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Compare TapClicks and Workato 
Featured Products
At a Glance
Market Segments
Small-Business (61.3% of reviews)
Mid-Market (44.3% of reviews)
Entry-Level Pricing
Free 5 Clients
No pricing available
TapClicks
Star Rating
(335)4.3 out of 5
Market Segments
Small-Business (61.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free 5 Clients
Free Trial is available
Browse all 4 pricing plansWorkato
Star Rating
(729)4.7 out of 5
Market Segments
Mid-Market (44.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about WorkatoTapClicks vs Workato
When assessing the two solutions, reviewers found Workato easier to use, set up, and administer. Reviewers also preferred doing business with Workato overall.
- Reviewers felt that Workato meets the needs of their business better than TapClicks.
- When comparing quality of ongoing product support, reviewers felt that Workato is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Workato over TapClicks.
Pricing
Entry-Level Pricing
TapClicks
TapClicks - TapFree
Free
5 Clients
With TapFree, you get access to our marketing data, reporting, and SEO tools, all at zero-cost. Includes up to 5 Client Licenses and Unlimited Users!
- Quickly Build Client Reports
- Automate Report Delivery
- Eliminate Manual Tasks
Workato
No pricing availableFree Trial
TapClicks
Free Trial is available
Workato
Free Trial is available
Ratings
Meets Requirements
8.5
255
9.1
586
Ease of Use
8.5
255
9.0
596
Ease of Setup
7.7
174
8.9
467
Ease of Admin
8.5
168
9.0
370
Quality of Support
8.7
240
9.2
575
Has the product been a good partner in doing business?
9.1
163
9.4
367
Product Direction (% positive)
8.8
238
9.5
571
Features by Category
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
7.8
115
Not enough data
8.3
122
Functionality
Not enough data
8.9
129
Not enough data
8.7
132
Not enough data
8.9
130
Not enough data
9.1
141
Not enough data
9.0
130
Management
Not enough data
8.1
25
Not enough data
8.8
25
Not enough data
9.0
25
Not enough data
8.8
26
Solution Provision
Not enough data
8.3
25
Not enough data
7.6
25
Not enough data
8.4
24
Development
Not enough data
9.4
33
Not enough data
9.4
31
Not enough data
9.7
32
Not enough data
9.4
32
Collaboration
Not enough data
9.0
31
Not enough data
9.0
31
Not enough data
9.4
31
Functionality
Not enough data
9.1
19
Not enough data
9.3
19
Management
Not enough data
9.4
18
Not enough data
9.2
19
Not enough data
9.4
18
Integrations
Not enough data
9.2
19
Not enough data
8.6
18
Security
Not enough data
9.2
18
Not enough data
9.0
18
Support
Not enough data
9.0
19
Development
Not enough data
9.1
271
Not enough data
8.4
177
|
Verified
Not enough data
9.0
199
|
Verified
Not enough data
8.8
212
|
Verified
Not enough data
8.5
195
|
Verified
Not enough data
9.1
190
Not enough data
8.6
165
Management
Not enough data
8.7
194
|
Verified
Not enough data
8.8
184
|
Verified
Not enough data
8.9
195
|
Verified
Not enough data
8.7
192
|
Verified
Not enough data
8.8
165
Security
Not enough data
8.8
171
|
Verified
Not enough data
8.9
178
|
Verified
Not enough data
9.0
174
|
Verified
Integration Options
Not enough data
8.7
166
|
Verified
Not enough data
8.6
166
|
Verified
Not enough data
8.1
160
|
Verified
Not enough data
7.9
145
|
Verified
Deployment
Not enough data
8.7
161
Not enough data
9.0
171
Management
Not enough data
9.2
12
Not enough data
9.4
13
Not enough data
9.2
12
Not enough data
9.2
12
Functionality
Not enough data
9.2
12
Not enough data
8.9
12
Not enough data
9.2
12
Not enough data
9.5
13
Security
Not enough data
9.2
13
Not enough data
9.3
12
Conversational Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
9.2
108
Development
Not enough data
9.1
114
Not enough data
8.9
110
Security
Not enough data
9.1
109
Not enough data
8.9
106
Management
Not enough data
9.0
105
Not enough data
8.6
96
Not enough data
9.3
105
Not enough data
9.1
91
Not enough data
8.8
94
Not enough data
8.9
94
Application Integration
Not enough data
9.1
90
Not enough data
9.2
93
Not enough data
9.5
93
Not enough data
9.3
92
Data Management
Not enough data
9.3
12
Not enough data
8.8
12
Not enough data
9.2
12
Not enough data
9.3
12
Not enough data
8.2
11
Functionality
Not enough data
9.1
11
Not enough data
9.9
13
Not enough data
9.7
13
Not enough data
9.6
12
Not enough data
9.3
12
Not enough data
9.2
11
Not enough data
8.8
11
Security
Not enough data
9.1
11
Not enough data
9.2
11
Generative AI
Not enough data
8.2
11
Functionality
Not enough data
8.7
13
Not enough data
9.2
13
Not enough data
9.1
13
Governance
Not enough data
9.0
13
Not enough data
9.1
13
Not enough data
9.1
13
Scalability and Performance - Generative AI Infrastructure
Not enough data
10.0
6
Not enough data
9.7
6
Not enough data
10.0
6
Cost and Efficiency - Generative AI Infrastructure
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
10.0
6
Integration and Extensibility - Generative AI Infrastructure
Not enough data
10.0
6
Not enough data
8.9
6
Not enough data
9.7
6
Security and Compliance - Generative AI Infrastructure
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
10.0
6
Usability and Support - Generative AI Infrastructure
Not enough data
10.0
7
Not enough data
10.0
6
Functionality - Process Orchestration
Not enough data
8.4
54
Not enough data
8.9
55
Not enough data
9.3
62
Not enough data
9.4
57
Not enough data
9.0
51
Integration & Adaptability - Process Orchestration
Not enough data
9.3
53
Not enough data
9.2
53
Not enough data
8.9
56
Not enough data
8.7
55
Not enough data
8.8
52
Not enough data
8.7
52
Not enough data
8.9
52
Not enough data
8.9
52
Customization - AI Agent Builders
Not enough data
9.0
13
Not enough data
9.0
13
Not enough data
9.2
11
Functionality - AI Agent Builders
Not enough data
9.0
12
Not enough data
8.9
12
Not enough data
9.0
12
Not enough data
8.7
13
Data and Analytics - AI Agent Builders
Not enough data
9.3
10
Not enough data
9.5
10
Not enough data
9.0
10
Integration - AI Agent Builders
Not enough data
9.0
12
Not enough data
9.3
10
Not enough data
9.4
11
Not enough data
9.4
13
Workflow Design & Integration - AI Orchestration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance Optimization & Analytics - AI Orchestration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Governance & Compliance Controls - AI Orchestration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Productivity Bots
Not enough data
9.4
8
Not enough data
9.2
6
Not enough data
8.3
6
Not enough data
8.9
6
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.2
132
|
Verified
Not enough data
8.7
166
|
Verified
Not enough data
8.1
134
|
Verified
Not enough data
8.8
154
|
Verified
Not enough data
8.1
48
Not enough data
8.3
20
Not enough data
Campaign Activity
8.6
170
|
Verified
Not enough data
9.1
181
|
Verified
Not enough data
8.1
115
|
Verified
Not enough data
8.8
151
|
Verified
Not enough data
8.2
118
|
Verified
Not enough data
7.7
39
|
Verified
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
API Construction
Not enough data
8.8
180
Not enough data
8.9
177
Not enough data
8.9
175
Not enough data
9.0
185
API Management
Not enough data
8.7
164
Not enough data
8.5
182
Not enough data
8.7
181
Not enough data
Feature Not Available
Not enough data
8.5
163
Data Integration
Not enough data
9.2
194
Not enough data
8.7
184
Not enough data
8.5
166
Categories
Categories
Shared Categories
TapClicks and Workato are categorized as ETL Tools
Unique Categories
TapClicks is categorized as E-Commerce Analytics and Marketing Analytics
Workato is categorized as Master Data Management (MDM), API Development, Embedded Integration Platforms, Reverse ETL, Data Replication, API Management, AI Agent Builders, API Generation, Electronic Data Interchange (EDI), Big Data Integration Platforms, iPaaS, Process Orchestration, Conversational Marketing, Conversational Support, Generative AI Infrastructure, Productivity Bots, and AI Orchestration
Reviews
Reviewers' Company Size
TapClicks
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Workato
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
72.5%
Broadcast Media
2.6%
Hospitality
2.2%
Information Technology and Services
1.6%
Retail
1.3%
Other
19.8%
Computer Software
22.6%
Information Technology and Services
19.6%
Financial Services
5.5%
Retail
3.6%
Construction
3.0%
Other
45.6%
Discussions
Do you have custom reporting?
1 Comment
Official Response from TapClicks
Absolutely! Our goal is to tell the most meaningful story, based on the needs of the person receiving the insights. We give you information you can use at...Read more
Are you a truly Unified Marketing Platform?
1 Comment
Official Response from TapClicks
Yes! TapClicks is a unified marketing platform that can help you automate and streamline many marketing tasks. Here are the 4 parts of our Unified Marketing...Read more
What is TapClicks used for?
1 Comment
Official Response from TapClicks
TapClicks is designed as a comprehensive, all-in-one MarTech platform that significantly streamlines the way marketers manage their operations. It's used for...Read more
What is a Workato recipe?
3 Comments
GM
The recipe is Workato's main asset which houses the step-by-step integration process. In it you can build the flows and connect multiple applications.Read more
Are on-premise applications and databases supported?
2 Comments
Official Response from Workato
Yes, we support on-premise applications, databases and even your own custom application that can be connected with REST, SOAP. To connect to on-premise...Read more
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