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Best Master Data Management (MDM) Tools for Medium-Sized Businesses

Shalaka Joshi
SJ
Researched and written by Shalaka Joshi

Products classified in the overall Master Data Management (MDM) category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Master Data Management (MDM) to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Master Data Management (MDM) category.

In addition to qualifying for inclusion in the Master Data Management (MDM) Tools category, to qualify for inclusion in the Medium-Sized Business Master Data Management (MDM) Tools category, a product must have at least 10 reviews left by a reviewer from a medium-sized business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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6 Listings in Master Data Management (MDM) Available
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SAP Master Data Governance (MDG)
(274)4.4 out of 5
2nd Easiest To Use in Master Data Management (MDM) software
View top Consulting Services for SAP Master Data Governance (MDG)
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    SAP® Master Data Governance is a specialized software solution designed to facilitate the management of master data across an organization. This application enables businesses to either decentralize t

    Users
    • Consultant
    • SAP MDG Consultant
    Industries
    • Information Technology and Services
    • Pharmaceuticals
    Market Segment
    • 54% Enterprise
    • 33% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • SAP Master Data Governance (MDG) Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    26
    Data Management
    21
    Data Quality
    18
    Data Accuracy
    14
    Data Centralization
    13
    Cons
    Complex Setup
    11
    Complex Implementation
    10
    Complexity
    8
    Data Management Issues
    8
    Expensive
    8
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • SAP Master Data Governance (MDG) features and usability ratings that predict user satisfaction
    9.2
    Data Governance
    Average: 9.0
    8.8
    Data Masking
    Average: 8.4
    8.7
    Hierarchy Management
    Average: 8.6
    8.6
    Ease of Use
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    SAP
    Company Website
    Year Founded
    1972
    HQ Location
    Walldorf
    Twitter
    @SAP
    297,319 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    138,451 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

SAP® Master Data Governance is a specialized software solution designed to facilitate the management of master data across an organization. This application enables businesses to either decentralize t

Users
  • Consultant
  • SAP MDG Consultant
Industries
  • Information Technology and Services
  • Pharmaceuticals
Market Segment
  • 54% Enterprise
  • 33% Mid-Market
SAP Master Data Governance (MDG) Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
26
Data Management
21
Data Quality
18
Data Accuracy
14
Data Centralization
13
Cons
Complex Setup
11
Complex Implementation
10
Complexity
8
Data Management Issues
8
Expensive
8
View All Pros and Cons
SAP Master Data Governance (MDG) features and usability ratings that predict user satisfaction
9.2
Data Governance
Average: 9.0
8.8
Data Masking
Average: 8.4
8.7
Hierarchy Management
Average: 8.6
8.6
Ease of Use
Average: 8.4
Seller Details
Seller
SAP
Company Website
Year Founded
1972
HQ Location
Walldorf
Twitter
@SAP
297,319 Twitter followers
LinkedIn® Page
www.linkedin.com
138,451 employees on LinkedIn®
Boomi
(466)4.4 out of 5
Optimized for quick response
1st Easiest To Use in Master Data Management (MDM) software
View top Consulting Services for Boomi
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Boomi is the intelligent integration and automation company that drives transformation. The Boomi Platform enables businesses to connect applications, people, and data faster to eliminate digital fra

    Users
    • Software Engineer
    • Consultant
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 46% Enterprise
    • 38% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Boomi is a low-code platform that provides integration solutions, AI-powered assistants, and API management capabilities.
    • Reviewers like the platform's user-friendly interface, seamless integration with multiple cloud providers, AI-powered monitoring, and the wide range of built-in connectors.
    • Users reported issues with the licensing model, the need for more connectors for complex logic implementation, the complexity of the user interface for new users, and the lack of pricing transparency.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Boomi Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    37
    Integrations
    37
    Easy Integrations
    34
    Features
    33
    Integration Capabilities
    32
    Cons
    Complexity
    13
    Integration Issues
    11
    Learning Curve
    11
    Difficult Learning
    10
    Missing Features
    10
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Boomi features and usability ratings that predict user satisfaction
    8.8
    Data Governance
    Average: 9.0
    8.6
    Data Masking
    Average: 8.4
    8.7
    Hierarchy Management
    Average: 8.6
    8.6
    Ease of Use
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Boomi
    Company Website
    Year Founded
    2000
    HQ Location
    Chesterbrook, PA
    Twitter
    @boomi
    101,375 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,874 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Boomi is the intelligent integration and automation company that drives transformation. The Boomi Platform enables businesses to connect applications, people, and data faster to eliminate digital fra

Users
  • Software Engineer
  • Consultant
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 46% Enterprise
  • 38% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Boomi is a low-code platform that provides integration solutions, AI-powered assistants, and API management capabilities.
  • Reviewers like the platform's user-friendly interface, seamless integration with multiple cloud providers, AI-powered monitoring, and the wide range of built-in connectors.
  • Users reported issues with the licensing model, the need for more connectors for complex logic implementation, the complexity of the user interface for new users, and the lack of pricing transparency.
Boomi Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
37
Integrations
37
Easy Integrations
34
Features
33
Integration Capabilities
32
Cons
Complexity
13
Integration Issues
11
Learning Curve
11
Difficult Learning
10
Missing Features
10
View All Pros and Cons
Boomi features and usability ratings that predict user satisfaction
8.8
Data Governance
Average: 9.0
8.6
Data Masking
Average: 8.4
8.7
Hierarchy Management
Average: 8.6
8.6
Ease of Use
Average: 8.4
Seller Details
Seller
Boomi
Company Website
Year Founded
2000
HQ Location
Chesterbrook, PA
Twitter
@boomi
101,375 Twitter followers
LinkedIn® Page
www.linkedin.com
2,874 employees on LinkedIn®
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Syndigo
(192)4.4 out of 5
3rd Easiest To Use in Master Data Management (MDM) software
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Syndigo is a leader in AI-first PXM, MDM, and PIM, empowering brands, retailers, and distributors to create winning product experiences. Syndigo offers the most extensive brand-retail network, the lea

    Users
    No information available
    Industries
    • Consumer Goods
    • Retail
    Market Segment
    • 40% Mid-Market
    • 31% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Syndigo Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    29
    Customer Support
    28
    Helpful
    18
    Quick Response
    12
    Features
    11
    Cons
    Data Management Issues
    13
    Learning Curve
    9
    Poor Usability
    9
    Complexity
    8
    Not User-Friendly
    8
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Syndigo features and usability ratings that predict user satisfaction
    9.4
    Data Governance
    Average: 9.0
    9.1
    Data Masking
    Average: 8.4
    9.0
    Hierarchy Management
    Average: 8.6
    8.1
    Ease of Use
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Syndigo
    Company Website
    Year Founded
    2017
    HQ Location
    Chicago, Illinois
    Twitter
    @syndigoLLC
    281 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,432 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Syndigo is a leader in AI-first PXM, MDM, and PIM, empowering brands, retailers, and distributors to create winning product experiences. Syndigo offers the most extensive brand-retail network, the lea

Users
No information available
Industries
  • Consumer Goods
  • Retail
Market Segment
  • 40% Mid-Market
  • 31% Small-Business
Syndigo Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
29
Customer Support
28
Helpful
18
Quick Response
12
Features
11
Cons
Data Management Issues
13
Learning Curve
9
Poor Usability
9
Complexity
8
Not User-Friendly
8
View All Pros and Cons
Syndigo features and usability ratings that predict user satisfaction
9.4
Data Governance
Average: 9.0
9.1
Data Masking
Average: 8.4
9.0
Hierarchy Management
Average: 8.6
8.1
Ease of Use
Average: 8.4
Seller Details
Seller
Syndigo
Company Website
Year Founded
2017
HQ Location
Chicago, Illinois
Twitter
@syndigoLLC
281 Twitter followers
LinkedIn® Page
www.linkedin.com
1,432 employees on LinkedIn®
TIBCO EBX
(69)4.4 out of 5
6th Easiest To Use in Master Data Management (MDM) software
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The TIBCO EBX® platform is an “all in one” solution for managing all of a company’s data —master data, reference data, and metadata. TIBCO EBX software is flexible and agile making it easier for you t

    Users
    No information available
    Industries
    • Information Technology and Services
    • Banking
    Market Segment
    • 64% Enterprise
    • 30% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • TIBCO EBX Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Data Management
    2
    Ease of Use
    2
    User Interface
    2
    Customer Experience
    1
    Integrations
    1
    Cons
    Difficult Navigation
    2
    Difficulty Learning
    1
    Learning Curve
    1
    Poor Navigation
    1
    Slow Performance
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • TIBCO EBX features and usability ratings that predict user satisfaction
    8.5
    Data Governance
    Average: 9.0
    8.6
    Data Masking
    Average: 8.4
    9.0
    Hierarchy Management
    Average: 8.6
    8.6
    Ease of Use
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Cloud Software Group
    HQ Location
    Fort Lauderdale, FL
    Twitter
    @cloudsoftware
    121 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    9,677 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The TIBCO EBX® platform is an “all in one” solution for managing all of a company’s data —master data, reference data, and metadata. TIBCO EBX software is flexible and agile making it easier for you t

Users
No information available
Industries
  • Information Technology and Services
  • Banking
Market Segment
  • 64% Enterprise
  • 30% Mid-Market
TIBCO EBX Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Data Management
2
Ease of Use
2
User Interface
2
Customer Experience
1
Integrations
1
Cons
Difficult Navigation
2
Difficulty Learning
1
Learning Curve
1
Poor Navigation
1
Slow Performance
1
View All Pros and Cons
TIBCO EBX features and usability ratings that predict user satisfaction
8.5
Data Governance
Average: 9.0
8.6
Data Masking
Average: 8.4
9.0
Hierarchy Management
Average: 8.6
8.6
Ease of Use
Average: 8.4
Seller Details
Seller
Cloud Software Group
HQ Location
Fort Lauderdale, FL
Twitter
@cloudsoftware
121 Twitter followers
LinkedIn® Page
www.linkedin.com
9,677 employees on LinkedIn®
Pimcore
(48)4.5 out of 5
Optimized for quick response
View top Consulting Services for Pimcore
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Pimcore is an analyst-recognized provider of enterprise data and experience management technology, enabling companies to scale Product Experience Management (PXM) across complex ecosystems. Founded in

    Users
    No information available
    Industries
    • Information Technology and Services
    Market Segment
    • 48% Mid-Market
    • 33% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Pimcore Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    3
    All-in-one Solutions
    2
    Asset Management
    2
    Customizability
    2
    Data Centralization
    2
    Cons
    Learning Curve
    2
    Complexity
    1
    Developer Challenges
    1
    Difficulty Learning
    1
    Expensive
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Pimcore features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    8.2
    Ease of Use
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    pimcore
    Company Website
    Year Founded
    2009
    HQ Location
    Salzburg, Austria
    Twitter
    @pimcore
    1,631 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    69 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Pimcore is an analyst-recognized provider of enterprise data and experience management technology, enabling companies to scale Product Experience Management (PXM) across complex ecosystems. Founded in

Users
No information available
Industries
  • Information Technology and Services
Market Segment
  • 48% Mid-Market
  • 33% Small-Business
Pimcore Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
3
All-in-one Solutions
2
Asset Management
2
Customizability
2
Data Centralization
2
Cons
Learning Curve
2
Complexity
1
Developer Challenges
1
Difficulty Learning
1
Expensive
1
View All Pros and Cons
Pimcore features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
8.2
Ease of Use
Average: 8.4
Seller Details
Seller
pimcore
Company Website
Year Founded
2009
HQ Location
Salzburg, Austria
Twitter
@pimcore
1,631 Twitter followers
LinkedIn® Page
www.linkedin.com
69 employees on LinkedIn®
DataMatch Enterprise
(27)4.2 out of 5
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    DataMatch Enterprise is a highly visual desktop data cleansing application specifically designed to resolve customer and contact data quality issues. The suite consists of scalable configurations for

    Users
    No information available
    Industries
    • Internet
    • Marketing and Advertising
    Market Segment
    • 67% Mid-Market
    • 19% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • DataMatch Enterprise features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    7.7
    Ease of Use
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Data Ladder
    Company Website
    Year Founded
    2006
    HQ Location
    Cambridge, MA
    Twitter
    @DataLadder
    1,869 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    23 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

DataMatch Enterprise is a highly visual desktop data cleansing application specifically designed to resolve customer and contact data quality issues. The suite consists of scalable configurations for

Users
No information available
Industries
  • Internet
  • Marketing and Advertising
Market Segment
  • 67% Mid-Market
  • 19% Small-Business
DataMatch Enterprise features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
7.7
Ease of Use
Average: 8.4
Seller Details
Seller
Data Ladder
Company Website
Year Founded
2006
HQ Location
Cambridge, MA
Twitter
@DataLadder
1,869 Twitter followers
LinkedIn® Page
www.linkedin.com
23 employees on LinkedIn®
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Small Business
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Enterprise
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6 Listings in Master Data Management (MDM) Available
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