Brevo Reviews & Product Details

I like having email, SMS, WhatsApp, and other channels in one platform. It reduced the number of tools we juggle for internal newsletters, client updates, event invites, and lead nurturing, and lets us manage contacts, templates, and reporting from a single interface. Segmentation and personalization have been a big plus for tailoring messages by stakeholder group (service line, role, engagement level). Brevo’s AI subject-line suggestions were also genuinely helpful for ideation and produced more engaging options than our initial drafts. Review collected by and hosted on G2.com.

Data import and export can be frustrating. Importing and exporting contact or engagement data sometimes requires extra mapping steps and doesn’t always preserve custom fields or segmentation cleanly, so bulk updates and reporting exports feel more manual than expected. Managing multiple lists and segments can get repetitive when the same contact appears in several lists, and deduplication/list hygiene takes regular manual checks to avoid overlap and inconsistent targeting. Attachment tracking also feels limited compared with link-click tracking, since it’s harder to see exactly who opened or downloaded a specific attachment and how that ties into broader engagement or triggers. AI-generated body content blocks also came out too generic for our data-center consultancy audience and needed significant rewriting. Review collected by and hosted on G2.com.

I am a volunteer for a non-profit, and I am responsible for regular flyers and newsletters telling our members about past and future events.

I have found it very quick and easy to create pleasing campaigns, keeping the branding style.

Personalisation features mean that the campaigns can be friendly and catch people's attention.

It is easy to visualise how the campaigns will appear on different browsers, whether on a desktop or a mobile phone.

I can easily send the campaigns out to different target groups and track the response.

The campaigns often provide links to our Facebook page and website, driving traffic there.

I have had very few technical problems, and I have always received very quick and helpful responses. Review collected by and hosted on G2.com.

Sometimes pasting into text boxes results in unpredictable changes to font size, style or colour, which I would have expected to be consistent with my branding style. However, that is rarer since I switched to the newer editor. Review collected by and hosted on G2.com.

What I love most about Brevo remains its ability to be a true all-in-one marketing solution. Having email, SMS, WhatsApp, live chat, automation workflows, and a CRM all in one place not only simplifies our daily operations but also drastically cuts down on the costs of managing multiple external tools.

On top of its incredibly intuitive interface and fair pricing model (which charges based on email volume rather than contact list size), Brevo has recently rolled out some game-changing features:

Smarter AI Assistants: The integration of Aura AI is incredibly helpful for quickly drafting copy and predicting key customer behaviors, such as identifying which contacts are at risk of churning.

Post-Sent Link Editing: This is an absolute lifesaver. If you make a mistake, you can now correct the URL of a campaign that has already been sent within the first 24 hours, saving you from having to send an embarrassing "Oops!" correction email.

Prompt-to-Workflow Automation: Setting up automated sequences is faster than ever. You can now build complex workflows simply by describing the steps in plain text.

Ultimately, Brevo continues to evolve in a very smart way. It is no longer just a budget-friendly option with great value; it now offers advanced, high-tier features that you used to only find in much more expensive enterprise-level platforms. Review collected by and hosted on G2.com.

What Brevo could improve:

Rigidity in design and templates: While the drag-and-drop editor is incredibly user-friendly, the template library can still feel a bit clinical and rigid compared to highly design-focused competitors. If you want to build highly customized, ultra-modern visual layouts, you quickly hit the limits of their block editor.

Strict account validation and suspensions: To protect their shared IP address reputation, Brevo uses automated compliance algorithms that can be incredibly strict. Users importing older or slightly cold contact databases often face sudden account pauses or suspensions with very little explanation, which can be frustrating to resolve.

Feature locking on lower tiers: While the pricing is generally great, some features are heavily gated. For instance, removing the "Sent with Brevo" branding on the Starter plan requires an extra monthly add-on fee. Additionally, advanced multi-path A/B automation testing and detailed reporting dashboards are locked behind the higher-tier plans, leaving the basic plans with somewhat limited analytical depth.

Multi-user access costs: For teams, collaboration is expensive. Multi-user login access is restricted to the high-tier Professional and Enterprise plans, meaning smaller teams on Starter or Standard plans have to share a single login, which isn't ideal for security or workflow organization. Review collected by and hosted on G2.com.

Extremely user-friendly interface, EXCELLENT customer service (fast and professional), excellent documentation, very easy to set up custom email templates for clients, LOVE the option for small business to purchase credits as needed, email delivery has greatly improved, and clients report that using the platform is MUCH easier than other email marketing platforms they have used. Review collected by and hosted on G2.com.

Honestly cannot think of a single thing that has been a negative. This is the best email marketing platform I have ever used and I've tried several over the past couple decades with several different clients. Review collected by and hosted on G2.com.

I value the reliable data management and connectivity with other systems. The import/export tools give me flexibility and control over data, the APIs enable integration and automation across platforms, and email list management helps with accurate segmentation, targeting, and data quality for campaigns. Segmentation and personalization did help somewhat, since people who had already shown interest in a specific program got more relevant follow-up emails instead of generic communications. Email and SMS were also relatively easy to manage together because they follow similar campaign and audience workflows. Review collected by and hosted on G2.com.

Building and personalizing emails can be time-consuming, especially when trying to create flexible designs or advanced personalization. Email deliverability can also be frustrating because it is not always clear why messages are not reaching the inbox or what actions should be taken to improve delivery rates. WhatsApp was more difficult to manage because it requires a different setup, stricter rules, and more specific message templates and approvals. Automation can also go wrong when contact data is incomplete or updated late, which can trigger the wrong branch or send a message with incorrect personalization. The AI was less helpful when more context or brand-specific nuance was needed, since the suggestions could feel too generic and still required manual editing. Review collected by and hosted on G2.com.

I like how with Brevo Marketing Platform, I can organize guests into different groups and send them relevant offers or follow-up messages without needing human interaction. It helps my sales team save time by managing guest contacts, sending promotional emails and messages, and creating targeted campaigns for guests. Brevo is impactful for our business by handling booking confirmations, pre-arrival information, post-stay thank-you messages, and feedback requests efficiently. Review collected by and hosted on G2.com.

I find it challenging that the same offer or message might not be relevant to everyone, so it's important to personalize each message based on guest sentiments. Ideally, the platform should customize responses, like apologizing first for negative reviews instead of starting with a thank you. Also, the initial setup was time-consuming, requiring strategic planning for message flows and timing. Review collected by and hosted on G2.com.

I like that Brevo Marketing Platform is reasonably priced, considering the numerous features it offers, including multi-level work and integration with a CRM useful in various situations. I find the platform easy to implement, requiring no special technical skills, which is essential for me. I also appreciate the ease with which I can set up automations and workflows, and the centralized dashboard that makes all necessary information accessible. Additionally, Brevo's guides have helped me in the scoring and automation process, improving my ability to segment potential customers. Review collected by and hosted on G2.com.

Perhaps the data tracking is not always flawless, especially with users using Apple, even though they have implemented some specific features, I feel that the data is not always completely accurate. Also, sometimes the support is not always clear, although it has improved significantly recently. Review collected by and hosted on G2.com.

Personalization (email and mobile) is essential for us, and Brevo makes it easy to customize templates so they match our platform’s look and feel and stay compliant with our design system.

Given our customer volume, high-volume email sending is also a must and Brevo fits that need. Brevo’s features really help our communications team do a better job, and it’s clearly a reference point when it comes to campaign management.

We also use transactional emails by API to match the user experience and behaviour, which helps deliver the right message at the right time, to the right people. Review collected by and hosted on G2.com.

The basic setup is plug and play, but some configuration can be frustrating for business profil. Also, designers have to switch to code mode to reach the good design level. Review collected by and hosted on G2.com.

I mainly use it for email campaigns and it does the job well. Setting things up wasn't a hassle, and it handles some of the general marketing side too, not just email. For what I needed day to day, it worked without much of a learning curve. Review collected by and hosted on G2.com.

The free plan gives you very little to work with, so you hit its limits pretty fast. Once you upgrade, the monthly cost jumps up more than I expected, and even then, each paid tier has its own restrictions. So you're never really free of limitations, you just get slightly fewer of them the more you pay. Review collected by and hosted on G2.com.

I use Brevo email marketing because it's very simple to understand, like a plug-and-play. I was new to email marketing, couldn't use other platforms, but when I signed up, it was "Sendinblue." I found it very easy to understand and use.

Since I have been using them without having any need for another platform. The delivery is quick; once I send an email, I get to know in the next minute the click rate, the open rate, and the performance of my email.

It helps me to know which email is performing better. And the type of content my audience prefer. This way I have been growing my business Review collected by and hosted on G2.com.

Nothing, it has the best free plan that allows me to send 300 emails every day. Other platforms allow only 250. Review collected by and hosted on G2.com.