--- title: Attentive Reviews meta_title: 'Attentive Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1483 reviews by the users' company size, role or industry to find out how Attentive works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 1483 scale: '5' date_modified: '2026-08-13' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Attentive Reviews **Vendor:** Attentive **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.5/5.0 **Total Reviews:** 1,483 ## About Attentive Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer's purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB2, Urban Outfitters, GUESS, and Dickey’s Barbeque Pit, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love. To learn more about Attentive or to request a demo, visit www.attentive.com. ## Attentive Pros & Cons **What users like:** - Users appreciate the **user-friendly interface** of Attentive, enabling quick setup and easy navigation for effective communication. (479 reviews) - Users rave about the **outstanding customer support** from Attentive, highlighting their helpful and knowledgeable agents. (409 reviews) - Users find Attentive **incredibly helpful** , enhancing customer engagement with personalized communication and seamless platform management. (358 reviews) - Users love the **user-friendly interface** of Attentive, which ensures easy navigation and great customer support. (199 reviews) - Users value the **easy setup** of Attentive, appreciating the straightforward process and hands-on support from the team. (184 reviews) - Users praise Attentive for its **intuitive interface** , making customer data management and SMS campaigns effortless and effective. (175 reviews) - Automation (111 reviews) - Easy Creation (94 reviews) - Email Marketing (89 reviews) - Reporting Features (88 reviews) **What users dislike:** - Users find the **pricing steep** , especially for smaller brands, impacting overall affordability and budget management. (116 reviews) - Users find the **reporting issues** cumbersome, noting complexity and slow performance in segment creation and data retrieval. (115 reviews) - Users find the **missing features** in Attentive, such as integration and drag-and-drop tools, a significant limitation. (111 reviews) - Users find the **limited features** of Attentive hinder potential integrations and advanced segmentation capabilities. (90 reviews) - Users find **integration issues** with Attentive, noting difficulties in setup and lack of intuitive connections with platforms. (83 reviews) - Users find the **learning curve steep** , especially for those less tech-savvy, with overwhelming advanced features for beginners. (70 reviews) - Poor Customer Support (66 reviews) - Users experience **inadequate reporting** in Attentive, leading to discrepancies and challenges in accessing accurate analytics. (63 reviews) - SMS Issues (61 reviews) - Campaign Issues (50 reviews) ## Attentive Reviews ### 1. Needs Improvement in Customer Support and Pricing **Rating:** 2.0/5.0 stars **Reviewed by:** Jeff J. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about Attentive?** I appreciate that Attentive is relatively easy to use. Keeping email and text marketing in one place is very helpful and the initial setup was easy because their team did most of the work. **What do you dislike about Attentive?** Customer service is terrible. It is becoming harder and harder to just get help. You removed the ability to quickly pick up the phone and get help. Attentive use is very helpful and competitively priced. Now, they are becoming pricier than most of the new competition, lacking some features and just passing along fixes to us via help documents that are outdated and incorrect. **What problems is Attentive solving and how is that benefiting you?** I find Attentive keeps email and text marketing in one place and is relatively easy to use, but the customer service is terrible, and using it has become harder. ### 2. Challenging Integration and Scalability with Attentive **Rating:** 1.5/5.0 stars **Reviewed by:** Jamie W. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** I do love that the email builder is so easy to use. It's great for making emails customizable and straightforward. They are very valuable because it helps us get the information to the right people. And it also allows us some scalability because of the dynamic content that we only need to maybe build one email, and we can be speaking to a wider audience with just one email. So that is really wonderful. **What do you dislike about Attentive?** Attentive isn't solving a lot of problems for us; it's actually creating more. The reporting is less than ideal and doesn't match what we were promised. The ability to scale, like pushing down journeys and segmentations from HQ to child accounts, is broken and hasn't been fixed despite promises. We were told rolled-up reporting was on the roadmap, but now it's not. We can't aggregate metrics at the HQ level, which is frustrating. The segmentation is very limited, especially with integration to Mindbody. We can't segment based on purchases within Mindbody, affecting our ability to market effectively. The setup was extremely difficult, and many features were oversold or are broken. This has made us miss our previous CRM. **What problems is Attentive solving and how is that benefiting you?** I find Attentive's email builder easy to use, simplifying email creation. Its dynamic content helps us target a wider audience with just one email. ### 3. Easy to Use with Integration; Needs Better Account Management **Rating:** 2.0/5.0 stars **Reviewed by:** Caitlin W. | Trading Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Attentive?** I like that the Attentive platform is easy to use. It also integrates well with Shopify to our knowledge, making it convenient for our operations. **What do you dislike about Attentive?** Our account management experience is lacking. We have been promised reviews of our performance and strategy for almost a full year now and seen none of this from your side. Our account manager is very personable and friendly, and does offer some useful insight into SMS campaigns, but we get very little out of them in terms of improving our strategy and optimizing the channels as a whole. It's a very shortsighted relationship and when asked for long term recommendations we receive nothing. Because we were promised great things about the managed service which we haven't received. **What problems is Attentive solving and how is that benefiting you?** Attentive synergizes my communication channels for SMS and email marketing, making it more streamlined. ### 4. Compliance Leader with Performance Gaps **Rating:** 1.5/5.0 stars **Reviewed by:** Lauren A. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** February 22, 2026 **What do you like best about Attentive?** I like that Attentive helps capture contacts and message them via SMS. I also appreciate their focus on compliance and how they stay on top of legal issues. **What do you dislike about Attentive?** I find that Attentive's performance isn't as good as their competitors from a capture and revenue standpoint. **What problems is Attentive solving and how is that benefiting you?** I use Attentive for SMS marketing to help capture contacts and message them. They stay on top of legal issues, ensuring compliance. ### 5. Adequate, not Outstanding **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2025 **What do you like best about Attentive?** The SMS platform stage has changed a lot in the last few years. I believe Attentive was a competitor 3-4 years back, but Postscript and Klaviyo both offer better platforms, tighter integration with Shopify, and increased revenue generation functionality. The ability to search for messages in Attentive is abysmal. You can only search by the customers phone number ... and who remembers every customer phone number? We use Attentive send 6-10 messages per month. **What do you dislike about Attentive?** The ability to search for messages by keyword, name, or address in Attentive is non existent. You can only search by the customers phone number ... and who remembers every customer phone number? I don't like the non-transparent billing/plan administration. It's hard to see in the admin when your plan ends, and they lock you into longer term contracts to achieve certain pricing discounts. **What problems is Attentive solving and how is that benefiting you?** It allows us to send messages and have conversations with our SMS subscribed customers. The campaign, and flow (Journey's) functionality is adequate, but not outstanding. ### 6. Smooth Setup, Improvements Needed in Support **Rating:** 2.0/5.0 stars **Reviewed by:** Gareth P. **Reviewed Date:** February 17, 2026 **What do you like best about Attentive?** I like Attentive for its documentation. The clarity of the documentation really stands out, making the integration process with third parties straightforward. I found the initial setup easy because the documentation is direct. **What do you dislike about Attentive?** I find the support sometimes lacking, with delays between customer service and the technical department. **What problems is Attentive solving and how is that benefiting you?** I use Attentive for remarketing, and it helps me with integrating with third parties. ### 7. Consistent Campaigns, but the Admin UI Needs Clearer Feature Connections **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Attentive?** The consistency in campaigns and ease of initial setup **What do you dislike about Attentive?** The admin is confusing. The features offered should be more clearly connected within the admin. **What problems is Attentive solving and how is that benefiting you?** Incentivizing new customers to purchase ### 8. Smooth Onboarding and Excellent Customer Service Poor Usability. **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** October 28, 2025 **What do you like best about Attentive?** Ease of onboarding/implementation was great. Customer service is really good as well. **What do you dislike about Attentive?** Using the platform is significantly more difficult than other popular platforms such as omnisend and klaviyo. There are a lot of features that you have to use the chat in order to change things, where on other platforms you can do it yourself fairly easily. This is a major drawback and makes me rethink my decision to go with attentive. **What problems is Attentive solving and how is that benefiting you?** Adding quality sms journeys. ### 9. Great Ideas, But Execution Falls Short When Things Don’t Work as Intended **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** Always pushing forward with innovative ideas - easy to use and understand. **What do you dislike about Attentive?** The execution is subpar - ideas are great, but the execution is lacking. Things do not work as intended. **What problems is Attentive solving and how is that benefiting you?** Customer list growth and segmentation. ### 10. Great Initial Support, But Disappointed by Lack of Follow-Up **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** October 28, 2025 **What do you like best about Attentive?** At first, the hands on help now nothing. **What do you dislike about Attentive?** Your team doesn't help or answer emails. **What problems is Attentive solving and how is that benefiting you?** SMS and email, hopefully, will make more money ### 11. Great Product, Poor Support **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Attentive?** The Attentive platform is easy to use and straight forward for small-scale applications. Attentive is easy to implement and has an easy integration with other platforms. **What do you dislike about Attentive?** The support team from Attentive is subpar and ultimately why we ended our contract early. White Glove is not responsive, you do not own any of your data, and if you have an inattentive AM, the service will be sluggish. **What problems is Attentive solving and how is that benefiting you?** Attentive is an option for the SMS Marketing that I used for several years, it works perfectly fine as an SMS-marketing service. ### 12. Difficult to work with **Rating:** 1.5/5.0 stars **Reviewed by:** Alexis D. | Director of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Attentive?** Their reputation in the market and longstanding history in the industry. **What do you dislike about Attentive?** Troubleshooting with them and getting consistent or accurate help by your dedicated team is lacking and inefficient. **What problems is Attentive solving and how is that benefiting you?** SMS marketing- but it's not tying into our third party CRM ### 13. Attentive is very intuitive and the support is very quick and reliable **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Public Safety | Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Attentive?** The systems is easy to navigate and the support team is quick and responsive. **What do you dislike about Attentive?** The journey interface is very clumsy and not user friendly **What problems is Attentive solving and how is that benefiting you?** Help create post transactional journeys as well as promotional sms campaigns ## Attentive Discussions - [Conversion rate has slowed in Q1, any tips or advice?](https://www.g2.com/discussions/conversion-rate-has-slowed-in-q1-any-tips-or-advice) - 1 comment, 1 upvote - [Will there be full email options for Attentive soon?](https://www.g2.com/discussions/will-there-be-full-email-options-for-attentive-soon) - 3 comments, 1 upvote - [What is the best way to reduce subscribers opting out of text messages](https://www.g2.com/discussions/35921-what-is-the-best-way-to-reduce-subscribers-opting-out-of-text-messages) - 6 comments, 1 upvote - [View Attentive pricing details and edition comparison](https://www.g2.com/products/attentive/reviews?filters%5Bnps_score%5D%5B%5D=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+13%3A07%3A04+-0500&secure%5Bsession_id%5D=083485fd-973f-44e7-8466-e263d546285b&secure%5Btoken%5D=8afdb45e6352e574f67df0f33320004e664932bb49ac08b12095a58ce4ce4c3d&format=llm_user) ## Attentive Integrations - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - 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[WooCommerce](https://www.g2.com/products/woocommerce/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [Yotpo](https://www.g2.com/products/yotpo/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) ## Attentive Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS - Link Shortening - SMS Messaging - Scheduled Messaging - Chat/Messaging - 2-Way Messaging **Messaging - RCS Business Messaging** - Personalization - Rich Media - Interactive Messages - Branded Templates - Automation - Conversational RCS - Transactional RCS - Promotional RCS **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Activity Dashboard - Multi-Channel Attribution - ROI Tracking - Engagement Tracking - Behavior Tracking - Activity Tracking - Conversion Tracking **Security / Verification - RCS Business Messaging** - Verified Sender - Encryption - Authentication **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Campaigns** - Proximity Marketing - Alerts/Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation - Campaign Segmentation - Drip Campaigns - Multi-Campaign - Email Marketing - Multi-Channel Marketing - Location-Based Marketing - SMS Marketing - Real-Time Notifications - Mobile Alerts **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Analytics / Deliverability - RCS Business Messaging** - Read Receipts - Analytics - SMS Fallback **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation - Generative AI - Lead Generation - Ad Optimization **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Engagement** - Coupons and Promotions - Social Promotion **SMS Platform** - Reporting - Marketing Automation - White Label - Text-to-Landline - Short Codes - API Integration - QR Codes **AI - RCS Business Messaging** - AI **Audience Intelligence & Segmentation - AI Marketing Agents ** - Predictive Modeling - Behavioral Triggering - Predictive Audience Segmentation - Marketing Automation - AI Writing Assistant **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization - Social Media Integration - Third-Party Integrations **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning - Multi-Language **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration - Third-Party Integrations **Additional Functionality** - Grammar Check - Campaign Analytics - For Marketing and Advertising - AI Copilot - Content Ideas - Trend Analysis - SMS Marketing - Performance Metrics - Email Marketing - Chat/Messaging - Reporting/Analytics - Competitor Monitoring - Alerts/Notifications - Content Marketing - API - Predictive Analytics - Personalization - Template Management - Behavior Analytics - AI/Machine Learning - Text Editing - Collaboration Tools - Dashboard - Campaign Management - SEO Management - Natural Language Processing - Product Recommendations - Tone Selection - Chatbot - Keyword Research Tools - Marketing Management - Brand Guidelines - Omnichannel Outreach **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Automation - SMS Marketing** - AI SMS **Additional Functionality** - Visual Analytics - Autoresponders - Landing Pages/Web Forms - Campaign Analytics - Reporting & Statistics - Campaign Scheduling - Contact Management - Text-to-Win - CRM - AI Copilot - Data Import/Export - Contextual Targeting - Real-Time Data - Mobile Access - API - Coupons - Customizable Templates - Drag & Drop - A/B Testing - Generative AI - Real-Time Analytics - Campaign Management - Event Triggered Actions - Real-Time Reporting - Contact Database - Customizable Branding - Reminders **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Content Generation - SMS Marketing** - AI SMS **Additional Functionality** - Campaign Scheduling - Reputation Management - Polls/Voting - Compliance Management - Customer Segmentation - Landing Pages/Web Forms - AI Copilot - API - Text-to-Win - Mobile Coupons - Natural Language Processing - Customizable Templates - Drip Campaigns - Contact Management - Activity Tracking - Communication Management - Reporting/Analytics - Keyword Tracking - Multi-Campaign - Mass Texting - Interaction Tracking - Alerts/Notifications - Consent Management - Engagement Tracking - Open Rate Tracking - Generative AI - Automated Responses - Reporting & Statistics - Templates - Survey Builder - Contact Database - Real-Time Notifications - Customizable Fields - Reminders - Mobile Alerts - Automated Scheduling - Campaign Management - MMS - Event Triggered Actions - Mobile Keywords - Audience Targeting - Activity Dashboard - Template Management - Autoresponders - Survey/Poll Management **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top Attentive Alternatives - [Braze](https://www.g2.com/products/braze/reviews) - 4.5/5.0 (1,666 reviews) - [Postscript](https://www.g2.com/products/postscript/reviews) - 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