--- title: Aha! Reviews meta\_title: 'Aha! Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 366 reviews by the users' company size, role or industry to find out how Aha! works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 366 scale: '5' date\_modified: '2026-08-28' parent\_category: name: Development url: https://www.g2.com/categories/development --- # Aha! Reviews & Product Details Visit Website Aha! is the world's #1 product management software. We help more than 1 million product builders to bring their strategy to life. Our integrated tools empower teams to go from discovery to delivery with AI. The suite includes Aha! Roadmaps, Aha! Discovery, Aha! Ideas, Aha! Whiteboards, Aha! Builder, Aha! Develop, Aha! Teamwork, and Aha! Knowledge. Product teams rely on our expertise, Elle (the AI assistant), and training programs via Aha! Academy to do their best work. We are proud to be a very different type of high-growth SaaS company. The business is self-funded, profitable, and 100% remote. We are recognized as one of the best fully remote companies to work for, champion the Bootstrap Movement, and have given over $1.5M to people in need through Aha! Cares. Learn more at www.aha.io. * * * Product Website Aha! Seller [Aha! Labs](https://www.g2.com/sellers/aha-labs) Discussions [Aha! Community](https://www.g2.com/products/aha/discuss) Languages Supported English Solution Type All-in-One Overview by Brian de Haaff ![BetterCloud](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "BetterCloud") Used by BetterCloud and 2 others ##### Featured Companies [ ![BetterCloud](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "BetterCloud") BetterCloud](https://www.g2.com/products/bettercloud/reviews)[ ![QuestionPro](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "QuestionPro") QuestionPro](https://www.g2.com/products/questionpro/reviews)[ ![Velocity Technology Solutions](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Velocity Technology Solutions") Velocity Technology Solutions](https://www.g2.com/products/velocity-technology-solutions/reviews) Beta Show More ## Pricing Pricing provided by Aha!. ### Startup Contact Us 5 users [ View More Pricing Information ](https://www.g2.com/products/aha/pricing) ## Aha! Integrations (6) What do users say about integrations? Verified by Aha! ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") EC Verified User in Computer Software Mid-Market (51-1000 emp.) 5/26/2026 "Powerful feedback platform with great integrations and excellent customer support" 5/5 What do you like best about Aha!? The breadth of native integrations (Slack, Jira, Salesforce), combined with automatic themes clustering, the built-in AI assistant (Elle). Customizable portals with SSO included on all plans (no SSO tax) was also a differentiator vs. the competition. The trial was also greatly facilitated by the Aha! customer success team: shoutout to Jack, who was patient, available, and answered every question we had. Review collected by and hosted on G2.com. What do you dislike about Aha!? Steep learning curve. Aha! has a lot of concepts to internalize (portals, ideas, initiatives, workspaces) and if you're coming from a simpler setup, expect to invest real time getting your workflows right before it clicks. Not a dealbreaker, but set realistic expectations for onboarding. Review collected by and hosted on G2.com. What problems is Aha! solving and how is that benefiting you? Product feedback was scattered across Slack, email, and meetings with no central place to land. PMs were acting on it inconsistently, and contributors rarely heard back on outcomes. Aha! Ideas gives us a single structured place to capture, triage, and close the loop so feedback actually influences roadmap decisions instead of getting lost. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Enterprise (\> 1000 emp.) 8/27/2026 "Easy, Intuitive Platform with Excellent Support and Integrations" 5/5 What do you like best about Aha!? Aha! is really helping us get the most out of our product data. As always, we’ve received excellent support from the Aha! team—especially Perry, who has gone above and beyond to support our onboarding. The platform is easy to use and intuitive, with all the built-in reports and features we need, plus the ability to integrate with other platforms we already use. Review collected by and hosted on G2.com. What do you dislike about Aha!? At this time there's nothing I can say I dislike! Review collected by and hosted on G2.com. What problems is Aha! solving and how is that benefiting you? More efficient ways to create intuitive and easy to understand roadmaps, for all level of stakeholder. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") AI Verified User in Information Technology and Services Small-Business (50 or fewer emp.) 4/22/2026 "Excellent expert support & assistance from Aha Software team" 5/5 What do you like best about Aha!? The 'Get help from an expert' responds 100% of the time in 2hrs or less. The responses provide detailed solutions, walkthroughs and or workarounds. If more context is needed - responses provide specific details that will assist them in helping you with your issue. They have been absolutely amazing and incredibly patient! Review collected by and hosted on G2.com. What do you dislike about Aha!? There is no way to view your portal configurations as a portal user when you are an admin. I sometimes want to make sure I am not over-exposing information and to do so, I had to make a separate gmail account and set it up like our customer users and have to swap between to check my configurations. Review collected by and hosted on G2.com. What problems is Aha! solving and how is that benefiting you? Aha provides a lot of tools that keep things organized and or grouped together. Additionally, the variety of views available have given us the ability to provide our customers with their preferred view/ alternate views based on how they are utilizing the information published. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic NR Nicola R. Head of Product Management Small-Business (50 or fewer emp.) 1/22/2026 "Extremely Powerful, Customizable, and API-Rich" 5/5 What do you like best about Aha!? Aha is exteremely powerful and customizable. In case the enterprise license is used, the customization possibilities and advanced features are awesome. It is possible to really tailor the product behaviour to your personal needs. Additionally, the product is rich of APIs which allow to extend the integration possibilities even more. The integration with DevOps is extremely efficient. Very user friendly and the different views can be tailored for the different stakeholders. It is also extremely powerful for the part to communicate with clients: the Ideas portal is awesome. Review collected by and hosted on G2.com. What do you dislike about Aha!? The planning part is lacking some possibilities to tailor the functionality to the very bit and pieces of a complex planning Review collected by and hosted on G2.com. What problems is Aha! solving and how is that benefiting you? With Aha I'm able to have a full overview of the state of all the products and releases. I can customize the details based on my specific workflows and needs, and I can make a fluent communication with my customers. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in E-Learning](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in E-Learning") AE Verified User in E-Learning Mid-Market (51-1000 emp.) 5/13/2026 "Aha! Makes Idea Triage and Customer Roadmaps Easy, Backed by Outstanding Support" 4.5/5 What do you like best about Aha!? We’ve been using Aha! for several years now, and it has been extremely helpful for our teams when it comes to triaging ideas and building customer-facing roadmaps. I’m especially impressed with their Support team. Brittany Rhoney, in particular, provided exemplary service to me and my team. Review collected by and hosted on G2.com. What do you dislike about Aha!? At times, there are some configuration limitations in the customer-facing UI. For example, we’ve run into constraints when trying to change where the submission form appears or when rearranging required fields into different locations, although our setup is for an extremely specific use case. Overall, it gets the job done and helps us organize thousands of submissions effectively. Review collected by and hosted on G2.com. What problems is Aha! solving and how is that benefiting you? We receive thousands of submissions for a very complex product, and this makes it much easier to triage ideas and slice-and-dice the reporting. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Gordon C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gordon C.") GC Gordon C. CTO Small-Business (50 or fewer emp.) 1/5/2026 "Exceptionally Clear and Intuitive Product Management Tool for entire SDLC" 5/5 What do you like best about Aha!? The concepts are presented very clearly, with no ambiguity about what each element represents—a feature is distinctly a feature, a requirement is unmistakably a requirement, and so on. Product management within the tool is straightforward and intuitive right from the start, yet it also offers the flexibility to explore more advanced features as needed. This tool was obviously designed with the entire software development lifecycle in mind, rather than simply being an overblown bug tracking system like some other well-known options. On the few occasions I have need help with the tool the Customer Support has been stellar in their knowledge/understanding and response times. Review collected by and hosted on G2.com. What do you dislike about Aha!? you should be able to track a bug as a bug, tied to a specific feature. Creating a bug as a new feature and linking it back to the original feature loses something in the process and makes it difficult to see how teams/users are doing. Review collected by and hosted on G2.com. What problems is Aha! solving and how is that benefiting you? We rely on Aha throughout our entire software development lifecycle, starting from the initial product concept and business case, through defining features, and all the way to assigning and implementing developer tasks. We replaced Jira with it and have very happily never looked back Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Atul B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Atul B.") AB Atul B. Documentation Writer Sr. Telecommunications Enterprise (\> 1000 emp.) 12/30/2025 "Visual Roadmap Enhances Team Coordination" 5/5 What do you like best about Aha!? I appreciate Aha! for providing a visual roadmap that helps everyone understand the priorities easily. I like that all requirements, dependencies, and goals are in one place. It is beneficial that our stakeholders can enter and manage their ideas, turning them into actionable items. Aha! gives me a high-level view of what's coming in each release, allowing me to quickly see timelines, priorities, and dependencies all in one spot, which helps me plan to complete my documentation work early. It saves me from having to chase PMs or engineers for clarification. The initial setup of Aha! was easy as well. Review collected by and hosted on G2.com. What do you dislike about Aha!? Custom dashboard and report take more time. More different type templates would save time. When handling a big portfolio it takes time for loading. Speed up loading for the dashboard with large datasets. Review collected by and hosted on G2.com. What problems is Aha! solving and how is that benefiting you? Aha! helps us track roadmaps and release plans, link feature dependencies, and keep everything on the same platform for easy access. It also provides a visual roadmap to understand priorities, which helps in planning and completing documentation early without chasing team members. Review collected by and hosted on G2.com. Show More 1/4/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") AF Verified User in Financial Services Mid-Market (51-1000 emp.) 5/29/2026 "Aha! Roadmaps: Outstanding product and customer support" 5/5 What do you like best about Aha!? I’ve been using Aha! Roadmaps for the past four years, and the timeliness and quality of the Aha! customer support team have been outstanding. When I report bugs, they’re typically addressed and fixed quickly. I also appreciate that ideas I’ve submitted for new features are often adopted. Review collected by and hosted on G2.com. What do you dislike about Aha!? Aha! is expensive enough that it’s difficult for us to justify renewing on an annual basis. On top of that, the pricing model—where we’re required to purchase the same number of licenses for other Aha! offerings—makes it hard for us to even consider adding those products. Review collected by and hosted on G2.com. What problems is Aha! solving and how is that benefiting you? Support for Lean Portfolio Management and portfolio and product roadmapping. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic EP Emily P. Lifecycle Operations Engineer Enterprise (\> 1000 emp.) 8/25/2026 "Helpful, Attentive Professional Services" 5/5 What do you like best about Aha!? Helpful and attentive professional services Review collected by and hosted on G2.com. What do you dislike about Aha!? This tool is more slightly more expensive than others Review collected by and hosted on G2.com. What problems is Aha! solving and how is that benefiting you? Product management Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic OO Oscar O. 1/20/2026 "Highly Customizable and Efficient with Some Automation Drawbacks" 4/5 What do you like best about Aha!? I like that Aha! is highly customizable and allows me to enter the data I need to keep track of my projects. The automation engine in Aha! is really helpful for keeping everybody informed, especially our stakeholders. Additionally, I found the initial setup to be not complicated at all. Overall, it's a very good product for project management and product management, as it helps in publishing roadmaps, sharing ideas, receiving them from our clients, and organizing the work to be done in a support company. Review collected by and hosted on G2.com. What do you dislike about Aha!? Well, the fact that some custom field types, like notes, cannot be used in automation is a drawback. Basically, what I mentioned about the notes is the only field I have that is multiline, and I can enter formatted text. But I cannot use it in automation, which is an issue for me. Review collected by and hosted on G2.com. What problems is Aha! solving and how is that benefiting you? I use Aha! to customize forms and track project data, keeping stakeholders informed with its automation engine. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ## Questions about Aha!? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Aha! ](https://www.g2.com/products/aha/discussions/new) GU Guest User What is Aha! used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-aha-used-for) ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • Last activity about 4 years ago Can I get my data out of Aha! for Product? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/use-aha-39775a5d-6c65-4383-a959-6314db8ea5e8) [ View all Discussions ](https://www.g2.com/products/aha/discuss) ## Pricing Options Pricing provided by Aha!. ### Startup Contact Us 5 users ### Premium $59.00 1 user Per Month ### Enterprise $99.00 1 workspace owner or contributor Per Month [ View More Pricing Information ](https://www.g2.com/products/aha/pricing) Aha! Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5bfd26ca98158752b5f685de2eb5aaaa/productboard.png "Product Avatar Image") Productboard 4.3/5(255) [ Compare Now ](https://www.g2.com/compare/aha-vs-productboard) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_a43b8bd83b81da3443b615b0c62d88d1/productplan.png "Product Avatar Image") ProductPlan 4.3/5(220) [ Compare Now ](https://www.g2.com/compare/aha-vs-productplan) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_793034d14bb0f3fa12d97cf3cc0032c4/jira.jpg "Product Avatar Image") Jira 4.3/5(7,962) [ Compare Now ](https://www.g2.com/compare/aha-vs-jira) ##### ##### Aha! Features Communication Wiki Documentation Community Forum Customer Ideation Planning Work Capacity Task Ranking Kanban Board Workflow Management Time Tracking Progress Monitoring Team Scorecard Execution Team Collaboration Project Management [ View More Features ](https://www.g2.com/products/aha/features) ## Top-Rated Alternatives [ ![ClickUp](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "ClickUp") ClickUp 4.6/5(14,068) ](https://www.g2.com/products/clickup/reviews) [ ![Airtable](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Airtable") Airtable 4.6/5(3,288) ](https://www.g2.com/products/airtable/reviews) [ ![UserVoice](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "UserVoice") UserVoice 4.5/5(243) ](https://www.g2.com/products/uservoice/reviews) [ View All Alternatives ](https://www.g2.com/products/aha/competitors/alternatives) ##### Categories on G2 [Project Management](https://www.g2.com/categories/project-management)[Collaborative Whiteboard](https://www.g2.com/categories/collaborative-whiteboard)[Knowledge Base](https://www.g2.com/categories/knowledge-base-software) [Product Management](https://www.g2.com/categories/product-management-software)[Mind Mapping](https://www.g2.com/categories/mind-mapping-software)[Diagramming](https://www.g2.com/categories/diagramming)[Enterprise Feedback Management](https://www.g2.com/categories/enterprise-feedback-management)[Strategy and Innovation Roadmapping Tools](https://www.g2.com/categories/strategy-and-innovation-roadmapping-tools)[Prototyping](https://www.g2.com/categories/prototyping)[Idea Management](https://www.g2.com/categories/idea-management) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Which scientific data management platforms include FDA compliance and audit trail capabilities to help enterprise teams identify the best fit for regulated research environments?](https://www.g2.com/discussions/which-scientific-data-management-platforms-include-fda-compliance-and-audit-trail-capabilities-to-help-enterprise-teams-identify-the-best-fit-for-regulated-research-environments%20)[Best CMMS Software](https://www.g2.com/discussions/best-cmms-software)[What is the most scalable live commerce platform for brands that want to stream simultaneously to web, app and social without juggling multiple tools?](https://www.g2.com/discussions/what-is-the-most-scalable-live-commerce-platform-for-brands-that-want-to-stream-simultaneously-to-web-app-and-social-without-juggling-multiple-tools) [What business entertainment vendors offer the most contract flexibility and last-minute cancellation protection?](https://www.g2.com/discussions/what-business-entertainment-vendors-offer-the-most-contract-flexibility-and-last-minute-cancellation-protection)[What's the most reliable property intelligence platform based on reviews from commercial real estate investors?](https://www.g2.com/discussions/what-s-the-most-reliable-property-intelligence-platform-based-on-reviews-from-commercial-real-estate-investors)[Pros and Cons Details](https://www.g2.com/products/aha/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)