Compare Salesforce Data 360 (formerly Data Cloud) and Selligent by Marigold 
At a Glance
Market Segments
Mid-Market (43.0% of reviews)
Mid-Market (51.6% of reviews)
Entry-Level Pricing
$500.00 100000 Credits
No pricing available
Salesforce Data 360 (formerly Data Cloud)
Star Rating
(210)4.3 out of 5
Market Segments
Mid-Market (43.0% of reviews)
Pros & Cons
Entry-Level Pricing
$500.00 100000 Credits
Learn more about Salesforce Data 360 (formerly Data Cloud)Selligent by Marigold
Star Rating
(35)4.0 out of 5
Market Segments
Mid-Market (51.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Selligent by MarigoldSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Salesforce Data 360 excels in providing a comprehensive view of customer data, unifying diverse sources into a single, real-time profile. This capability is particularly praised for enabling personalized marketing and sales experiences, making it a strong choice for businesses looking to enhance customer engagement.
- Users say that Selligent by Marigold offers robust multichannel campaign management, allowing businesses to create and manage campaigns across email, mobile, social media, and web. This flexibility is highlighted as a key advantage for companies seeking to diversify their income channels.
- According to verified reviews, Salesforce Data 360 is noted for its smooth setup process, with users appreciating how easy it is to transition to the platform. This ease of implementation can save valuable time and resources, making it an attractive option for teams looking to get up and running quickly.
- Reviewers mention that while Selligent by Marigold is a well-maintained tool for managing marketing campaigns, some users have experienced challenges with configuration to meet specific workflow needs. This indicates that while the platform is capable, it may require additional effort to tailor it to unique business processes.
- Users highlight that Salesforce Data 360's ability to consolidate information from various sources, including CRM, web, and social media, is a standout feature. This integration helps businesses maintain a cohesive understanding of their customer interactions, which is crucial for effective marketing strategies.
- G2 reviewers note that Selligent by Marigold provides customizable features and consulting partnerships, which can enhance its utility for businesses with specific marketing needs. However, the overall user satisfaction ratings suggest that Salesforce Data 360 may have a slight edge in terms of overall quality and support.
Pricing
Entry-Level Pricing
Salesforce Data 360 (formerly Data Cloud)
Consumption Credits
$500.00
100000 Credits
List Price
- Data Services
- Segmentation & Activation
Selligent by Marigold
No pricing availableFree Trial
Salesforce Data 360 (formerly Data Cloud)
No trial information availableSelligent by Marigold
No trial information availableRatings
Meets Requirements
9.0
91
8.3
26
Ease of Use
8.0
169
7.8
26
Ease of Setup
7.4
142
7.1
11
Ease of Admin
8.6
43
7.8
10
Quality of Support
8.6
87
9.0
26
Has the product been a good partner in doing business?
9.3
42
8.5
10
Product Direction (% positive)
9.0
89
7.8
26
Features by Category
Email Marketing
Not enough data
8.8
24
|
Verified
Not enough data
9.5
24
|
Verified
Not enough data
8.8
23
|
Verified
Not enough data
8.8
15
|
Verified
Online Marketing
Not enough data
9.2
10
|
Verified
Not enough data
8.7
20
|
Verified
Not enough data
9.2
22
|
Verified
Not enough data
9.3
16
|
Verified
Not enough data
9.0
10
Lead Management
Not enough data
9.8
7
|
Verified
Not enough data
8.8
13
|
Verified
Not enough data
8.9
19
|
Verified
Not enough data
8.8
7
|
Verified
Not enough data
9.5
10
|
Verified
Not enough data
9.4
9
|
Verified
Not enough data
9.2
12
|
Verified
Not enough data
8.3
7
|
Verified
Campaign Management
Not enough data
9.2
13
|
Verified
Not enough data
Not enough data
Not enough data
9.4
9
|
Verified
Not enough data
9.3
5
Social
Not enough data
Not enough data
Not enough data
9.2
8
|
Verified
Not enough data
8.6
6
|
Verified
Not enough data
8.9
6
|
Verified
Not enough data
Not enough data
Reporting & Analytics
Not enough data
8.4
23
|
Verified
Not enough data
8.5
11
|
Verified
Not enough data
9.0
7
|
Verified
Not enough data
7.8
9
|
Verified
Not enough data
9.3
5
Platform
Not enough data
Not enough data
Not enough data
8.1
7
|
Verified
Not enough data
9.2
10
|
Verified
Not enough data
9.0
5
|
Verified
Not enough data
8.1
6
|
Verified
Not enough data
8.3
9
|
Verified
Not enough data
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
8.5
10
|
Verified
Not enough data
7.5
8
|
Verified
Not enough data
6.9
6
|
Verified
Data Integration
10.0
6
Not enough data
10.0
6
Not enough data
9.7
6
Not enough data
8.3
6
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
Agentic AI - Data Management Platform (DMP)
9.0
7
Not enough data
9.3
7
Not enough data
9.8
8
Not enough data
9.5
7
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
Data Analysis & Optimization
10.0
6
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.5
7
Not enough data
Platform
9.0
7
Not enough data
9.8
7
Not enough data
10.0
7
Not enough data
9.5
7
Not enough data
10.0
6
Not enough data
Administration
9.0
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.3
7
Not enough data
Management
8.3
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
Compliance
9.3
7
Not enough data
9.0
7
Not enough data
9.3
7
Not enough data
10.0
6
Not enough data
Security
9.3
7
Not enough data
8.8
7
Not enough data
9.3
7
Not enough data
Data Quality
9.3
7
Not enough data
8.8
7
Not enough data
9.6
8
Not enough data
Maintainence
9.0
7
Not enough data
9.0
7
Not enough data
Generative AI
8.1
7
Not enough data
8.3
7
Not enough data
Agentic AI - Data Governance
8.3
7
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
9.4
6
Not enough data
Data Sourcing
8.9
30
Not enough data
9.2
32
Not enough data
8.6
30
Feature Not Available
9.1
30
Not enough data
Intelligence
8.6
29
Not enough data
8.9
29
Not enough data
8.6
28
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audiences
10.0
6
Not enough data
9.2
6
Not enough data
9.7
6
Not enough data
10.0
6
Not enough data
Data Analysis
9.2
6
Not enough data
9.4
6
Not enough data
9.7
6
Not enough data
10.0
6
Not enough data
Administration
9.7
6
Not enough data
9.4
6
Not enough data
9.2
6
Not enough data
Agentic AI - Audience Intelligence Platforms
8.9
6
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
8.9
6
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Firewall Software
8.3
17
Not enough data
8.7
17
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Salesforce Data 360 (formerly Data Cloud) and Selligent by Marigold are categorized as Customer Data Platform (CDP)
Unique Categories
Salesforce Data 360 (formerly Data Cloud) is categorized as Audience Intelligence Platforms, Identity Resolution, Data Management Platform (DMP), Master Data Management (MDM), Data Governance, and Data Management Software
Selligent by Marigold is categorized as Marketing Automation, Marketing Analytics, and Customer Journey Analytics
Reviews
Reviewers' Company Size
Salesforce Data 360 (formerly Data Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Selligent by Marigold
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
17.6%
Computer Software
9.8%
Financial Services
7.3%
Consulting
4.7%
Marketing and Advertising
4.1%
Other
56.5%
Marketing and Advertising
12.9%
Retail
9.7%
Internet
9.7%
Automotive
6.5%
Photography
6.5%
Other
54.8%
Alternatives
Discussions
Salesforce Data 360 (formerly Data Cloud) has no discussions with answers
Selligent by Marigold has no discussions with answers
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