Brevo Reviews & Product Details

Volume-Based Pricing (No "Subscriber Tax"): Unlike Mailchimp or ActiveCampaign that charge based on the size of your contact list, Brevo charges based on the number of emails you send. This makes it exceptionally cost-effective for businesses with large databases of leads but moderate sending frequencies.

​Generous Free Plan: Brevo offers one of the most robust free tiers on the market, allowing up to 300 emails per day with unlimited contacts. It includes access to a drag-and-drop editor, transactional APIs, and basic automation Review collected by and hosted on G2.com.

Daily Sending Limit on Free: The free plan allows for unlimited contacts, but strictly caps sending at 300 emails per day. If you have a list of 1,000 people, it will take you over three days to email your entire list. Review collected by and hosted on G2.com.

Volume-Based Pricing: Charging by email volume instead of active contacts is a real game-changer for agency client accounts. It means we don’t have to worry about clients being financially penalized just for keeping a large database of cold or inactive leads.

Unified Channels: Having both email and SMS built into the same automation workflows makes cross-channel sequencing feel seamless. We can trigger SMS follow-ups based on email engagement without having to duct-tape third-party tools together.

Transactional Email Reliability: The dedicated transactional email infrastructure has been rock-solid for us. Client e-commerce notifications, password resets, and booking confirmations land in inboxes consistently. Review collected by and hosted on G2.com.

Strict Compliance & Account Flags: Brevo’s compliance team is extremely rigorous. If a client imports a legacy list, or if the opt-in data isn’t completely solid, they’ll pause the account right away. Because of that, we have to audit client data even more carefully before onboarding.

Agency Management UX: User management is manageable overall, but switching between multiple client accounts or handling sub-organizations still isn’t as smooth or agency-first as it could be, especially compared with more dedicated multi-tenant platforms. Review collected by and hosted on G2.com.

I really appreciate Brevo Marketing Platform for its ability to handle both email and SMS marketing in one place. The platform is very user-friendly, even for our team that's not experienced with email marketing. It's really quick to go from start to finish when creating and sending out email campaigns, and I love how you can schedule them in advance, which makes planning a breeze. Another standout feature for me is how easy it is to duplicate past campaigns and reuse them. It's a massive time-saver as I can make a few tweaks for different target demographics without having to start from scratch each time. Additionally, the pricing is significantly better than our previous service, and the initial setup was very simple with not much setup required. We will use an AI tool like ChatGPT or Claude to write out all of our copy, and then we will easily copy and paste it, put a design together in Brevo, and then be able to distribute just like that. Review collected by and hosted on G2.com.

There's a lot of regulation in order to be able to send SMS. And I would like it if it was easier. Review collected by and hosted on G2.com.

What I like most about Brevo is how straightforward it is for day-to-day email campaigns. The drag-and-drop editor lets me put together emails quickly without needing much technical know-how. I also appreciate the contact management tools and the basic automation features, especially when I’m setting up recurring campaigns and simple follow-up sequences. Overall, it helps me save time compared with trying to manage everything manually. Review collected by and hosted on G2.com.

Some of the more advanced features feel a bit limited. Setting up basic email campaigns is straightforward, but when I need more complex automation or deeper segmentation, I sometimes end up relying on workarounds. I also feel the reporting could be stronger. The core metrics are available, but I’d appreciate more detailed insights for comparing campaigns and for understanding what’s actually working. Review collected by and hosted on G2.com.

What I like best is having transactional email and marketing campaigns in the same platform — I don't juggle two tools or two contact lists. The free/low tiers are genuinely usable, so it scaled with me instead of forcing an upgrade early. Deliverability has been solid, the automation workflows cover my newsletters and follow-ups without custom code, and as an EU-hosted service it fits my GDPR requirements cleanly. The contact segmentation is straightforward once set up. Review collected by and hosted on G2.com.

The template editor feels rigid once you want something beyond the standard layouts — I've had to fight it a bit to get emails exactly how I wanted, and fine styling isn't always intuitive. The rebrand from Sendinblue to Brevo also meant relearning parts of the UI that had moved around. And on the lower tiers the daily sending limit can be a constraint if you send in bursts rather than spreading volume across the day. None of it is a dealbreaker, but they're the rough edges I've actually hit. Review collected by and hosted on G2.com.

It’s very affordable compared to when we used Mailchimp, which was so expensive. The automation builder is intuitive, and I like that you can see the results right within the builder, since it helps inform the content decisions you make. Review collected by and hosted on G2.com.

Brevo was really early to integrate AI into the platform, but I think they put it in the wrong place. Creating emails feels very fiddly, and making changes isn’t always where you’d expect it to be. It really needs an AI helper built in so I can ask questions about how to do X or Y while I’m working. Review collected by and hosted on G2.com.

I really value the Integration APIs because they make it much easier to connect email functionality with my existing applications and workflows. Managing email deliverability is also crucial, and I like being able to monitor delivery status and identify spam-related issues so I can stay on top of email communication and handle problems more effectively. Email templates are very convenient when I’m sending similar emails regularly, since I can customize an existing template, save time, and keep communication consistent. I also found it quite convenient to coordinate email alongside SMS and WhatsApp from a single platform, and setting up and tracking email campaigns felt relatively straightforward. Automation triggered by user actions was useful for simplifying repetitive tasks and keeping follow-ups more consistent. Segmentation and personalization helped me tailor content to different audience groups so communication feels less one-size-fits-all and more meaningful. Review collected by and hosted on G2.com.

Customization can take extra effort, especially when I need precise control over layout or formatting in templates, and it can get fairly time-consuming. Reporting and analytics has helpful basic metrics, but I sometimes need more granular reporting, and it would be easier to compare results across campaigns if the information were simpler to organize and interpret. Email scheduling is generally convenient, but tracking scheduling details and making last-minute changes across multiple emails or campaigns can feel a bit cumbersome, and I’d prefer a more streamlined interface with a clearer overview. For multichannel work, I’d also like a more unified overview when comparing scheduling and performance across channels. I haven’t used sandbox/test environments yet, but I can see how a dedicated testing environment would help before deploying more complex integrations. I also sometimes want more in-depth info for technical troubleshooting, and if detailed server log access and interpretation were more straightforward it would be easier to pinpoint root causes. I haven’t incorporated AI Copilot into my regular workflow, and clearer guidance and practical examples would make it easier to use effectively. Review collected by and hosted on G2.com.

What I like best about Brevo is how it combines email, SMS, and WhatsApp marketing into one clean, unified platform while making advanced automation incredibly easy to set up. It saves me so much time by allowing me to manage multi-channel campaigns and track customer behavior all in a single place without constantly switching between different tools. Review collected by and hosted on G2.com.

What I dislike most about Brevo is the occasional limitation and strictness around their deliverability checks and account verification processes, which can sometimes temporarily block campaigns or slow things down when you are trying to launch time-sensitive marketing messages. Review collected by and hosted on G2.com.

Honestly, very little. The UI is decent at first glance, but once you actually try to use the platform at scale for real business operations, the problems start piling up quickly. Review collected by and hosted on G2.com.

Brevo has been one of the most unreliable email platforms we’ve ever used.

Our accounts were deleted or suspended multiple times with little to no explanation. After going through the process of rebuilding everything and verifying the accounts again, they suspended us yet another time. This created massive operational headaches and wasted hours of work.

Deliverability was also terrible. Emails consistently underperformed compared to other platforms we’ve used, even with properly configured domains and warmed infrastructure.

Support was another major issue. Responses were slow, generic, and unhelpful. It often felt impossible to get a real answer or speak to someone who could actually solve the problem.

On top of that, Brevo charges extra for features that are considered basic or standard on competing platforms. Review collected by and hosted on G2.com.

Combining Email and SMS within the same automation workflows was seamless and easy to set up. The automated welcome sequence and abandoned cart workflow worked exceptionally well, with triggers that reliably sent an initial email immediately after the action and then followed up with a conditional SMS reminder 24 hours later if the email wasn’t opened. Segmenting subscribers based on past purchase history and engagement activity (active vs. inactive users) allowed for much more relevant messaging. Review collected by and hosted on G2.com.

The contact verification and import process can be quite strict for new accounts, which slows down initial setup. Additionally, advanced analytics options could be more detailed on the entry-level plans Review collected by and hosted on G2.com.