1. [Home](https://www.g2.com/) 2. ... 3. [PR Analytics Software](https://www.g2.com/categories/pr-analytics) 4. [CARMA Discussions](https://www.g2.com/products/carma/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e333e06ddf9b62950ae5fc714306eb57/carma.jpg "Product Avatar Image") ](/products/carma/reviews) [ CARMA ](/products/carma/reviews) (3)4.2/5 CARMA integrates traditional and social media monitoring, measurement, and evaluation. Choosing the right media intelligence partner empowers you to make better decisions by delivering what matters, when it matters. We equip you to tell the stories that prove PR’s value. From automated monitoring to a fully managed monitoring, measurement, analysis and consultancy service, CARMA’s expertise helps you separate the news from noise to uncover what is most important to your organization. With 35+ years' experience in the private, public & NGO sectors, our knowledge, experience, and expertise helps communications evaluation bring real value to your PR program. The media doesn’t stop, so neither does our service. With 600+ colleagues across 21 international offices, we support you by delivering key insights when and where you need them. What's more, as the last remaining, privately-owned global media intelligence business of scale, client service excellence is at the heart of everything we do at CARMA. It's why we have seven client service colleagues for every salesperson. We are more than just a tech vendor – we are people and media intelligence experts first. Show More * * * ### 33.0 Nps Score Already have CARMA? ### All CARMA Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • almost 3 years ago More Options - [ # What is CARMA used for? ](/discussions/what-is-carma-used-for) What is CARMA used for? [ Social Media Analytics Software ](https://www.g2.com/tags/social-media-analytics-software)[ social media monitoring tools ](https://www.g2.com/tags/social-media-monitoring-tools)[ PR Analytics Software ](https://www.g2.com/tags/pr-analytics-software)[ Media Monitoring Software ](https://www.g2.com/tags/media-monitoring-software) * * * \<0\>0\>Upvotes 0 * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+CARMA+questions+and+get+answers+from+expert+users+in+our+CARMA+Discussions+section.&title=CARMA+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fcarma%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=CARMA+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fcarma%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fcarma%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=CARMA+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fcarma%2Fdiscuss%0aAsk+CARMA+questions+and+get+answers+from+expert+users+in+our+CARMA+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=CARMA+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fcarma%2Fdiscuss%0aAsk+CARMA+questions+and+get+answers+from+expert+users+in+our+CARMA+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ## Start a New Software Discussion Have a software question? Get answers from real users and experts [Start A Discussion](/products/carma/discussions/new) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/hd_favicon/1492493874/carma.jpg "Product Avatar Image") ### Have you used CARMA before? Answer a few questions to help the CARMA community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/authorize?form=signup&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fcarma%2Fdiscuss%3Fsmall_ask%3Dcarma) No