Branch Features

Based on 139 Branch reviews. Configures and accurately measures an appropriate measure of engagement, such as average session length.

Accurately determines where users close the app during their sessions. This feature was mentioned in 127 Branch reviews.

Based on 132 Branch reviews. Accurately measures bounce rate.

Tracks user return rates and related metrics. 130 reviewers of Branch have provided feedback on this feature.

Based on 147 Branch reviews. Tracks what proportion of users convert via a certain action.

As reported in 117 Branch reviews. Identifies user demographics like gender or age.

Based on 149 Branch reviews. Enables the view of analytic data based on user segment.

Identifies users locations. 115 reviewers of Branch have provided feedback on this feature.

Enables you to define custom events for analysis. This feature was mentioned in 163 Branch reviews.

Provides real-time reports. This feature was mentioned in 157 Branch reviews.

As reported in 165 Branch reviews. Measures user acquisition analytics.

Provides a holistic summary of your data. 165 reviewers of Branch have provided feedback on this feature.

As reported in 150 Branch reviews. Displays a users progress throughout specific paths in an application.

Based on 149 Branch reviews. Displays a users activity history.

Based on 183 Branch reviews. Attributes app installs to the marketing campaigns and media sources that drove it.

Based on 186 Branch reviews and verified by the G2 Product R&D team. Measures impact and effectiveness of mobile marketing campaigns.

As reported in 148 Branch reviews. Creates custom data views to suit every team member's needs.

Based on 135 Branch reviews and verified by the G2 Product R&D team. Collects geo-location data on mobile users to customize relevant campaigns.

Pushes notifications or text messages to mobile devices 121 reviewers of Branch have provided feedback on this feature.

Provides templates for mass mobile messaging campaigns This feature was mentioned in 105 Branch reviews.

As reported in 98 Branch reviews. Facilitates two-way text messaging to encourage consumer engagement and loyalty

As reported in 116 Branch reviews. Personalizes and optimizes email mobile marketing campaigns.

Identifies the most granular audience segments based on actions, inactions, and user properties. This feature was mentioned in 130 Branch reviews.

Sends out coupons and promotions to reward and entice mobile device users. 110 reviewers of Branch have provided feedback on this feature.

Optimizes marketing campaigns for mobile devices. This feature was mentioned in 157 Branch reviews.

Based on 164 Branch reviews and verified by the G2 Product R&D team. Integrates advertising/campaigns into mobile applications, games, and mobile browsers.

Facilitates global text message and mobile marketing campaigns. 110 reviewers of Branch have provided feedback on this feature.

Based on 173 Branch reviews. Provides a configurable attribution window, or a timeframe during which eligible conversion events can be claimed.

Provides mobile retargeting attribution, which can occur when an existing user of an app engages with a retargeting campaign by opening the app. This feature was mentioned in 166 Branch reviews.

Gives users the ability to setup validation rules, which can block mobile attribution for installs that don’t meet defined targeting. This feature was mentioned in 142 Branch reviews.

Based on 164 Branch reviews. Provides tracking attribution tracking across multiple platforms, i.e. web and app.

As reported in 143 Branch reviews. Has app install fraud protection capabilities based on indicators from both web and app activity.

Based on 137 Branch reviews. Ability to attribute fraud after the event was attributed to a partner.

Provides app retention metrics based on channels, platforms, or media source. This feature was mentioned in 154 Branch reviews.

Provides visualization around where clicks, installs, and conversion events occurred, which can be segment by device, platform, channel, etc. 177 reviewers of Branch have provided feedback on this feature.

Allows users to compare all their marketing channels—including web, email, ads, social, and more—in one place. 159 reviewers of Branch have provided feedback on this feature.

Provides the ability to create custom reporting dashboards to further explore attribution data. This feature was mentioned in 158 Branch reviews.

Ability to segment data to uncover trends in user engagement and reporting metrics. This feature was mentioned in 157 Branch reviews.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives