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At a Glance
Market Segments
Small-Business (55.8% of reviews)
Small-Business (61.4% of reviews)
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free 5 Clients
Supermetrics
Star Rating
(811)4.4 out of 5
Market Segments
Small-Business (55.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansTapClicks
Star Rating
(338)4.3 out of 5
Market Segments
Small-Business (61.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free 5 Clients
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that TapClicks excels in its "Custom Reports and Dashboards" feature, allowing for tailored insights that meet specific business needs, while Supermetrics users mention that its reporting capabilities are solid but less customizable.
- Reviewers mention that TapClicks offers superior "Quality of Support," with a score of 8.7, indicating that users feel more supported and valued, whereas Supermetrics users report a lower satisfaction with support, scoring 7.8.
- G2 users highlight TapClicks' "Multi-User Access" feature, scoring 8.8, which facilitates collaboration among team members, while Supermetrics users report limitations in this area, with a score of 7.9, making it less ideal for larger teams.
- Users on G2 say that TapClicks provides better "Automation" capabilities, scoring 8.6, which streamlines marketing operations effectively, while Supermetrics users mention that its automation features are not as robust, impacting efficiency.
- Reviewers mention that TapClicks shines in "Predictive Analytics," scoring 7.8, which helps businesses forecast trends, while Supermetrics users express disappointment with its predictive capabilities, scoring only 6.7.
- Users report that TapClicks' "Campaign Tracking" feature is highly effective, scoring 8.6, providing detailed insights into campaign performance, whereas Supermetrics users mention that while it offers tracking, it lacks the depth and detail found in TapClicks.
Pricing
Entry-Level Pricing
Supermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
TapClicks
TapClicks - TapFree
Free
5 Clients
With TapFree, you get access to our marketing data, reporting, and SEO tools, all at zero-cost. Includes up to 5 Client Licenses and Unlimited Users!
- Quickly Build Client Reports
- Automate Report Delivery
- Eliminate Manual Tasks
Free Trial
Supermetrics
Free Trial is available
TapClicks
Free Trial is available
Ratings
Meets Requirements
8.5
616
8.5
258
Ease of Use
8.2
624
8.5
258
Ease of Setup
8.2
411
7.7
177
Ease of Admin
8.0
375
8.5
168
Quality of Support
7.8
558
8.7
243
Has the product been a good partner in doing business?
8.2
370
9.1
163
Product Direction (% positive)
7.9
575
8.8
241
Features by Category
Metrics
8.6
310
Not enough data
8.3
291
Not enough data
8.1
262
Not enough data
8.4
291
Not enough data
8.0
280
Not enough data
7.9
250
Not enough data
8.0
250
Not enough data
8.6
322
Not enough data
7.8
268
Not enough data
Reporting
8.2
310
Not enough data
7.9
278
Not enough data
8.4
304
Not enough data
8.1
292
Not enough data
7.6
251
Not enough data
Feature Not Available
Not enough data
8.7
326
Not enough data
Other
8.2
271
Not enough data
7.9
241
Not enough data
7.2
218
Not enough data
8.6
317
Not enough data
8.4
267
Not enough data
7.2
207
Not enough data
7.4
215
Not enough data
Agentic AI - Digital Analytics
6.3
10
Not enough data
7.0
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
Administration
8.3
274
Not enough data
7.5
213
Not enough data
8.1
313
Not enough data
8.0
295
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.6
67
Not enough data
8.1
57
Not enough data
Functionality
8.7
58
Not enough data
8.2
62
Not enough data
8.2
61
Not enough data
8.5
64
Not enough data
Feature Not Available
Not enough data
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.2
312
|
Verified
8.2
134
|
Verified
8.7
355
|
Verified
8.8
169
|
Verified
7.8
281
|
Verified
8.2
135
|
Verified
7.9
298
|
Verified
8.8
156
|
Verified
8.0
160
8.2
49
Feature Not Available
8.3
21
Campaign Activity
8.6
348
|
Verified
8.6
172
|
Verified
8.9
379
|
Verified
9.1
184
|
Verified
8.0
273
|
Verified
8.1
116
|
Verified
8.3
324
|
Verified
8.9
154
|
Verified
7.9
273
|
Verified
8.2
119
|
Verified
Feature Not Available
7.8
41
|
Verified
Agentic AI - Marketing Analytics
6.5
12
Not enough data
7.0
14
Not enough data
6.3
12
Not enough data
Categories
Categories
Shared Categories
Supermetrics and TapClicks are categorized as ETL Tools and Marketing Analytics
Unique Categories
Supermetrics is categorized as Google Workspace for Marketing and Digital Analytics
TapClicks is categorized as E-Commerce Analytics
Reviews
Reviewers' Company Size
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
TapClicks
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
53.6%
Retail
5.1%
Computer Software
3.1%
Information Technology and Services
2.3%
Online Media
1.9%
Other
34.0%
Marketing and Advertising
72.2%
Broadcast Media
2.5%
Hospitality
2.2%
Information Technology and Services
1.6%
Retail
1.3%
Other
20.3%
Discussions
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
Do you have custom reporting?
1 Comment
Official Response from TapClicks
Absolutely! Our goal is to tell the most meaningful story, based on the needs of the person receiving the insights. We give you information you can use at...Read more
Are you a truly Unified Marketing Platform?
1 Comment
Official Response from TapClicks
Yes! TapClicks is a unified marketing platform that can help you automate and streamline many marketing tasks. Here are the 4 parts of our Unified Marketing...Read more
What is TapClicks used for?
1 Comment
Official Response from TapClicks
TapClicks is designed as a comprehensive, all-in-one MarTech platform that significantly streamlines the way marketers manage their operations. It's used for...Read more
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