Brevo Reviews & Product Details

I appreciate Brevo's unified customer data platform because it enables precise segmentation and automation, which directly impacts campaign performance. Brevo consolidates all customer touch points into a single profile, allowing me to automate highly personalized campaigns based on behavior or life cycle. This increases the relevance and conversion, enhancing ROI across multiple channels. Previously, I used Mailchimp for email and Twilio for SMS, and the fragmented data across these systems hindered unified personalization. Brevo's consolidated customer view drove the switch, simplifying omnichannel execution and improving ROI. Additionally, the initial setup was straightforward with Brevo's onboarding guides, making importing contacts and configuring initial workflows efficient, so the time to the first campaign was fast. Review collected by and hosted on G2.com.

Another refinement could be integration depth. While Brevo integrates with many platforms, deeper bidirectional sync of custom fields or advanced CRM workflows could accelerate complex B to B use cases. Review collected by and hosted on G2.com.

I really like that Brevo has most things I need in one place, thanks to its easy interface. It's pretty simple for me to manage contacts, create email campaigns, and set up automations without jumping between different tools. I also like how it's not too complicated to use, and once I got used to it, it became a big time-saver for me and my team. The setup was mostly straightforward, and the ability to integrate with tools like WordPress and Shopify is really helpful. Review collected by and hosted on G2.com.

Some aspects of Brevo could be improved. The automation feels limited when trying to create a more complex workflow, and the reporting doesn't provide as much detailed information as I'd like. The email editor could also offer more design freedom. Also integrating with some other apps can require extra effort, particularly in the setup phase. While it's fine for regular email marketing, there's room for improvement for more advanced marketing needs. Review collected by and hosted on G2.com.

Brevo fits well into several of our WordPress projects because it solves more than the marketing side of email. The Brevo for WordPress plugin can also handle the routine transactional messages generated by the site, including password resets, comment notifications, and form emails. I prefer moving that responsibility away from the web server because many hosting environments are not designed to deliver email reliably, and their logs are usually not very helpful once something goes wrong. The setup is fairly practical. We choose the sender, run a test, and route messages through Brevo SMTP without rebuilding every plugin that already relies on wp_mail(). On sites running contact forms, LearnDash, memberships, or registered-user workflows, that saves us from creating a separate delivery setup for every notification source. It also gives the team a common place to review transactional activity instead of jumping between WordPress, the hosting panel, and several external services just to confirm whether a message was actually delivered. Review collected by and hosted on G2.com.

Most of the serious issues we have seen were caused by the site configuration, domain authentication, or the way data moved between WooCommerce and Brevo, not by the platform constantly going down. Even so, I would not describe the integration as fully automatic. The synchronization is useful, but custom checkout fields, manually created orders, and data that needs to move back into WordPress still require attention. Review collected by and hosted on G2.com.

That they offer extensive functionality on the free account, with the option to subscribe for only the additional functions needed, meaning if you need just one additional function, you do not need to increase your subscription significantly, paying for lots of unnecessary functions. I'm on the free plan and have yet to encounter a need to add paid-for functionality. Review collected by and hosted on G2.com.

That updates to ensure browser compatibility focus on Chrome and Opera, but do not include Safari. I observed an issue and the suggested solution was to switch to a different browser. As an Apple user, Safari is deeply embedded in the Apple eco-system I use daily and to switch browser would be a major inconvenience.

Support was quick to respond and quickly grasped the issue and suggested a solution, however, not one I could reasonably apply. Review collected by and hosted on G2.com.

I like the AI-assisted content features for drafting and refining email campaign copy. It quickly generated a usable starting point and saved me time on wording and structure. Building and personalizing emails and automated email responses work well for me, and the segmentation and personalization tools led to a significant improvement in campaign relevance. Multichannel marketing from one platform simplified things somewhat, and the workflows usually reached people at the right time. Review collected by and hosted on G2.com.

I still needed to edit the AI output to match my brand tone and messaging. I’m only moderately confident about how my data is handled and what controls I have over what data the AI can access, and overall I don’t fully trust the AI capabilities. Review collected by and hosted on G2.com.

Email marketing helps me reach my audience, and building and personalizing emails makes my campaigns look professional. I also like the marketing automation because it saves me time by handling repetitive tasks automatically. Segmenting contacts by their interests and personalization did make messages feel more targeted, and welcome emails and follow-up messages usually worked well. Review collected by and hosted on G2.com.

Workflow management can be a bit confusing to set up. Reporting doesn’t always give me all the insights I need, and segmentation takes time when I want to organize my audience. Managing email was easy, but coordinating email with SMS and WhatsApp wasn’t always as straightforward, and sometimes the automation timing needed adjustment to feel more relevant. Review collected by and hosted on G2.com.

It is in French and very practical for the administrative and marketing organization of my activity.

I can track my students over time, both for their registrations and their payments, and thus create relevant listings when I have a question about the group of students they belong to, the status of their payments, or their past activities in my club.

I have seen the platform grow, improve, and develop. It is essential to my organization, especially during registration periods, where I can, thanks to automations, segment them according to my needs. Review collected by and hosted on G2.com.

There are times when I am frustrated, even inconvenienced, by changes made without any notice that completely disrupt my information flow.

Indeed, I export the attributes I need to create listings of my students in Excel, particularly to classify them according to several criteria that are specific to me, which Brevo does not allow directly. To achieve this, and to avoid having to establish the list of attributes each time according to my specific needs (we are only allowed one saved choice list), I export all relevant attributes and paste them into an Excel spreadsheet.

Then, this spreadsheet distributes the information according to my needs: student listings, but also accounting data, attendance at classes, attendance at training sessions, as well as various parallel listings.

For this to work, the order in which I extract the data must remain constant. However, this is the second time this order has been disrupted, forcing me to review all the data routing work in my Excel sheets.

What also enrages me — and which I have asked several times to be corrected, without any success — is that when I sort an attribute column in Brevo and request to display 100 lines of information, it is enough for me to open a contact's file to consult their specific data for, when I return to the complete contact table, all my work to be redone. Sort the attribute again, request 100 lines of results again. Moreover, as I am sent back to the beginning of the page, I have to search again for the attribute column I was working on.

Alas, this causes significant time losses, whereas this platform should precisely help us save time. Review collected by and hosted on G2.com.

I like Brevo Marketing Platform for its simplicity and ease of use compared to others like Mailchimp. Its user interface and user experience are straightforward, without unnecessary features. I also appreciate the better offers and pricing that influenced my decision to switch from another product. Additionally, the integration process was smooth and hassle-free. Overall, I'd rate it a 9 out of 10, as Brevo is a top platform for my needs. Review collected by and hosted on G2.com.

I find it problematic that I can't send emails when I change servers, as it requires me to reauthorize my IP. I feel this process should be automated or it shouldn't prevent emails from being sent before approval. Review collected by and hosted on G2.com.

What I like best about the Brevo Marketing Platform is that it brings email, SMS, automation, and CRM together in one easy-to-use tool. It’s simple to navigate, offers strong automation for lifecycle campaigns, and provides solid segmentation and reporting without feeling overwhelming. On top of that, its pricing is very reasonable, which makes it a great option for small to mid-sized teams that want powerful marketing capabilities without enterprise-level complexity. Review collected by and hosted on G2.com.

What I dislike about the Brevo Marketing Platform is that while it packs a lot of features, some of the more advanced automation and analytics feel limited compared to specialized tools like Klaviyo or HubSpot. The reporting can sometimes lack depth for deeper performance insights, and SMS pricing can add up quickly if you use it heavily. Additionally, as your needs grow more complex, you might find certain workflows and integrations less flexible than you’d like. Review collected by and hosted on G2.com.

I am writing here my true experience with Brevo. I have been using the Brevo marketing platform, specially Email marketing, for the last 7 years. What I like best is its performance; it never goes down when sending campaign emails. It is quickly delivered. His Ui very easy to use. I am intergrate easily shopify and WordPress with brevo its is very quick and easy, so I love it brevo. His new AI feature is very useful to me. I used the free plan, but I get very good Roi in my business using Brevo. Before 7 years, when I started Brevo for email marketing, many time customer support i email him for my questions. His customer support quickly guides me and helps me every time; that's why, to this day, I am using Brevo. So I highly recommend Brevo based on my experience. Review collected by and hosted on G2.com.

As per my daily experience, Brevo continues to change, improve, and give new features, so not any dislike things Review collected by and hosted on G2.com.