Branch Features

Metrics (5)

Engagement: As reported in 139 Branch reviews. Configures and accurately measures an appropriate measure of engagement, such as average session length.
Exit Tracking: Based on 127 Branch reviews. Accurately determines where users close the app during their sessions.
Retention: As reported in 132 Branch reviews. Accurately measures bounce rate.
Return: As reported in 130 Branch reviews. Tracks user return rates and related metrics.
Conversions: Tracks what proportion of users convert via a certain action. 147 reviewers of Branch have provided feedback on this feature.

Custom Event Tracking: Based on 163 Branch reviews. Enables you to define custom events for analysis.
Real-Time Insights: Provides real-time reports. This feature was mentioned in 157 Branch reviews.
Attribution: Measures user acquisition analytics. 165 reviewers of Branch have provided feedback on this feature.
Dashboard: Provides a holistic summary of your data. 165 reviewers of Branch have provided feedback on this feature.
User Path Tracking: Displays a users progress throughout specific paths in an application. This feature was mentioned in 150 Branch reviews.
User Activity History: As reported in 149 Branch reviews. Displays a users activity history.

Application Attribution: Attributes app installs to the marketing campaigns and media sources that drove it. 183 reviewers of Branch have provided feedback on this feature.
Campaign Analysis: Based on 186 Branch reviews and verified by the G2 Product R&D team. Measures impact and effectiveness of mobile marketing campaigns.
Custom Dashboards: As reported in 148 Branch reviews. Creates custom data views to suit every team member's needs.

Proximity Marketing: Based on 135 Branch reviews and verified by the G2 Product R&D team. Collects geo-location data on mobile users to customize relevant campaigns.
Push Notifications: Based on 121 Branch reviews. Pushes notifications or text messages to mobile devices
Bulk SMS: As reported in 105 Branch reviews. Provides templates for mass mobile messaging campaigns
Two-Way Text Messaging: As reported in 98 Branch reviews. Facilitates two-way text messaging to encourage consumer engagement and loyalty
Email Campaigns: Based on 116 Branch reviews. Personalizes and optimizes email mobile marketing campaigns.
Audience Segmentation: Based on 130 Branch reviews. Identifies the most granular audience segments based on actions, inactions, and user properties.

Optimization: As reported in 157 Branch reviews. Optimizes marketing campaigns for mobile devices.
Integrations - Mobile Marketing: Based on 164 Branch reviews and verified by the G2 Product R&D team. Integrates advertising/campaigns into mobile applications, games, and mobile browsers.
Internationalization: Facilitates global text message and mobile marketing campaigns. This feature was mentioned in 110 Branch reviews.

Attribution Windows: Based on 173 Branch reviews. Provides a configurable attribution window, or a timeframe during which eligible conversion events can be claimed.
Retargeting Attribution: As reported in 166 Branch reviews. Provides mobile retargeting attribution, which can occur when an existing user of an app engages with a retargeting campaign by opening the app.
Validation Rules: Gives users the ability to setup validation rules, which can block mobile attribution for installs that don’t meet defined targeting. 142 reviewers of Branch have provided feedback on this feature.
Cross-platform attribution: Based on 164 Branch reviews. Provides tracking attribution tracking across multiple platforms, i.e. web and app.
Fraud Detection: As reported in 143 Branch reviews. Has app install fraud protection capabilities based on indicators from both web and app activity.
Post-Fraud Attribution: As reported in 137 Branch reviews. Ability to attribute fraud after the event was attributed to a partner.

Retention Metrics: Provides app retention metrics based on channels, platforms, or media source. 154 reviewers of Branch have provided feedback on this feature.
Analytics Dashboard: Provides visualization around where clicks, installs, and conversion events occurred, which can be segment by device, platform, channel, etc. 177 reviewers of Branch have provided feedback on this feature.
Cross-channel insights: As reported in 159 Branch reviews. Allows users to compare all their marketing channels—including web, email, ads, social, and more—in one place.
Custom Dashboards: Provides the ability to create custom reporting dashboards to further explore attribution data. This feature was mentioned in 158 Branch reviews.
Data Segmentation: Ability to segment data to uncover trends in user engagement and reporting metrics. 157 reviewers of Branch have provided feedback on this feature.

Autonomous Task Execution: Capability to perform complex tasks without constant human input
Cross-system Integration: Works across multiple software systems or databases
Adaptive Learning: Improves performance based on feedback and experience
Natural Language Interaction: Engages in human-like conversation for task delegation
Proactive Assistance: Anticipates needs and offers suggestions without prompting
Decision Making: Makes informed choices based on available data and objectives

Autonomous Task Execution: Capability to perform complex tasks without constant human input
Multi-step Planning: Ability to break down and plan multi-step processes
Cross-system Integration: Works across multiple software systems or databases
Adaptive Learning: Improves performance based on feedback and experience
Proactive Assistance: Anticipates needs and offers suggestions without prompting
Decision Making: Makes informed choices based on available data and objectives