# How reliable is CallRail for Google Ads call conversion imports and custom form tracking?

I like how CallRail makes it easy to attribute inbound calls across sources like Google Ads and GMB using number swapping, plus seeing caller info, call duration, and recordings in one place. Form submissions are helpful too, but I have run into limitations with custom forms, GHL forms, and iframe-embedded forms, sometimes requiring Zapier. I have also seen cases where calls in CallRail did not export into Google Ads as expected, which led to extra troubleshooting. How have you handled custom or embedded form tracking and Google Ads conversion imports with CallRail?

##### Post Metadata
- Posted at: 2 days ago
- Author title: Web Analytics & Tracking Specialist, Expert on GTM, GA4, Google Looker Studio, JavaScript for GTM, Server-Side Tracking, Conversion API setup, Google Ads Conversion tracking Specialist
- Net upvotes: 1



## Related Product
[CallRail](https://www.g2.com/products/callrail/reviews)

## Related Category
[Inbound Call Tracking](https://www.g2.com/categories/inbound-call-tracking)

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