Asure Pricing Overview

Asure Pricing Key Insights

Last updated on Jul 28, 2026


Asure offers 4 pricing editions, starting at $$. Asure pricing tiers are designed to support different usage levels and team sizes. Asure does not offer a free trial. Compare the Asure pricing table below to figure out the best fit for your needs. Some plans may require you to contact Asure for custom pricing.


Human Resources Automation — $$
Payroll & Tax Filing — $$
Time & Attendance — $$
HR Services — $$
Rated 3.9 / 5

*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller.

Pricing Insights

Averages based on real user reviews.

Asure Pricing FAQs

Generated using AI

Is Asure free, or does it offer a free trial?

No. According to G2 data, Asure does not offer a free plan or free trial. Users need to purchase a paid plan to access the product. Visit the seller's official pricing page for current pricing details and plan options.

Who is Asure pricing best suited for?

Asure's pricing is best suited for small businesses with fewer than 50 employees, which represent the dominant reviewer segment on G2. G2 reviewers from construction, accounting, law practices, nonprofits, and retail consistently praise Asure for handling payroll, tax filing, and HR compliance without requiring dedicated internal HR staff. The fully outsourced HR Services tier appeals specifically to small businesses lacking back-office infrastructure. Mid-market companies in manufacturing, retail, and education also appear across G2 reviews, though some flag UI complexity and support inconsistencies at that scale. Asure is least suited for organizations needing deep talent management, advanced analytics, or highly intuitive self-service interfaces without a learning curve.

What are the key differences between the free and paid versions of Asure?

Asure offers no free tier. According to G2's pricing data for Asure, all four tiers, Human Resources Automation, Payroll and Tax Filing, Time and Attendance, and HR Services, are paid offerings priced on a custom quote basis. Asure's entry-level tiers cover core functions like applicant tracking, employee self-service, and basic payroll tax compliance. Asure's higher tiers add managed garnishments, ACA compliance, biometric time collection, and fully outsourced HR or payroll administration. G2 reviewers note that certain features, including advanced reporting and specific compliance modules, require purchasing additional bundles, meaning meaningful functionality is gated behind incremental spend rather than unlocked through a single base subscription.

Is Asure considered good value for its pricing?

Asure's value perception is mixed across G2 reviewers. On the positive side, multiple small business reviewers explicitly cite Asure as more affordable than ADP and Paychex, with one noting an 80% reduction in job posting costs and another highlighting cost savings over their previous payroll processor. G2 reviewers in construction, accounting, and retail frequently rate Asure 4.5 to 5 stars while praising its pricing. However, negative signals exist: several G2 users flag rising fees over time, extra charges for reports, a $2,000 ERTC fee, and a $150 401k admin fee running higher than competitors. Mid-market reviewers occasionally cite expensive add-ons as a concern.

Asure Pricing Reviews

(2)
Verified User in Food Production
UF
Verified User in Food Production
Small-Business (50 or fewer emp.)
"Nice people, Poor software and Overpriced"
1/5
What do you like best about Asure?

My customer service rep, Chris Jablonski is nice. Most other people with whom I have spoken seem great too. Review collected by and hosted on G2.com.

What do you dislike about Asure?

The software is shitty and not at all intuitive. It seems like every time I use it, which is twice a month, I have to relearn part of it. Their prices are way higher than their competitors. They seem to be always coming up with new fees or raising their prices. Review collected by and hosted on G2.com.

Response from Sasha Hersey of Asure

Thank you for sharing your candid and valuable feedback. We’re glad you've had a positive experience with Chris and the team, but we’re sorry the software feels difficult to use and our pricing hasn’t met your expectations. We’ll share your comments with the appropriate teams as we work to improve the experience and provide clearer value.

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