Attentive Features
Integration (3)
Data Import & Export Tools
Ability to input, modify and extract data from the application in bulk through a structured file. 56 reviewers of Attentive have provided feedback on this feature.
Integration APIs
As reported in 57 Attentive reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.
Breadth of Partner Applications
To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product. 56 reviewers of Attentive have provided feedback on this feature.
Platform (10)
Customization
System provides sufficient customization to meet business requirements 56 reviewers of Attentive have provided feedback on this feature.
Workflow Capability
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. This feature was mentioned in 56 Attentive reviews.
User, Role, and Access Management
As reported in 56 Attentive reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Internationalization
Based on 55 Attentive reviews. Enables users to view and transact business with the same content in multiple languages and currencies.
Sandbox / Test Environments
Based on 55 Attentive reviews. Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. 56 reviewers of Attentive have provided feedback on this feature.
Output Document Generation
Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application. 55 reviewers of Attentive have provided feedback on this feature.
Optimization
As reported in 369 Attentive reviews. Optimizes marketing campaigns for mobile devices.
Integrations - Mobile Marketing
Based on 342 Attentive reviews and verified by the G2 Product R&D team. Integrates advertising/campaigns into mobile applications, games, and mobile browsers.
Internationalization
Facilitates global text message and mobile marketing campaigns. This feature was mentioned in 293 Attentive reviews.
Email Marketing (4)
Building and Personalizing Emails
Create and design emails with an editor; manage templates; personalize dynamically 54 reviewers of Attentive have provided feedback on this feature.
Sending Outbound Emails
Create targeted lists, schedule and manage bulk email sending. This feature was mentioned in 51 Attentive reviews.
Manage Email Deliverability
Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. 52 reviewers of Attentive have provided feedback on this feature.
Automated Email Responses
Set up automated nurturing emails based on events, online activities, and lead scores 51 reviewers of Attentive have provided feedback on this feature.
Online Marketing (5)
Landing Pages and Forms
Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information. This feature was mentioned in 56 Attentive reviews.
Dynamic Content
Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects. This feature was mentioned in 55 Attentive reviews.
A/B Testing
Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion. 56 reviewers of Attentive have provided feedback on this feature.
Mobile Optimized
Support mobile-optimized emails, online forms, and landing pages. 55 reviewers of Attentive have provided feedback on this feature.
Search Tracking and Optimization
Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords. This feature was mentioned in 51 Attentive reviews.
Lead Management (8)
Marketing Lead Database
A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history. This feature was mentioned in 49 Attentive reviews.
Data Quality Management
Data quality consists of deduplication, cleansing, and appending your marketing database. 49 reviewers of Attentive have provided feedback on this feature.
Segmentation
As reported in 47 Attentive reviews. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.
Lead Scoring and Grading
Based on 45 Attentive reviews. Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.
Lead Nurturing
Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. 46 reviewers of Attentive have provided feedback on this feature.
Online Behavior Tracking
Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks. This feature was mentioned in 47 Attentive reviews.
Automated Alerts and Tasks
Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device. 46 reviewers of Attentive have provided feedback on this feature.
CRM Lead Integration
Sync lead, contact, account, and opportunity information with your CRM system. 47 reviewers of Attentive have provided feedback on this feature.
Campaign Management (4)
Program Management
Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI. 46 reviewers of Attentive have provided feedback on this feature.
Event / Webinar Marketing
Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar. 44 reviewers of Attentive have provided feedback on this feature.
Calendaring
Based on 44 Attentive reviews. Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR.
Budgeting
As reported in 45 Attentive reviews. Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices.
Social (5)
Social Listening
As reported in 43 Attentive reviews. Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores.
Social Sharing
Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions. This feature was mentioned in 43 Attentive reviews.
Social Campaigns
Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets. 43 reviewers of Attentive have provided feedback on this feature.
Social Media Engagement
Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails. 42 reviewers of Attentive have provided feedback on this feature.
Social Media Advertising
Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time This feature was mentioned in 43 Attentive reviews.
Reporting & Analytics (5)
Basic Reporting
Based on 47 Attentive reviews. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.
Web Analytics
As reported in 45 Attentive reviews. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.
ROI Analytics
As reported in 46 Attentive reviews. Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward.
Revenue Analytics
Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline. This feature was mentioned in 45 Attentive reviews.
SEO / Keyword Analytics
Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors. This feature was mentioned in 43 Attentive reviews.
Analysis (4)
Application Attribution
Attributes app installs to the marketing campaigns and media sources that drove it. This feature was mentioned in 343 Attentive reviews.
Campaign Analysis
Based on 390 Attentive reviews and verified by the G2 Product R&D team. Measures impact and effectiveness of mobile marketing campaigns.
Uninstall Tracking
Based on 298 Attentive reviews. Measures user-level uninstall insights.
Custom Dashboards
As reported in 334 Attentive reviews. Creates custom data views to suit every team member's needs.
Campaigns (6)
Proximity Marketing
As reported in 320 Attentive reviews. Collects geo-location data on mobile users to customize relevant campaigns.
Push Notifications
Based on 312 Attentive reviews. Pushes notifications or text messages to mobile devices
Bulk SMS
Based on 375 Attentive reviews and verified by the G2 Product R&D team. Provides templates for mass mobile messaging campaigns
Two-Way Text Messaging
As reported in 348 Attentive reviews. Facilitates two-way text messaging to encourage consumer engagement and loyalty
Email Campaigns
Personalizes and optimizes email mobile marketing campaigns. This feature was mentioned in 279 Attentive reviews.
Audience Segmentation
Identifies the most granular audience segments based on actions, inactions, and user properties. 374 reviewers of Attentive have provided feedback on this feature.
Engagement (1)
Coupons and Promotions
Based on 369 Attentive reviews. Sends out coupons and promotions to reward and entice mobile device users.
Text Messaging (8)
Bulk SMS
Enables users to send mass text message campaigns This feature was mentioned in 766 Attentive reviews.
Two-Way Text Messaging
Facilitates two-way text messaging to encourage consumer engagement and loyalty This feature was mentioned in 713 Attentive reviews.
Text Scheduler
As reported in 769 Attentive reviews. Provides the ability to schedule single or bulk text messages to recipients on a specific date and time
Automatic Replies
As reported in 736 Attentive reviews. Provides automatic text message replies to recipients
Automatic URL Shortening
Based on 773 Attentive reviews. Provides automatic URL shortening to use less characters via text
MMS Marketing
Based on 748 Attentive reviews. Sends out multimedia via text messages, such as coupons, pictures, and audio
Personalization
Offers features for personalizing text messages based on customer information or past behavior This feature was mentioned in 750 Attentive reviews.
Transactional SMS
As reported in 684 Attentive reviews. Allows users to establish automated workflows and triggers to deliver transactional text messages
SMS Platform (6)
Reporting
Provides pre-built or customizable performance reports 762 reviewers of Attentive have provided feedback on this feature.
Automation
As reported in 758 Attentive reviews. Automates tasks and features for added convenience
White Label
Offers a white labeling service for agencies or resellers to customize platform branding 618 reviewers of Attentive have provided feedback on this feature.
Text-to-Landline
As reported in 536 Attentive reviews. Text enables landline phones so users can receive text messages sent to an existing business number
Short Codes
As reported in 661 Attentive reviews. Provides businesses with 5- to 6-digit short codes for running text marketing campaigns
API Integration
Facilitates the integration of text messaging into existing business applications through an SMS gateway API This feature was mentioned in 685 Attentive reviews.
Agentic AI - SMS Marketing (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input 354 reviewers of Attentive have provided feedback on this feature.
Multi-step Planning
Ability to break down and plan multi-step processes This feature was mentioned in 352 Attentive reviews.
Cross-system Integration
Works across multiple software systems or databases 354 reviewers of Attentive have provided feedback on this feature.
Natural Language Interaction
Based on 351 Attentive reviews. Engages in human-like conversation for task delegation
Proactive Assistance
Based on 343 Attentive reviews. Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives This feature was mentioned in 345 Attentive reviews.
Agentic AI - Marketing Automation (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input 39 reviewers of Attentive have provided feedback on this feature.
Multi-step Planning
Ability to break down and plan multi-step processes This feature was mentioned in 41 Attentive reviews.
Cross-system Integration
As reported in 40 Attentive reviews. Works across multiple software systems or databases
Adaptive Learning
As reported in 41 Attentive reviews. Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting This feature was mentioned in 41 Attentive reviews.
Decision Making
Based on 40 Attentive reviews. Makes informed choices based on available data and objectives
Agentic AI - Mobile Marketing (6)
Autonomous Task Execution
Based on 143 Attentive reviews. Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes This feature was mentioned in 140 Attentive reviews.
Cross-system Integration
Works across multiple software systems or databases 140 reviewers of Attentive have provided feedback on this feature.
Adaptive Learning
Based on 139 Attentive reviews. Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting This feature was mentioned in 139 Attentive reviews.
Decision Making
Based on 140 Attentive reviews. Makes informed choices based on available data and objectives
Messaging - RCS Business Messaging (8)
Personalization
Offers features for personalizing text messages based on customer information or past behavior.
Rich Media
Provide rich media such as videos, images, carousels, cards, branded templates, etc.
Interactive Messages
Offer interactive text, buttons or suggested replies for customers to enagage with.
Branded Templates
Provide customizable, reusable templates to ensure consistent branding across campaigns.
Automation
Enable automated RCS messaging based on triggers, workflows, or scheduling.
Conversational RCS
Provide two-way messaging, allowing customers to reply and engage in real-time conversations.
Transactional RCS
Supports transactional alerts such as reminders, confirmations, or notifications.
Promotional RCS
Provide promotional campaigns with direct website or app actions embedded in messages.
Security / Verification - RCS Business Messaging (3)
Verified Sender
Provide a verified, branded sender profile.
Encryption
Provide encryption to protect message content, ensuring secure and compliant communication.
Authentification
Provide authentication mechanisms such as one-time passwords (OTP) or two-factor verification to authenticate users
Analytics / Deliverability - RCS Business Messaging (3)
Read Receipts
Provide read receipts and delivery status indicators so businesses can confirm when messages are delivered and opened.
Analytics
Offer analytics on message delivery, open rates, or campaign performance.
SMS Fallback
Provide the ability to automatically send messages via SMS or MMS when RCS is not supported, ensuring reliable delivery across all devices and carriers.
AI - RCS Business Messaging (1)
AI
Provide AI features such as chatbots, smart replies, or sentiment analysis to enhance conversational RCS.





