# Asure vs Gusto Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Gusto excels in user experience, with many praising its **intuitive interface** and easy navigation. Users appreciate how the tabs are easy to access, making it simple to manage payroll and employee information without feeling overwhelmed by constant changes.
- **According to verified reviews** , Gusto's implementation process is notably quick and straightforward. Recent users highlighted the **easy setup** and the efficient onboarding wizard, which helps new users get started without hassle.
- **Users say** that Gusto provides exceptional support, with many noting the **timely responses** to inquiries and the helpfulness of the support team. This level of service contributes to a positive overall experience, especially for small businesses that may need more guidance.
- **Reviewers mention** that Asure has strengths in compliance and tax-related features, particularly for small to medium-sized businesses. Users noted its ability to help claim various tax credits and its strong focus on US labor law, which can be a significant advantage for companies navigating complex regulations.
- **G2 reviewers highlight** that Gusto's payroll functionality is a standout feature, with users expressing satisfaction over the **smooth payroll runs** and reliable direct deposits. This reliability is crucial for businesses that prioritize timely employee payments.
- **According to recent feedback** , while Asure offers solid features for bridging on-premises and cloud environments, some users feel it lacks the same level of **user-friendliness** and intuitive design that Gusto provides, which can impact day-to-day usability for teams looking for a seamless experience.



---
## Frequently Asked Questions

### What is the difference between Gusto vs Asure?

Gusto stands out for its higher user ratings and ease of use, while Asure is noted for its helpful customer support and unique features like automatic tax payment and internationalization.

| [Gusto](https://www.g2.com/products/gusto/reviews) | [Asure](https://www.g2.com/products/asure/reviews) |
| --- | --- |
| 4.6/5 (12,441 reviews) | 4.0/5 (391 reviews) |
| Small-Business | Small-Business |
| 9.3 | 8.0 |
| 9.0 | 8.2 |
| Ease of Use (5,185 all-time mentions) | Helpful (75 all-time mentions) |



### How do the pricing models of Gusto and Asure compare?

Gusto is rated higher for price satisfaction, indicating reviewers consider it the stronger value compared to Asure.

- **Gusto:** In recent reviews, many buyers highlight that Gusto's tiered pricing works well as their business grows, and several mention it is less expensive than other payroll companies they have used.
- **Asure:** Recent reviewers note that Asure's costs are high and pricing is quote-based rather than transparent online, though some mention the pricing seems fair for the features offered.
- **Switching reasons:** Several reviewers switched to Gusto or Asure to reduce manual effort and lower costs compared to previous payroll providers.



### What are the best alternatives to Gusto and Asure?

The top three alternatives to Gusto and Asure are Rippling, Paycom, and Paylocity.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Gusto](https://www.g2.com/products/gusto/reviews) | 4.6/5 (12,441 reviews) | Small-Business | In recent reviews, many buyers highlight that the pricing works well with business growth. | Ease of Use (5,185 all-time mentions) |
| [Asure](https://www.g2.com/products/asure/reviews) | 4.0/5 (391 reviews) | Small-Business | Recent reviewers note costs are high and pricing is quote-based, but some find it fair for the features. | Helpful (75 all-time mentions) |
| [Rippling](https://www.g2.com/products/rippling/reviews) | 4.8/5 (13,252 reviews) | Mid-Market | — | — |
| [Paycom](https://www.g2.com/products/paycom/reviews) | 4.6/5 (6,947 reviews) | Mid-Market | — | — |
| [Paylocity](https://www.g2.com/products/paylocity/reviews) | 4.4/5 (6,156 reviews) | Mid-Market | — | — |



### Which Payroll features should I prioritize when comparing Gusto and Asure?

Buyers should prioritize ease of use, onboarding, payroll management, integrations, and compliance features when comparing Gusto and Asure.

- **Ease of Use:** Gusto (9.5), Asure (8.1); 5,185 all-time Gusto reviews mention ease of use, 54 for Asure.
- **Onboarding:** Frequently cited as a standout feature in recent reviews for both products.
- **Payroll Management:** Gusto (1,755 all-time mentions), Asure (39 all-time mentions).
- **Integrations:** Asure reviewers highlight QuickBooks integration; Gusto reviewers mention Google Workspace integration.
- **Compliance & Tax Automation:** Asure offers automatic tax payment and internationalization, which are not listed for Gusto.



### What are the pros and cons of Gusto vs Asure?

Gusto's headline strength is ease of use, while Asure is most noted for helpful customer support.

- **Gusto strengths:** Ease of use (5,185 all-time mentions), intuitive interface, strong onboarding, and payroll management (1,755 all-time mentions).
- **Gusto trade-offs:** Some reviewers mention pricing can escalate with growth and that advanced custom reporting options are limited.
- **Asure strengths:** Helpful customer support (75 all-time mentions), compliance support, and integrations like QuickBooks.
- **Asure trade-offs:** Reviewers cite poor customer support (25 all-time mentions), not user-friendly interface (14 all-time mentions), and navigation difficulties (11 all-time mentions).



### Is Gusto or Asure better for small businesses?

Gusto is the better fit for small businesses, supported by its higher small-business segment share and reviewer sentiment.

- **Gusto:** Largest segment is Small-Business; reviewers consistently highlight ease of use, intuitive onboarding, and value for small teams.
- **Asure:** Largest segment is Small-Business; reviewers note it serves small businesses well, especially for payroll and HR, but mention a steeper learning curve and less intuitive interface.



### Which Payroll platform has better integrations?

Asure is favored for integrations, with reviewers highlighting its QuickBooks integration and broader integration capabilities.

- **Gusto:** Google Workspace is mentioned in recent reviews, with 7 all-time mentions.
- **Asure:** QuickBooks integration is highlighted in recent reviews as saving time and reducing manual entry; reviewers also mention integrations with time clock software.



### How do Gusto and Asure compare on customer support?

Gusto scores higher on Quality of Support by 0.8 points, indicating a material advantage over Asure.

- **Gusto:** Reviewers describe support as helpful and timely, though some mention difficulty reaching live representatives during urgent issues.
- **Asure:** Reviewers frequently praise helpful and responsive support, but there are recurring mentions of slow response times and inconsistent experiences, with 25 all-time mentions of poor customer support.



### Which is easier to implement, Gusto or Asure?

Gusto leads on Ease of Setup by 1.3 points, indicating it is easier to implement than Asure.

- **Gusto:** Reviewers consistently describe setup as very easy, with clear instructions and minimal effort required; 9.3 Ease of Setup score.
- **Asure:** Reviewers note setup is generally straightforward but can be confusing for new users, with some citing a dated interface and a steeper learning curve; 8.0 Ease of Setup score.



### Which product has better Onboarding?

Gusto is favored for Onboarding, with reviewers highlighting its intuitive and efficient onboarding process.

- **Gusto:** Onboarding is frequently cited as easy and efficient in recent reviews; 9.5 Ease of Use score and 9.3 Ease of Setup score support this sentiment.
- **Asure:** Reviewers mention onboarding as a helpful feature, but also note a less intuitive user experience; 8.1 Ease of Use and 8.0 Ease of Setup scores.



| | Asure | Gusto | 
|---|---|---|
| **Star Rating** | 4.0 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 392 | 12,868 | 
| **Largest Market Segment** | Small-Business (70.6% of reviews) | Small-Business (83.9% of reviews) | 
| **Entry Level Price** | $$ | Starting at $49.00 Per Month | 

---
## Top Pros & Cons

### Asure

Pros:
- Customer Support (112 reviews)
- Helpful (110 reviews)

Cons:
- Poor Customer Support (48 reviews)
- Complex Reporting (17 reviews)

### Gusto

Pros:
- Ease of Use (5642 reviews)
- Payroll Ease (2984 reviews)

Cons:
- Missing Features (614 reviews)
- Poor Customer Support (601 reviews)

---
## Ratings Comparison
| Rating | Asure | Gusto | 
|---|---|---|
  | **Meets Requirements** | 8.4 (330 reviews) | 9.3 (9245 reviews) | 
  | **Ease of Use** | 8.1 (336 reviews) | 9.4 (9512 reviews) | 
  | **Ease of Setup** | 8.0 (234 reviews) | 9.3 (7981 reviews) | 
  | **Ease of Admin** | 8.1 (204 reviews) | 9.3 (2724 reviews) | 
  | **Quality of Support** | 8.2 (325 reviews) | 9.0 (7660 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.1 (215 reviews) | 9.2 (2711 reviews) | 
  | **Product Direction (% positive)** | 6.6 (330 reviews) | 9.1 (8929 reviews) | 

---
## Pricing

### Asure

#### Entry-Level Pricing

Plan: Human Resources Automation

Price: $$

Description: Growing companies need two things: Great people who can help them get to the next level and compliance with local, state and federal labor laws so they don’t get in hot water. 
Everyone needs HR.
Perfectly suited for small and mid-sized clients, Asure HCM has functionality to handle HR of all complexities including organization level set-up hierarchy. Employee self-service gives your employees access to all their information, pay history, company documents, and more.

Key Features:
- Applicant tracking - find key talent that’s buried in a stack of resumes
- Employee on-boarding - no more manual data entry or paper for new hires
- Benefits enrollment -automate the data while improving the experience 

[Browse all 4 editions](https://www.g2.com/products/asure/pricing)

#### Free Trial

No

### Gusto

#### Entry-Level Pricing

Plan: Simple Plan

Price: Starting at $49.00 Per Month

Description: For small businesses or s-corps needing basic payroll.

Key Features:
- Full-service single-state payroll including W-2s and 1099s
- Basic support
-  Employee profiles and self-service

[Browse all 3 editions](https://www.g2.com/products/gusto/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Core HR

| Product | Score | Reviews |
|---|---|---|
| **Asure** | 7.3/10 | 163 |
| **Gusto** | 8.8/10 | 2954 |

#### Core HR

| Feature | Asure | Gusto | 
|---|---|---|
| **Organization Management** | 7.8 (65 reviews) | 8.9 (926 reviews) | 
| **Time, Attendance, and PTO** | 8.2 (71 reviews) | 9.1 (1013 reviews) | 
| **Expense Management** | 6.8 (51 reviews) | 8.1 (818 reviews) | 
| **Salary Structures** | 7.6 (57 reviews) | 8.6 (865 reviews) | 
| **Compliance** | 8.2 (67 reviews) | 8.8 (893 reviews) | 
| **Benefits Administration** | 7.5 (57 reviews) | 8.8 (909 reviews) | 
| **Goal Management** | Not enough data | Not enough data | 
| **Benefits Management** | Not enough data | Not enough data | 
| **Employee Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **HR Management** | Not enough data | Not enough data | 
| **Recruitment Management** | Not enough data | Not enough data | 
| **Payroll Management** | Not enough data | 9.6 (12 reviews) | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | 10.0 (8 reviews) | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Performance Management** | Not enough data | Not enough data | 
| **Time Off Management** | Not enough data | 10.0 (6 reviews) | 
| **Compensation Management** | Not enough data | Not enough data | 
| **Training Management** | Not enough data | Not enough data | 
| **Timesheet Management** | Not enough data | Not enough data | 
| **Talent Management** | Not enough data | Not enough data | 
| **Commission Management** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Asure | Gusto | 
|---|---|---|
| **AI Text Summarization** | 6.0 (12 reviews) | 7.2 (474 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Asure | Gusto | 
|---|---|---|
| **Reminders** | Not enough data | Not enough data | 
| **Applicant Tracking** | Not enough data | Not enough data | 
| **Time & Attendance** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Learning & Development** | Not enough data | Not enough data | 
| **Employee Database** | Not enough data | Not enough data | 
| **Employee Engagement** | Not enough data | Not enough data | 
| **Self Service Portal** | Not enough data | Not enough data | 
| **Sick Leave Tracking** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Mobile App** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Onboarding** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **360 Degree Feedback** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Succession Planning** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Offboarding** | Not enough data | Not enough data | 
| **Employee Profiles** | Not enough data | Not enough data | 
| **For Cloud** | Not enough data | Not enough data | 
| **Employee Training** | Not enough data | Not enough data | 
| **Time Off Requests** | Not enough data | Not enough data | 

#### Platform

| Feature | Asure | Gusto | 
|---|---|---|
| **Customization ** | 7.2 (123 reviews) | 8.2 (2315 reviews) | 
| **Integration APIs** | 6.9 (99 reviews) | 8.0 (2141 reviews) | 
| **Internationalization** | 6.9 (96 reviews) | Feature Not Available | 
| **User, Role, and Access Management** | 7.9 (127 reviews) | 8.9 (2365 reviews) | 
| **Activity Dashboard** | 8.0 (124 reviews) | 9.1 (2318 reviews) | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | 9.6 (18 reviews) | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Training Management** | Not enough data | Not enough data | 
| **Goal Management** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **Action Management** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | 9.6 (16 reviews) | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Benefits Dashboard** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **Performance Management** | Not enough data | Not enough data | 
| **Recruitment Management** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | 10.0 (5 reviews) | 
| **Training Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Employee Management** | Not enough data | Not enough data | 
| **Orientation Workflow Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **HR Management** | Not enough data | Not enough data | 
| **Help Desk Management** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | 9.6 (16 reviews) | 
| **Payroll Management** | Not enough data | 9.8 (9 reviews) | 
| **Document Management** | Not enough data | 9.3 (7 reviews) | 
| **Job Description Management** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | 9.6 (16 reviews) | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Assessment Management** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | 9.7 (15 reviews) | 
| **Third-Party Integration** | Not enough data | Not enough data | 
| **Initiative Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Community Management** | Not enough data | Not enough data | 
| **Employee Referral Management** | Not enough data | Not enough data | 
| **Candidate Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Advertising Management** | Not enough data | Not enough data | 
| **Application Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Job Management** | Not enough data | Not enough data | 
| **Discount Management** | Not enough data | Not enough data | 
| **Pipeline Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Job Management** | Not enough data | Not enough data | 
| **Data Storage Management** | Not enough data | Not enough data | 
| **Compensation Management** | Not enough data | Not enough data | 
| **Employee Management** | Not enough data | Not enough data | 
| **Job Application Management** | Not enough data | Not enough data | 
| **HR Management** | Not enough data | Not enough data | 
| **Competency Management** | Not enough data | Not enough data | 
| **Performance Management** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Job Description Management** | Not enough data | Not enough data | 
| **Evaluation Management** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | 7.5 (10 reviews) | 

### Payroll

| Product | Score | Reviews |
|---|---|---|
| **Asure** | 8.1/10 | 261 |
| **Gusto** | 9.0/10 | 8346 |

#### Employee Self Service

| Feature | Asure | Gusto | 
|---|---|---|
| **Web Portal** | 7.7 (206 reviews) ✓ Verified | 9.5 (5964 reviews) ✓ Verified | 
| **Benefits Manager** | 7.2 (170 reviews) ✓ Verified | 8.9 (5016 reviews) ✓ Verified | 
| **Mobile** | 7.4 (173 reviews) | 9.0 (5096 reviews) ✓ Verified | 
| **Self Service Portal** | Not enough data | 9.9 (68 reviews) | 

#### Administration

| Feature | Asure | Gusto | 
|---|---|---|
| **Payroll Entry** | 8.5 (237 reviews) ✓ Verified | 9.4 (5663 reviews) ✓ Verified | 
| **Time Off Accrual** | 7.8 (200 reviews) ✓ Verified | 9.1 (5015 reviews) ✓ Verified | 
| **Direct Deposit** | 8.9 (232 reviews) ✓ Verified | 9.6 (5457 reviews) ✓ Verified | 
| **Expense Reimbursement** | 7.7 (171 reviews) ✓ Verified | 8.9 (4581 reviews) ✓ Verified | 
| **Pre-tax Deductions** | 8.5 (218 reviews) ✓ Verified | 9.2 (4769 reviews) ✓ Verified | 
| **Wage Garnishment** | 8.3 (196 reviews) ✓ Verified | 8.8 (4188 reviews) ✓ Verified | 
| **Approvals** | 8.2 (178 reviews) ✓ Verified | 9.1 (4424 reviews) ✓ Verified | 
| **Check/W-2 Printing** | 8.5 (205 reviews) ✓ Verified | 9.2 (4603 reviews) ✓ Verified | 
| **Check/W-2 Delivery** | 8.6 (208 reviews) ✓ Verified | 9.2 (4578 reviews) ✓ Verified | 
| **Split Deposits** | Not enough data | 9.8 (20 reviews) | 

#### Taxes

| Feature | Asure | Gusto | 
|---|---|---|
| **Tax Calculation** | 8.7 (227 reviews) ✓ Verified | 9.3 (5329 reviews) ✓ Verified | 
| **Tax Filing** | 8.6 (228 reviews) ✓ Verified | 9.2 (5093 reviews) ✓ Verified | 
| **Automatic Tax Payment** | 8.5 (205 reviews) | Feature Not Available | 

#### Integration

| Feature | Asure | Gusto | 
|---|---|---|
| **API / Integration** | 7.3 (154 reviews) | 8.6 (4353 reviews) ✓ Verified | 
| **Time Tracking Integration** | 7.7 (168 reviews) ✓ Verified | 8.8 (4192 reviews) ✓ Verified | 
| **Accounting Integration** | 7.3 (156 reviews) ✓ Verified | 8.8 (4261 reviews) ✓ Verified | 
| **Core HR Integration** | 7.5 (159 reviews) ✓ Verified | 8.6 (3913 reviews) ✓ Verified | 
| **API** | Not enough data | 7.1 (8 reviews) | 
| **401(k) Tracking** | Not enough data | 9.5 (10 reviews) | 
| **Expense Tracking** | Not enough data | 10.0 (9 reviews) | 
| **Vacation/Leave Tracking** | Not enough data | 9.6 (28 reviews) | 
| **Third-Party Integrations** | Not enough data | 8.4 (34 reviews) | 
| **Third-Party Integration** | Not enough data | 7.8 (24 reviews) | 

#### Platform

| Feature | Asure | Gusto | 
|---|---|---|
| **Payroll Reporting** | 7.9 (207 reviews) ✓ Verified | 9.0 (4798 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.1 (208 reviews) ✓ Verified | 9.2 (4662 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.2 (217 reviews) ✓ Verified | 9.2 (5731 reviews) ✓ Verified | 
| **Scalability** | 8.4 (199 reviews) ✓ Verified | 9.2 (4628 reviews) ✓ Verified | 
| **Payroll Reporting** | Not enough data | 8.4 (20 reviews) | 
| **Activity Dashboard** | Not enough data | 8.8 (16 reviews) | 
| **Compensation Management** | Not enough data | 7.9 (7 reviews) | 
| **Timesheet Management** | Not enough data | 9.3 (89 reviews) | 
| **Performance Management** | Not enough data | 6.9 (7 reviews) | 
| **Benefits Management** | Not enough data | 9.6 (23 reviews) | 
| **Document Management** | Not enough data | 9.4 (33 reviews) | 
| **Payroll Management** | Not enough data | 9.7 (83 reviews) | 
| **Compliance Management** | Not enough data | 10.0 (17 reviews) | 
| **Cash Flow Management** | Not enough data | 8.6 (7 reviews) | 
| **Team Management** | Not enough data | Not enough data | 
| **Policy Management** | Not enough data | 9.0 (5 reviews) | 
| **Calendar Management** | Not enough data | 7.7 (14 reviews) | 
| **Mobile Access** | Not enough data | 8.8 (60 reviews) | 
| **Attendance Management** | Not enough data | Not enough data | 
| **Deduction Management** | Not enough data | 10.0 (5 reviews) | 
| **Employee Management** | Not enough data | 10.0 (5 reviews) | 
| **Reimbursement Management** | Not enough data | 10.0 (10 reviews) | 
| **Audit Management** | Not enough data | Not enough data | 
| **Receipt Management** | Not enough data | 9.5 (7 reviews) | 
| **Time Off Management** | Not enough data | 9.3 (50 reviews) | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Expense Management** | Not enough data | 10.0 (11 reviews) | 

#### Additional Functionality

| Feature | Asure | Gusto | 
|---|---|---|
| **Reminders** | Not enough data | 9.1 (24 reviews) | 
| **Employee Profiles** | Not enough data | 8.8 (8 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | 8.6 (27 reviews) | 
| **W-2 Preparation** | Not enough data | 9.4 (12 reviews) | 
| **Multi-Country** | Not enough data | Not enough data | 
| **Employee Database** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Employee Self Service** | Not enough data | 10.0 (36 reviews) | 
| **AI Copilot** | Not enough data | 8.3 (5 reviews) | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Multi-State** | Not enough data | 10.0 (7 reviews) | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Tax Compliance** | Not enough data | 8.7 (22 reviews) | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Time Tracking** | Not enough data | 9.2 (92 reviews) | 
| **Customizable Reports** | Not enough data | 6.0 (7 reviews) | 
| **Web-based Deployment** | Not enough data | 8.7 (9 reviews) | 
| **Payroll Outsourcing** | Not enough data | Not enough data | 
| **Expense Claims** | Not enough data | Not enough data | 
| **Multi-Currency** | Not enough data | Not enough data | 
| **Corporate/Business** | Not enough data | Not enough data | 
| **Chatbot** | Not enough data | 6.5 (8 reviews) | 
| **1099 Preparation** | Not enough data | 10.0 (7 reviews) | 
| **Auto Update** | Not enough data | 10.0 (5 reviews) | 
| **Time & Attendance** | Not enough data | 8.3 (6 reviews) | 
| **AI/Machine Learning** | Not enough data | 6.3 (9 reviews) | 
| **Employee Onboarding** | Not enough data | 9.8 (10 reviews) | 
| **Batch Processing** | Not enough data | Not enough data | 
| **Accounting** | Not enough data | Not enough data | 
| **For Accountants** | Not enough data | Not enough data | 
| **For CPA Firms** | Not enough data | Not enough data | 
| **Multi-Location** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | 7.0 (5 reviews) | 
| **For Small Businesses** | Not enough data | 9.5 (10 reviews) | 
| **Workflow Automation** | Not enough data | Not enough data | 

### Benefits Administration

| Product | Score | Reviews |
|---|---|---|
| **Asure** | 7.6/10 | 154 |
| **Gusto** | 8.6/10 | 2901 |

#### Benefits Administration Platform Features

| Feature | Asure | Gusto | 
|---|---|---|
| **Benefits Record Management** | 8.0 (43 reviews) | 9.0 (1368 reviews) | 
| **Enrollment Planning** | 8.1 (42 reviews) | 8.9 (1319 reviews) | 
| **Third-Party Carrier Integration** | 7.5 (40 reviews) | 8.4 (1223 reviews) | 
| **Document Management** | 8.1 (43 reviews) | 9.0 (1350 reviews) | 
| **Total Compensation Statements** | 7.8 (41 reviews) | 9.1 (1313 reviews) | 
| **Self-Service Portal** | 8.0 (44 reviews) | 9.2 (1362 reviews) | 
| **Regulatory Compliance** | 7.8 (42 reviews) | 9.0 (1280 reviews) | 
| **Mobile Benefits Access** | 7.5 (38 reviews) | 8.8 (1257 reviews) | 
| **Timesheet Management** | Not enough data | Not enough data | 
| **Payroll Management** | Not enough data | Not enough data | 
| **Performance Management** | Not enough data | Not enough data | 
| **Recruitment Management** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Deduction Management** | Not enough data | Not enough data | 
| **Training Management** | Not enough data | Not enough data | 
| **Employee Management** | Not enough data | Not enough data | 
| **Compensation Management** | Not enough data | Not enough data | 
| **HR Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Attendance Management** | Not enough data | Not enough data | 
| **Retirement Plan Management** | Not enough data | Not enough data | 
| **Provider Management** | Not enough data | Not enough data | 
| **Online Benefits Enrollment** | Not enough data | Not enough data | 
| **Employee Portal** | Not enough data | Not enough data | 

#### Benefits Administration Platform Features

| Feature | Asure | Gusto | 
|---|---|---|
| **Benefits Record Management** | 8.0 (43 reviews) | 9.0 (1368 reviews) | 
| **Enrollment Planning** | 8.1 (42 reviews) | 8.9 (1319 reviews) | 
| **Third-Party Carrier Integration** | 7.5 (40 reviews) | 8.4 (1223 reviews) | 
| **Document Management** | 8.1 (43 reviews) | 9.0 (1350 reviews) | 
| **Total Compensation Statements** | 7.8 (41 reviews) | 9.1 (1313 reviews) | 
| **Self-Service Portal** | 8.0 (44 reviews) | 9.2 (1362 reviews) | 
| **Regulatory Compliance** | 7.8 (42 reviews) | 9.0 (1280 reviews) | 
| **Benefits Dashboards** | 7.7 (38 reviews) | 9.1 (933 reviews) | 
| **Mobile Benefits Access** | 7.5 (38 reviews) | 8.8 (1257 reviews) | 
| **Integrations / APIs** | 7.3 (41 reviews) | 8.5 (1061 reviews) | 
| **Internationalization** | 7.5 (26 reviews) | 8.3 (977 reviews) | 
| **Mobility** | 7.4 (30 reviews) | 8.9 (1044 reviews) | 

#### Generative AI

| Feature | Asure | Gusto | 
|---|---|---|
| **AI Text Generation** | 7.3 (13 reviews) | 7.2 (840 reviews) | 
| **AI Text Summarization** | 7.3 (13 reviews) | 7.2 (837 reviews) | 
| **AI Image-to-Text** | 7.3 (13 reviews) | 7.1 (832 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Asure | Gusto | 
|---|---|---|
| **ACA Reporting** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Vacation/Leave Tracking** | Not enough data | Not enough data | 
| **HIPAA Compliant** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **Leave Tracking** | Not enough data | Not enough data | 
| **COBRA Administration** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Employee Database** | Not enough data | Not enough data | 
| **Time Off Requests** | Not enough data | Not enough data | 
| **Employee Benefits Administration** | Not enough data | Not enough data | 
| **Configurable Workflow** | Not enough data | Not enough data | 
| **Sick Leave Tracking** | Not enough data | Not enough data | 
| **Life Insurance Administration** | Not enough data | Not enough data | 
| **Health Insurance Administration** | Not enough data | Not enough data | 
| **Benefits Administration Outsourcing** | Not enough data | Not enough data | 
| **Disability Insurance Administration** | Not enough data | Not enough data | 
| **Attendance Tracking** | Not enough data | Not enough data | 
| **Applicant Tracking** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **FMLA Administration** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Employee Onboarding** | Not enough data | Not enough data | 
| **HSA/FSA Administration** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 

#### Platform

| Feature | Asure | Gusto | 
|---|---|---|
| **Customization ** | 7.2 (123 reviews) | 8.2 (2315 reviews) | 
| **Integration APIs** | 6.9 (99 reviews) | 8.0 (2141 reviews) | 
| **Internationalization** | 6.9 (96 reviews) | Feature Not Available | 
| **User, Role, and Access Management** | 7.9 (127 reviews) | 8.9 (2365 reviews) | 
| **Activity Dashboard** | 8.0 (124 reviews) | 9.1 (2318 reviews) | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | 9.6 (18 reviews) | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Training Management** | Not enough data | Not enough data | 
| **Goal Management** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **Action Management** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | 9.6 (16 reviews) | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Benefits Dashboard** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **Performance Management** | Not enough data | Not enough data | 
| **Recruitment Management** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | 10.0 (5 reviews) | 
| **Training Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Employee Management** | Not enough data | Not enough data | 
| **Orientation Workflow Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **HR Management** | Not enough data | Not enough data | 
| **Help Desk Management** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | 9.6 (16 reviews) | 
| **Payroll Management** | Not enough data | 9.8 (9 reviews) | 
| **Document Management** | Not enough data | 9.3 (7 reviews) | 
| **Job Description Management** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | 9.6 (16 reviews) | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Assessment Management** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | 9.7 (15 reviews) | 
| **Third-Party Integration** | Not enough data | Not enough data | 
| **Initiative Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Community Management** | Not enough data | Not enough data | 
| **Employee Referral Management** | Not enough data | Not enough data | 
| **Candidate Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Advertising Management** | Not enough data | Not enough data | 
| **Application Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Job Management** | Not enough data | Not enough data | 
| **Discount Management** | Not enough data | Not enough data | 
| **Pipeline Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Job Management** | Not enough data | Not enough data | 
| **Data Storage Management** | Not enough data | Not enough data | 
| **Compensation Management** | Not enough data | Not enough data | 
| **Employee Management** | Not enough data | Not enough data | 
| **Job Application Management** | Not enough data | Not enough data | 
| **HR Management** | Not enough data | Not enough data | 
| **Competency Management** | Not enough data | Not enough data | 
| **Performance Management** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Job Description Management** | Not enough data | Not enough data | 
| **Evaluation Management** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | 7.5 (10 reviews) | 

### Time & Attendance

| Product | Score | Reviews |
|---|---|---|
| **Asure** | N/A | N/A |
| **Gusto** | 9.0/10 | 491 |

#### Automation

| Feature | Asure | Gusto | 
|---|---|---|
| **Process Automation** | Not enough data | 9.2 (83 reviews) | 

#### Logistics

| Feature | Asure | Gusto | 
|---|---|---|
| **Dashboards & Reporting** | Not enough data | 8.7 (32 reviews) | 
| **Data Collection** | Not enough data | 9.1 (106 reviews) | 
| **Lanuguage Options** | Not enough data | 9.1 (11 reviews) | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Payroll Reporting** | Not enough data | Not enough data | 

#### Management

| Feature | Asure | Gusto | 
|---|---|---|
| **Schedule Creation Tools** | Not enough data | 8.0 (47 reviews) | 
| **Schedule Management** | Not enough data | 8.6 (84 reviews) | 
| **Employee Leave Management** | Not enough data | 9.2 (37 reviews) | 
| **User Access** | Not enough data | 8.9 (17 reviews) | 
| **User Role Access** | Not enough data | 9.2 (34 reviews) | 
| **Employee Information** | Not enough data | 9.9 (55 reviews) | 
| **Employee Information Automation** | Not enough data | 8.1 (8 reviews) | 
| **Calendar Management** | Not enough data | 9.2 (6 reviews) | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Timesheet Management** | Not enough data | 8.6 (29 reviews) | 
| **Payroll Management** | Not enough data | Not enough data | 
| **HR Management** | Not enough data | Not enough data | 
| **Time Off Management** | Not enough data | 9.1 (28 reviews) | 
| **Task Management** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | 10.0 (5 reviews) | 
| **Mobile Access** | Not enough data | 9.1 (29 reviews) | 

#### Monitoring

| Feature | Asure | Gusto | 
|---|---|---|
| **Regulations Enforcement** | Not enough data | 10.0 (14 reviews) | 
| **Compliance Monitoring** | Not enough data | 10.0 (14 reviews) | 
| **Integration** | Not enough data | 9.7 (26 reviews) | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Asure | Gusto | 
|---|---|---|
| **Reminders** | Not enough data | 9.2 (11 reviews) | 
| **Mobile App** | Not enough data | 8.9 (35 reviews) | 
| **Status Tracking** | Not enough data | Not enough data | 
| **Sick Leave Tracking** | Not enough data | Not enough data | 
| **Overtime Calculation** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Time Tracking** | Not enough data | 9.1 (83 reviews) | 
| **API** | Not enough data | Not enough data | 
| **Employee Scheduling** | Not enough data | 7.9 (7 reviews) | 
| **Employee Database** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **FMLA Administration** | Not enough data | Not enough data | 
| **Self Service Portal** | Not enough data | 10.0 (9 reviews) | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | 7.0 (5 reviews) | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Attendance Tracking** | Not enough data | Not enough data | 
| **Vacation/Leave Tracking** | Not enough data | 9.3 (23 reviews) | 
| **Biometric Recognition** | Not enough data | Not enough data | 
| **Clock In/Out** | Not enough data | 8.4 (50 reviews) | 
| **Alerts/Notifications** | Not enough data | 7.7 (10 reviews) | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Project Time Tracking** | Not enough data | Not enough data | 
| **Audit Trail** | Not enough data | Not enough data | 
| **Leave Tracking** | Not enough data | Not enough data | 
| **Multi-Location** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Time & Expense Tracking** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Lockout Periods** | Not enough data | Not enough data | 
| **Electronic Signature** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Geofencing** | Not enough data | Not enough data | 
| **Labor Forecasting** | Not enough data | Not enough data | 
| **Employee Portal** | Not enough data | 10.0 (5 reviews) | 
| **Employee Time Tracking** | Not enough data | 9.4 (9 reviews) | 
| **Punch card** | Not enough data | Not enough data | 
| **Automatic Time Capture** | Not enough data | Not enough data | 

### Contractor Management

| Product | Score | Reviews |
|---|---|---|
| **Asure** | N/A | N/A |
| **Gusto** | 8.6/10 | 203 |

#### Platform Basics

| Feature | Asure | Gusto | 
|---|---|---|
| **Interoperability** | Not enough data | 8.5 (185 reviews) | 
| **Performance** | Not enough data | 9.2 (195 reviews) | 
| **Portal** | Not enough data | 8.9 (185 reviews) | 

#### Platform Performance

| Feature | Asure | Gusto | 
|---|---|---|
| **Reporting** | Not enough data | 8.8 (192 reviews) | 
| **Application Monitoring** | Not enough data | 8.5 (179 reviews) | 

#### Platform Functionality

| Feature | Asure | Gusto | 
|---|---|---|
| **Document management** | Not enough data | 9.1 (188 reviews) | 
| **Requalification** | Not enough data | 8.5 (181 reviews) | 
| **Compliance** | Not enough data | 8.8 (179 reviews) | 
| **Bid Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Invoice Management** | Not enough data | Not enough data | 
| **Work Order Management** | Not enough data | Not enough data | 
| **Supplier Management** | Not enough data | Not enough data | 
| **Inventory Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Contractor Management** | Not enough data | Not enough data | 
| **Proposal Management** | Not enough data | Not enough data | 
| **Safety Management** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Contract/License Management** | Not enough data | Not enough data | 
| **Job Management** | Not enough data | Not enough data | 
| **Timesheet Management** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Procurement Management** | Not enough data | Not enough data | 
| **Subcontractor Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Purchase Order Management** | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | Asure | Gusto | 
|---|---|---|
| **Onboarding** | Not enough data | 8.9 (184 reviews) | 
| **Pre-qualifiation** | Not enough data | 8.4 (175 reviews) | 
| **Onsite Monitoring** | Not enough data | 8.1 (172 reviews) | 
| **Subcontractor Monitoring** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Asure | Gusto | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 7.3 (158 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Asure | Gusto | 
|---|---|---|
| **Estimating** | Not enough data | Not enough data | 
| **Budgeting/Forecasting** | Not enough data | Not enough data | 
| **Team Collaboration** | Not enough data | Not enough data | 
| **Scheduling** | Not enough data | Not enough data | 
| **Accounting** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Real-Time Updates** | Not enough data | Not enough data | 
| **Electronic Signature** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Task Scheduling** | Not enough data | Not enough data | 
| **Multiple Projects** | Not enough data | Not enough data | 
| **Contractor Database** | Not enough data | Not enough data | 
| **Qualification Tracking** | Not enough data | Not enough data | 
| **Project Tracking** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Mobile App** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Billing & Invoicing** | Not enough data | Not enough data | 
| **Job Costing** | Not enough data | Not enough data | 
| **Time & Expense Tracking** | Not enough data | Not enough data | 
| **Equipment Tracking** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Time Tracking** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Project Time Tracking** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Cost Estimating** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 

### Benefits Support

| Product | Score | Reviews |
|---|---|---|
| **Asure** | 7.7/10 | 31 |
| **Gusto** | N/A | N/A |

#### Platform Basics

| Feature | Asure | Gusto | 
|---|---|---|
| **Reporting** | 8.0 (27 reviews) | Not enough data | 
| **Interoperability** | 7.8 (23 reviews) | Not enough data | 
| **Performance** | 8.1 (27 reviews) | Not enough data | 

#### Platform Content

| Feature | Asure | Gusto | 
|---|---|---|
| **Enrollment Planning** | 7.8 (26 reviews) | Not enough data | 
| **Dashboard** | 8.0 (26 reviews) | Not enough data | 
| **Education** | 7.4 (24 reviews) | Not enough data | 
| **Benefits Record Management** | 8.1 (25 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Asure | Gusto | 
|---|---|---|
| **Mobility** | 8.1 (24 reviews) | Not enough data | 
| **Regulatory Compliance** | 8.7 (26 reviews) | Not enough data | 
| **Third-Party Carrier Integration** | 7.5 (20 reviews) | Not enough data | 

#### Platform Performance

| Feature | Asure | Gusto | 
|---|---|---|
| **Reporting** | 8.1 (24 reviews) | Not enough data | 
| **Monitoring** | 7.8 (24 reviews) | Not enough data | 

#### Generative AI

| Feature | Asure | Gusto | 
|---|---|---|
| **AI Text Generation** | 5.8 (6 reviews) | Not enough data | 
| **AI Text Summarization** | 6.0 (5 reviews) | Not enough data | 

### Performance Management

| Product | Score | Reviews |
|---|---|---|
| **Asure** | N/A | N/A |
| **Gusto** | 9.9/10 | 13 |

#### Performance reviews

| Feature | Asure | Gusto | 
|---|---|---|
| **360 Reviews** | Not enough data | 9.7 (6 reviews) | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Review Cycle Tracking** | Not enough data | Not enough data | 
| **Ongoing Performance Tracking** | Not enough data | Not enough data | 
| **Applicant Tracking** | Not enough data | Not enough data | 

#### Goals

| Feature | Asure | Gusto | 
|---|---|---|
| **Goal Setting/Tracking** | Not enough data | 10.0 (6 reviews) | 
| **Company Goals And OKRs** | Not enough data | Not enough data | 

#### Feedback

| Feature | Asure | Gusto | 
|---|---|---|
| **Continuous Feedback** | Not enough data | Not enough data | 
| **Requesting Feedback** | Not enough data | Not enough data | 
| **1-On-1 Meetings** | Not enough data | Not enough data | 
| **Public Praise** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **360 Degree Feedback** | Not enough data | Not enough data | 

#### Data

| Feature | Asure | Gusto | 
|---|---|---|
| **Dashboards And Reports** | Not enough data | Not enough data | 
| **Historical Data** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 

#### Agentic AI - Performance Management

| Feature | Asure | Gusto | 
|---|---|---|
| **Succession Planning** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Asure | Gusto | 
|---|---|---|
| **Employee Portal** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Self Service Portal** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Employee Management** | Not enough data | Not enough data | 
| **Employee Profiles** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Weighted Performance Measures** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Peer Appraisals** | Not enough data | Not enough data | 
| **Personalization and Recommendation** | Not enough data | Not enough data | 
| **Compensation Management** | Not enough data | Not enough data | 
| **Performance Appraisal** | Not enough data | Not enough data | 
| **Individual Development Plans** | Not enough data | Not enough data | 
| **Self Assessment** | Not enough data | Not enough data | 
| **Skills Assessment** | Not enough data | Not enough data | 
| **Performance Review Management** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Training Management** | Not enough data | Not enough data | 
| **Employee Database** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **AI Summarization** | Not enough data | Not enough data | 
| **Competency Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Employee Recognition** | Not enough data | Not enough data | 
| **Onboarding** | Not enough data | Not enough data | 
| **Career Development** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **Employee Engagement** | Not enough data | Not enough data | 
| **Learning & Development** | Not enough data | Not enough data | 
| **Workflow Automation** | Not enough data | Not enough data | 

### Contractor Payments

| Product | Score | Reviews |
|---|---|---|
| **Asure** | N/A | N/A |
| **Gusto** | 8.9/10 | 839 |

#### Platform Basics

| Feature | Asure | Gusto | 
|---|---|---|
| **Performance** | Not enough data | 9.2 (773 reviews) | 
| **Portal** | Not enough data | 9.2 (778 reviews) | 

#### Platform Administration

| Feature | Asure | Gusto | 
|---|---|---|
| **Integrations** | Not enough data | 8.6 (711 reviews) | 
| **Compliance** | Not enough data | 9.1 (757 reviews) | 
| **Reporting** | Not enough data | 8.9 (763 reviews) | 

#### Platform Payment Content

| Feature | Asure | Gusto | 
|---|---|---|
| **Document management** | Not enough data | 9.0 (762 reviews) | 
| **Invoicing Tool** | Not enough data | 8.4 (651 reviews) | 
| **Wage access** | Not enough data | 9.1 (736 reviews) | 

### HCM Software

| Product | Score | Reviews |
|---|---|---|
| **Asure** | N/A | N/A |
| **Gusto** | N/A | N/A |

#### Generative AI

| Feature | Asure | Gusto | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Asure | Gusto | 
|---|---|---|
| **Reminders** | Not enough data | Not enough data | 
| **Applicant Tracking** | Not enough data | Not enough data | 
| **Time & Attendance** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Learning & Development** | Not enough data | Not enough data | 
| **Employee Database** | Not enough data | Not enough data | 
| **Employee Engagement** | Not enough data | Not enough data | 
| **Self Service Portal** | Not enough data | Not enough data | 
| **Sick Leave Tracking** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Mobile App** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Onboarding** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **360 Degree Feedback** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Succession Planning** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Offboarding** | Not enough data | Not enough data | 

### Talent Management

| Product | Score | Reviews |
|---|---|---|
| **Asure** | N/A | N/A |
| **Gusto** | N/A | N/A |

#### Generative AI

| Feature | Asure | Gusto | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Asure | Gusto | 
|---|---|---|
| **Onboarding** | Not enough data | Not enough data | 
| **Individual Development Plans** | Not enough data | Not enough data | 
| **Career Development** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Employee Profiles** | Not enough data | Not enough data | 
| **Employee Engagement** | Not enough data | Not enough data | 
| **Learning & Development** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 

### Recruiting

| Product | Score | Reviews |
|---|---|---|
| **Asure** | N/A | N/A |
| **Gusto** | N/A | N/A |

#### Generative AI

| Feature | Asure | Gusto | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Talent Acquisition Suites

| Product | Score | Reviews |
|---|---|---|
| **Asure** | N/A | N/A |
| **Gusto** | N/A | N/A |

#### Generative AI

| Feature | Asure | Gusto | 
|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | 

### Onboarding

| Product | Score | Reviews |
|---|---|---|
| **Asure** | 7.6/10 | 154 |
| **Gusto** | 8.8/10 | 3100 |

#### Agentic AI - Onboarding

| Feature | Asure | Gusto | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.7 (247 reviews) | 
| **Adaptive Learning** | Not enough data | 7.9 (248 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.9 (262 reviews) | 
| **Proactive Assistance** | Not enough data | 8.0 (254 reviews) | 
| **Decision Making** | Not enough data | 8.0 (250 reviews) | 

#### Platform Content

| Feature | Asure | Gusto | 
|---|---|---|
| **Forms Library** | 7.9 (43 reviews) | 8.7 (1171 reviews) | 
| **E-Forms** | 7.7 (45 reviews) | 9.1 (1231 reviews) | 
| **E-Signature** | 8.0 (47 reviews) | 9.3 (1234 reviews) | 
| **Background Checks** | 7.3 (39 reviews) | 8.4 (1103 reviews) | 
| **Offer Letter Approvals** | 8.0 (39 reviews) | 8.8 (1111 reviews) | 
| **Offer Letter Templates** | 7.6 (39 reviews) | 8.6 (1105 reviews) | 
| **Customizable Templates** | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | Asure | Gusto | 
|---|---|---|
| **Self-Service Portal** | 8.0 (46 reviews) | 9.3 (1197 reviews) | 
| **Automated Team Introductions** | 7.0 (41 reviews) | 8.8 (1096 reviews) | 
| **Compliance Training** | 7.2 (42 reviews) | 8.5 (1076 reviews) | 
| **Automated Onboarding Workflows** | 7.9 (43 reviews) | 9.0 (1136 reviews) | 
| **Onboarding Notifications** | 7.9 (44 reviews) | 9.1 (1165 reviews) | 

#### Platform Data

| Feature | Asure | Gusto | 
|---|---|---|
| **Time-to-Productivity Reporting** | 6.9 (39 reviews) | 8.4 (1022 reviews) | 
| **Onboarding Process Reporting** | 7.8 (43 reviews) | 8.7 (1066 reviews) | 
| **Visualization** | 7.7 (42 reviews) | 8.8 (1051 reviews) | 

#### Platform

| Feature | Asure | Gusto | 
|---|---|---|
| **Customization ** | 7.2 (123 reviews) | 8.2 (2315 reviews) | 
| **Integration APIs** | 6.9 (99 reviews) | 8.0 (2141 reviews) | 
| **Internationalization** | 6.9 (96 reviews) | Feature Not Available | 
| **User, Role, and Access Management** | 7.9 (127 reviews) | 8.9 (2365 reviews) | 
| **Activity Dashboard** | 8.0 (124 reviews) | 9.1 (2318 reviews) | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | 9.6 (18 reviews) | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Training Management** | Not enough data | Not enough data | 
| **Goal Management** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **Action Management** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | 9.6 (16 reviews) | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Benefits Dashboard** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **Performance Management** | Not enough data | Not enough data | 
| **Recruitment Management** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | 10.0 (5 reviews) | 
| **Training Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Employee Management** | Not enough data | Not enough data | 
| **Orientation Workflow Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **HR Management** | Not enough data | Not enough data | 
| **Help Desk Management** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | 9.6 (16 reviews) | 
| **Payroll Management** | Not enough data | 9.8 (9 reviews) | 
| **Document Management** | Not enough data | 9.3 (7 reviews) | 
| **Job Description Management** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | 9.6 (16 reviews) | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Assessment Management** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | 9.7 (15 reviews) | 
| **Third-Party Integration** | Not enough data | Not enough data | 
| **Initiative Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Community Management** | Not enough data | Not enough data | 
| **Employee Referral Management** | Not enough data | Not enough data | 
| **Candidate Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Advertising Management** | Not enough data | Not enough data | 
| **Application Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Job Management** | Not enough data | Not enough data | 
| **Discount Management** | Not enough data | Not enough data | 
| **Pipeline Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Job Management** | Not enough data | Not enough data | 
| **Data Storage Management** | Not enough data | Not enough data | 
| **Compensation Management** | Not enough data | Not enough data | 
| **Employee Management** | Not enough data | Not enough data | 
| **Job Application Management** | Not enough data | Not enough data | 
| **HR Management** | Not enough data | Not enough data | 
| **Competency Management** | Not enough data | Not enough data | 
| **Performance Management** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Job Description Management** | Not enough data | Not enough data | 
| **Evaluation Management** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | 7.5 (10 reviews) | 

#### Recruiting and Onboarding

| Feature | Asure | Gusto | 
|---|---|---|
| **Interview Scheduling** | 7.1 (36 reviews) | 8.0 (995 reviews) | 
| **Onboarding** | 8.4 (44 reviews) | 9.1 (1371 reviews) | 

#### Additional Functionality

| Feature | Asure | Gusto | 
|---|---|---|
| **AI Copilot** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Employee Database** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | 
| **Employee Handbook** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Applicant Tracking** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [Onboarding Software](https://www.g2.com/categories/onboarding-software), [Benefits Administration Software](https://www.g2.com/categories/benefits-administration), [Core HR Software](https://www.g2.com/categories/core-hr), [Payroll Software](https://www.g2.com/categories/payroll)

**Unique to Asure (1):** [Benefits Support Software](https://www.g2.com/categories/benefits-support)

**Unique to Gusto (5):** [ Contractor Payment Software](https://www.g2.com/categories/contractor-payments), [Contractor Management Software](https://www.g2.com/categories/contractor-management), [Time & Attendance Software](https://www.g2.com/categories/time-attendance), [HCM Software](https://www.g2.com/categories/hcm-software), [Performance Management Software](https://www.g2.com/categories/performance-management)


---
## Reviewer Demographics

### By Company Size

| Segment | Asure | Gusto | 
|---|---|---|
| **Small-Business** | 70.6% | 83.9% | 
| **Mid-Market** | 26.5% | 15.7% | 
| **Enterprise** | 2.9% | 0.4% | 

### By Industry

#### Asure

- **Accounting:** 7.6%
- **Construction:** 7.4%
- **Non-Profit Organization Management:** 7.1%
- **Hospital & Health Care:** 5.8%
- **Education Management:** 4.2%
- **Real Estate:** 4.2%
- **Insurance:** 3.7%
- **Manufacturing:** 2.9%
- **Automotive:** 2.6%
- **Financial Services:** 2.6%
- **Other:** 51.8%

#### Gusto

- **Non-Profit Organization Management:** 5.7%
- **Mental Health Care:** 5.1%
- **Health, Wellness and Fitness:** 5.0%
- **Hospital & Health Care:** 4.9%
- **Accounting:** 4.8%
- **Computer Software:** 4.6%
- **Marketing and Advertising:** 4.2%
- **Information Technology and Services:** 3.7%
- **Medical Practice:** 3.6%
- **Construction:** 3.0%
- **Other:** 55.3%

---
## Alternatives

### Alternatives to Asure

- [Paylocity](https://www.g2.com/products/paylocity/reviews) — 4.4/5 stars (6248 reviews)
- [BambooHR](https://www.g2.com/products/bamboohr/reviews) — 4.4/5 stars (6709 reviews)
- [Rippling](https://www.g2.com/products/rippling/reviews) — 4.8/5 stars (13392 reviews)
- [isolved](https://www.g2.com/products/isolved/reviews) — 4.3/5 stars (1322 reviews)
- [ADP Workforce Now](https://www.g2.com/products/adp-workforce-now/reviews) — 4.2/5 stars (4344 reviews)
- [Paycor](https://www.g2.com/products/paycor/reviews) — 4.0/5 stars (2013 reviews)
- [Workday HCM](https://www.g2.com/products/workday-hcm/reviews) — 4.1/5 stars (1712 reviews)
- [Paycom](https://www.g2.com/products/paycom/reviews) — 4.6/5 stars (7231 reviews)
- [Paychex](https://www.g2.com/products/paychex/reviews) — 4.1/5 stars (1743 reviews)
- [APS](https://www.g2.com/products/aps-aps/reviews) — 4.6/5 stars (861 reviews)

### Alternatives to Gusto

- [Rippling](https://www.g2.com/products/rippling/reviews) — 4.8/5 stars (13392 reviews)
- [Paycor](https://www.g2.com/products/paycor/reviews) — 4.0/5 stars (2013 reviews)
- [Paycom](https://www.g2.com/products/paycom/reviews) — 4.6/5 stars (7231 reviews)
- [BambooHR](https://www.g2.com/products/bamboohr/reviews) — 4.4/5 stars (6709 reviews)
- [Paylocity](https://www.g2.com/products/paylocity/reviews) — 4.4/5 stars (6248 reviews)
- [Paychex](https://www.g2.com/products/paychex/reviews) — 4.1/5 stars (1743 reviews)
- [Namely](https://www.g2.com/products/namely/reviews) — 3.9/5 stars (335 reviews)
- [Dayforce](https://www.g2.com/products/dayforce/reviews) — 4.2/5 stars (961 reviews)
- [ADP Workforce Now](https://www.g2.com/products/adp-workforce-now/reviews) — 4.2/5 stars (4344 reviews)
- [Workday HCM](https://www.g2.com/products/workday-hcm/reviews) — 4.1/5 stars (1712 reviews)

---
## Top Discussions

### Asure

- Title: [What does HCM software do?](https://www.g2.com/discussions/asure-what-does-hcm-software-do) — 1 comment
  > **Top comment:** "I do not have an answer for this question."

### Gusto

- Title: [Is gusto payroll safe?](https://www.g2.com/discussions/is-gusto-payroll-safe) — 5 comments, 7 upvotes
  > **Top comment:** "Yes, it is secure"
- Title: [Is there an app for Gusto payroll?](https://www.g2.com/discussions/is-there-an-app-for-gusto-payroll) — 4 comments, 2 upvotes
  > **Top comment:** "No, only for employees. You can only run payroll using a browser."
- Title: [What is Gusto used for?](https://www.g2.com/discussions/what-is-gusto-used-for) — 2 comments
  > **Top comment:** "payroll"
- Title: [What is gusto payroll?](https://www.g2.com/discussions/what-is-gusto-payroll) — 2 comments
  > **Top comment:** "Gusto payroll is a web client platform where you can perform payment for an employees or contractor for your owned business. Simply it is your accounting..."
- Title: [Why doesn't Gusto take responsibility and rectify the pay problems that they have caused?](https://www.g2.com/discussions/25111-why-doesn-t-gusto-take-responsibility-and-rectify-the-pay-problems-that-they-have-caused) — 2 comments, 3 upvotes *(includes official response)*
  > **Top comment:** "Hi there, we see you've been in touch with several customer support advocates and managers to help go through the situation as well as provide options for..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/asure-vs-gusto)