Criteo Dynamic Retargeting Reviews & Product Details

Criteo Dynamic Retargeting Overview

What is Criteo Dynamic Retargeting?

MAXIMIZE SALES. SEE AN AVERAGE OF 13X ROAS. Trusted by over 20,000 marketers around the globe, Criteo Dynamic Retargeting utilizes the world's largest open shopper data set and machine learning to serve up the most relevant ads in real-time. We see 75% of the world’s active online shoppers every month and $800B in annual ecommerce sales. We combine that big data with super-smart, shopping-focused AI. 15 years of research and testing have resulted in state-of-the-art AI that delivers hyper-relevant ads built for maximum engagement. AT A GLANCE - Retarget shoppers with personalized video ads. Reach shoppers at scale with engaging video ads, generated on-demand to showcase your products across the web. - Continuously optimize with machine learning. Generate an average of 13X return on ad spend. Our machine-learning technology works continuously to improve every campaign’s performance. - Help shoppers find products they haven't seen yet. Up to 28% of purchases are products that weren’t previously viewed. Our engine can predict items of interest and show shoppers things they might like. - Grow your customer base. Get maximum reach and premium visibility across web, mobile, and social, and across video and display inventory, through our direct relationships with thousands of publishers. - Connect with shoppers across screens. Seamlessly connect with every shopper across devices, apps, and the web through insights from our pooled data and the 2 billion shoppers we see each month. - Tailor messages to be the most relevant. Leverage Criteo machine learning to personalize every element of your ads and craft experiences that convert more shoppers into buyers. DCO+ helps you deliver on-brand creative that drives performance.

Criteo Dynamic Retargeting Details
Languages Supported
German, English, French, Italian, Japanese, Korean, Dutch, Portuguese, Russian, Spanish
Product Description

Criteo Dynamic Retargeting drives sales for e-commerce businesses, intelligently converting shoppers with dynamic, personalized ads.

How do you position yourself against your competitors?

Finding the right retargeting partner is no easy feat. But doing so is crucial for delivering performance, and ultimately driving profitable sales for you. So why should you choose Criteo?

• Criteo has one of the world’s largest sets of shopper data, fueling our deep understanding of shoppers and the ability to accurately predict in real-time when and where shoppers are most likely to convert, optimizing against defined outcomes.
• Our powerful machine-learning technology leverages 35M daily historic shopping and browsing events to deliver performance at scale and global reach.
• Criteo goes beyond just conversions, offering solutions that span across the entire shopper journey, to help you acquire, convert, and re-engage shoppers.

The proof is in our 90% client retention rate and growing ecosystem of retailers, brands, and publishers. As consumers and the world of commerce continues to change, it’s important to choose the right partner to deliver against your business objectives.


Seller Details
Seller
Criteo
Ownership
NASDAQ:CRTO
Company Website
Year Founded
2005
HQ Location
Paris, France
Total Revenue (USD mm)
$2,261
Twitter
@criteo
19,383 Twitter followers
LinkedIn® Page
www.linkedin.com
2,919 employees on LinkedIn®
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Criteo Dynamic Retargeting Reviews

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CA
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Easy to setup with a single sitewide pixel and xml product feed. The ability to avoid mobile app traffic is easier than on Google Display, though it requires a Customer Service request (cannot be updated in the platform directly). Creating dynamic display ads is simple and intuitive. Review collected by and hosted on G2.com.

What do you dislike?

There was a glitch in submitting my ads and launching the campaign that required more than a few emails with Customer Service. This was eventually resolved when they identified a glitch on their end, though I missed my campaign launch by 3 weeks. This could be a moot issue at this point, if the issue is resolved, though it speaks to a Self-Service platform that is still getting the bugs ironed out. Insight into frequency of ad serving could be improved - this is often a hidden data point with platforms (other than FB/IG). Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It's worth a comparative test against other dynamic retargeting solutions, though be sure to export the inventory reports to see where exactly your banners appeared. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We were looking for an alternative to Google Display and Facebook for retargeting site visitors. Criteo seems able to avoid the "junk inventory" better than Google. Also trying to avoid mobile app traffic, which Google is frustratingly difficult to avoid. Review collected by and hosted on G2.com.

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AH
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from the seller
What do you like best?

The sources for traffic are top notch. We've been able to make our retargeting campaign work from a last click perspective, which is very difficult given the upper funnel nature of display. We've worked with others in the industry, and have walked away because we haven't seen the performance, we've seen with Criteo. Review collected by and hosted on G2.com.

What do you dislike?

The UI isn't completely intuitive, but the enhancements made lately, have made them better. Would like more visibility into the data, and be able to slice and dice the data more easily in the UI. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

We tested pretty much every other platform, and haven't seen as good of performance as Criteo. I think Criteo should be in your top consideration set when deciding between platforms to run your display media. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We're able to reach users who've been to our site, but bounced, in other places across the internet. Review collected by and hosted on G2.com.

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UR
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

We achieve the highest return with Criteo solutions. We're able to adjust bids in an instant, but also have our rep monitoring our account. Also, Criteo has built out more sophisticated reporting allowing us to see placements and product-level details. This helps us modify our product feed and campaigns. Review collected by and hosted on G2.com.

What do you dislike?

It would be nice if Criteo offered dynamic retargeting templates that inserted products dynamically, but allowed advertisers to have a larger brand presence in the banner. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Converting new users on our site into customers. Criteo helps close the sale in both key and growing markets. Review collected by and hosted on G2.com.

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AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Criteo is the most advanced retargeting platform. They are innovative and provide lots of quick and reliable support. They also have low costs and have a CPC model so lots of added value impressions. Review collected by and hosted on G2.com.

What do you dislike?

They do not have the best blacklisting capabilities. The clients are not happy that they see themselves on content like politics. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you want a great retargeting platform that is the best in class, use Criteo. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are reaching consumers once they visited the site multiple times to get them to convert. The benefits is that this is at a low cost as it is a CPC model. They also have great dynamic creative capabilities. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

The dynamic campaign creation is a boosting tool to reach a high amount of customers. In the tab dashboard we check the continuing advertising projects and that's easily possible also on the mobile device. Review collected by and hosted on G2.com.

What do you dislike?

Retargeting isn't fully operational and doesn't work always correctly when we try to find the automated campaign products with the search engine. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Management of our current advertising campaigns. Automatically reporting and creation of campaigns with translations and available on every device. The designing and content management of campaigns is greatly programmed - so it's very easy and goes fast to introduce new and existing campaigns and check the reach of every project. Review collected by and hosted on G2.com.

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UT
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

Easy-to-develop product feed and inventory Review collected by and hosted on G2.com.

What do you dislike?

Self-serve UI is very limited and buggy. Cannot even do the basics such as pause ads or see which ads are running. The account managers need to go back to their tech team to verify ad status, including if ads are truly paused. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Retargeting visitors to the site Review collected by and hosted on G2.com.

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Digital Marketing Manager
Sports
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Campaigns drove high volume of traffic, almost instantly. But traffic dipped after UTM tracking was installed by Vendor Support Team. Then the campaign began sending traffic to a site that wasn't ours. Review collected by and hosted on G2.com.

What do you dislike?

The inability to manually manage UTM and Analytics parameters. The second I requested a change, things went haywire. And to-date, over one week after making the request, the campaigns still aren't reporting correctly. But they are serving. And the support team issued a credit for underperformance. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Make sure you start with a limited budget and ensure that your tracking is set up properly for effective testing. Otherwise, the campaigns don't report information, like SOURCE, MEDIUM, CAMPAIGN, etc. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Upper-Funnel Traffic, list building, remarketing growth. Iv'e seen better on-site engagement metrics than our alternative upper-funnel efforts. As I'm unable to track behaviors, like Email Sign-ups, for ex.. that I DON'T want to optimize against, but do want to have visibility on, there have been additional limitations. Ultimately, I want this to drive on-site sales and only want the campaigns to optimize against that specific behavior. Thus, I can't track performance of Email sign-ups, or the campaign will optimize against that behavior, neglecting transactions. Review collected by and hosted on G2.com.

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Bachelor of Science - BS, Computer Science
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

I love that it has an easy-to-use interface, it speeds up navigation and campaign management. It also has an excellent support team, which helps a lot to solve problems and optimizations. Optimization objectives include CPC, COS and others. Review collected by and hosted on G2.com.

What do you dislike?

I dislike that the platform is prone to interruptions and publishes ads with pixelated images. Therefore the platform cannot guarantee that the same product is not constantly included in the same creativity. On the other hand the user interface is not as useful as we would like. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It is the perfect marketing tool for the B2C industry, usually for the e-commerce industry. As I have sometimes seen Criteo ads on Facebook, as marketing people it is not necessary to run a campaign on Facebook. Product Ads looks great with prices, discount codes and obviously helps convert those customers who leave the website. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Criteo we are using it for entrepreneurial redirection for one of our e-commerce clients, it helps us point out several websites, including facebook, in terms of displaying product advertisements. Next of the redirection ads is minimal and is supporting us to use the marketing budget more efficiently. Review collected by and hosted on G2.com.

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Secom united
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

We have an in-house PPC team and we were never able to get similar ROAS effect as Criteo is providing. Account managers are also very helpful - last year we had the idea to use criteo for some specific action and our account manager help us to set-up everything and later sends report about how it affected performance Review collected by and hosted on G2.com.

What do you dislike?

We don't know where are our ads are shown also there is a gap between what criteo and FB,GA is showing in terms of revenue attribution Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I think its the best solution if you are UE based company: easy set-up, clear cost account manager who really knows the product. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are operating in a couple countries and we needed to do automate part of our PPC efforts because there were to mutch job in optimization. With criteo we can focus more on first-time visitors and site optimization rather than looking for a way to make our ads profitable in each market.

We don't have to worry about retargeting and optimization, design, etc it just working so we can focus on different things. Review collected by and hosted on G2.com.

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UR
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

The ability to effectively target customers, manage on a performance basis and keep products at the front and center without major time commitment. Review collected by and hosted on G2.com.

What do you dislike?

Criteo is moving towards more of a self-service model; I don't disagree with the strategy but it is possible that some clients may not like this approach. I also don't love the Facebook integration, meaning it's probably best to manage that yourself. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Ask about their long-term service model.

Ask about where your account size fits in their portfolio

Decide if you want to do your own Facebook targeting as they lack granularity

Ensure your creative director is okay with their templates (ensure they show you banners, video ads, social ads, audio used, etc as they have a ton of formats they don't make easy to see!) Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Strong cross-device and cross-channel targeting of customers.

Ability to target, exclude or bid differently on multiple customer types. Review collected by and hosted on G2.com.

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ER
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from the seller
What do you like best?

The design and automation of the ads are industry leading.

The team is very supportive.

The feeds are well kept.

The backend of the paltform is easy to use Review collected by and hosted on G2.com.

What do you dislike?

To many ads shown in other to back into a CPC model. Sometimes numerous of the same ads on the same page. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Solid ROAS program with a quick and easy go-to-market. It's a very simple program with tons of positive ROI and benefit. Review collected by and hosted on G2.com.

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AF
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

I like the support the best and working with the people at Criteo. They are very knowledgeable and quick to respond to questions. Review collected by and hosted on G2.com.

What do you dislike?

I disliked the initial transition from the person I talked to about transferring to Criteo for a retargeting platform to the person I now talk to on my campaign strategy. It seemed a little messy and information wasn't transferred properly between the two people. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

To get people to convert more frequently on the retargeting ads. Dynamic retargeting allows people to see the products and not just a branded static image - so conversions happen more often due to this. Review collected by and hosted on G2.com.

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Owner
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Easy to use platform and results based more on last click than view-through Review collected by and hosted on G2.com.

What do you dislike?

Push too hard sometimes and seem to have difficulty understanding our business model. Getting there Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Make sure you understand your business model and clearly let the Criteo team know what that is. They will not know unless you tell them Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Last click revenue and attribution Review collected by and hosted on G2.com.

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UM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

The most exciting thing about Criteo is i'm able to to have full control of my campaign and see reports while having a managed campaign. Everything has to be approved by me before changes are done and no ridiculous fees. Review collected by and hosted on G2.com.

What do you dislike?

Unfortunately, the amount of pixels is the thing i dislike, i'm still not able to get the tracking sorted. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I spend a lot of money on direct buy and i'd like to capitalize on the customers that didn't convert. Being able to show my ad to a targeted person again is very beneficial. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
ER
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Criteo makes it easy to determine spend levels based on a target ROAS. Their support team is great at helping clients manage their budget and make adjustments as needed based on current CPCs vs effect on impressions. Review collected by and hosted on G2.com.

What do you dislike?

Much of the CPC is used up in their management fees vs actual media spend. They do not break this out in detail but general info can be found in their quarterly reports (they are a public company). Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Criteo makes it easy to scale lower funnel marking. Their ROAS is what you would expect from this type of media (9:1). However, we have found greater success in working directly with Google on retargeting thru GDN. Not as much reach as Criteo, but more $ being used towards media to drive higher ROAS. Review collected by and hosted on G2.com.

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UC
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

I love the ability to pipe in a product feed for easy ads. This makes price very easy to be up to date on a daily basis. Review collected by and hosted on G2.com.

What do you dislike?

I dislike the limited creative ability in ads. I'd like our ads to be more visual appealing which would draw the user's eye more to the ad. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are working to get customers back to our site based on our low cost products. We have seen customers come back to the site and make purchases Review collected by and hosted on G2.com.

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AR
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Self service platform is easy to navigate. Set-up to launch was painless - once we had tagging set on the Magento2 Back-end Review collected by and hosted on G2.com.

What do you dislike?

Tagging was more painstaking than anticipated requiring development resources it shouldn't, mostly do to Mageno upgrades required to be compatible. Not much we can do to enhance the branding. Blinky, flashing ads work in retargeting. The billing department was a pain in the rear. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Rapid test and deploy has resulted in higher ROAS Review collected by and hosted on G2.com.

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AL
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

I like that after the work to get set up, your campaign can run status quo. Review collected by and hosted on G2.com.

What do you dislike?

I don't like how there's not much room for testing new things, new updates to the ad units, betas to get into, etc. Also the new user interface (as of fall 2019) is not great. Setting budgets is more complicated than it has to be. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Criteo offers a large amount of ad space with an efficient algorithm for generating ads and getting clicks back to your site. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Getting users to come back to a luxury brand after they have been thinking about it helps boost our overall sales as well as sales attributed to Criteo. Review collected by and hosted on G2.com.

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UH
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Criteo is one of the easiest ways for us to setup dynamic remarketing for ecommerce stores. it is cost effective and extremely easy to setup, Review collected by and hosted on G2.com.

What do you dislike?

Too little customization and self serve functionality. Inability to split test ad formats. No way to view stats by placements / domains. No way to manage or audit product feed. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Deploying dynamic remarketing across the web without the need for an agency or advanced DSP setup. Review collected by and hosted on G2.com.

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AM
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

If you prefer, their customer success team is willing to do white glove account management, which saves our company a lot of time and money. Review collected by and hosted on G2.com.

What do you dislike?

Their retargeting product is excellent, their other products do not perform as well (to be expected) and some things are a little limited. But overall 9/10 Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Reach our customer audiences in an efficient and strategic way to maximize profit. Review collected by and hosted on G2.com.

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AE
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

I currently on run image display ads with Criteo, but me and my Criteo rep didn't realize how great it would work. I run approx 4 offers a month and have a great ROAS. The next goal in 2020 is to launch dynamic ads. Review collected by and hosted on G2.com.

What do you dislike?

The reporting and transparency. The data is broken up by campaign only. I work with Adroll and you are able to drill down into the campaign by offer to see how each offer is doing. I know Criteo is working on better reporting so I look forward to seeing how that works. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

N/A. Using Image Ads only Review collected by and hosted on G2.com.

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AS
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Easy control of reports and manipulation of reports. Integration validation was helpful and easy. Review collected by and hosted on G2.com.

What do you dislike?

Occasionally results will be delayed under reports. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Re-targeting is a valuable tool in the marketing sphere. Criteo makes it easy and stress free! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Following our potential customers across the journey on the web is a great way to keep our name in the back of their mind. Review collected by and hosted on G2.com.

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UR
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Having a rep is really helpful so that you have support in managing your campaigns Review collected by and hosted on G2.com.

What do you dislike?

It's a little black box so you don't have a ton of optimization insight Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We want to stay top of mind for our consumers and they help with this by putting our ads where they are Review collected by and hosted on G2.com.

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AR
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

We've had a consistently high amount of conversions since launching Dynamic Retargeting. It's been easy to use & track and our rep has been extremely helpful. Review collected by and hosted on G2.com.

What do you dislike?

I wish we had a bit more control over the appearance of the ads, or better reporting on best performers. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Nothing as of now! Review collected by and hosted on G2.com.

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