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Compare Oracle Data Cloud and Permutive 
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At a Glance
Market Segments
Mid-Market (39.5% of reviews)
Mid-Market (48.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Oracle Data Cloud
Star Rating
(42)4.0 out of 5
Market Segments
Mid-Market (39.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Oracle Data CloudPermutive
Star Rating
(84)4.5 out of 5
Market Segments
Mid-Market (48.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about PermutiveSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Oracle Data Cloud excels in 1st-Party Data Integration with a score of 9.2, which reviewers mention allows for seamless integration of customer data, enhancing targeting capabilities. In contrast, Permutive's score of 8.7 in this area indicates it may not be as robust in integrating first-party data.
- Reviewers mention that Permutive shines in Ease of Use with a score of 8.7, making it more user-friendly for teams without extensive technical expertise. Oracle Data Cloud, while still decent at 8.1, may require more training for new users.
- G2 users highlight the superior Quality of Support for Permutive, scoring 9.1 compared to Oracle Data Cloud's 8.4. Users report that Permutive's support team is responsive and helpful, which is crucial for businesses needing quick resolutions.
- Users on G2 note that Oracle Data Cloud offers better 3rd-Party Data Integration with a score of 9.3, which is essential for businesses looking to leverage external data sources. Permutive's lower score of 7.1 suggests it may have limitations in this area.
- Reviewers mention that Oracle Data Cloud's Audience Segmentation feature is highly rated at 9.5, allowing for precise targeting and personalization. In comparison, Permutive's score of 9.1, while still strong, indicates it may not offer the same level of granularity.
- Users say that Oracle Data Cloud's Campaign Insights feature, scoring 8.9, provides comprehensive analytics that help in optimizing marketing strategies. Permutive's similar feature scores slightly lower at 8.6, suggesting it may not deliver the same depth of insights.
Pricing
Entry-Level Pricing
Oracle Data Cloud
No pricing availablePermutive
No pricing availableFree Trial
Oracle Data Cloud
No trial information availablePermutive
No trial information availableRatings
Meets Requirements
8.7
31
8.6
63
Ease of Use
8.2
31
8.7
62
Ease of Setup
7.8
12
8.2
37
Ease of Admin
8.3
10
8.9
28
Quality of Support
8.4
30
9.0
61
Has the product been a good partner in doing business?
8.5
11
9.1
30
Product Direction (% positive)
8.0
29
9.4
55
Features by Category
Data Integration
9.2
6
8.8
49
8.8
7
7.7
40
9.3
9
7.1
39
8.3
15
7.3
33
8.5
13
7.9
37
8.7
9
7.7
38
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
9.5
10
9.1
49
8.4
15
8.0
42
8.8
14
8.2
45
8.5
8
7.5
38
Platform
8.7
13
7.7
41
8.6
13
8.1
47
9.2
10
8.6
47
8.3
9
8.7
44
9.0
10
7.7
37
Centralized computation
Not enough data
8.7
5
Localized computation
Not enough data
8.3
5
Marketing Operations
9.0
5
|
Verified
Not enough data
9.2
6
|
Verified
Not enough data
9.3
5
|
Verified
Not enough data
9.4
6
|
Verified
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
8.9
6
|
Verified
Not enough data
8.6
6
|
Verified
Not enough data
8.9
6
|
Verified
Not enough data
8.6
6
|
Verified
Not enough data
9.2
6
|
Verified
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Oracle Data Cloud and Permutive are categorized as Data Management Platform (DMP)
Unique Categories
Oracle Data Cloud is categorized as Marketing Analytics
Permutive is categorized as Data Clean Room
Reviews
Reviewers' Company Size
Oracle Data Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Permutive
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.7%
Information Technology and Services
21.1%
Retail
10.5%
Health, Wellness and Fitness
5.3%
Financial Services
5.3%
Other
34.2%
Publishing
38.8%
Marketing and Advertising
23.8%
Online Media
18.8%
Newspapers
6.3%
Media Production
6.3%
Other
6.3%
Alternatives
Discussions
Oracle Data Cloud has no discussions with answers
How are you getting on educating the agency side of the benefits to Permutive?
1 Comment
MO
Thanks for the question, Robyn. We have seen great interest from the agency side of the market on the importance of 1st Party publisher data and the benefits...Read more
What does Permutive do?
1 Comment
MO
The Permutive Audience platform offers more than traditional DMPs. It empowers publishers and advertisers to address their full audience, in-the-moment,...Read more
What is Hello amp Permutive?
1 Comment
MO
Permutive's AMP solution allows targeting without third-party cookies on Google AMP. This means publishers can now enjoy the benefits of Permutive's...Read more
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