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At a Glance
Market Segments
Small-Business (84.2% of reviews)
Small-Business (56.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
SmartyAds DSP
Star Rating
(21)4.6 out of 5
Market Segments
Small-Business (84.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SmartyAds DSPTaboola
Star Rating
(30)2.9 out of 5
Market Segments
Small-Business (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about TaboolaSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Taboola's Content Creation Tools score is low at 4.9, indicating a lack of robust features for creating engaging content, while SmartyAds DSP shines with a much higher score, providing users with better tools for effective content creation.
- Reviewers mention that Taboola's Quality of Support is rated at 5.8, which is significantly lower than SmartyAds DSP's 8.5, suggesting that users may face challenges in getting timely assistance when needed.
- G2 users highlight that Taboola's Ease of Use is rated at 6.9, which may lead to a steeper learning curve compared to SmartyAds DSP's impressive score of 9.2, making the latter more user-friendly for everyday tasks.
- Users on G2 report that SmartyAds DSP excels in Campaign Management with a score of 9.5, offering features like Campaign Dashboard and Campaign Optimization that enhance user experience, while Taboola lacks comparable functionality.
- Reviewers mention that Taboola's SEO capabilities are rated poorly at 4.2, which may hinder users' ability to optimize their content effectively, whereas SmartyAds DSP provides better optimization tools, scoring 9.3 in Performance and Reliability.
- Users say that SmartyAds DSP's Fraud Protection features, rated at 8.9, provide a significant advantage over Taboola, which lacks robust measures in this area, ensuring a safer advertising environment for users.
Pricing
Entry-Level Pricing
SmartyAds DSP
No pricing availableTaboola
No pricing availableFree Trial
SmartyAds DSP
No trial information availableTaboola
No trial information availableRatings
Meets Requirements
9.0
16
6.2
25
Ease of Use
9.1
16
6.7
23
Ease of Setup
8.3
6
6.0
8
Ease of Admin
7.7
5
6.4
7
Quality of Support
8.5
16
5.8
22
Has the product been a good partner in doing business?
8.7
5
7.4
7
Product Direction (% positive)
9.2
15
6.3
22
Features by Category
Channel Functionality
7.8
6
Not enough data
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
9.3
12
|
Verified
Not enough data
9.0
12
|
Verified
Not enough data
8.9
12
|
Verified
Not enough data
7.0
10
|
Verified
Not enough data
7.4
9
|
Verified
Not enough data
9.2
11
|
Verified
Not enough data
8.8
10
|
Verified
Not enough data
9.3
12
|
Verified
Not enough data
9.3
12
|
Verified
Not enough data
9.1
11
|
Verified
Not enough data
9.2
11
|
Verified
Not enough data
9.2
11
|
Verified
Not enough data
9.0
10
|
Verified
Not enough data
Targeting
8.6
12
|
Verified
Not enough data
9.1
11
|
Verified
Not enough data
9.3
12
|
Verified
Not enough data
8.8
7
Not enough data
Platform
Feature Not Available
Not enough data
8.8
11
|
Verified
Not enough data
Feature Not Available
Not enough data
8.9
11
|
Verified
Not enough data
8.8
8
Not enough data
7.8
10
|
Verified
Not enough data
8.5
10
|
Verified
Not enough data
8.7
10
|
Verified
Not enough data
8.8
10
|
Verified
Not enough data
Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
8.3
5
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
9.3
12
|
Verified
Not enough data
9.0
12
|
Verified
Not enough data
8.9
12
|
Verified
Not enough data
7.0
10
|
Verified
Not enough data
7.4
9
|
Verified
Not enough data
9.2
11
|
Verified
Not enough data
8.8
10
|
Verified
Not enough data
9.3
12
|
Verified
Not enough data
9.3
12
|
Verified
Not enough data
9.1
11
|
Verified
Not enough data
9.2
11
|
Verified
Not enough data
9.2
11
|
Verified
Not enough data
9.0
10
|
Verified
Not enough data
Targeting
8.6
12
|
Verified
Not enough data
9.1
11
|
Verified
Not enough data
9.3
12
|
Verified
Not enough data
8.8
7
Not enough data
Mobile
8.3
5
Not enough data
9.2
11
|
Verified
Not enough data
9.0
10
|
Verified
Not enough data
Platform
Feature Not Available
Not enough data
8.8
11
|
Verified
Not enough data
Feature Not Available
Not enough data
8.9
11
|
Verified
Not enough data
8.8
8
Not enough data
7.8
10
|
Verified
Not enough data
8.5
10
|
Verified
Not enough data
8.7
10
|
Verified
Not enough data
8.8
10
|
Verified
Not enough data
Platform Interoperability
Not enough data
Not enough data
Video Functionality
Not enough data
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
9.3
12
|
Verified
Not enough data
9.0
12
|
Verified
Not enough data
8.9
12
|
Verified
Not enough data
7.0
10
|
Verified
Not enough data
7.4
9
|
Verified
Not enough data
9.2
11
|
Verified
Not enough data
8.8
10
|
Verified
Not enough data
9.3
12
|
Verified
Not enough data
9.3
12
|
Verified
Not enough data
9.1
11
|
Verified
Not enough data
9.2
11
|
Verified
Not enough data
9.2
11
|
Verified
Not enough data
9.0
10
|
Verified
Not enough data
Targeting
8.6
12
|
Verified
Not enough data
9.1
11
|
Verified
Not enough data
9.3
12
|
Verified
Not enough data
8.8
7
Not enough data
Platform
Feature Not Available
Not enough data
8.8
11
|
Verified
Not enough data
Feature Not Available
Not enough data
8.9
11
|
Verified
Not enough data
8.8
8
Not enough data
7.8
10
|
Verified
Not enough data
8.5
10
|
Verified
Not enough data
8.7
10
|
Verified
Not enough data
8.8
10
|
Verified
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
9.3
12
|
Verified
Not enough data
9.0
12
|
Verified
Not enough data
8.9
12
|
Verified
Not enough data
7.0
10
|
Verified
Not enough data
7.4
9
|
Verified
Not enough data
9.2
11
|
Verified
Not enough data
8.8
10
|
Verified
Not enough data
9.3
12
|
Verified
Not enough data
9.3
12
|
Verified
Not enough data
9.1
11
|
Verified
Not enough data
9.2
11
|
Verified
Not enough data
9.2
11
|
Verified
Not enough data
9.0
10
|
Verified
Not enough data
Targeting
8.6
12
|
Verified
Not enough data
9.1
11
|
Verified
Not enough data
9.3
12
|
Verified
Not enough data
8.8
7
Not enough data
Demand Side Platforms
7.6
9
|
Verified
Not enough data
7.2
10
|
Verified
Not enough data
8.6
12
|
Verified
Not enough data
Platform
Feature Not Available
Not enough data
8.8
11
|
Verified
Not enough data
Feature Not Available
Not enough data
8.9
11
|
Verified
Not enough data
8.8
8
Not enough data
7.8
10
|
Verified
Not enough data
8.5
10
|
Verified
Not enough data
8.7
10
|
Verified
Not enough data
8.8
10
|
Verified
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
SmartyAds DSP and Taboola are categorized as Display Advertising and Mobile Advertising
Unique Categories
SmartyAds DSP is categorized as Demand Side Platform (DSP), Video Advertising, and Cross-Channel Advertising
Taboola is categorized as Native Advertising and Retargeting
Reviews
Reviewers' Company Size
SmartyAds DSP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Taboola
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
52.6%
Information Technology and Services
10.5%
Program Development
5.3%
Internet
5.3%
Health, Wellness and Fitness
5.3%
Other
21.1%
Marketing and Advertising
43.3%
Financial Services
10.0%
Consulting
3.3%
Staffing and Recruiting
3.3%
Sports
3.3%
Other
36.7%
Alternatives
Discussions
What is SmartyAds DSP used for?
1 Comment
ZP
Hello!
I’m Zoriana from SmartyAds Marketing team.
SmartyAds DSP automates ad buying through real-time bidding, ensuring advertisers secure targeted...Read more
SmartyAds DSP has no more discussions with answers
Is Taboola a good advertising platform?
1 Comment
CP
Absolutely not. They send fake traffic and charge a lot of money for doing so.
If you want to waste money, choose TaboolaRead more
How is Taboola different from Google ads?
1 Comment
CP
The traffic is expensive and it is bots - my personal experience.
Oh, and try getting a refund from them. In my opinion, SCAMRead more
What is Taboola good for?
1 Comment
AB
Right now it's good for generating traffic and brand awareness.Read more
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