Branch Features

Configures and accurately measures an appropriate measure of engagement, such as average session length. 139 reviewers of Branch have provided feedback on this feature.

As reported in 127 Branch reviews. Accurately determines where users close the app during their sessions.

Based on 132 Branch reviews. Accurately measures bounce rate.

Based on 130 Branch reviews. Tracks user return rates and related metrics.

Tracks what proportion of users convert via a certain action. This feature was mentioned in 147 Branch reviews.

As reported in 117 Branch reviews. Identifies user demographics like gender or age.

Enables the view of analytic data based on user segment. This feature was mentioned in 149 Branch reviews.

Based on 115 Branch reviews. Identifies users locations.

Enables you to define custom events for analysis. This feature was mentioned in 163 Branch reviews.

Provides real-time reports. This feature was mentioned in 157 Branch reviews.

Measures user acquisition analytics. This feature was mentioned in 165 Branch reviews.

Based on 165 Branch reviews. Provides a holistic summary of your data.

As reported in 150 Branch reviews. Displays a users progress throughout specific paths in an application.

Displays a users activity history. This feature was mentioned in 149 Branch reviews.

As reported in 183 Branch reviews. Attributes app installs to the marketing campaigns and media sources that drove it.

Based on 186 Branch reviews and verified by the G2 Product R&D team. Measures impact and effectiveness of mobile marketing campaigns.

As reported in 148 Branch reviews. Creates custom data views to suit every team member's needs.

Based on 135 Branch reviews and verified by the G2 Product R&D team. Collects geo-location data on mobile users to customize relevant campaigns.

Pushes notifications or text messages to mobile devices This feature was mentioned in 121 Branch reviews.

Provides templates for mass mobile messaging campaigns This feature was mentioned in 105 Branch reviews.

Based on 98 Branch reviews. Facilitates two-way text messaging to encourage consumer engagement and loyalty

Based on 116 Branch reviews. Personalizes and optimizes email mobile marketing campaigns.

Identifies the most granular audience segments based on actions, inactions, and user properties. 130 reviewers of Branch have provided feedback on this feature.

As reported in 110 Branch reviews. Sends out coupons and promotions to reward and entice mobile device users.

Optimizes marketing campaigns for mobile devices. 157 reviewers of Branch have provided feedback on this feature.

Based on 164 Branch reviews and verified by the G2 Product R&D team. Integrates advertising/campaigns into mobile applications, games, and mobile browsers.

Facilitates global text message and mobile marketing campaigns. This feature was mentioned in 110 Branch reviews.

As reported in 173 Branch reviews. Provides a configurable attribution window, or a timeframe during which eligible conversion events can be claimed.

Provides mobile retargeting attribution, which can occur when an existing user of an app engages with a retargeting campaign by opening the app. 166 reviewers of Branch have provided feedback on this feature.

Gives users the ability to setup validation rules, which can block mobile attribution for installs that don’t meet defined targeting. This feature was mentioned in 142 Branch reviews.

Provides tracking attribution tracking across multiple platforms, i.e. web and app. 164 reviewers of Branch have provided feedback on this feature.

Has app install fraud protection capabilities based on indicators from both web and app activity. 143 reviewers of Branch have provided feedback on this feature.

As reported in 137 Branch reviews. Ability to attribute fraud after the event was attributed to a partner.

Provides app retention metrics based on channels, platforms, or media source. 154 reviewers of Branch have provided feedback on this feature.

Provides visualization around where clicks, installs, and conversion events occurred, which can be segment by device, platform, channel, etc. 177 reviewers of Branch have provided feedback on this feature.

Allows users to compare all their marketing channels—including web, email, ads, social, and more—in one place. 159 reviewers of Branch have provided feedback on this feature.

Provides the ability to create custom reporting dashboards to further explore attribution data. This feature was mentioned in 158 Branch reviews.

As reported in 157 Branch reviews. Ability to segment data to uncover trends in user engagement and reporting metrics.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives