AHA is a great tool for product planning and idea management. Compared to competitors like productboard and craft.io, it is definitely more feature-rich, more customizable, and more enterprise ready.

We use AHA to plan across different levels of the organization and it is great with that, including managing OKRs and strategic initiatives. The tool is really flexible with a lot of templates, reporting, and customization options. With more and more integrations (eg recently whiteboards and Jira), the tool is becoming more and more embedded in our processes.

With that, AHA is revolutionizing our quarterly planning processes. About 20% of our PMs use the tool daily, 30% weekly, and the rest about monthly.

A true value is the support model. Both the support team and the concierge service are really making sure we get the mot out of the tool. Review collected by and hosted on G2.com.

AHA contributor licenses are quite expensive. While a lot can also be done with the free seats (reviewer license), we find that the access management is not quite as refined for different roles. We would be able to get more value out of the tool if UX and engineering leads would also be able to work more extensively with epics, including non-functional requirements on the engineering side. But that is quite limited as per the licensing of AHA.

Usability is an issue. The tool is quite feature rich and customizable. But with a lot of dropdown navigations, it is often not easy for the user to know where they are in the navigation (eg jumping from initiatives to reports/roadmaps with a dropdown, or having to navigate across the tree of org hierarchy). There are also a lot of similar / redundant features such as the many different roadmap views, which take some getting used to to identify which one is preferred when. Review collected by and hosted on G2.com.

We particularly like the Ideas Portal feature of Aha. This allows our users to log "ideas" which get reviewed each month and turned into "Features" if the idea is deemed acceptable by our business stakeholders. Once a feature is created, Aha has great prioritzation features that allow us to assign a "Product Value". It is then a simple case of taking the most valued features and putting them into the next sprint. When working on the sprint, the Gaant chart is very useful in visualising the current sprint and our progress within. I would recommend Aha as a product to anyone who wants to get more input from their stakeholders whilst not really adding any additional admin time. Review collected by and hosted on G2.com.

No major issues found with the product, but we are relatively light users of it. Review collected by and hosted on G2.com.

Aha! is a very easy to use platform that we were able to customize and shape to fit our workflows and business. When we had questions or needed help, the Aha! support team was extremely responsive and provided email based help but also offered live support if needed. The setup and administration of the platform was easy helping us get to work faster and with greater productivity. The ability to add "no charge" users let us bring in contributors to our projects without incurring additional, expensive licensing fees. Review collected by and hosted on G2.com.

The per user licensing costs are a little high as compared with other tools on the market. Even with the ability to add free users for limited functionality, we found the cost of Aha to be higher than other tools on the market. Review collected by and hosted on G2.com.

The product lays out roadmaps and related information in an intuitive way. The pivot tables, list features and other reports are powerful and flexible so you can manage as you need. Good modeling of ideas (with a portal) through to release with initiatives and releases all tied to strategic goals. Excellent conceptual design, good execution in a reliable cloud application.

The product support is built into the application so you can message them. They respond within a few hours with an expert. They have never failed to resolve my issue with the first person who contacts me back. I have also used their support for advice on how to get the most from the product. I've been in the tech industry working for vendors for 40 years and I cannot think of a better support response than I get from Aha. They are the best. Review collected by and hosted on G2.com.

The integration with ticketing tools like Jira (and many others) exists and does work, but it is not easy to adjust workflows to drive from Aha down into the ticketing system if you have not started with Aha. This is not a direct problem with Aha, but it is a challenge. Aha also now offers more development tools for ticketing and related flows, but they are not popular with development shops I know of. Review collected by and hosted on G2.com.

I am an admin for Aha so this review is from that standpoint.

JIRA integration is very easy to set up.

Layout templates are easy to manage.

AI capability in documentation - this has been very helpful. Review collected by and hosted on G2.com.

Support tool - there is none. I have to do everything via email. It is very difficult to track issues - you don't even give a ticket number to track. When I have to look for past information, I have to search my emails. Other vendors I work with have a cloud support tool so I can easily find my tickets and track. Review collected by and hosted on G2.com.

I really enjoyed having one person who managed my whole experience from 1st contact, virtual meetings, and the casual list of questions. Their support was always responsive, and helpful, and they had great pacing in the sales process. We even went over our trial period and they extended it easily. Then when it came time to pay, it felt like they just had to "flip a switch" and our account was live - implementation was a breeze. Review collected by and hosted on G2.com.

I think the software is a little confusing at first because you have to understand their hierarchy of information. But once we talked through that in a 30min meeting, I was able to move fast and learn the product well enough to sell it to my team. Review collected by and hosted on G2.com.

The Aha platform is fantastic because it enables our product teams to manage the entire workflow within a single tool. From gathering ideas in the ideas portal to constructing releases and monitoring the go-to-market strategy, Aha provides a unified workspace for all our teams, ensuring transparency in both current and upcoming projects.

The customer support is also something I love - extremely responsive and helpful. If I ever have a question or a problem they are quick to respond and very helpful. Review collected by and hosted on G2.com.

The tool can sometimes be complex. With numerous options to customize workspaces, workflows, and custom fields, it can be overwhelming. Often, I value the tool's configurability, but it also adds a layer of complexity.. Review collected by and hosted on G2.com.

Aha! makes planning and roadmapping super easy and clear. It's great for keeping teams on the same page, tracking progress, and aligning goals. Plus, it offers lots of templates and customization options, so you can make it work for your specific needs. Review collected by and hosted on G2.com.

The pricing might be a bit high for smaller teams. Review collected by and hosted on G2.com.

Aha! really is a modern product development tool. They way to manage epics, user stories, ideas etc. are great, and I see from Aha!'s Big Ideas that there's more to come.

On top, the customer support is really great and incredibly fast. Review collected by and hosted on G2.com.

There are still some limitations, e.g., in one view, I can adjust Feature cards, but not Epics cards; or we cannot adjust colors of tags. But I hope that when the respective Ideas are upvoted, Aha! will build these features. Review collected by and hosted on G2.com.

Everything you want to do as part of a Product Management organization is possible with Aha!. From managing your strategy and integrating with developer systems to visualizing progress and organizing your day, Aha! has it all. There isn't anything I need to do that Aha! cannot provide.

We recently upgraded to Roadmaps Enterprise+ and the concierge service provided was invaluable. It not only helped us maximize the use of the Aha! tool but also guided us in new directions for product management within our organization. I cannot recommend this service (and specifically Max Robbins) enough! Review collected by and hosted on G2.com.

Non-paid seat users say they struggle with navigation, knowing what workspace they are in, and where they need to go to see or find what they are looking for. Review collected by and hosted on G2.com.