Engages in human-like conversation for task delegation

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Decision Making

Makes informed choices based on available data and objectives

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##### 
## Agentic AI - SMS Marketing (6)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Multi-step Planning

Ability to break down and plan multi-step processes

Cross-system Integration

Works across multiple software systems or databases

Natural Language Interaction

Engages in human-like conversation for task delegation

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Decision Making

Makes informed choices based on available data and objectives

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##### 
## Agentic AI - E-Commerce Personalization (2)

Natural Language Interaction

Engages in human-like conversation for task delegation

Proactive Assistance

Anticipates needs and offers suggestions without prompting

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##### 
## Agentic AI - Marketing Automation (6)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Multi-step Planning

Ability to break down and plan multi-step processes

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Decision Making

Makes informed choices based on available data and objectives

Show More

##### 
## Agentic AI - Mobile Marketing (6)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Multi-step Planning

Ability to break down and plan multi-step processes

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Decision Making

Makes informed choices based on available data and objectives

Show More

## Top-Rated Alternatives

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D·engage Comparisons

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##### Categories on G2

[
SMS Marketing
](https://www.g2.com/categories/sms-marketing)[
Marketing Automation
](https://www.g2.com/categories/marketing-automation)[
Personalization
](https://www.g2.com/categories/personalization)

[
E-Commerce Personalization
](https://www.g2.com/categories/e-commerce-personalization)[
Mobile Marketing
](https://www.g2.com/categories/mobile-marketing)[
Push Notification
](https://www.g2.com/categories/push-notification)[
Customer Data Platform (CDP)
](https://www.g2.com/categories/customer-data-platform-cdp)[
Personalization Engines
](https://www.g2.com/categories/personalization-engines)

Show More

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