# CARMA Reviews **Vendor:** CARMA **Category:** [PR Analytics Software](https://www.g2.com/categories/pr-analytics) **Average Rating:** 4.2/5.0 **Total Reviews:** 3 ## About CARMA CARMA integrates traditional and social media monitoring, measurement, and evaluation. Choosing the right media intelligence partner empowers you to make better decisions by delivering what matters, when it matters. We equip you to tell the stories that prove PR’s value. From automated monitoring to a fully managed monitoring, measurement, analysis and consultancy service, CARMA’s expertise helps you separate the news from noise to uncover what is most important to your organization. With 35+ years' experience in the private, public & NGO sectors, our knowledge, experience, and expertise helps communications evaluation bring real value to your PR program. The media doesn’t stop, so neither does our service. With 600+ colleagues across 21 international offices, we support you by delivering key insights when and where you need them. What's more, as the last remaining, privately-owned global media intelligence business of scale, client service excellence is at the heart of everything we do at CARMA. It's why we have seven client service colleagues for every salesperson. We are more than just a tech vendor – we are people and media intelligence experts first. ## CARMA Pros & Cons **What users like:** - Users appreciate CARMA's **accuracy in media monitoring** , providing tailored insights that enhance understanding of consumer preferences. (1 reviews) - Users appreciate the **data accuracy** of CARMA, gaining valuable insights into consumer preferences through tailored media monitoring. (1 reviews) - Users value the **in-depth insights** provided by CARMA, enhancing their understanding of consumer preferences through tailored media monitoring. (1 reviews) - Users value the **customized media monitoring** of CARMA, gaining valuable insights into consumer preferences effectively. (1 reviews) - Users value CARMA's **technological innovation** and data insights for tailored media monitoring that enhances understanding of consumer preferences. (1 reviews) - Monitoring (1 reviews) **What users dislike:** - Users find the **data inaccuracy** of CARMA troubling, as it fails to account for consumer background differences. (1 reviews) - Users find the **insufficient information** regarding consumer backgrounds limits understanding and targeted support. (1 reviews) ## CARMA Reviews ### 1. Highly Adaptive and User-Friendly, Customizable to Your Needs **Rating:** 4.5/5.0 stars **Reviewed by:** Subhanjan R. | Key Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2025 **What do you like best about CARMA?** CARMA combines technological innovation with comprehensive data collection with in-depth insights to deliver customized media monitoring , so that helps in knowing consumer preferences. **What do you dislike about CARMA?** It doesn't differentiate between class of consumers thus there is information about the consumer background. **What problems is CARMA solving and how is that benefiting you?** It gathers sentiments of the social media and provides insights about customer preferences and demands. ### 2. Does what it says it's gonna do **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Business Supplies and Equipment | Small-Business (50 or fewer emp.) **Reviewed Date:** February 07, 2022 **What do you like best about CARMA?** I really enjoy the ease of use. Our team has been able to add in CustomScoop into our pipeline effortlessly, and with little startup work. The result is a fabulous workflow that everyone can utilize. **What do you dislike about CARMA?** I think some of the menus can be improved for clarity. While the software is easy to start on and use, there are times I find myself clicking through too many options. **What problems is CARMA solving and how is that benefiting you?** In my role, and within my team we use it to formulate our SM strategy. Every quarter we re-analyze the insights in the program and see how we can improve, and how we have improved. ### 3. CARMA analysis and review **Rating:** 4.0/5.0 stars **Reviewed by:** Mohamed N. | Business Intelligence Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2022 **What do you like best about CARMA?** Carma gives good analysis and insight for the Arabic news and media and the annual reports are very helpful to take actions **What do you dislike about CARMA?** the price needs to be lower according to the services and competitors the price is higher then other monitoring tools **What problems is CARMA solving and how is that benefiting you?** they help us for monitoring the events and social media performance in listening ## CARMA Discussions - [What is CARMA used for?](https://www.g2.com/discussions/what-is-carma-used-for) - [View CARMA pricing details and edition comparison](https://www.g2.com/products/carma/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-14+18%3A22%3A25+-0500&secure%5Bsession_id%5D=d9467574-3654-4202-9b23-9a3b4ab7516e&secure%5Btoken%5D=d9f9689ef1a14639a80c0094ba66f9b45c908c038ed533e56284a83b9d96f526&format=llm_user) ## CARMA Features **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Attribution - Hashtag Analytics - Sentiment Analysis **Media Channels** - Broadcast Media - Print Media - Online Media **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis **Generative AI** - AI Text Summarization **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label **Geographic Coverage** - Local Media - National Media - International Media **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Reporting** - Keyword Targeting - Custom Feeds and Alerts - Custom Reports - Dashboards **Agentic AI - Media Monitoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Generative AI** - AI Text Summarization ## Top CARMA Alternatives - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,602 reviews) - [CisionOne](https://www.g2.com/products/cisionone/reviews) - 3.9/5.0 (1,295 reviews) - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) - 4.4/5.0 (704 reviews)