Balihoo Reviews & Product Details

Balihoo Overview

What is Balihoo?

For brands with hundreds or thousands of locations, Balihoo software tackles the daily administrative tasks of local paid search and display so that you can focus on optimization. Leveraging innovative technology, rather than spreadsheet uploads, the Balihoo engine runs continuously, ensuring that your campaigns stay relevant, active, and data-informed, long after setup. Imagine combining your location list with creative templates to produce thousands of localized display ads in minutes. Combine your master keyword list with local attributes for automatic keywords lists for each location. Use data triggers to determine which locations and campaigns run each day, employing true set-it-and-forget reliability. Balihoo users spend 90% less time performing account setup and campaign maintenance. Experience CTR double the industry average and average CPC as low as $0.25. Balihoo customers have seen 500% increases in CTR and 94% decreases in CPC within the first 2 weeks.

Balihoo Details
Website
Languages Supported
English
Product Description

Automated marketing software for personalized local campaigns.

How do you position yourself against your competitors?

The current industry leaders in the “local” paid search arena neglect the very things that make a campaign truly local. Local does not simply mean dynamic ad copy managed through some massive spreadsheet, and it certainly doesn’t mean a shared budget for all locations. To be truly (and successfully) local, a one-size-fits all radius strategy or leveraging a single time-zone to drive dayparting plan simply won’t cut it.

The only way to execute effective local campaigns in AdWords, is by leveraging subaccounts. Managing even a handful of individual locations as subaccounts can be time consuming and painful, but it remains essential for the success of your local SEM campaign. Many brands/agencies are forced to either: 1) Execute individual campaigns manually in AdWords or 2) Utilize software solutions that rely heavily on tedious line-by-line adjustments in spreadsheets. Balihoo solves these problems differently.


Seller Details
Seller
Engine
Company Website
HQ Location
New York, NY
Twitter
@ENGINEWorldwide
17,347 Twitter followers
LinkedIn® Page
www.linkedin.com
1,241 employees on LinkedIn®
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Balihoo Reviews

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Small-Business(50 or fewer emp.)
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Review source: Invitation from G2
What do you like best?

I like the ability to micro target campaigns. Review collected by and hosted on G2.com.

What do you dislike?

It takes a bit of time to familiarize yourself with how to use it. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Worth trying to see if it is a good fit for your company. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are a small business who has good fit customers, and we need to find more customers who fit into that mold. Review collected by and hosted on G2.com.

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