Criteo Dynamic Retargeting

Criteo Dynamic Retargeting

3.7
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Criteo Dynamic Retargeting drives sales for e-commerce businesses, intelligently converting shoppers with dynamic, personalized ads.

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Criteo Dynamic Retargeting Reviews

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Kacey M.
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Verified Current User
Review Source

"Strong Dynamic Partner"

What do you like best?

Honestly, performance with Criteo has mostly outperformed other partners when comparing dynamic retargeting via product feeds. The algorithm seems to be very strong, and I like how I can check on the status of my product feed in the interface (i.e. how many products are in the feed, how many are live/ recommendable, etc).

What do you dislike?

I dislike the creative capabilities; I wish there were more customizable options to display our dynamically generated products. We have a lot of clients that want to make the look and feel of the ads just like their homepage or other ads, and want to have a bigger say in how things are positioned. Also, the native formats of the dynamic creative can get sloppy with images resized incorrectly, wording falling off, etc. I wish there was a section where we can upload customized naming conventions or categories for the products.

Recommendations to others considering the product:

Make sure the solution aligns with what you're trying to accomplish. If you want to run multiple campaigns with the ability to make a bunch of changes in the campaign throughout, swapping out creative constantly, Criteo might not be the vendor for you. You have to let go of the reins a little when it comes to creative implementation and testing, but it's worth it for the algorithmic capabilities of advertising a 200+ product feed at the budget you can afford.

What problems are you solving with the product? What benefits have you realized?

We've benefitted from the ability to target shoppers for different kinds of products at once (from hundreds to choose from) in an efficient way. We don't have to segment out different campaigns for all different product groupings. We're also now able to align remarketing with seasonality by increasing CPC bids on specific product categories that are in season/ need to get off shelves without removing other less important products from the feed itself.

What Cross-Channel Advertising solution do you use?

Thanks for letting us know!
Jonathan R.
Validated Reviewer
Verified Current User
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Decent display retargeting option"

What do you like best?

The online interface is easy to use and it's easy to make changes to your campaigns.

What do you dislike?

Support from the criteo team has been at times hard to get. We have had a hard time hearing back from them in the past. There have also been occasional issues with frequency and oversaturation, as we've gotten complaints from clients for whom we run criteo that they're seeing too many ads from their own business.

Recommendations to others considering the product:

Make sure to pay close attention to your frequency caps, as these can get out of control in general but my agency has had more issues with Criteo in the past than with other dynamic retargeting partners.

What problems are you solving with the product? What benefits have you realized?

Criteo dynamic retargeting gives us the option to remarket to our past site visitors and brand engagers in an effective way. With the opportunity to launch custom banners for specific promotions, we are able to capitalize on our clients' initiatives quickly.

Sinead H.
Validated Reviewer
Verified Current User
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Remarketing for Retailer"

What do you like best?

The team we have at Criteo is really responsive, and always happy to provide more information for the client. The team has also hopped on the call with us and the clients a few times, to answer questions the client has had, as well as to discuss new opportunities.

What do you dislike?

It would be nice if we had a little better control over how our budgets pace- as it stands now, we have a tendency to spend our budgets within the first week or two of the month, and we aren't always able to get more funds from the client.

Recommendations to others considering the product:

I would definitely recommend Criteo to others, and we have suggested it to our other retailers.

What problems are you solving with the product? What benefits have you realized?

We were utilizing Google for dynamic remarketing and weren't receiving a very high ROAS. We were able to double our ROAS with Criteo, and drive more revenue overall.

Ross M.
Validated Reviewer
Verified Current User
Review Source

"Great set it and forget it (mostly) re-targeting"

What do you like best?

They have inventory across most major platforms (i.e. Facebook and Google), so this is easier to manage than using re-targeting in individual platforms. Integration is pretty straightforward. Their client success team is pretty responsive.

What do you dislike?

Some aspects of control are limited, like changing creative or adding a promo to banners, but they do address it all pretty quickly.

The team can be a bit pushy to spend more and it can be tough to control budget unless you use smoothing, which is something I had to ask about so that it was recommended.

Recommendations to others considering the product:

There was an issue with cookies on IOS safari browsers, so it would be good to check on the audience size that's covered as consumer privacy continues to evolve.

What problems are you solving with the product? What benefits have you realized?

Getting consumers back to our site and driving incremental revenue.

RJ M.
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Verified Current User
Review Source

"This works better than the rest"

What do you like best?

The accelerate program is the jam. It adjusts bids without having to take care of anything. This means that i don't have to watch it daily. We keep a close eye on it, but never has let us spend too much

What do you dislike?

The only thing i'm not a huge fan of is the delay in contacts sometimes. That being said we're not a big compnay and they do get back to me within 24-48 hours

Recommendations to others considering the product:

I think you need to take what you know about retargeting and set it aside. This platform works differently. Like with everything, you can't just give it one week and expect it to work flawlessly. But, it works great!

What problems are you solving with the product? What benefits have you realized?

This is the best re-marketing we've used. It grabs second layer funnel and kicks it into high gear.

Mario H.
Validated Reviewer
Verified Current User
Review Source

"Probably the best tool for display retargeting"

What do you like best?

It is performance based, you pay CPC in an environment that is CPM so you can budget based on your goal CPL vs. display campaign. You have very little work to do, they figure out how to optimize the audience, display frequency, etc.

What do you dislike?

A lot could be more automated. it is difficult to get product level traffic, the data is at the campaign level. They need a lot more self-service for uploading your own, no support for audio and video ads. I wish they were more self-service vs. white glove service like now.

Recommendations to others considering the product:

Start with the core product, see how it performs for you then look into prospecting.

What problems are you solving with the product? What benefits have you realized?

Retargeting abandoned web visitors with highly targeted ads.

AM
Un-attributed
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Verified Current User
Review Source

"Run ads and never expect support"

What do you like best?

I like the fact that you can get creative with the type of ads you want to run and you can customize the images

What do you dislike?

I hate the fact that it is impossible to get in touch with customer support. You can send 30 emails and wait days for them to reply. You can call every single location they have and all of them say the mailbox is full (they have dozens of locations). I am calling during business hours, leaving emails, and there is no other way to get ahold of someone there.

The Criteo specialist team uploaded the wrong website feed to our account sending our customers to the wrong site, advertising the wrong products, and we're paying to all of this and getting dozens of calls and emails from angry customers. This is making us look terrible as a company and on our brand.

What problems are you solving with the product? What benefits have you realized?

Right now this is only causing business problems and not fixing anything.

Marcio C.
Validated Reviewer
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Great performance, great support, OK ad creative"

What do you like best?

Campaign performance is great, with the CPC model, we can better track KPIs in other platforms, such as Google Analytics.

The ability to control spending very closely, together with automated bid management is very helpful. The team is very supportive and the user interface easy to use.

What do you dislike?

Dynamic ad creative is not always the best, sometimes because of the layout, sometimes due to the quality of the product images. We can add static overlay images to improve creative assets, but the dynamic ads may not be ideal, depending on how concerned you are about branding and brand guideline.

Recommendations to others considering the product:

Make sure to compare with other platforms. In our case, we noticed Criteo Retargeting wasn't always the best performing solution across all different clients. Different brands have different audiences, and this may not resonate with all your target audiences.

In instances when Criteo performed better, it was very clear, so I definitely recommend testing it and comparing with performance from other products/platforms. They also have an upper hand in terms of support.

What problems are you solving with the product? What benefits have you realized?

Very efficient retargeting campaigns. Having the support of a team on the backend is also very reassuring and improves efficiency in campaign updates.

U
Un-attributed
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Verified Current User
Review Source

"Easy to set up and maintain"

What do you like best?

I like that the platform runs by itself. It doesn't require a lot of labor on our end. Even with the little effort, the system is able to target qualified users and get them to return to the site at a comparable return on ad spend to our other marketing efforts.

What do you dislike?

The service is a bit of a black box, I like to be able to debug when things go wrong.

Recommendations to others considering the product:

Fairly easy to set up. They pull products from Google Shopping feed and then add a tag to the site. They then create the ads for you and then display them on the display network to users based on the site tag. We tried Adroll before, but switched because we weren't getting a good return on ad spend. We are getting a much better return with Criteo that is comparable to our other marketing efforts.

What problems are you solving with the product? What benefits have you realized?

It allows us to get more traffic back to our site after people have left. More traffic from qualified leads = more revenue. It also allows us to reduce the amount of labor we spend optimizing display campaigns since all of that is handled on their back-end.

A
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Validated Reviewer
Verified Current User
Review Source

"Easy to use"

What do you like best?

Very easy to get started; setup was a breeze and required very little effort on our part which was a huge plus. Detailed reporting and analytics are easy to access and view all in one central spot. Ads are well designed and look professional.

What do you dislike?

Sometimes when we approve a recommendation to increase our bid for ad space before a weekend or at the start of the month the bid amount will be too high and our monthly budget will be spent within a few days or a week which limits the advertising we can do for the remainder of the month.

What problems are you solving with the product? What benefits have you realized?

Criteo helps us keep our brand name in front of potential customers once they've left our website with minimal effort required from us. They save us time and money by targeting the customers that are most likely to respond to our ads and return to our website to make a purchase. We have an increased web presence now.

A
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Verified Current User
Review Source

"Best in Class Retargeting Services by Criteo"

What do you like best?

I like the breadth of knowledge of Criteo's team and the extensive retargeting services that are able to be offered. Compared to other retargeting services, Criteo is the most feature-rich.

What do you dislike?

After historically accumulating a great deal of time from sign-up, Criteo shifted our account over to a managed services team with less person-to-person interaction on a weekly basis to give status updates on our account. That has been a bit more challenging as most discussion now occurs over email and there is more of a time delay in trying to make changes and adjustments.

Recommendations to others considering the product:

Evaluate what else is out there in the market, but understand that Criteo is a leader in the industry and is very likely the partner you are looking for to be able to reach your goals. Criteo has completely changed the way we do business online and is a service I would recommend to any business that operates an online ecommerce presence.

What problems are you solving with the product? What benefits have you realized?

Capturing lost traffic has been huge. The ability to place advertising that is relevant to a user that is familiar to our brand is extremely important. Using Criteo Dynamic Retargeting has created a new sales channel for our company.

A
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Verified Current User
Review Source

"Helpful Remarketing but Room for Improvement"

What do you like best?

the reporting dashboard is helpful to customize fields and turning different metrics on and off. The budget types are helpful to override, add, etc.

What do you dislike?

that I can't see where my campaigns are most successful (mobile vs desktop, social media vs partner websites, etc.). I understand that the "engine" is supposed to learn and is driven by that, but it would be nice to override an area when one can't figure out why spend either is going nowhere or gets out of hand. Also wish the engine had better way to suggest daily spend based on monthly/daily budget instead of just guessing on bid for CPC.

Also after the initial startup, we were handed off to a team and were left to "run" the campaigns essentially ourselves and I've found I have to watch it daily just to make sure spend doesn't get out of hand. Even our small account with other agencies we always have a direct rep and regular status calls. Also, the canned emails with reporting info and recommended CPC seem to be just generated by a computer and not analyzed by real person

Recommendations to others considering the product:

they have to be willing to "learn" the system if they are a smaller company. After the initial startup, we were handed off to a team and were left to "run" the campaigns essentially ourselves and I've found I have to watch it daily just to make sure spend doesn't get out of hand. Even our small account with other agencies we always have a direct rep and regular status calls. Also, the canned emails with reporting info and recommended CPC seem to be just generated by a computer and not analyzed by real person

What problems are you solving with the product? What benefits have you realized?

reaching customers who have visited our site and trying to re-engage them. So far we do better than using Google's remarketing options (but still think there's room for improvement)

Afshin Y.
Validated Reviewer
Review Source

"Criteo Lied and Defrauded Me - Do Not Recommend!"

What do you like best?

Nothing. they got me 0 sales. It was terrible.

What do you dislike?

Criteo promised to have an active account manager on my account to optimize our advertising with them for the holidays. We agreed to $300 worth of advertising to test their program. They started the campaign and started charging us, but the person who was in charge of optimizing our ads, left their company, and nobody did the work on our account to optimize it. They charged me $300 anyway and when I disputed it and offered to compromise by offering them $100 as a courtesy to them, even though they completely failed in their services, they refused and sent our bill to a collection agency. Now I have a bill for over $350 and interest is continuing to accrue at collections. Criteo is a fraudulent company that lies about their services and does not honor their customers! Terrible company. They already have an "F" rating with the BBB. Now I know why.

Recommendations to others considering the product:

do not recommend! they are terrible and do not uphold their promises and charge you anyway!

What problems are you solving with the product? What benefits have you realized?

nothing. they lied and cheated me.

sean l.
Validated Reviewer
Verified Current User
Review Source

"Ok software with good service"

What do you like best?

The dynamic product placement in the ads is helpful for ecommerce. The account success manager is always making suggestions to help optimize the campaigns.

What do you dislike?

Issues with the feed integration has lead to out of stock products shown in our ads. The coupon and discount ability could use some upgrades.

Recommendations to others considering the product:

I would suggest to make sure you can easily manage your budget and bids with whatever software you choose.

What problems are you solving with the product? What benefits have you realized?

Criteo identifies website users that were interested in buying but left our website before making a purchase and shows them display ads when possible. This has been helpful to our conversion rate.

A
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Validated Reviewer
Verified Current User
Review Source

"Solid Performance, But a Black Box at Times"

What do you like best?

Criteo, as a retargeting platform, has always managed to hit our KPI's. It's a very "bare bones" platform and it has the ability to scale your retargeting efforts quickly. It's also fully managed by Criteo, which can be good and bad. It's good because it requires very little from my account managers and it allows them to focus on other areas. Lastly, the back end tagging process was very simple.

What do you dislike?

Sometimes, it can feel a bit like a "black box". In terms of their UI and ability to use their reporting for actionable insights, they are pretty limited. Also, their customer support has been very inconsistent. Another thing that we aren't crazy about is how they rotate and optimize creative. We've provided tons of different images to test, however the vast majority of the time Criteo will just serve a "dynamic" ad. This might seem ideal, however the quality is often very, very poor and they aren't always super relevant.

Recommendations to others considering the product:

Make sure you consider some of the other products out there. Truly, your decision will come down to your needs and goals. If your goal is volume, minimal day to day work, and a managed service, then Criteo is a good option. However, if your goals include customer segmentation, geo targeting, granular reporting, and more, then there are better solutions out there!

What problems are you solving with the product? What benefits have you realized?

We use Criteo as a retargeting platform. They help us keep customer engaged with our brand, as well as bring users back into our customer flow.

Ronny S.
Validated Reviewer
Verified Current User
Review Source

"Great network and hard penetration"

What do you like best?

The size of the publisher Network is really huge. I haven't see any other network that show me the retargeting ads on so many touchpoints.

What do you dislike?

Very complicate to set up the visuals for the ads.

There is a base of standard visuals where you can choose a design, but if you don't like the design you can not go there and change it or upload a new one, you always have to contact your account manager who on his side afterwards contact the designer which needs a little time.

What problems are you solving with the product? What benefits have you realized?

We do retargeting with criteo. All vistitors of our site get there last seen products or similar products in the predefined retargeting ads.

Chad V.
Validated Reviewer
Verified Current User
Review Source

"Great advertising partner"

What do you like best?

I like the overall reach that Criteo has and they have performed higher than other past remarketing partners we worked with. The platform is also very easy for us to use.

What do you dislike?

I do wish that there were better creative capabilities as it would be great to work outside their default templates and to even incorporate more video.

What problems are you solving with the product? What benefits have you realized?

Bringing users back to our site after they browse our products, and we realized that sometimes it takes multiple ads outside of just visiting our website to keep our company top of mind for the shopper.

Neal O.
Validated Reviewer
Verified Current User
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Great results, good service"

What do you like best?

The results have been great. Also love how minimal and hands-off the channel is when combined with their customer success teams. Generally quite responsive and courteous. Some of the account managers have been the best we've had as an agency.

What do you dislike?

The dashboard is a bit outdated, as is the pixel.

Not having at least some direct control. It's all through their team.

Recommendations to others considering the product:

Try it out :)

What problems are you solving with the product? What benefits have you realized?

Capturing business from otherwise qualified leads that simply don't check out the first time—perhaps due to time or just looking at the wrong product.

Kris M.
Validated Reviewer
Review Source

"Problems with payments"

What do you like best?

It's really hard to give some advantages

What do you dislike?

I would like to briefly present my year-long adventure with Criteo. Throughout the period of cooperation, I had the impression that the support employee is incompetent. Answers to my questions were often incomplete or evasive. The waiting time for payments was also very long. However, the real problems began at the beginning of this year. Suddenly, overnight, Criteo stopped counting ads impressions. At the beginning, I ignored this problem because it happened before, but always at a later time the failure was removed and funds were added to the account. This time, however, it was different. I did not get an explanation of this situation, so in the end, I decided to part with Criteo completely. At this point, I still had some funds earned in the account, so I sent a question what will happen to them after closing the account? I received the answer:"You will be paid end of this month and your account will be closed 2 months afterwards."

So I closed my account on 06.02.2018 and waited. At the beginning of March I still did not receive my money, so I sent a query and the answer just shocked me "after consulting with our Finance Department, I have received the information that your account has been closed by you and therefore it triggered a payment of all combined amounts of a final .... EUR. The amount was paid on the 26th of January 2018."

My explanation that this payment concerned the previous period was unanswered, and I still have not received my money. Subsequent questions remain unanswered. I am currently trying to contact senior staff and I hope that this will have some effect. Generally, however, I advise against any cooperation with this company.

What problems are you solving with the product? What benefits have you realized?

I tried to diversify the source of revenue on the website.

Eleanor S.
Validated Reviewer
Verified Current User
Review Source

"Interesting results"

What do you like best?

The automation facilitates working with the tool. It minimize time spent on it which we appreciate. The bidding is managed and optimized by the criteo team.

What do you dislike?

The lack of segmentation. We must limit our messaging since we cannot segment users by purchase behavior. Also lack of reporting data on orders. The downloading process of images can be tedious.

Recommendations to others considering the product:

This tool is great for automation, low management but will lack some reporting features such as being able to download transactions.

What problems are you solving with the product? What benefits have you realized?

Salvaging sales. Quick to use and operate

A
Un-attributed
Validated Reviewer
Verified Current User
Review Source

"Criteo Dynamic Re-targeting is a new way to bring new business"

What do you like best?

It's very easy to use. Customer support is quick to respond and we are able to make changes very quickly. We've also maintained a healthy return on ad spend which is always a great incentive for the client to spend

What do you dislike?

The only thing i don't like about criteo dynamic re-tartgeting is that there are some changes that require support team to work on. So instead of being able to make changes immediately, it can take a day or so for the change to happen.

Recommendations to others considering the product:

Try it out! You'll see the benefits right away

What problems are you solving with the product? What benefits have you realized?

Getting new traffic and new converters to clients website. We've been able to keep return on ad spend so that is always positive.

Sean M.
Validated Reviewer
Verified Current User
Review Source

"Overall Good Product"

What do you like best?

Like any good retargeting product, the results speak for themselves. We definitely generate additional sales from using the Criteo product and therefore have been using it for years.

What do you dislike?

Ever since I lost my dedicated account manager, I have felt that support lagged. The accelerate team model is inferior to the dedicated account executive model.

Recommendations to others considering the product:

Definitely give it a try and compare the results to your existing product (if any).

What problems are you solving with the product? What benefits have you realized?

Keeping top of mind awareness for our brand and products is the most significant benefit to the Criteo product. Also, we do generate incremental sales.

UM
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Validated Reviewer
Verified Current User
Review Source

"Least Time Consuming Method of Retargeting (But limited control)"

What do you like best?

Criteo's interface is incredibly simple to use, and their customer support team handles most of campaign set-up and optimization. I am not required to spend time reviewing placements, bids, and creative because they handle the coordination of everything.

What do you dislike?

Our ROI isn't as high as we'd like on this platform, although I'd guess that varies widely depending on industry. Additionally, I'd love more control over how our creative looks. The ads are dynamically generated based on user activity, but some of them end up looking pretty poor.

Recommendations to others considering the product:

Keep constant communication with the Accelerate team. This is how your campaign is optimized. Additionally, be flexible on bids - they vary widely depending on the time of year.

What problems are you solving with the product? What benefits have you realized?

We have struggled finding an easy-to-manage retargeting platform for our business, and Criteo has met that need. There is very little hands-on managing, and the majority of the work is handled by their Accelerate support team.

Michael B.
Validated Reviewer
Verified Current User
Review Source

"Cheap, Quality Traffic"

What do you like best?

That we pay based on CPC and the dynamic targeting capabilities. That means that even if our CTR is low, we only pay for the traffic that's been driven.

What do you dislike?

The lack of transparency to which placements our ads are being served in. I also wish to have more control over the campaigns. The reporting can be more specific as well.

Recommendations to others considering the product:

Use it for your lower funnel traffic.

What problems are you solving with the product? What benefits have you realized?

More focused targeting with the dynamic retargeting aspect. Without Criteo, we can only do this through Facebook through their DPA.

UI
Un-attributed
Validated Reviewer
Verified Current User
Review Source

"Best retargeting partner there is."

What do you like best?

The performance, the people and the ease of use. Criteo has consistently met and surpassed our performance goals within our stated budgets. The Criteo team provides consultation that is extremely helpful within and outside of dynamic retargeting. I could not recommend Criteo more!

What do you dislike?

Nothing really. I wish there were more manual levers but not always needed. It would also be great to have more visibility into inventory-specific performance.

Recommendations to others considering the product:

Don't waste time on vetting any other retargeting partners. Criteo is your solution.

What problems are you solving with the product? What benefits have you realized?

Growing our membership base and taking advantage of the low hanging fruit in our funnel. Criteo is a programmatic solution that you don't have to micro-manage nor stress about. The technology is superior with dedicated account management teams that strive to be your trusted advisors.

AC
Un-attributed
Validated Reviewer
Verified Current User
Review Source

"Gets the Job Done at Scale"

What do you like best?

I like how its a money machine and sweeps up all the traffic you've paid for across other channels. I like how once you set it up its basically plug in and play. You don't have to look at it everyday because you know its doing its job.

What do you dislike?

I dislike how long it takes the algorithm to adjust to a COS % goal change. I also dislike how the algorithm doesn't have any auto bid feature like Facebook advertising. It would be nice to be able to test auto bidding versus manual bidding.

Recommendations to others considering the product:

It's way better than Google Display Remarketing.

What problems are you solving with the product? What benefits have you realized?

Criteo Dynamic Retargeting solves the problem of losing valuable traffic we already paid for and instead is able to turn them into customers.

UA
Un-attributed
Validated Reviewer
Verified Current User
Review Source

"Criteo "

What do you like best?

I like that it allows us to have visibility on websites like Macy's, Kohls, etc... Ever since they bought out hooklogic it's been a fantastic addition to their tool kit.

What do you dislike?

I dislike the attribution model. It seems to me like they over attribute when looking at sales attribution for non-last click sales. In their words, sales from views + clicks versus just last click. Thankfully, the last click attribution balances out those numbers and seems to be more reliable.

Recommendations to others considering the product:

If you are using the criteo/hooklogic tool, realize that it doesn't work the way adwords or even amazon marketing services works. They bid based on product category, not keyword. It's one of the only tools out there that allows you t advertise in retail for major department stores.

What problems are you solving with the product? What benefits have you realized?

I am solving the business need to compete in the online department store sphere. The benefits I've seen are increased sales and awareness of brands through the hooklogic/criteo advertising model.

Dan W.
Validated Reviewer
Verified Current User
Review Source

"Easy and effective retargeting"

What do you like best?

Criteo is a simple service that delivers effective retargeting ads. For the most part, we just set it and forget it and the results speak for themselves. From time to time when we make changes, the service from the team at Criteo has been great.

What do you dislike?

There's not a lot of transparency, and controlling the product feed is a bit of work. However none of that is deal-breaking.

What problems are you solving with the product? What benefits have you realized?

solid ROI for mid and low funnel retargeting.

Andrés R.
Validated Reviewer
Verified Current User
Review Source

"Good performance and service"

What do you like best?

We've improved the service we had and our campaigns performance has bieen growing.

What do you dislike?

We haven't had the proper follow-up on the Dynamic Creatives, not only from Criteo's end but also from our end, but that's something we haven't explored that much and we would like to do.

Recommendations to others considering the product:

Great Retargeting tool, without the DCO works great, I bet with DCO works even better.

What problems are you solving with the product? What benefits have you realized?

We use it to generate bookings on hotels & resorts, so the retargeting that Criteo does has been really helpful.

Linda P.
Validated Reviewer
Review Source

"Solid Performance"

What do you like best?

Criteo's interface is incredibly simple to use, and their customer support team handles most of campaign set-up and optimization. I am not required to spend time reviewing placements, bids, and creative because they handle the coordination of everything.

What do you dislike?

They may be in the business associated with arbitrage. They may not be a within the business in enhancing for what performs greatest for you, no matter what these people say. They are right now using some sketchy techniques to bypass the brand new firefox 3rd part cookie guidelines in a way that will can screw up your stats attribution.

Recommendations to others considering the product:

Only use if you have money to spend.

What problems are you solving with the product? What benefits have you realized?

Recording sales from visitors who else leave our site with out purchasing. Helped increase total site conversion in a new very competitive industry (fashion ecommerce).

David G.
Validated Reviewer
Verified Current User
Review Source

"Performance focused, iffy account management. "

What do you like best?

Criteo is probably the most performance driven retargeter out there. CPC focus ensures impressions aren't wasted.

What do you dislike?

High turnover among account managers. AMs also stretched very thin - some have a ton of clients so can be hard to get a hold of them. Clients are put into tiers and if you are in a low tier, you get low tier AMs.

What problems are you solving with the product? What benefits have you realized?

Very results focused - must have solution for any ecommerce brand. CPO is typically more efficient than other solutions.

Keri O.
Validated Reviewer
Verified Current User
Review Source

"Retargeting Made Easy!"

What do you like best?

We love how autonomous the program can be. But we also love that we can go in and get more granular when needed. One of our favorite features is the weekly optimization email which allows us to stay on top of the latest trends and programs.

What do you dislike?

Attribution can be a little sticky depending on which platform you are using to measure it.

What problems are you solving with the product? What benefits have you realized?

Engaging and converting website visitors and building funnels to track our customers with the highest potential to convert.

A
Un-attributed
Validated Reviewer
Verified Current User
Review Source

"Increase in Retargeting Revenue"

What do you like best?

We have seen a large increase in retargeting revenue, without the gradual decline that we have seen with other companies.

What do you dislike?

I have to manage my account carefully and I never take Criteo's recommendations because their goal is to spend your entire budget, rather than to maximize your return on investment. If you can manage your bids yourself it works ok, but I don't trust them to do it.

What problems are you solving with the product? What benefits have you realized?

Sustained increase in revenue from retargeting. Other companies we have tried, Adroll & Steelhouse, have provided an initial bump in revenue followed by a gradual decline. Criteo has been the only company we have used that has been able to sustain that revenue over a long period of time.

UR
Un-attributed
Validated Reviewer
Review Source

"Unauthorized Account Changes - Resulted in over $5000 bill"

What do you like best?

It is tough to share something that I liked about Criteo. We were a client for many years, using them as a tool for remarketing to our customers, but the reporting on Criteo is almost non-existant so you really don't know how much value it is bringing that you wouldn't be getting without it. In my experience, remarketing through Google is so much better and I'd highly recommend using Google over Criteo.

What do you dislike?

After years of spending on Criteo without really knowing what we were getting we decided to reduce our bids considerably. We dropped our spend from about $750 per month all the way down to less than a hundred and primarily spend money just on customers that abandoned their shopping cart. In August 2017 either the Criteo system automatically made a change to our account or one of their agents made a change to our account without our approval; they removed all of our segmentation and increased our bids. As a result within 2 weeks we incurred $5,000 worth of charges. I tried resolving the issue through months of emails back and forth with Criteo; they still think I should pay even though I didn't authorize the changes (not sure of their reasoning). Criteo has since sent that invoice to collections.

While it has been a massive headache in dealing with them I am glad it happened. After canceling my account with them I switching fully over to Google's remarketing and I can see exactly how my money is spent and my return on spend is really good. Save yourself the headache ... start with Google.

Recommendations to others considering the product:

Criteo is "easy" but currently doesn't have the tools that allow you to see how you are spending your money. I'd certainly recommend using Google for remarketing to get the best return on investment.

What problems are you solving with the product? What benefits have you realized?

Trying to find the best tool to remarket to our customers.

Jessica W.
Validated Reviewer
Verified Current User
Review Source

"Love Criteo but some difficulties"

What do you like best?

Love the ability to monitor returns at different audiences reach and comp win levels and love that I can mix dynamic and static creatives

What do you dislike?

Sometimes ads will really over populate for some users with 5-6 ads on one site and it’s duffucult that some placements and creative options look cheap and distracting. Would like to be able to segment products as well

What problems are you solving with the product? What benefits have you realized?

Stronger returns and great revenue driver

U
Un-attributed
Validated Reviewer
Verified Current User
Review Source

"A Great Platform!"

What do you like best?

Being able to dynamically retarget users across the internet. They've definitely become more transparent the past few years as well.

What do you dislike?

My biggest gripe is that sometimes because the ads offered by Criteo themselves are dynamic, sometimes you'll have to be served an image/headline/ combination that doesn't make sense before you can work with the team to have it resolved. Also pixel issues can be very annoying as well.

Recommendations to others considering the product:

Should give them a try

What problems are you solving with the product? What benefits have you realized?

Capturing what would most likely be lost conversions by being able to retarget them in ways not always easily done otherwise.

Oliver B.
Validated Reviewer
Verified Current User
Review Source

"Criteo Improves eCommerce"

What do you like best?

The platform is incredibly easy to use and Criteo has driven strong overall performance.

What do you dislike?

Lack of transparency into placements, no ability to retrieve a placement report, concerns about brand safety

Recommendations to others considering the product:

Don't stress about transparency/placements too much; focus on direct results tracked through a third party like Google Analytics

What problems are you solving with the product? What benefits have you realized?

Driving purchases amongst active users; significantly improved overall ROI.

U
Un-attributed
Validated Reviewer
Review Source

"They messed up the implementation but still expect us to pay for traffic we didn't get"

What do you like best?

The platform is easy, especially if you want little/no control. They setup and run everything for you.

What do you dislike?

They screwed up the implementation. We have no way to independently audit how much of our traffic (as per the account) went to the wrong pace. See more below...

Recommendations to others considering the product:

Don't do it. You have no control over your campaign (you can't even pause it), can't audit their implementation and they are not responsive when they have issues.

What problems are you solving with the product? What benefits have you realized?

Unfortunately, they screwed up the implementation and put in their website (www.criteo.com) instead of ours for the ads. We showed them examples, which they fixed. They agreed we should not have to pay for traffic they sent to their site rather than ours, but then stopped communicating. Each month we explain the issue when getting a late notice for the invoice, and each month we get no response. Now they are putting us in collections.

UM
Un-attributed
Validated Reviewer
Verified Current User
Review Source

"Not what it used to be."

What do you like best?

Great reach. They have partnerships with high performing publishers allowing them to better reach these users.

What do you dislike?

They are in the business of arbitrage. They are not a in the business in optimizing for what performs best for you, regardless of what they say. They are now using some sketchy tactics to bypass the new safari 3rd part cookie policies in a way that can throw off your analytics attribution.

Recommendations to others considering the product:

Look into RTB House instead. They are new to the US and their system uses AI to optimize for the the best performance for you - not them. Their US division is being led by former Criteo leadership as well.

What problems are you solving with the product? What benefits have you realized?

Display retargeting with a profitable ROAS

Jake P.
Validated Reviewer
Verified Current User
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Effective way to reach prospective customers"

What do you like best?

The dynamic product ad looks very good and is engaging. Criteo keeps our products on our customers minds.

What do you dislike?

I feel like the ad can show too many times or needs to be more varied with different creatives. I'm also concerned about how my bid advice is given

What problems are you solving with the product? What benefits have you realized?

It easily gives me the ability to retarget on every ad platform that matters.

Kyle B.
Validated Reviewer
Verified Current User
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 scores.

"LOVE IT!"

What do you like best?

Love how easy it is to use. How the ads pull dynamically from our Shopify feed. Never really have to update anything, just monitor the bids.

What do you dislike?

Nothing really. Love it all. Super easy to use and user friendly :)

Recommendations to others considering the product:

Start with a budget according to your current traffic and grow it from there!

What problems are you solving with the product? What benefits have you realized?

Generating revenue that would have been lost otherwise.

Vincent N.
Validated Reviewer
Verified Current User
Review Source

"Great Automated Marketing - but Need More Safeguards"

What do you like best?

Re-targeting of visitors with dynamic ads

What do you dislike?

Budgets can balloon if not watching daily and CPC change take too long occur.

Recommendations to others considering the product:

Make sure you have someone who will manage spend levels.

What problems are you solving with the product? What benefits have you realized?

We have increased conversion rate because Criteo is able to retarget browse abandoned shoppers with products that they were looking at, and potentially products they were looking for.

Irrum D.
Validated Reviewer
Verified Current User
Review Source

"Finally a Retargeting Agency who gets our objectives!"

What do you like best?

Low Cost and pay per click model, no insane fees as other agencies.

What do you dislike?

Wish they had more products we would move all our marketing here if they had more channels.

What problems are you solving with the product? What benefits have you realized?

Targeting users who have not engaged with us in some time. Reaching our ROAS goals with increase in spend.

Michael V.
Validated Reviewer
Verified Current User
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Not Good"

What do you like best?

low maintenance dynamic ads and ROAS was ok.

What do you dislike?

Criteo shut off our ads right before the holiday shopping season. Also there was now way to limit daily spend, so it required constant manual review.

Recommendations to others considering the product:

Be careful and investigate other services before deciding on Criteo.

What problems are you solving with the product? What benefits have you realized?

Able to advertise our entire catalog without creating individual ads.

Tina C.
Validated Reviewer
Verified Current User
Review Source

"Great Engine and Account Support"

What do you like best?

The engine is able to optimize toward key KPIs successfully. Account manager is responsive, knowledgeable and helpful.

What do you dislike?

Bid changes typically take about 24 hours to go into effect. Would love the ability to make real-time optimizations.

What problems are you solving with the product? What benefits have you realized?

Retargeting ads help recapture revenue lost from browse and cart abandonment.

Randy R.
Validated Reviewer
Verified Current User
Review Source

"Quality ads everywhere"

What do you like best?

Ad impressions are on quality sites and are plentiful for the budget

What do you dislike?

Conversions on retargeting are lower that I would like - but I think this is typical for all display type advertrising.

Recommendations to others considering the product:

Better flexibility than Google remarketing - and better quality ads.

What problems are you solving with the product? What benefits have you realized?

Staying up with our competition in bringing back visitors to our website.

A
Un-attributed
Validated Reviewer
Verified Current User
Review Source

"Responsive team that delivers results. "

What do you like best?

I've been lucky to work with three Criteo reps and have had a consistent experience as a user. The results have been delivered and accurate.

What do you dislike?

After three years, I don't have too many dislikes. I'm a growth marketer now but used to be a Google ads expert. I'd love to see more audience data and uncover ways to optimize and improve other than bids.

What problems are you solving with the product? What benefits have you realized?

We use Criteo for more customized retargeting. We've seen more scale on Criteo retargeting than with Google and Bing alone.

A
Un-attributed
Validated Reviewer
Review Source

"Free Starbucks"

What do you like best?

The ad design and creative is great, but is lacking in many other areas such as customer service and the ability to edit your own prodcut feed. The software needs some major upgrade. Invoicing is so dated and I don't understand why you still do this.

What do you dislike?

Customer Support. It is horrible and very hard to talk to anyone at this company. Honestly, we have considered turning off the software due to the lack of support. Also not being able to put a budget per day is not suitable for a growing company.

Recommendations to others considering the product:

Allow for daily budgets, allow for CC charging, make it easier to omit products from a product feed. Allow the customers to have more control over campaigns if wanted. IMPROVE CUSTOMER SUPPORT

What problems are you solving with the product? What benefits have you realized?

Just helps remarket customers...

U
Un-attributed
Validated Reviewer
Verified Current User
Review Source

"More sales? Yes please!"

What do you like best?

With the use of retargeting we been able to capitalize on the leads to create more revenue.

What do you dislike?

The only thing I dislike is our low converting funnels- we could work on those a bit more.

Recommendations to others considering the product:

It's a great way to capitalize on leads that are interested in the product!

What problems are you solving with the product? What benefits have you realized?

We are creating more revenue which is great, that is what I would say is our problem. The benefits we realized is that these people are HOT leads, we just need more touch points in able to get them to convert.

Learn more about Criteo Dynamic Retargeting

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