# What are the best CTV advertising platforms for marketers targeting streaming audiences?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Curious how the CTV advertising community on G2 reads this one as streaming keeps eating into linear TV budgets. I’m trying to find which platforms in the<a class="a a--md" elv="true" href="https://www.g2.com/categories/connected-tv-ctv-advertising-platforms"> </a><a class="a a--md" elv="true" href="https://www.g2.com/categories/connected-tv-ctv-advertising-platforms">CTV Advertising Platforms</a> category marketers actually rely on to reach streaming audiences, not just which DSP has the biggest inventory list.</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/the-trade-desk/reviews"><strong>The Trade Desk</strong></a>: the biggest name in this category's Grid by Market Presence, reviewers describe deep cross-channel audience data as the reason it's often the default DSP for CTV, though the learning curve is real for teams new to programmatic.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/stackadapt/reviews"><strong>StackAdapt</strong></a>: the top overall G2 Score in this category, reviewers consistently cite ease of use alongside genuinely strong CTV-specific targeting, not a DSP that treats CTV as an afterthought.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/mntn/reviews"><strong>MNTN Performance TV</strong></a>: built CTV-first rather than as one channel inside a broader DSP, reviewers point to outcome-based reporting tied directly to site visits and conversions as the differentiator.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews"><strong>Roku OneView</strong></a>: 3.8/5 (86 reviews). Reviewers highlight direct access to Roku's own streaming inventory and proprietary audience data as a real advantage for reaching Roku households specifically, though it's a broader DSP rather than CTV-only.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">For reaching streaming audiences specifically, does a CTV-first platform actually outperform a broader DSP with CTV inventory bolted on, or does the DSP's audience data end up mattering more?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p>

##### Post Metadata
- Posted at: 15 days ago
- Author title: Tech Consultant
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;Frequency capping is what actually separates them for me. CTV has no cookies, so a DSP with cross-channel identity data like The Trade Desk can dedupe across a household better than a CTV-first tool working off device-level signals alone.&lt;/p&gt;

##### Comment Metadata
- Posted at: 14 days ago





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