Criteo Commerce Growth Features
Channel Functionality (1)
Display Functionality
As reported in 126 Criteo Commerce Growth reviews. Overall product functionality for display advertising.
Video Functionality (1)
Video Functionality
Overall product functionality for video advertising.
Social Functionality (1)
Social Functionality
Product functionality for social advertising. 42 reviewers of Criteo Commerce Growth have provided feedback on this feature.
Mobile Functionality (1)
Mobile Functionality
As reported in 58 Criteo Commerce Growth reviews. Overall product functionality for mobile advertising.
Campaign Management (13)
Campaign Dashboard
Based on 130 Criteo Commerce Growth reviews and verified by the G2 Product R&D team. Overview of all media purchases and campaigns in a single interface.
Campaign Optimization
Based on 126 Criteo Commerce Growth reviews and verified by the G2 Product R&D team. Enables marketer to set metrics by which their campaigns are automatically optimized.
Reach
Based on 127 Criteo Commerce Growth reviews and verified by the G2 Product R&D team. Amount and quality of inventory partner sites on which ads can be placed.
Bulk Editing
Based on 82 Criteo Commerce Growth reviews and verified by the G2 Product R&D team. Enables marketers to edit campaigns in bulk as opposed to one piece at a time.
Batch Uploading
Based on 75 Criteo Commerce Growth reviews and verified by the G2 Product R&D team. Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.
Brand Safety
Based on 85 Criteo Commerce Growth reviews and verified by the G2 Product R&D team. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.
Fraud Protection
Based on 70 Criteo Commerce Growth reviews and verified by the G2 Product R&D team. Ensures marketer's ad reach and performance is not inflated by bots or spam websites.
Frequency Capping
Allows marketer to set a limit on how many times a consumer sees their ad. 18 reviewers of Criteo Commerce Growth have provided feedback on this feature.
Budget Pacing
Based on 102 Criteo Commerce Growth reviews and verified by the G2 Product R&D team. Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.
Creative Optimization
Based on 116 Criteo Commerce Growth reviews and verified by the G2 Product R&D team. Tools offered for creating and optimizing creative components of campaigns.
Rich Media Capabilties
Based on 77 Criteo Commerce Growth reviews and verified by the G2 Product R&D team. Supports rich media display and video ads that involve user interaction.
In-App Ads
Based on 35 Criteo Commerce Growth reviews and verified by the G2 Product R&D team. Allows for ads to be placed in mobile apps.
Mobile Rich Media Capabilities
Based on 29 Criteo Commerce Growth reviews and verified by the G2 Product R&D team. Supports rich media mobile ads that involve user interaction.
Targeting (4)
Targeting
As reported in 29 Criteo Commerce Growth reviews. Able to target desired audiences based on demographics and behavior variables.
Retargeting
Based on 123 Criteo Commerce Growth reviews and verified by the G2 Product R&D team. Able to retarget previous impressions to your site across the web to increase conversion rates.
Geo-Targeting
Based on 22 Criteo Commerce Growth reviews. Able to tailor ads based on consumer general region, state or designated market area (DMA).
Contextual Targeting
Based on 79 Criteo Commerce Growth reviews and verified by the G2 Product R&D team. Able to match the marketer's ad with specific content on a site or page.
Mobile (3)
Mobile Tracking
As reported in 51 Criteo Commerce Growth reviews. Able to track consumers on their mobile devices where cookies do not apply.
In-App Ads
Based on 35 Criteo Commerce Growth reviews and verified by the G2 Product R&D team. Allows for ads to be placed in mobile apps.
Mobile Rich Media Capabilities
Based on 29 Criteo Commerce Growth reviews and verified by the G2 Product R&D team. Supports rich media mobile ads that involve user interaction.
Demand Side Platforms (4)
Machine Learning Optimization
Based on 18 Criteo Commerce Growth reviews and verified by the G2 Product R&D team. DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI
Estimate and Projections
DSP pulls accurate estimates of available impressions and their cost.
Cross-Device Capabilities
Based on 18 Criteo Commerce Growth reviews and verified by the G2 Product R&D team. Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices
Cross Channel Capabilities
DSP has the ability to place ads accross multiple mediums; such as display, video, audio, mobile, etc.
Platform (9)
API / Integrations
Based on 79 Criteo Commerce Growth reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.
Custom Reports
Based on 100 Criteo Commerce Growth reviews and verified by the G2 Product R&D team. Able to create custom reports to cater to specific metrics and key performance indicators.
User, Role, and Access Management
Based on 116 Criteo Commerce Growth reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
Based on 124 Criteo Commerce Growth reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Enterprise Scalability
Based on 99 Criteo Commerce Growth reviews and verified by the G2 Product R&D team. Provides features to allow scaling for large organizations.
Customization
Based on 104 Criteo Commerce Growth reviews and verified by the G2 Product R&D team. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.
Workflow Capability
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. 22 reviewers of Criteo Commerce Growth have provided feedback on this feature.
Internationalization
Based on 63 Criteo Commerce Growth reviews and verified by the G2 Product R&D team. Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.
Notifications
Based on 109 Criteo Commerce Growth reviews and verified by the G2 Product R&D team. Alerts marketer of the performance of particular campaigns.
Retargeting (7)
A/B Testing
Test which ads convert better. This feature was mentioned in 22 Criteo Commerce Growth reviews.
Audience Segmentation
Based on 29 Criteo Commerce Growth reviews. Deliver certain ads to specific audiences.
Behavioral Targeting
Based on 25 Criteo Commerce Growth reviews. Deliver certain ads based on observed behavior.
Reporting & Analytics
As reported in 44 Criteo Commerce Growth reviews. Features to track clicks on conversions on retargeting ads.
Geo Targeting
Based on 26 Criteo Commerce Growth reviews. Deliver retargeting ads based on the user's location.
Cross-channel Retargeting
Enables users to retarget ads across multiple channels, including web, mobile, and social. 28 reviewers of Criteo Commerce Growth have provided feedback on this feature.
Personalization
Personalize retargeting ads based on items a user has viewed. 31 reviewers of Criteo Commerce Growth have provided feedback on this feature.
Platform Interoperability (4)
Close Ecosystem API
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Close Ecosystem API
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Close Ecosystem API
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Close Ecosystem API
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Platform - Connected TV (CTV) Advertising Platforms (4)
Personalized Segmentation
Allow for segmentation of audiences based on a variety of factors like age, gender, location, etc.
Ad Serving
Compatible to serve and publish ads within the software.
Streaming Capabilites
Able to implement ads on all types streaming platforms that are able to serve ads.
Performance Analytics
Offer analysis of campaigns and various metrics.
Campaign Management - Connected TV (CTV) Advertising Platforms (2)
Creative Assets
Contains features where creative assets can be stored and uploaded to various campaigns.
Campaign Dashboard
Ability to operate multiple campaigns across segments.
Agentic AI - Display Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Mobile Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Social Media Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Video Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Retargeting (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Connected TV (CTV) Advertising Platforms (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Demand Side Platform (DSP) (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Cross-Channel Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Native Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives




