# Outplay vs lemlist Comparison
---
## AI Generated Summary
- **G2 reviewers report** that lemlist excels in providing a comprehensive multi-channel outreach experience, integrating email, LinkedIn, and calling into one seamless workflow. Users appreciate features like Lemwarm, which helps maintain email deliverability, and robust reporting tools that simplify data presentation for stakeholders.
- **Users say** that Outplay shines in its automation capabilities, allowing teams to streamline their outreach processes effectively. Reviewers highlight the ease of creating structured workflows that lead to increased meetings and sales, making it a valuable tool for sales teams looking to enhance productivity.
- **According to verified reviews** , lemlist has a higher overall satisfaction score, reflecting its strong performance in user experience and feature richness. Users frequently mention the platform's intuitive design and the ability to cross-check lead contact information as standout benefits.
- **Reviewers mention** that while Outplay offers excellent support and regular product updates, it faces challenges in user satisfaction compared to lemlist. Some users feel that the platform could improve in areas like reporting and analytics, which are crucial for tracking outreach effectiveness.
- **G2 reviewers highlight** that lemlist's ease of use is a significant advantage, with many users praising its straightforward setup process. This contrasts with Outplay, where some users rated the setup ease slightly lower, indicating potential hurdles for new users during onboarding.
- **Users appreciate** the quality of support from both platforms, but Outplay receives slightly higher marks in this area. Reviewers commend Outplay for its responsive customer service and ongoing product development, which helps users feel supported as they navigate the software.



| | Outplay | lemlist | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 269 | 1,583 | 
| **Largest Market Segment** | Small-Business (61.9% of reviews) | Small-Business (85.9% of reviews) | 
| **Entry Level Price** | No pricing available | Starting at $87.00 Per Month | 

---
## Top Pros & Cons

### Outplay

Pros:
- Features (2 reviews)
- Helpful (2 reviews)

Cons:
- Admin Issues (1 reviews)
- Complexity (1 reviews)

### lemlist

Pros:
- Ease of Use (585 reviews)
- Features (370 reviews)

Cons:
- Missing Features (208 reviews)
- Expensive (141 reviews)

---
## Ratings Comparison
| Rating | Outplay | lemlist | 
|---|---|---|
  | **Meets Requirements** | 8.5 (203 reviews) | 8.8 (868 reviews) | 
  | **Ease of Use** | 8.7 (201 reviews) | 8.8 (1447 reviews) | 
  | **Ease of Setup** | 8.6 (81 reviews) | 8.8 (764 reviews) | 
  | **Ease of Admin** | 8.9 (79 reviews) | 8.6 (296 reviews) | 
  | **Quality of Support** | 9.0 (199 reviews) | 8.9 (808 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (80 reviews) | 8.8 (290 reviews) | 
  | **Product Direction (% positive)** | 9.3 (187 reviews) | 9.5 (840 reviews) | 

---
## Pricing

### Outplay

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### lemlist

#### Entry-Level Pricing

Plan: Multichannel Expert

Price: Starting at $87.00 Per Month

Description: For scaling businesses

Key Features:
-   Unlimited multichannel follow-ups
- Auto LinkedIn visits, invites, & messages
- WhatsApp Automation Add-on

[Browse all 4 editions](https://www.g2.com/products/lemlist/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Email Marketing

| Product | Score | Reviews |
|---|---|---|
| **Outplay** | N/A | N/A |
| **lemlist** | 8.2/10 | 346 |

#### Email Marketing

| Feature | Outplay | lemlist | 
|---|---|---|
| **Email and Mobile Preview** | Not enough data | Feature Not Available | 
| **Manage Email Lists** | Not enough data | 8.8 (241 reviews) ✓ Verified | 
| **High-Volume Sending** | Not enough data | Feature Not Available | 
| **Building and Personalizing Emails** | Not enough data | 9.0 (251 reviews) ✓ Verified | 
| **Sending Outbound Emails** | Not enough data | 9.2 (247 reviews) ✓ Verified | 
| **Manage Email Deliverability** | Not enough data | 9.1 (219 reviews) | 
| **Automated Email Responses** | Not enough data | Feature Not Available | 
| **Multi-user Account** | Not enough data | 8.5 (205 reviews) ✓ Verified | 
| **Surveys** | Not enough data | Feature Not Available | 

#### Reporting & Analytics

| Feature | Outplay | lemlist | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.5 (212 reviews) ✓ Verified | 
| **Basic Reporting** | Not enough data | 8.6 (237 reviews) ✓ Verified | 

#### Generative AI

| Feature | Outplay | lemlist | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (107 reviews) | 
| **AI Text Summarization** | Not enough data | 7.3 (103 reviews) | 

#### Agentic AI - Email Marketing

| Feature | Outplay | lemlist | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.7 (101 reviews) | 
| **Autonomous Task Execution** | Not enough data | 7.7 (97 reviews) | 
| **Multi-step Planning** | Not enough data | 7.9 (104 reviews) | 
| **Cross-system Integration** | Not enough data | 7.7 (97 reviews) | 
| **Cross-system Integration** | Not enough data | 7.6 (97 reviews) | 

#### Integration

| Feature | Outplay | lemlist | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 8.4 (220 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 7.8 (206 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | 7.7 (206 reviews) ✓ Verified | 
| **CRM Integration** | Not enough data | 7.8 (207 reviews) ✓ Verified | 
| **Social Media Integration** | Not enough data | 7.8 (195 reviews) | 
| **E-Commerce Integration** | Not enough data | Feature Not Available | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Outplay** | N/A | N/A |
| **lemlist** | 7.7/10 | 42 |

#### Lead Facilitation

| Feature | Outplay | lemlist | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | 7.9 (37 reviews) | 
| **Lead Qualification** | Not enough data | 8.1 (39 reviews) | 
| **Lead Follow-up** | Not enough data | 8.3 (39 reviews) | 
| **Meeting Scheduling ** | Not enough data | 7.7 (37 reviews) | 

#### Organization

| Feature | Outplay | lemlist | 
|---|---|---|
| **Opportunity and Pipeline Management ** | Not enough data | 7.7 (38 reviews) | 
| **Data Entry** | Not enough data | 8.2 (38 reviews) | 
| **Integrations / APIs** | Not enough data | 8.5 (37 reviews) | 

#### Performance Analysis

| Feature | Outplay | lemlist | 
|---|---|---|
| **Coaching ** | Not enough data | 6.7 (36 reviews) | 
| **Peformance Tracking** | Not enough data | 7.7 (37 reviews) | 

#### Sales Analysis

| Feature | Outplay | lemlist | 
|---|---|---|
| **ROI Forecasting ** | Not enough data | 6.9 (34 reviews) | 
| **Sales Forecasting ** | Not enough data | 6.7 (34 reviews) | 

#### Generative AI

| Feature | Outplay | lemlist | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.1 (31 reviews) | 
| **AI Text Summarization** | Not enough data | 8.4 (31 reviews) | 

#### Agentic AI - AI Sales Assistant

| Feature | Outplay | lemlist | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.0 (30 reviews) | 
| **Multi-step Planning** | Not enough data | 7.9 (31 reviews) | 
| **Cross-system Integration** | Not enough data | 7.8 (29 reviews) | 
| **Adaptive Learning** | Not enough data | 7.4 (29 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.8 (29 reviews) | 
| **Proactive Assistance** | Not enough data | 7.6 (29 reviews) | 
| **Decision Making** | Not enough data | 7.5 (30 reviews) | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Outplay** | N/A | N/A |
| **lemlist** | 8.0/10 | 136 |

#### Diagnosis

| Feature | Outplay | lemlist | 
|---|---|---|
| **IP Address ** | Not enough data | 7.6 (126 reviews) | 
| **Domains** | Not enough data | 8.1 (129 reviews) | 
| **Content ** | Not enough data | 8.0 (127 reviews) | 
| **Policy Compliance** | Not enough data | 8.3 (128 reviews) | 

#### Tracking

| Feature | Outplay | lemlist | 
|---|---|---|
| **Processing Time** | Not enough data | 8.3 (125 reviews) | 
| **Placement ** | Not enough data | 8.2 (125 reviews) | 
| **Open Rate** | Not enough data | 8.7 (128 reviews) | 
| **Time to Open** | Not enough data | Feature Not Available | 
| **Alerts** | Not enough data | 8.3 (126 reviews) | 

#### Reporting

| Feature | Outplay | lemlist | 
|---|---|---|
| **Campaign Performance** | Not enough data | 8.6 (131 reviews) | 
| **Domain Reputation** | Not enough data | 8.5 (128 reviews) | 
| **Brand Reputation** | Not enough data | 8.2 (125 reviews) | 
| **Blacklist and Whitelist** | Not enough data | 7.9 (123 reviews) | 

#### Agentic AI - Email Deliverability

| Feature | Outplay | lemlist | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.8 (111 reviews) | 
| **Cross-system Integration** | Not enough data | 7.5 (108 reviews) | 
| **Adaptive Learning** | Not enough data | 7.5 (107 reviews) | 
| **Proactive Assistance** | Not enough data | 7.4 (107 reviews) | 
| **Decision Making** | Not enough data | 7.4 (107 reviews) | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Outplay** | 8.1/10 | 150 |
| **lemlist** | 7.5/10 | 752 |

#### Integrated Workflows

| Feature | Outplay | lemlist | 
|---|---|---|
| **Task Management** | 8.9 (135 reviews) ✓ Verified | 8.1 (564 reviews) | 
| **Email Tracking/Automation** | 9.2 (145 reviews) ✓ Verified | 8.9 (654 reviews) | 
| **Calls and Voice** | 8.4 (110 reviews) ✓ Verified | 7.2 (516 reviews) | 
| **Other Outreach Options ** | 8.4 (119 reviews) ✓ Verified | 8.2 (592 reviews) | 
| **CRM Integration** | 8.0 (119 reviews) ✓ Verified | 7.9 (525 reviews) | 
| **Calendar** | 8.4 (93 reviews) | 7.5 (477 reviews) | 
| **Shared Records** | 8.2 (81 reviews) | 7.6 (463 reviews) | 

#### Repeatability and Reportability

| Feature | Outplay | lemlist | 
|---|---|---|
| **Content Management** | 8.2 (95 reviews) ✓ Verified | 7.8 (459 reviews) | 
| **Workflow Management** | 8.6 (119 reviews) ✓ Verified | 8.6 (600 reviews) | 
| **Workflow Performance** | 8.6 (120 reviews) ✓ Verified | 8.3 (491 reviews) | 
| **Sales Coaching and Insights** | Feature Not Available | 7.4 (439 reviews) | 
| **Gamification** | 7.6 (62 reviews) | 6.8 (429 reviews) | 

#### AI and Automation

| Feature | Outplay | lemlist | 
|---|---|---|
| **Lead Prioritization** | 8.0 (92 reviews) | 7.6 (445 reviews) | 
| **Lead Scoring** | 7.9 (77 reviews) | 7.6 (445 reviews) | 
| **Best Time of Day Scheduling** | 8.0 (88 reviews) | 7.7 (435 reviews) | 
| **Buyer Intelligence** | 7.5 (68 reviews) | 7.1 (427 reviews) | 
| **Machine Learning** | 7.4 (64 reviews) | 7.0 (422 reviews) | 

#### Generative AI

| Feature | Outplay | lemlist | 
|---|---|---|
| **AI Text Generation** | 7.1 (14 reviews) | 7.4 (421 reviews) | 

#### Agentic AI - Sales Engagement

| Feature | Outplay | lemlist | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.1 (289 reviews) | 
| **Multi-step Planning** | Not enough data | 7.6 (291 reviews) | 
| **Cross-system Integration** | Not enough data | 7.4 (287 reviews) | 
| **Adaptive Learning** | Not enough data | 6.8 (280 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.0 (283 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (282 reviews) | 
| **Decision Making** | Not enough data | 7.1 (282 reviews) | 

### AI Writing Assistant

| Product | Score | Reviews |
|---|---|---|
| **Outplay** | N/A | N/A |
| **lemlist** | N/A | N/A |

#### Grammar

| Feature | Outplay | lemlist | 
|---|---|---|
| **Grammar Check** | Not enough data | Not enough data | 
| **Tone Check** | Not enough data | Not enough data | 
| **Sentence Formatting** | Not enough data | Not enough data | 

#### Formatting

| Feature | Outplay | lemlist | 
|---|---|---|
| **Plagiarism Check** | Not enough data | Not enough data | 
| **Style Editor** | Not enough data | Not enough data | 
| **Citation Finder** | Not enough data | Not enough data | 

#### Content 

| Feature | Outplay | lemlist | 
|---|---|---|
| **Idea Recommendation** | Not enough data | Not enough data | 
| **Content Generation** | Not enough data | Not enough data | 
| **Form Generation** | Not enough data | Not enough data | 

#### Product Type

| Feature | Outplay | lemlist | 
|---|---|---|
| **Standalone Application** | Not enough data | Not enough data | 
| **Plugin** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Outplay | lemlist | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Outplay** | 8.4/10 | 107 |
| **lemlist** | N/A | N/A |

#### Agentic AI - Email Tracking

| Feature | Outplay | lemlist | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Analytics

| Feature | Outplay | lemlist | 
|---|---|---|
| **Open Rates** | 8.4 (100 reviews) | Not enough data | 
| **Link Activity** | 8.3 (94 reviews) | Not enough data | 
| **Attachment Activity** | 8.1 (77 reviews) | Not enough data | 

#### Customizations

| Feature | Outplay | lemlist | 
|---|---|---|
| **Email Platform Integration** | 8.7 (83 reviews) | Not enough data | 
| **Email Scheduling** | 9.0 (102 reviews) | Not enough data | 
| **Notifications** | 8.4 (97 reviews) | Not enough data | 
| **Email Categorization** | 8.4 (76 reviews) | Not enough data | 
| **Templates** | 8.6 (90 reviews) | Not enough data | 

#### Generative AI

| Feature | Outplay | lemlist | 
|---|---|---|
| **AI Text Generation** | 7.0 (11 reviews) | Not enough data | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Outplay** | 8.3/10 | 77 |
| **lemlist** | 7.8/10 | 30 |

#### Agentic AI - Outbound Call Tracking

| Feature | Outplay | lemlist | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.3 (23 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.0 (22 reviews) | 

#### Calling

| Feature | Outplay | lemlist | 
|---|---|---|
| **Record Calls** | 8.9 (58 reviews) ✓ Verified | 7.7 (27 reviews) | 
| **Generate Location** | 7.9 (45 reviews) ✓ Verified | 6.8 (28 reviews) | 
| **Call Types** | 7.9 (51 reviews) ✓ Verified | 7.7 (29 reviews) | 
| **Click-to-Call** | 8.8 (58 reviews) ✓ Verified | 7.7 (28 reviews) | 
| **Auto Dialer** | Not enough data | 7.7 (28 reviews) | 

#### Contacts

| Feature | Outplay | lemlist | 
|---|---|---|
| **Personalization** | 8.2 (65 reviews) ✓ Verified | 8.4 (29 reviews) | 
| **Information Locater** | 8.0 (47 reviews) ✓ Verified | 8.5 (28 reviews) | 
| **Record Prospect Data** | 8.2 (65 reviews) ✓ Verified | 8.3 (28 reviews) | 

#### Insights

| Feature | Outplay | lemlist | 
|---|---|---|
| **Notes** | 8.3 (65 reviews) ✓ Verified | 8.3 (28 reviews) | 
| **Daily Summary** | 8.2 (64 reviews) ✓ Verified | 7.7 (28 reviews) | 
| **Automated Voicemails** | 7.8 (43 reviews) ✓ Verified | 6.9 (28 reviews) | 
| **Automated Emails** | 8.9 (69 reviews) ✓ Verified | 9.0 (28 reviews) | 
| **Sorts Prospects** | 8.0 (60 reviews) ✓ Verified | 8.5 (28 reviews) | 
| **Automated Note Taking** | Not enough data | 7.1 (28 reviews) | 

---
## Categories
**Shared Categories (3):** [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant)

**Unique to Outplay (2):** [Email Tracking Software](https://www.g2.com/categories/email-tracking), [AI Writing Assistants](https://www.g2.com/categories/ai-writing-assistant)

**Unique to lemlist (2):** [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Email Marketing Software](https://www.g2.com/categories/email-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | Outplay | lemlist | 
|---|---|---|
| **Small-Business** | 61.9% | 85.9% | 
| **Mid-Market** | 36.5% | 13.4% | 
| **Enterprise** | 1.5% | 0.7% | 

### By Industry

#### Outplay

- **Computer Software:** 29.6%
- **Information Technology and Services:** 15.0%
- **Staffing and Recruiting:** 9.6%
- **Marketing and Advertising:** 9.6%
- **Financial Services:** 5.4%
- **Internet:** 3.8%
- **Computer & Network Security:** 2.3%
- **Telecommunications:** 1.9%
- **Hospital & Health Care:** 1.9%
- **Retail:** 1.5%
- **Other:** 19.2%

#### lemlist

- **Computer Software:** 17.5%
- **Information Technology and Services:** 14.9%
- **Marketing and Advertising:** 14.1%
- **Consulting:** 5.3%
- **Staffing and Recruiting:** 4.4%
- **Financial Services:** 3.2%
- **Accounting:** 1.9%
- **Human Resources:** 1.7%
- **Education Management:** 1.5%
- **Computer & Network Security:** 1.4%
- **Other:** 34.1%

---
## Alternatives

### Alternatives to Outplay

- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9649 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3569 reviews)
- [Reply](https://www.g2.com/products/reply/reviews) — 4.6/5 stars (1542 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13806 reviews)
- [Klenty](https://www.g2.com/products/klenty/reviews) — 4.6/5 stars (388 reviews)
- [Mixmax](https://www.g2.com/products/mixmax/reviews) — 4.6/5 stars (1457 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1233 reviews)
- [Instantly](https://www.g2.com/products/instantly/reviews) — 4.8/5 stars (4094 reviews)
- [PersistIQ](https://www.g2.com/products/persistiq/reviews) — 4.5/5 stars (325 reviews)

### Alternatives to lemlist

- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9649 reviews)
- [Reply](https://www.g2.com/products/reply/reviews) — 4.6/5 stars (1542 reviews)
- [Instantly](https://www.g2.com/products/instantly/reviews) — 4.8/5 stars (4094 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Snov.io](https://www.g2.com/products/snov-io/reviews) — 4.5/5 stars (491 reviews)
- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) — 4.3/5 stars (12964 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3569 reviews)
- [Saleshandy](https://www.g2.com/products/saleshandy/reviews) — 4.6/5 stars (775 reviews)
- [Mixmax](https://www.g2.com/products/mixmax/reviews) — 4.6/5 stars (1457 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2563 reviews)

---
## Top Discussions

### Outplay

No discussions available for this product.

### lemlist

- Title: [What is lemlist used for?](https://www.g2.com/discussions/what-is-lemlist-used-for) — 2 comments
  > **Top comment:** "lemlist is an email management solution that helps businesses streamline processes related to optimizing sales engagement, sending personalized emails,..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/outplay-vs-lemlist)