Adform DMP Reviews & Product Details


What is Adform DMP?

Transform your data into your greatest asset. Audience and behavioral data are the currency of the future. High quality advertising requires a strategic overview and the ability to collect, control and understand your data. Adform Audience Base is our enterprise level Data Management Platform (DMP), which will help you to coordinate and utilize your buckets of siloed data. With the Adform DMP you can confidently capture, categorize, combine and convert your data for real-time decision making with direct top and bottom line growth through effective digital advertising.

Write a Review

Adform DMP Profile Details

Adform DMP Profile Details

Vendor
Adform
Company Website
Year Founded
2002
HQ Location
Copenhagen, Denmark
LinkedIn® Page
www.linkedin.com
Employees on LinkedIn®
359
Twitter
@Adform
Twitter Followers
4,522
Show moreShow fewer

Companies Using Adform DMP

Yahoo!
T-Mobile
UBS
Sky
Hearst
ESPN
Deutsche Telekom
Interpublic Group
GroupM
iProspect
Telegraph
Ziff Davis

Adform DMP Reviews

Filter Reviews
Filter Reviews
Sort by
Ratings
Company Size
User Role
All Industries
Write a Review
1-2 of 2 total Adform reviews

Adform DMP Reviews

Write a Review
Filter By
Connections
Show reviews that mention
1-2 of 2 total Adform reviews
Copy Review URL
A
Small-Business
(11-50 employees)
Validated Reviewer
Review Source
Copy Review URL

"Managing Ad Campaigns"

What do you like best?

AdForm is a simple DSP that doesn't pretend to be more than it is, which we like. You can run, monitor and optimize campaigns based on a variety of parameter and include segments matched to pixels, which is great. The company is also very international.

What do you dislike?

The company does not seem to be industry leading whatsoever and we are a little curious as to how its bidder actually optimizes and makes decisions. The black box magic is not explained well enough.

Recommendations to others considering the product:

Its worth checking out especially if you need international reach.

What problems are you solving with the product? What benefits have you realized?

Running ad campaigns for large and medium sized clients, the benefits directly we have realized would be renewals, an increased ROI and the ability to target European countries very well.

Copy Review URL
AI
Mid-Market
(51-200 employees)
Validated Reviewer
Review Source
Copy Review URL

"Head of Programmatic"

What do you like best?

Overall is an user friendly interface, good features for managing budget and strategies. TV synch for entertaining clients work great. Costumer service was fantastic, they care and they suggest optimization constantly on a pro active way.

What do you dislike?

Limited inventory in LATAM, and also the DMP wasn't;t integrated with LATAM data providers, which made it difficult to explore.

What problems are you solving with the product? What benefits have you realized?

Better overall campaign results.

There are not enough reviews of Adform DMP for G2 to provide buying insight. Below are some alternatives with more reviews:

1
Clearbit Logo
Clearbit
4.5
(377)
Clearbit provides a suite of integrations and business intelligence APIs that help sales and marketing teams become more data-driven.
2
MediaMath TerminalOne Marketing OS™ Logo
MediaMath TerminalOne Marketing OS™
3.9
(115)
MediaMath is a digital marketing technology company dedicated to reengineering modern marketing to offer transformative results based on tangible goals.
3
dataxu Logo
dataxu
3.8
(84)
dataxu helps marketing professionals use data to improve their advertising. Its software empowers you to connect with real people across all channels.
4
SurveyCTO Logo
SurveyCTO
4.6
(46)
A powerful, secure, super reliable online/offline mobile data collection app
5
V12 Data Logo
V12 Data
4.1
(43)
Marketing Automation Platform powered by Acquisition Data
6
IgnitionOne Customer Intelligence Platform Logo
IgnitionOne Customer Intelligence Platform
3.3
(35)
IgnitionOne’s Customer Intelligence Platform (CIP) enables marketers to identify and engage their most valuable customers in real-time to power true omnichannel personalization. The IgnitionOne CIP provides real-time, actionable insights for smarter marketing decisions and omnichannel engagement to maximize overall results.
7
Amobee DSP Logo
Amobee DSP
3.5
(34)
A cloud platform that enables marketers to make smarter decisions and precisely execute cross-channel campaigns.
8
SAP Data Management Logo
SAP Data Management
3.9
(30)
SAP Data Services allows you to deliver information to all your business functions with the ability to integrate, transform, and manage your data at the project or enterprise level.
9
Openprise Logo
Openprise
4.9
(24)
The Openprise Data Orchestration Platform automates all the painful, manual processes that your sales automation and marketing automation solutions don’t. With Openprise, data-driven marketing and sales teams can simplify their martech stack with a single platform to automate hundreds of business processes like list loading, cleansing and enrichment, account scoring, and many more.
10
Lotame Logo
Lotame
3.9
(24)
Lotame is the DMP for Maximum Audience Impact— helping publishers, marketers and agencies maximize the way they collect, unify, protect, and activate audience data.
Show more

Adform User Ratings

6.7
Ease of Use
Average: 7.9*
6.7
Quality of Support
Average: 8.6*
6.7
Ease of Setup
Average: 7.8*
* Data Management Platform (DMP) Category
Do you work for Adform?