# Asure vs Gusto Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Gusto excels in user experience, with many praising its intuitive interface and ease of use. Users appreciate how simple it is to process payroll, often completing it in under five minutes, which is a significant improvement over previous systems.
- **According to verified reviews** , Asure provides reliable customer support, with users noting that representatives are always available and respond promptly. This level of support is particularly valued by those who need assistance with their payroll and HR processes.
- **Users say** Gusto's implementation process is quick and straightforward, with many highlighting the effective onboarding wizard that helps new users get started without hassle. This contrasts with Asure, where some users have expressed challenges in configuring the software to meet their specific needs.
- **Reviewers mention** that Gusto's mobile app is highly rated, allowing employees to access important features easily and integrate with their calendars. This mobile functionality is a significant advantage for businesses looking to enhance employee engagement and accessibility.
- **G2 reviewers highlight** that while Gusto has a strong focus on small businesses, Asure also serves this market but with a lower satisfaction rate. Gusto's higher G2 Score reflects its ability to meet the unique needs of small businesses effectively.
- **Users report** that Asure's strengths lie in its customer service, with many noting that they can call in their hours and have all paperwork handled efficiently. However, this does not compensate for the overall lower satisfaction ratings compared to Gusto, which consistently receives praise for its comprehensive features and user-friendly design.



| | Asure | Gusto | 
|---|---|---|
| **Star Rating** | 4.0 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 390 | 10,892 | 
| **Largest Market Segment** | Small-Business (70.7% of reviews) | Small-Business (83.9% of reviews) | 
| **Entry Level Price** | $$ | Starting at $49.00 Per Month | 

---
## Top Pros & Cons

### Asure

Pros:
- Helpful (75 reviews)
- Customer Support (69 reviews)

Cons:
- Poor Customer Support (48 reviews)
- Poor Support Services (18 reviews)

### Gusto

Pros:
- Ease of Use (5640 reviews)
- Payroll Ease (2984 reviews)

Cons:
- Missing Features (614 reviews)
- Poor Customer Support (601 reviews)

---
## Ratings Comparison
| Rating | Asure | Gusto | 
|---|---|---|
  | **Meets Requirements** | 8.4 (329 reviews) | 9.4 (7754 reviews) | 
  | **Ease of Use** | 8.0 (335 reviews) | 9.5 (7993 reviews) | 
  | **Ease of Setup** | 8.0 (233 reviews) | 9.3 (6559 reviews) | 
  | **Ease of Admin** | 8.1 (203 reviews) | 9.3 (2385 reviews) | 
  | **Quality of Support** | 8.2 (324 reviews) | 9.0 (6442 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.1 (214 reviews) | 9.1 (2382 reviews) | 
  | **Product Direction (% positive)** | 6.6 (329 reviews) | 9.2 (7702 reviews) | 

---
## Pricing

### Asure

#### Entry-Level Pricing

Plan: Human Resources Automation

Price: $$

Description: Growing companies need two things: Great people who can help them get to the next level and compliance with local, state and federal labor laws so they don’t get in hot water. 
Everyone needs HR.
Perfectly suited for small and mid-sized clients, Asure HCM has functionality to handle HR of all complexities including organization level set-up hierarchy. Employee self-service gives your employees access to all their information, pay history, company documents, and more.

Key Features:
- Applicant tracking - find key talent that’s buried in a stack of resumes
- Employee on-boarding - no more manual data entry or paper for new hires
- Benefits enrollment -automate the data while improving the experience 

[Browse all 4 editions](https://www.g2.com/products/asure/pricing)

#### Free Trial

No

### Gusto

#### Entry-Level Pricing

Plan: Simple Plan

Price: Starting at $49.00 Per Month

Description: For small businesses or s-corps needing basic payroll.

Key Features:
- Full-service single-state payroll including W-2s and 1099s
- Basic support
-  Employee profiles and self-service

[Browse all 3 editions](https://www.g2.com/products/gusto/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Core HR

| Product | Score | Reviews |
|---|---|---|
| **Asure** | 7.4/10 | 163 |
| **Gusto** | 8.6/10 | 2940 |

#### Core HR

| Feature | Asure | Gusto | 
|---|---|---|
| **Organization Management** | 7.8 (65 reviews) | 8.8 (916 reviews) | 
| **Time, Attendance, and PTO** | 8.2 (71 reviews) | 9.0 (965 reviews) | 
| **Expense Management** | 6.8 (51 reviews) | 8.1 (806 reviews) | 
| **Salary Structures** | 7.6 (57 reviews) | 8.6 (853 reviews) | 
| **Compliance** | 8.2 (66 reviews) | 8.8 (882 reviews) | 
| **Benefits Administration** | 7.5 (57 reviews) | 8.8 (891 reviews) | 

#### Generative AI

| Feature | Asure | Gusto | 
|---|---|---|
| **AI Text Summarization** | 6.0 (12 reviews) | 7.2 (474 reviews) | 

#### Platform

| Feature | Asure | Gusto | 
|---|---|---|
| **Customization ** | 7.2 (123 reviews) | 8.2 (2280 reviews) | 
| **Integration APIs** | 6.9 (99 reviews) | 8.0 (2087 reviews) | 
| **Internationalization** | 6.9 (96 reviews) | Feature Not Available | 
| **User, Role, and Access Management** | 7.9 (127 reviews) | 8.9 (2328 reviews) | 
| **Performance** | 7.9 (130 reviews) | 9.2 (2408 reviews) | 
| **Mobility** | 7.7 (111 reviews) | 9.0 (2288 reviews) | 
| **Reporting** | 7.5 (124 reviews) | 8.7 (2331 reviews) | 
| **Dashboards** | 8.0 (124 reviews) | 9.1 (2297 reviews) | 

### Payroll

| Product | Score | Reviews |
|---|---|---|
| **Asure** | 8.1/10 | 261 |
| **Gusto** | 9.1/10 | 6993 |

#### Employee Self Service

| Feature | Asure | Gusto | 
|---|---|---|
| **Web Portal** | 7.7 (206 reviews) ✓ Verified | 9.5 (5532 reviews) ✓ Verified | 
| **Benefits Manager** | 7.2 (170 reviews) ✓ Verified | 8.9 (4859 reviews) ✓ Verified | 
| **Mobile** | 7.4 (173 reviews) | 9.0 (4891 reviews) ✓ Verified | 

#### Administration

| Feature | Asure | Gusto | 
|---|---|---|
| **Payroll Entry** | 8.5 (237 reviews) ✓ Verified | 9.4 (5382 reviews) ✓ Verified | 
| **Time Off Accrual** | 7.8 (200 reviews) ✓ Verified | 9.1 (4834 reviews) ✓ Verified | 
| **Direct Deposit** | 8.9 (232 reviews) ✓ Verified | 9.6 (5271 reviews) ✓ Verified | 
| **Expense Reimbursement** | 7.7 (171 reviews) ✓ Verified | 8.9 (4513 reviews) ✓ Verified | 
| **Pre-tax Deductions** | 8.5 (218 reviews) ✓ Verified | 9.2 (4719 reviews) ✓ Verified | 
| **Wage Garnishment** | 8.3 (196 reviews) ✓ Verified | 8.8 (4177 reviews) ✓ Verified | 
| **Approvals** | 8.2 (178 reviews) ✓ Verified | 9.1 (4394 reviews) ✓ Verified | 
| **Check/W-2 Printing** | 8.5 (205 reviews) ✓ Verified | 9.2 (4577 reviews) ✓ Verified | 
| **Check/W-2 Delivery** | 8.6 (208 reviews) ✓ Verified | 9.2 (4564 reviews) ✓ Verified | 

#### Taxes

| Feature | Asure | Gusto | 
|---|---|---|
| **Tax Calculation** | 8.7 (227 reviews) ✓ Verified | 9.3 (5109 reviews) ✓ Verified | 
| **Tax Filing** | 8.6 (228 reviews) ✓ Verified | 9.2 (4918 reviews) ✓ Verified | 
| **Automatic Tax Payment** | 8.5 (205 reviews) | Feature Not Available | 

#### Integration

| Feature | Asure | Gusto | 
|---|---|---|
| **API / Integration** | 7.3 (154 reviews) | 8.6 (4230 reviews) ✓ Verified | 
| **Time Tracking Integration** | 7.7 (168 reviews) ✓ Verified | 8.8 (4158 reviews) ✓ Verified | 
| **Accounting Integration** | 7.3 (156 reviews) ✓ Verified | 8.8 (4211 reviews) ✓ Verified | 
| **Core HR Integration** | 7.5 (159 reviews) ✓ Verified | 8.6 (3906 reviews) ✓ Verified | 

#### Platform

| Feature | Asure | Gusto | 
|---|---|---|
| **Reporting and Dashboards** | 7.9 (207 reviews) ✓ Verified | 9.0 (4696 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.1 (208 reviews) ✓ Verified | 9.2 (4625 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.2 (217 reviews) ✓ Verified | 9.3 (5248 reviews) ✓ Verified | 
| **Scalability** | 8.4 (199 reviews) ✓ Verified | 9.2 (4549 reviews) ✓ Verified | 

### Benefits Administration

| Product | Score | Reviews |
|---|---|---|
| **Asure** | 7.6/10 | 155 |
| **Gusto** | 8.7/10 | 2942 |

#### Benefits Administration Platform Features

| Feature | Asure | Gusto | 
|---|---|---|
| **Benefits Record Management** | 8.0 (43 reviews) | 9.0 (1366 reviews) | 
| **Enrollment Planning** | 8.1 (42 reviews) | 8.9 (1317 reviews) | 
| **Third-Party Carrier Integration** | 7.5 (40 reviews) | 8.4 (1223 reviews) | 
| **Document Management** | 8.1 (43 reviews) | 9.0 (1343 reviews) | 
| **Total Compensation Statements** | 7.8 (41 reviews) | 9.1 (1311 reviews) | 
| **Self-Service Portal** | 8.0 (44 reviews) | 9.2 (1357 reviews) | 
| **Regulatory Compliance** | 7.8 (42 reviews) | 9.0 (1279 reviews) | 
| **Mobile Benefits Access** | 7.5 (38 reviews) | 8.8 (1256 reviews) | 

#### Benefits Administration Platform Features

| Feature | Asure | Gusto | 
|---|---|---|
| **Benefits Record Management** | 8.0 (43 reviews) | 9.0 (1366 reviews) | 
| **Enrollment Planning** | 8.1 (42 reviews) | 8.9 (1317 reviews) | 
| **Third-Party Carrier Integration** | 7.5 (40 reviews) | 8.4 (1223 reviews) | 
| **Document Management** | 8.1 (43 reviews) | 9.0 (1343 reviews) | 
| **Total Compensation Statements** | 7.8 (41 reviews) | 9.1 (1311 reviews) | 
| **Self-Service Portal** | 8.0 (44 reviews) | 9.2 (1357 reviews) | 
| **Regulatory Compliance** | 7.8 (42 reviews) | 9.0 (1279 reviews) | 
| **Benefits Dashboards** | 7.7 (38 reviews) | 9.1 (932 reviews) | 
| **Mobile Benefits Access** | 7.5 (38 reviews) | 8.8 (1256 reviews) | 
| **Integrations / APIs** | 7.3 (41 reviews) | 8.5 (1061 reviews) | 
| **Internationalization** | 7.5 (26 reviews) | 8.3 (977 reviews) | 
| **Mobility** | 7.4 (30 reviews) | 8.9 (1043 reviews) | 

#### Generative AI

| Feature | Asure | Gusto | 
|---|---|---|
| **AI Text Generation** | 7.3 (13 reviews) | 7.2 (840 reviews) | 
| **AI Text Summarization** | 7.3 (13 reviews) | 7.2 (837 reviews) | 
| **AI Image-to-Text** | 7.3 (13 reviews) | 7.1 (832 reviews) | 

#### Platform

| Feature | Asure | Gusto | 
|---|---|---|
| **Customization ** | 7.2 (123 reviews) | 8.2 (2280 reviews) | 
| **Integration APIs** | 6.9 (99 reviews) | 8.0 (2087 reviews) | 
| **Internationalization** | 6.9 (96 reviews) | Feature Not Available | 
| **User, Role, and Access Management** | 7.9 (127 reviews) | 8.9 (2328 reviews) | 
| **Performance** | 7.9 (130 reviews) | 9.2 (2408 reviews) | 
| **Mobility** | 7.7 (111 reviews) | 9.0 (2288 reviews) | 
| **Reporting** | 7.5 (124 reviews) | 8.7 (2331 reviews) | 
| **Dashboards** | 8.0 (124 reviews) | 9.1 (2297 reviews) | 

### Time & Attendance

| Product | Score | Reviews |
|---|---|---|
| **Asure** | N/A | N/A |
| **Gusto** | 9.1/10 | 159 |

#### Automation

| Feature | Asure | Gusto | 
|---|---|---|
| **Process Automation** | Not enough data | 9.2 (45 reviews) | 

#### Logistics

| Feature | Asure | Gusto | 
|---|---|---|
| **Dashboards & Reporting** | Not enough data | 8.9 (12 reviews) | 
| **Data Collection** | Not enough data | 8.9 (37 reviews) | 
| **Lanuguage Options** | Not enough data | 10.0 (5 reviews) | 

#### Management

| Feature | Asure | Gusto | 
|---|---|---|
| **Schedule Creation Tools** | Not enough data | 7.2 (23 reviews) | 
| **Schedule Management** | Not enough data | 9.1 (39 reviews) | 
| **Employee Leave Management** | Not enough data | 8.7 (15 reviews) | 
| **User Access** | Not enough data | 9.1 (13 reviews) | 
| **User Role Access** | Not enough data | 9.2 (17 reviews) | 
| **Employee Information** | Not enough data | 10.0 (34 reviews) | 
| **Employee Information Automation** | Not enough data | 7.5 (6 reviews) | 

#### Monitoring

| Feature | Asure | Gusto | 
|---|---|---|
| **Regulations Enforcement** | Not enough data | 10.0 (10 reviews) | 
| **Compliance Monitoring** | Not enough data | 10.0 (10 reviews) | 
| **Integration** | Not enough data | 9.6 (14 reviews) | 

### Contractor Management

| Product | Score | Reviews |
|---|---|---|
| **Asure** | N/A | N/A |
| **Gusto** | 8.6/10 | 202 |

#### Platform Basics

| Feature | Asure | Gusto | 
|---|---|---|
| **Interoperability** | Not enough data | 8.5 (185 reviews) | 
| **Performance** | Not enough data | 9.2 (194 reviews) | 
| **Portal** | Not enough data | 8.9 (185 reviews) | 

#### Platform Performance

| Feature | Asure | Gusto | 
|---|---|---|
| **Reporting** | Not enough data | 8.8 (192 reviews) | 
| **Application Monitoring** | Not enough data | 8.5 (178 reviews) | 

#### Platform Functionality

| Feature | Asure | Gusto | 
|---|---|---|
| **Document management** | Not enough data | 9.1 (188 reviews) | 
| **Requalification** | Not enough data | 8.5 (181 reviews) | 
| **Compliance** | Not enough data | 8.8 (179 reviews) | 

#### Platform Additional Functionality

| Feature | Asure | Gusto | 
|---|---|---|
| **Onboarding** | Not enough data | 8.9 (183 reviews) | 
| **Pre-qualifiation** | Not enough data | 8.4 (175 reviews) | 
| **Onsite Monitoring** | Not enough data | 8.1 (172 reviews) | 

#### Generative AI

| Feature | Asure | Gusto | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 7.3 (158 reviews) | 

### Benefits Support

| Product | Score | Reviews |
|---|---|---|
| **Asure** | 7.7/10 | 31 |
| **Gusto** | N/A | N/A |

#### Platform Basics

| Feature | Asure | Gusto | 
|---|---|---|
| **Reporting** | 8.0 (27 reviews) | Not enough data | 
| **Interoperability** | 7.8 (23 reviews) | Not enough data | 
| **Performance** | 8.1 (27 reviews) | Not enough data | 

#### Platform Content

| Feature | Asure | Gusto | 
|---|---|---|
| **Enrollment Planning** | 7.8 (26 reviews) | Not enough data | 
| **Dashboard** | 8.0 (26 reviews) | Not enough data | 
| **Education** | 7.4 (24 reviews) | Not enough data | 
| **Benefits Record Management** | 8.1 (25 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Asure | Gusto | 
|---|---|---|
| **Mobility** | 8.1 (24 reviews) | Not enough data | 
| **Regulatory Compliance** | 8.7 (26 reviews) | Not enough data | 
| **Third-Party Carrier Integration** | 7.5 (20 reviews) | Not enough data | 

#### Platform Performance

| Feature | Asure | Gusto | 
|---|---|---|
| **Reporting** | 8.1 (24 reviews) | Not enough data | 
| **Monitoring** | 7.8 (24 reviews) | Not enough data | 

#### Generative AI

| Feature | Asure | Gusto | 
|---|---|---|
| **AI Text Generation** | 5.8 (6 reviews) | Not enough data | 
| **AI Text Summarization** | 6.0 (5 reviews) | Not enough data | 

### Performance Management

| Product | Score | Reviews |
|---|---|---|
| **Asure** | N/A | N/A |
| **Gusto** | 10.0/10 | 7 |

#### Performance reviews

| Feature | Asure | Gusto | 
|---|---|---|
| **360 Reviews** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Review Status Tracking** | Not enough data | Not enough data | 

#### Goals

| Feature | Asure | Gusto | 
|---|---|---|
| **Goal-Setting** | Not enough data | 10.0 (5 reviews) | 
| **Company Goals And OKRs** | Not enough data | Not enough data | 

#### Feedback

| Feature | Asure | Gusto | 
|---|---|---|
| **Continuous Feedback** | Not enough data | Not enough data | 
| **Requesting Feedback** | Not enough data | Not enough data | 
| **1-On-1 Meetings** | Not enough data | Not enough data | 
| **Public Praise** | Not enough data | Not enough data | 

#### Data

| Feature | Asure | Gusto | 
|---|---|---|
| **Dashboards And Reports** | Not enough data | Not enough data | 
| **Historical Data** | Not enough data | Not enough data | 

#### Agentic AI - Performance Management

| Feature | Asure | Gusto | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

### Contractor Payments

| Product | Score | Reviews |
|---|---|---|
| **Asure** | N/A | N/A |
| **Gusto** | 8.9/10 | 837 |

#### Platform Basics

| Feature | Asure | Gusto | 
|---|---|---|
| **Performance** | Not enough data | 9.2 (773 reviews) | 
| **Portal** | Not enough data | 9.2 (778 reviews) | 

#### Platform Administration

| Feature | Asure | Gusto | 
|---|---|---|
| **Integrations** | Not enough data | 8.6 (711 reviews) | 
| **Compliance** | Not enough data | 9.1 (758 reviews) | 
| **Reporting** | Not enough data | 8.9 (763 reviews) | 

#### Platform Payment Content

| Feature | Asure | Gusto | 
|---|---|---|
| **Document management** | Not enough data | 9.0 (761 reviews) | 
| **Invoicing Tool** | Not enough data | 8.4 (652 reviews) | 
| **Wage access** | Not enough data | 9.1 (737 reviews) | 

### HCM Software

| Product | Score | Reviews |
|---|---|---|
| **Asure** | N/A | N/A |
| **Gusto** | N/A | N/A |

#### Generative AI

| Feature | Asure | Gusto | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Talent Management

| Product | Score | Reviews |
|---|---|---|
| **Asure** | N/A | N/A |
| **Gusto** | N/A | N/A |

#### Generative AI

| Feature | Asure | Gusto | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Recruiting

| Product | Score | Reviews |
|---|---|---|
| **Asure** | N/A | N/A |
| **Gusto** | N/A | N/A |

#### Generative AI

| Feature | Asure | Gusto | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Talent Acquisition Suites

| Product | Score | Reviews |
|---|---|---|
| **Asure** | N/A | N/A |
| **Gusto** | N/A | N/A |

#### Generative AI

| Feature | Asure | Gusto | 
|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | 

### Onboarding

| Product | Score | Reviews |
|---|---|---|
| **Asure** | 7.7/10 | 154 |
| **Gusto** | 8.6/10 | 2932 |

#### Agentic AI - Onboarding

| Feature | Asure | Gusto | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.7 (246 reviews) | 
| **Adaptive Learning** | Not enough data | 7.9 (246 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.8 (250 reviews) | 
| **Proactive Assistance** | Not enough data | 8.0 (252 reviews) | 
| **Decision Making** | Not enough data | 8.0 (249 reviews) | 

#### Platform Content

| Feature | Asure | Gusto | 
|---|---|---|
| **Forms Library** | 7.9 (43 reviews) | 8.7 (1164 reviews) | 
| **E-Forms** | 7.7 (45 reviews) | 9.1 (1201 reviews) | 
| **E-Signature** | 8.0 (47 reviews) | 9.3 (1205 reviews) | 
| **Background Checks** | 7.3 (39 reviews) | 8.4 (1098 reviews) | 
| **Offer Letter Approvals** | 8.0 (39 reviews) | 8.8 (1108 reviews) | 
| **Offer Letter Templates** | 7.6 (39 reviews) | 8.6 (1100 reviews) | 

#### Platform Additional Functionality

| Feature | Asure | Gusto | 
|---|---|---|
| **Self-Service Portal** | 8.0 (46 reviews) | 9.3 (1176 reviews) | 
| **Automated Team Introductions** | 7.0 (41 reviews) | 8.8 (1095 reviews) | 
| **Compliance Training** | 7.2 (42 reviews) | 8.5 (1074 reviews) | 
| **Automated Onboarding Workflows** | 7.9 (43 reviews) | 8.9 (1125 reviews) | 
| **Onboarding Notifications** | 7.9 (44 reviews) | 9.1 (1151 reviews) | 

#### Platform Data

| Feature | Asure | Gusto | 
|---|---|---|
| **Time-to-Productivity Reporting** | 6.9 (39 reviews) | 8.4 (1022 reviews) | 
| **Onboarding Process Reporting** | 7.8 (43 reviews) | 8.7 (1063 reviews) | 
| **Visualization** | 7.7 (42 reviews) | 8.8 (1045 reviews) | 

#### Platform

| Feature | Asure | Gusto | 
|---|---|---|
| **Customization ** | 7.2 (123 reviews) | 8.2 (2280 reviews) | 
| **Integration APIs** | 6.9 (99 reviews) | 8.0 (2087 reviews) | 
| **Internationalization** | 6.9 (96 reviews) | Feature Not Available | 
| **User, Role, and Access Management** | 7.9 (127 reviews) | 8.9 (2328 reviews) | 
| **Performance** | 7.9 (130 reviews) | 9.2 (2408 reviews) | 
| **Mobility** | 7.7 (111 reviews) | 9.0 (2288 reviews) | 
| **Reporting** | 7.5 (124 reviews) | 8.7 (2331 reviews) | 
| **Dashboards** | 8.0 (124 reviews) | 9.1 (2297 reviews) | 

#### Recruiting and Onboarding

| Feature | Asure | Gusto | 
|---|---|---|
| **Interview Scheduling** | 7.1 (36 reviews) | 8.0 (995 reviews) | 
| **Onboarding** | 8.4 (44 reviews) | 9.1 (1213 reviews) | 

---
## Categories
**Shared Categories (4):** [Onboarding Software](https://www.g2.com/categories/onboarding-software), [Benefits Administration Software](https://www.g2.com/categories/benefits-administration), [Core HR Software](https://www.g2.com/categories/core-hr), [Payroll Software](https://www.g2.com/categories/payroll)

**Unique to Asure (1):** [Benefits Support Software](https://www.g2.com/categories/benefits-support)

**Unique to Gusto (5):** [ Contractor Payment Software](https://www.g2.com/categories/contractor-payments), [Contractor Management Software](https://www.g2.com/categories/contractor-management), [Time & Attendance Software](https://www.g2.com/categories/time-attendance), [HCM Software](https://www.g2.com/categories/hcm-software), [Performance Management Software](https://www.g2.com/categories/performance-management)


---
## Reviewer Demographics

### By Company Size

| Segment | Asure | Gusto | 
|---|---|---|
| **Small-Business** | 70.7% | 83.9% | 
| **Mid-Market** | 26.4% | 15.6% | 
| **Enterprise** | 2.9% | 0.4% | 

### By Industry

#### Asure

- **Accounting:** 7.7%
- **Construction:** 7.4%
- **Non-Profit Organization Management:** 7.1%
- **Hospital & Health Care:** 5.8%
- **Education Management:** 4.2%
- **Real Estate:** 4.2%
- **Insurance:** 3.7%
- **Manufacturing:** 2.9%
- **Automotive:** 2.6%
- **Financial Services:** 2.6%
- **Other:** 51.7%

#### Gusto

- **Non-Profit Organization Management:** 5.7%
- **Health, Wellness and Fitness:** 5.0%
- **Computer Software:** 4.8%
- **Accounting:** 4.8%
- **Hospital & Health Care:** 4.8%
- **Mental Health Care:** 4.8%
- **Marketing and Advertising:** 4.4%
- **Medical Practice:** 3.6%
- **Information Technology and Services:** 3.6%
- **Construction:** 2.9%
- **Other:** 55.6%

---
## Alternatives

### Alternatives to Asure

- [Paylocity](https://www.g2.com/products/paylocity/reviews) — 4.4/5 stars (5375 reviews)
- [isolved](https://www.g2.com/products/isolved/reviews) — 4.3/5 stars (1306 reviews)
- [Rippling](https://www.g2.com/products/rippling/reviews) — 4.8/5 stars (12889 reviews)
- [BambooHR](https://www.g2.com/products/bamboohr/reviews) — 4.4/5 stars (5514 reviews)
- [ADP Workforce Now](https://www.g2.com/products/adp-workforce-now/reviews) — 4.2/5 stars (4225 reviews)
- [Paycor](https://www.g2.com/products/paycor/reviews) — 3.9/5 stars (1333 reviews)
- [Workday HCM](https://www.g2.com/products/workday-hcm/reviews) — 4.1/5 stars (1653 reviews)
- [Paycom](https://www.g2.com/products/paycom/reviews) — 4.5/5 stars (6488 reviews)
- [Paychex](https://www.g2.com/products/paychex/reviews) — 4.1/5 stars (1702 reviews)
- [APS](https://www.g2.com/products/aps-aps/reviews) — 4.6/5 stars (826 reviews)

### Alternatives to Gusto

- [Rippling](https://www.g2.com/products/rippling/reviews) — 4.8/5 stars (12889 reviews)
- [Paycor](https://www.g2.com/products/paycor/reviews) — 3.9/5 stars (1333 reviews)
- [Paycom](https://www.g2.com/products/paycom/reviews) — 4.5/5 stars (6488 reviews)
- [Paylocity](https://www.g2.com/products/paylocity/reviews) — 4.4/5 stars (5375 reviews)
- [Paychex](https://www.g2.com/products/paychex/reviews) — 4.1/5 stars (1702 reviews)
- [Namely](https://www.g2.com/products/namely/reviews) — 3.9/5 stars (331 reviews)
- [Dayforce](https://www.g2.com/products/dayforce/reviews) — 4.2/5 stars (957 reviews)
- [ADP Workforce Now](https://www.g2.com/products/adp-workforce-now/reviews) — 4.2/5 stars (4225 reviews)
- [Workday HCM](https://www.g2.com/products/workday-hcm/reviews) — 4.1/5 stars (1653 reviews)
- [APS](https://www.g2.com/products/aps-aps/reviews) — 4.6/5 stars (826 reviews)

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## Top Discussions

### Asure

- Title: [What does HCM software do?](https://www.g2.com/discussions/asure-what-does-hcm-software-do) — 1 comment
  > **Top comment:** "I do not have an answer for this question."

### Gusto

- Title: [Is gusto payroll safe?](https://www.g2.com/discussions/is-gusto-payroll-safe) — 4 comments, 7 upvotes
  > **Top comment:** "Yes, it is secure"
- Title: [Is there an app for Gusto payroll?](https://www.g2.com/discussions/is-there-an-app-for-gusto-payroll) — 4 comments, 1 upvote
  > **Top comment:** "No, only for employees. You can only run payroll using a browser."
- Title: [What is Gusto used for?](https://www.g2.com/discussions/what-is-gusto-used-for) — 2 comments
  > **Top comment:** "payroll"
- Title: [What is gusto payroll?](https://www.g2.com/discussions/what-is-gusto-payroll) — 2 comments
  > **Top comment:** "Gusto payroll is a web client platform where you can perform payment for an employees or contractor for your owned business. Simply it is your accounting..."
- Title: [Why doesn't Gusto take responsibility and rectify the pay problems that they have caused?](https://www.g2.com/discussions/25111-why-doesn-t-gusto-take-responsibility-and-rectify-the-pay-problems-that-they-have-caused) — 2 comments, 3 upvotes *(includes official response)*
  > **Top comment:** "Hi there, we see you've been in touch with several customer support advocates and managers to help go through the situation as well as provide options for..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/asure-vs-gusto)