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Compare Salesforce Data 360 (formerly Data Cloud) and Selligent by Marigold 
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At a Glance
Market Segments
Mid-Market (43.2% of reviews)
Mid-Market (50.0% of reviews)
Entry-Level Pricing
$500.00 100000 Credits
No pricing available
Salesforce Data 360 (formerly Data Cloud)
Star Rating
(207)4.3 out of 5
Market Segments
Mid-Market (43.2% of reviews)
Pros & Cons
Entry-Level Pricing
$500.00 100000 Credits
Learn more about Salesforce Data 360 (formerly Data Cloud)Selligent by Marigold
Star Rating
(34)4.1 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Selligent by MarigoldSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Selligent by Marigold excels in email marketing capabilities, particularly in "Sending Outbound Emails" with a score of 9.5, while Salesforce CDP, although strong, does not match this level of performance in email functionalities.
- Reviewers mention that Selligent's "Landing Pages and Forms" feature is rated at 9.2, indicating a robust online marketing tool, whereas Salesforce CDP's capabilities in this area are not highlighted as strongly, suggesting a potential gap in user experience for landing page creation.
- G2 users highlight Selligent's superior "Lead Management" features, particularly in "Marketing Lead Database" with a score of 9.8, which reviewers say provides a comprehensive solution for managing leads effectively, compared to Salesforce CDP's more moderate ratings in similar areas.
- Users on G2 note that Salesforce CDP shines in "Ease of Admin" with a score of 9.1, indicating a more user-friendly administrative experience, while Selligent's score of 7.8 suggests that users may face more challenges in managing the platform.
- Reviewers mention that Selligent's "Data Enrichment" feature scores 8.3, which is seen as beneficial for enhancing customer data, while Salesforce CDP's capabilities in this area are less emphasized, potentially limiting its effectiveness in data management.
- Users say that Salesforce CDP's "Product Direction" is rated at 8.4, indicating a positive outlook for future developments, while Selligent's score of 8.1 suggests that users may have some concerns about the platform's long-term evolution and feature enhancements.
Pricing
Entry-Level Pricing
Salesforce Data 360 (formerly Data Cloud)
Consumption Credits
$500.00
100000 Credits
List Price
- Data Services
- Segmentation & Activation
Selligent by Marigold
No pricing availableFree Trial
Salesforce Data 360 (formerly Data Cloud)
No trial information availableSelligent by Marigold
No trial information availableRatings
Meets Requirements
9.0
88
8.3
25
Ease of Use
8.0
166
7.9
25
Ease of Setup
7.4
139
7.2
10
Ease of Admin
8.6
42
7.8
10
Quality of Support
8.7
84
8.9
25
Has the product been a good partner in doing business?
9.3
41
8.5
10
Product Direction (% positive)
9.1
86
8.1
25
Features by Category
Email Marketing
Not enough data
8.7
23
|
Verified
Not enough data
9.5
23
|
Verified
Not enough data
8.8
23
|
Verified
Not enough data
8.8
15
|
Verified
Online Marketing
Not enough data
9.2
10
|
Verified
Not enough data
8.6
19
|
Verified
Not enough data
9.2
21
|
Verified
Not enough data
9.3
16
|
Verified
Not enough data
9.0
10
Lead Management
Not enough data
9.8
7
|
Verified
Not enough data
8.8
13
|
Verified
Not enough data
8.9
18
|
Verified
Not enough data
8.8
7
|
Verified
Not enough data
9.4
9
|
Verified
Not enough data
9.4
9
|
Verified
Not enough data
9.2
12
|
Verified
Not enough data
8.3
7
|
Verified
Campaign Management
Not enough data
9.2
13
|
Verified
Not enough data
Not enough data
Not enough data
9.4
9
|
Verified
Not enough data
9.3
5
Social
Not enough data
Not enough data
Not enough data
9.2
8
|
Verified
Not enough data
8.6
6
|
Verified
Not enough data
8.9
6
|
Verified
Not enough data
Not enough data
Reporting & Analytics
Not enough data
8.4
23
|
Verified
Not enough data
8.5
11
|
Verified
Not enough data
9.0
7
|
Verified
Not enough data
7.8
9
|
Verified
Not enough data
9.3
5
Platform
Not enough data
Not enough data
Not enough data
8.1
7
|
Verified
Not enough data
9.2
10
|
Verified
Not enough data
9.0
5
|
Verified
Not enough data
8.1
6
|
Verified
Not enough data
8.3
9
|
Verified
Not enough data
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
8.3
9
|
Verified
Not enough data
7.5
8
|
Verified
Not enough data
6.9
6
|
Verified
Data Integration
10.0
5
Not enough data
10.0
5
Not enough data
9.7
5
Not enough data
8.0
5
Not enough data
9.3
5
Not enough data
10.0
5
Not enough data
Agentic AI - Data Management Platform (DMP)
8.9
6
Not enough data
9.2
6
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
9.2
6
Not enough data
8.6
6
Not enough data
Data Analysis & Optimization
10.0
5
Not enough data
9.2
6
Not enough data
8.6
6
Not enough data
9.4
6
Not enough data
Platform
8.9
6
Not enough data
9.7
6
Not enough data
10.0
6
Not enough data
9.4
6
Not enough data
10.0
5
Not enough data
Administration
9.0
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.3
7
Not enough data
Management
8.3
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
Compliance
9.3
7
Not enough data
9.0
7
Not enough data
9.3
7
Not enough data
10.0
6
Not enough data
Security
9.3
7
Not enough data
8.8
7
Not enough data
9.3
7
Not enough data
Data Quality
9.3
7
Not enough data
8.8
7
Not enough data
9.5
7
Not enough data
Maintainence
9.0
7
Not enough data
9.0
7
Not enough data
Generative AI
8.1
7
Not enough data
8.3
7
Not enough data
Agentic AI - Data Governance
8.3
7
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
9.4
6
Not enough data
Data Sourcing
8.9
30
Not enough data
9.1
30
Not enough data
8.6
29
Feature Not Available
9.1
29
Not enough data
Intelligence
8.6
29
Not enough data
8.8
28
Not enough data
8.6
28
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audiences
10.0
6
Not enough data
9.2
6
Not enough data
9.7
6
Not enough data
10.0
6
Not enough data
Data Analysis
9.2
6
Not enough data
9.4
6
Not enough data
9.7
6
Not enough data
10.0
6
Not enough data
Administration
9.7
6
Not enough data
9.4
6
Not enough data
9.2
6
Not enough data
Agentic AI - Audience Intelligence Platforms
8.9
6
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
8.9
6
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Firewall Software
8.3
17
Not enough data
8.7
17
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Salesforce Data 360 (formerly Data Cloud) and Selligent by Marigold are categorized as Customer Data Platform (CDP)
Unique Categories
Salesforce Data 360 (formerly Data Cloud) is categorized as Audience Intelligence Platforms, Identity Resolution, Data Management Platform (DMP), Master Data Management (MDM), Data Governance, and Data Management Software
Selligent by Marigold is categorized as Marketing Automation, Marketing Analytics, and Customer Journey Analytics
Reviews
Reviewers' Company Size
Salesforce Data 360 (formerly Data Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Selligent by Marigold
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
16.8%
Computer Software
9.5%
Financial Services
7.4%
Consulting
4.7%
Marketing and Advertising
4.2%
Other
57.4%
Marketing and Advertising
13.3%
Retail
10.0%
Internet
10.0%
Photography
6.7%
Hospitality
6.7%
Other
53.3%
Alternatives
Discussions
Salesforce Data 360 (formerly Data Cloud) has no discussions with answers
Selligent by Marigold has no discussions with answers
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