Asure Reviews & Product Details

The Asure suite includes Payroll & Tax, HR, and Time & Attendance software as well as HR services that right-size the HR function based on each client's stage of growth. Small and medium-sized businesses need to grow but people and cash are scarce resources. Asure helps growing companies better allocate both their financial and human capital while developing great teams that have the passion and skills to get to the next level.

Seller

Asure

Discussions

Asure Community

Languages Supported

English

Solution Type

All-in-One

Used by Bleed and 2 others

Beta

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

View More Pricing Information

Asure Integrations

(9)

Verified by Asure

Asure Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Asure, and what problem is it built to solve?

Asure is a human capital management provider focused on helping small and mid-sized businesses manage payroll, HR, and time and attendance while addressing compliance and supporting business growth. Its HCM services include payroll and tax, HR, and time and attendance, with HR support ranging from online compliance tools to a fully outsourced HR department.

What languages does Asure support?

Asure supports 1 language: English.

What company sizes and industries is Asure the best fit for?

Asure’s strongest fit in reviewer-reported experience is among small businesses, with mid-market organizations also represented. The industries with the clearest concentration include:

Company size — Small businesses: Organizations with 50 or fewer employees make up the largest cluster.
Company size — Mid-market: Organizations with 51–1,000 employees are also represented.
Industry — Construction and accounting: These are among the more frequently represented industries.
Industry — Nonprofit and healthcare: Both appear regularly among organizations using Asure.
Industry — Financial services and insurance: These sectors also feature in the user mix.

How long does it take to implement Asure across a team?

Implementation reports most often place Asure’s time to go live under one month, though setup can take longer for some teams. The reported ranges fall into these broad patterns:

Time to go live	Relative frequency
Under 1 month	Most common
1–3 months	Also reported
Under 1 day, 3–6 months, or 6–12 months	Less common

What customer support options does Asure provide, and how do users find the overall support experience?

Support is available through phone and chat, with email-based help and self-service resources. Users often appreciate knowledgeable, responsive representatives and the access to a dedicated contact, but the experience can be uneven: slow replies, difficulty reaching the right person, and inconsistent follow-through are recurring concerns.

What is the experience like for teams switching to Asure from another tool?

Switching to Asure is often driven by a need for better service, lower costs, or a simpler way to manage payroll and related work. Transitions from established payroll providers such as ADP and Paychex, as well as accounting and payroll tools such as QuickBooks, have brought a mix of easier processing and hands-on help, while some teams encounter setup delays, extra steps, or a learning curve.

What features or capabilities could make Asure even more useful?

The most useful improvements would make routine work clearer and reduce the need for manual follow-up. Users would benefit from:

A more intuitive, consistent interface that makes common tasks easier to find and complete.
More flexible reporting, including clearer reports, better filters, and simpler access to payroll documents.
A smoother employee and mobile experience for tasks such as onboarding, time entry, and account access.
More reliable PTO accruals and synchronization between timekeeping and payroll.

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Chris B.

Operations Manager

Small-Business (50 or fewer emp.)

Updated 8/3/2026

Originally submitted 8/8/2023

"Asure has given us our time back"

5/5

What do you like best about Asure?

Being able to have access to more integrations has been outstanding for our clients and us. For example, the QuickBooks integration has saved everyone a ton of time and eliminated the need for manual entry. Also, the new pay card has been a huge hit with great benefits. Since it is integrated with our software, the level of security is a huge plus. Review collected by and hosted on G2.com.

What do you dislike about Asure?

The improvements are coming! With AsureCentral on the way, all of the products and services will now be under one roof. This is extremely exciting and a welcome upgrade to the current modules. Review collected by and hosted on G2.com.

Response from Sasha Hersey of Asure

Thank you for your review. It's great to hear that your experience with Asure has been helpful. We're excited for all the updates, too!

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

Megan C.

Finance Director

Small-Business (50 or fewer emp.)

11/5/2026

"Quick Help from Local Agents When You Need It"

4/5

What do you like best about Asure?

I can still work with some of my local agents when I need help. - They answer me pretty quickly. Review collected by and hosted on G2.com.

What do you dislike about Asure?

Some of our local tax information hasn't been correct or we have had to fix it. Review collected by and hosted on G2.com.

Response from Sasha Hersey of Asure

Thank you for providing feedback! We're glad you've had a positive experience with your local agents and that they've been quick to help you. We're also sorry some of your local tax information has been incorrect. We aim to provide the most up-to-date and correct tax information and will give this feedback to the appropriate teams.

Current UserValidated ReviewerIncentivizedSource: Seller invite

Katie S.

Business Administrator

Small-Business (50 or fewer emp.)

10/22/2026

"Great Reporting and Helpful Staff"

4/5

What do you like best about Asure?

Reports feature, staff is typically helpful when you reach out. Review collected by and hosted on G2.com.

What do you dislike about Asure?

Confusing software interface. Needs much more basic features with additional fields hidden if you don't need them. Doesn't give you clear reasons for why things aren't working (Direct Deposit features, etc) Review collected by and hosted on G2.com.

Response from Sasha Hersey of Asure

Hi Katie, thank you for your review! It's great to hear that you're enjoying the reports feature and that the folks you've spoken to have been helpful. We're sorry the software interface isn't meeting your expectations. We'll give this feedback to the appropriate teams.

Current UserValidated ReviewerIncentivizedSource: Seller invite

Verified User in Food Production

Small-Business (50 or fewer emp.)

10/19/2026

"Nice people, Poor software and Overpriced"

1/5

What do you like best about Asure?

My customer service rep, Chris Jablonski is nice. Most other people with whom I have spoken seem great too. Review collected by and hosted on G2.com.

What do you dislike about Asure?

The software is shitty and not at all intuitive. It seems like every time I use it, which is twice a month, I have to relearn part of it. Their prices are way higher than their competitors. They seem to be always coming up with new fees or raising their prices. Review collected by and hosted on G2.com.

Response from Sasha Hersey of Asure

Thank you for sharing your candid and valuable feedback. We’re glad you've had a positive experience with Chris and the team, but we’re sorry the software feels difficult to use and our pricing hasn’t met your expectations. We’ll share your comments with the appropriate teams as we work to improve the experience and provide clearer value.

Current UserValidated ReviewerIncentivizedSource: Seller invite

Syed I.

Manager-Coporate Relations and Placements

Mid-Market (51-1000 emp.)

4/30/2026

"Asure Unifies Core HR Tasks in One Easy-to-Manage Platform"

3.5/5

What do you like best about Asure?

What I appreciate most about Asure is how effectively it brings core HR functions together into a single, easy-to-manage system. From payroll and compliance to time tracking and employee records, everything works within one platform. This significantly reduces manual effort and lowers the risk of errors. My personal favorite part is that it allows the HR team to move away from paperwork and focus more on meaningful, people-centric responsibilities. Review collected by and hosted on G2.com.

What do you dislike about Asure?

One aspect I find less favorable about Asure is that the user experience can feel dated and less intuitive compared with more modern HR platforms. Some features may take extra time to learn, and new users may find the initial setup confusing.

While the core HR and payroll functions are solid, the system lacks depth in advanced talent management. Review collected by and hosted on G2.com.

What problems is Asure solving and how is that benefiting you?

It helped me by bringing payroll, time tracking, compliance, and employee records together in one system. This reduced manual effort and, as a result, minimized errors. It also improved the accuracy and quality of our data, which saves time in our day-to-day work and helps us maintain a strong, reliable database of employee information. Review collected by and hosted on G2.com.

Validated ReviewerIncentivizedSource: G2 invite

Brenda A.

HR MANAGER

Small-Business (50 or fewer emp.)

10/19/2026

"Excellent Payroll Reports and Customer Service"

5/5

What do you like best about Asure?

PAYROLL PROGRAM REPORTS AND CUSTOMER SERVICE Review collected by and hosted on G2.com.

What do you dislike about Asure?

NOTHING, EVERYTHING IS FRIENDLY USER AND COMFORTABLE Review collected by and hosted on G2.com.

Response from Sasha Hersey of Asure

Thank you for sharing your experience! We're glad to hear that Asure feels user-friendly and that customer service has been there to help when you've needed support.

Current UserValidated ReviewerIncentivizedSource: Seller invite

Verified User in Non-Profit Organization Management

Small-Business (50 or fewer emp.)

Updated 10/19/2026

Originally submitted 2/19/2025

"Asure Payroll"

5/5

What do you like best about Asure?

Asure's customer service is great! The Payroll took some getting used to. Review collected by and hosted on G2.com.

What do you dislike about Asure?

Since I started using Asure a few years ago, things were confusing at first. Over time, I’ve learned a lot, and now I very rarely run into issues or have questions about anything. Review collected by and hosted on G2.com.

Response from Sasha Hersey of Asure

Thank you for sharing your experience! It's great to hear that customer service is meeting your needs and that we're able to take some stress off your plate.

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

Verified User in Utilities

Small-Business (50 or fewer emp.)

10/19/2026

"Seamless Experience Once Everything Is Set Up"

4/5

What do you like best about Asure?

It is pretty seamless once everything is set up. Review collected by and hosted on G2.com.

What do you dislike about Asure?

I wish the salespeople would stop cold calling to upsell us. We aren't interested in the HR stuff. Review collected by and hosted on G2.com.

Response from Sasha Hersey of Asure

Thank you for your review! It's great to hear that your experience is seamless and that you don't have to worry about having to know all the regulations. We are sorry, however, about the unwanted outreach.

Current UserValidated ReviewerIncentivizedSource: Seller invite

Verified User

Small-Business (50 or fewer emp.)

10/20/2026

"Straightforward Payroll and QuickBooks Integration, Despite Setup Hurdles"

4/5

What do you like best about Asure?

Asure makes my payroll processing fairly straightforward. I also like the integration with QuickBooks, since I used to have to manually post payroll entries there. Review collected by and hosted on G2.com.

What do you dislike about Asure?

I had trouble setting up Asure’s QuickBooks integration. The instructions about what data I needed to provide and what format to use weren’t clear, and I needed several calls to Tech Support to get it working. Review collected by and hosted on G2.com.

Response from Sasha Hersey of Asure

Thank you for sharing your experience! It's wonderful to hear Asure has made payroll processing straightforward—that's our goal. We're sorry the Quickbooks integration didn't meet your expectations, and we'll be sharing your feedback with the appropriate teams. We're always looking for ways to improve.

Validated ReviewerIncentivizedSource: Seller invite

Aaron H.

Project Manager

Small-Business (50 or fewer emp.)

4/21/2026

"Responsive, Consistent Support—Weekly HR Guidance That Delivers"

5/5

What do you like best about Asure?

Asure is responsive & consistent. Wendy Walker has taught me a lot about HR in our weekly check-ins. She is easily accessible & attentive to our needs as a small business. Review collected by and hosted on G2.com.

What do you dislike about Asure?

Initially, I had an issue getting into the payroll portal but the team was able to resolve the issue. The issue was that they went through a platform upgrade and I was logging into the old platform. Review collected by and hosted on G2.com.