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Best Master Data Management (MDM) Tools for Small Business

Shalaka Joshi
SJ
Researched and written by Shalaka Joshi

Products classified in the overall Master Data Management (MDM) category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Master Data Management (MDM) to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Master Data Management (MDM) category.

In addition to qualifying for inclusion in the Master Data Management (MDM) Tools category, to qualify for inclusion in the Small Business Master Data Management (MDM) Tools category, a product must have at least 10 reviews left by a reviewer from a small business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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5 Listings in Small Business Master Data Management (MDM) Available

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    G2 Score
SAP Master Data Governance (MDG)
(274)4.4 out of 5
2nd Easiest To Use in Master Data Management (MDM) software
View top Consulting Services for SAP Master Data Governance (MDG)
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    SAP® Master Data Governance is a specialized software solution designed to facilitate the management of master data across an organization. This application enables businesses to either decentralize t

    Users
    • Consultant
    • SAP MDG Consultant
    Industries
    • Information Technology and Services
    • Pharmaceuticals
    Market Segment
    • 54% Enterprise
    • 33% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • SAP Master Data Governance (MDG) Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    27
    Data Management
    20
    Data Quality
    18
    Data Accuracy
    14
    Data Centralization
    12
    Cons
    Complex Setup
    12
    Complex Implementation
    10
    Complexity
    9
    Learning Curve
    9
    Time-Consuming
    8
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • SAP Master Data Governance (MDG) features and usability ratings that predict user satisfaction
    9.2
    Data Governance
    Average: 8.9
    8.8
    Data Masking
    Average: 8.3
    8.7
    Hierarchy Management
    Average: 8.4
    8.6
    Ease of Use
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    SAP
    Company Website
    Year Founded
    1972
    HQ Location
    Walldorf
    Twitter
    @SAP
    297,354 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    135,108 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

SAP® Master Data Governance is a specialized software solution designed to facilitate the management of master data across an organization. This application enables businesses to either decentralize t

Users
  • Consultant
  • SAP MDG Consultant
Industries
  • Information Technology and Services
  • Pharmaceuticals
Market Segment
  • 54% Enterprise
  • 33% Mid-Market
SAP Master Data Governance (MDG) Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
27
Data Management
20
Data Quality
18
Data Accuracy
14
Data Centralization
12
Cons
Complex Setup
12
Complex Implementation
10
Complexity
9
Learning Curve
9
Time-Consuming
8
View All Pros and Cons
SAP Master Data Governance (MDG) features and usability ratings that predict user satisfaction
9.2
Data Governance
Average: 8.9
8.8
Data Masking
Average: 8.3
8.7
Hierarchy Management
Average: 8.4
8.6
Ease of Use
Average: 8.3
Seller Details
Seller
SAP
Company Website
Year Founded
1972
HQ Location
Walldorf
Twitter
@SAP
297,354 Twitter followers
LinkedIn® Page
www.linkedin.com
135,108 employees on LinkedIn®
TIBCO EBX
(69)4.4 out of 5
6th Easiest To Use in Master Data Management (MDM) software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The TIBCO EBX® platform is an “all in one” solution for managing all of a company’s data —master data, reference data, and metadata. TIBCO EBX software is flexible and agile making it easier for you t

    Users
    No information available
    Industries
    • Information Technology and Services
    • Banking
    Market Segment
    • 64% Enterprise
    • 30% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • TIBCO EBX Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Data Management
    2
    Ease of Use
    2
    User Interface
    2
    Customer Experience
    1
    Integrations
    1
    Cons
    Difficult Navigation
    2
    Difficulty Learning
    1
    Learning Curve
    1
    Poor Navigation
    1
    Slow Performance
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • TIBCO EBX features and usability ratings that predict user satisfaction
    8.5
    Data Governance
    Average: 8.9
    8.6
    Data Masking
    Average: 8.3
    9.0
    Hierarchy Management
    Average: 8.4
    8.6
    Ease of Use
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Cloud Software Group
    HQ Location
    Fort Lauderdale, FL
    Twitter
    @cloudsoftware
    118 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    10,165 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The TIBCO EBX® platform is an “all in one” solution for managing all of a company’s data —master data, reference data, and metadata. TIBCO EBX software is flexible and agile making it easier for you t

Users
No information available
Industries
  • Information Technology and Services
  • Banking
Market Segment
  • 64% Enterprise
  • 30% Mid-Market
TIBCO EBX Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Data Management
2
Ease of Use
2
User Interface
2
Customer Experience
1
Integrations
1
Cons
Difficult Navigation
2
Difficulty Learning
1
Learning Curve
1
Poor Navigation
1
Slow Performance
1
View All Pros and Cons
TIBCO EBX features and usability ratings that predict user satisfaction
8.5
Data Governance
Average: 8.9
8.6
Data Masking
Average: 8.3
9.0
Hierarchy Management
Average: 8.4
8.6
Ease of Use
Average: 8.3
Seller Details
Seller
Cloud Software Group
HQ Location
Fort Lauderdale, FL
Twitter
@cloudsoftware
118 Twitter followers
LinkedIn® Page
www.linkedin.com
10,165 employees on LinkedIn®

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Boomi
(461)4.4 out of 5
Optimized for quick response
1st Easiest To Use in Master Data Management (MDM) software
View top Consulting Services for Boomi
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Boomi is the intelligent integration and automation company that drives transformation. The Boomi Platform enables businesses to connect applications, people, and data faster to eliminate digital fra

    Users
    • Software Engineer
    • Consultant
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 46% Enterprise
    • 38% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Boomi is a user-friendly interface that allows for the creation and integration of data connections into data analysis processes.
    • Users like Boomi's low code functionality, making it adaptable for both technical and non-technical stakeholders, its API management facility, and its ability to integrate with multiple third-party vendors.
    • Reviewers mentioned that Boomi's API management is not mature, complex requirements often require multiple shapes, and the update process can negatively affect on-premise nodes.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Boomi Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    49
    Integrations
    44
    Easy Integrations
    41
    Features
    36
    Integration Capabilities
    35
    Cons
    Complexity
    13
    Integration Issues
    12
    Learning Curve
    11
    Missing Features
    11
    Difficult Learning
    10
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Boomi features and usability ratings that predict user satisfaction
    8.8
    Data Governance
    Average: 8.9
    8.6
    Data Masking
    Average: 8.3
    8.7
    Hierarchy Management
    Average: 8.4
    8.6
    Ease of Use
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Boomi
    Company Website
    Year Founded
    2000
    HQ Location
    Chesterbrook, PA
    Twitter
    @boomi
    101,530 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,824 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Boomi is the intelligent integration and automation company that drives transformation. The Boomi Platform enables businesses to connect applications, people, and data faster to eliminate digital fra

Users
  • Software Engineer
  • Consultant
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 46% Enterprise
  • 38% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Boomi is a user-friendly interface that allows for the creation and integration of data connections into data analysis processes.
  • Users like Boomi's low code functionality, making it adaptable for both technical and non-technical stakeholders, its API management facility, and its ability to integrate with multiple third-party vendors.
  • Reviewers mentioned that Boomi's API management is not mature, complex requirements often require multiple shapes, and the update process can negatively affect on-premise nodes.
Boomi Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
49
Integrations
44
Easy Integrations
41
Features
36
Integration Capabilities
35
Cons
Complexity
13
Integration Issues
12
Learning Curve
11
Missing Features
11
Difficult Learning
10
View All Pros and Cons
Boomi features and usability ratings that predict user satisfaction
8.8
Data Governance
Average: 8.9
8.6
Data Masking
Average: 8.3
8.7
Hierarchy Management
Average: 8.4
8.6
Ease of Use
Average: 8.3
Seller Details
Seller
Boomi
Company Website
Year Founded
2000
HQ Location
Chesterbrook, PA
Twitter
@boomi
101,530 Twitter followers
LinkedIn® Page
www.linkedin.com
2,824 employees on LinkedIn®
Syndigo
(187)4.4 out of 5
4th Easiest To Use in Master Data Management (MDM) software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Syndigo is a leader in AI-first PXM, MDM, and PIM, empowering brands, retailers, and distributors to create winning product experiences. Syndigo offers the most extensive brand-retail network, the lea

    Users
    No information available
    Industries
    • Consumer Goods
    • Retail
    Market Segment
    • 39% Mid-Market
    • 31% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Syndigo Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    31
    Customer Support
    29
    Helpful
    18
    Quick Response
    12
    Features
    11
    Cons
    Data Management Issues
    13
    Learning Curve
    9
    Poor Usability
    8
    Complexity
    7
    Not User-Friendly
    7
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Syndigo features and usability ratings that predict user satisfaction
    9.4
    Data Governance
    Average: 8.9
    9.1
    Data Masking
    Average: 8.3
    9.0
    Hierarchy Management
    Average: 8.4
    8.1
    Ease of Use
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Syndigo
    Company Website
    Year Founded
    2017
    HQ Location
    Chicago, Illinois
    Twitter
    @syndigoLLC
    282 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,371 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Syndigo is a leader in AI-first PXM, MDM, and PIM, empowering brands, retailers, and distributors to create winning product experiences. Syndigo offers the most extensive brand-retail network, the lea

Users
No information available
Industries
  • Consumer Goods
  • Retail
Market Segment
  • 39% Mid-Market
  • 31% Small-Business
Syndigo Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
31
Customer Support
29
Helpful
18
Quick Response
12
Features
11
Cons
Data Management Issues
13
Learning Curve
9
Poor Usability
8
Complexity
7
Not User-Friendly
7
View All Pros and Cons
Syndigo features and usability ratings that predict user satisfaction
9.4
Data Governance
Average: 8.9
9.1
Data Masking
Average: 8.3
9.0
Hierarchy Management
Average: 8.4
8.1
Ease of Use
Average: 8.3
Seller Details
Seller
Syndigo
Company Website
Year Founded
2017
HQ Location
Chicago, Illinois
Twitter
@syndigoLLC
282 Twitter followers
LinkedIn® Page
www.linkedin.com
1,371 employees on LinkedIn®
Semarchy xDM
(21)4.8 out of 5
Save to My Lists
Entry Level Price:0.00$
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Semarchy xDM is the single platform for managing and governing customer, supplier, employee (HR), product, financial, asset, location, supply chain and reference data in the Intelligent Data Hub™. Wi

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 62% Small-Business
    • 24% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Semarchy xDM features and usability ratings that predict user satisfaction
    9.3
    Data Governance
    Average: 8.9
    9.3
    Data Masking
    Average: 8.3
    9.7
    Hierarchy Management
    Average: 8.4
    8.9
    Ease of Use
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Semarchy
    Year Founded
    2011
    HQ Location
    Phoenix, US
    Twitter
    @Semarchy
    2,123 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    188 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Semarchy xDM is the single platform for managing and governing customer, supplier, employee (HR), product, financial, asset, location, supply chain and reference data in the Intelligent Data Hub™. Wi

Users
No information available
Industries
No information available
Market Segment
  • 62% Small-Business
  • 24% Mid-Market
Semarchy xDM features and usability ratings that predict user satisfaction
9.3
Data Governance
Average: 8.9
9.3
Data Masking
Average: 8.3
9.7
Hierarchy Management
Average: 8.4
8.9
Ease of Use
Average: 8.3
Seller Details
Seller
Semarchy
Year Founded
2011
HQ Location
Phoenix, US
Twitter
@Semarchy
2,123 Twitter followers
LinkedIn® Page
www.linkedin.com
188 employees on LinkedIn®
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5 Listings in Small Business Master Data Management (MDM) Available

  • Sort By:
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