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Compare Optimove and Treasure Data Customer Data Platform 
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At a Glance
Market Segments
Mid-Market (51.3% of reviews)
Enterprise (39.1% of reviews)
Entry-Level Pricing
Contact Us
Contact Us
Optimove
Star Rating
(235)4.6 out of 5
Market Segments
Mid-Market (51.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about OptimoveTreasure Data Customer Data Platform
Star Rating
(158)4.5 out of 5
Market Segments
Enterprise (39.1% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about Treasure Data Customer Data PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Treasure Data excels in Data Enrichment with a score of 8.4, while Optimove shines slightly brighter with a score of 8.6, indicating a more robust capability in enhancing customer data.
- Reviewers mention that Treasure Data's Dynamic Segmentation feature scores 8.8, but Optimove outperforms with a score of 9.2, suggesting that users find Optimove's segmentation capabilities more effective for targeted marketing.
- G2 users highlight that Treasure Data's Quality of Support is rated at 9.0, which is commendable, but Optimove surpasses this with a score of 9.4, indicating a more responsive and helpful support team according to user feedback.
- Users on G2 report that Treasure Data's Automated Email Responses feature scores 8.6, while Optimove's similar functionality is rated at 9.2, suggesting that users find Optimove's email automation more efficient and user-friendly.
- Reviewers say that Treasure Data's Campaign Insights feature is rated at 9.1, which is impressive, but Optimove's capabilities in this area are also strong, with users appreciating its comprehensive reporting tools.
- Users report that while both platforms offer Integrations, Treasure Data scores 9.2, indicating a wider range of integration options, whereas Optimove's score of 8.4 suggests it may have fewer integration capabilities, which could be a consideration for users needing extensive connectivity.
Pricing
Entry-Level Pricing
Optimove
Optimove Pricing
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- Maximize personalization’s impact with AI-mapped CRM journeys as part of Optimove’s Scale package.
- Gain unlimited access to strategic customer insights to build hyper-segmented customer groups that significantly increase personalization.
- Let Optimove’s AI map CRM journeys ensure that only the optimal message(s) is sent to each customer, across any channel, every time.
Treasure Data Customer Data Platform
Custom Quote
Contact Us
Pricing to fit your needs
We would love to walk you through pricing. Keep in mind that all of our plans include full onboarding support and can be customized to meet your needs. Contact us to get started!
- Custom Pricing based on your requirements
Free Trial
Optimove
No trial information availableTreasure Data Customer Data Platform
No trial information availableRatings
Meets Requirements
8.7
200
8.5
135
Ease of Use
8.6
201
8.4
138
Ease of Setup
8.0
117
8.3
80
Ease of Admin
8.8
66
8.5
78
Quality of Support
9.3
199
8.9
133
Has the product been a good partner in doing business?
9.1
67
9.1
80
Product Direction (% positive)
9.3
195
9.1
131
Features by Category
Email Marketing
9.2
131
|
Verified
Not enough data
9.3
139
|
Verified
Not enough data
8.9
133
|
Verified
Not enough data
8.7
125
|
Verified
Not enough data
Online Marketing
7.6
95
Not enough data
8.1
114
|
Verified
Not enough data
9.2
138
|
Verified
Not enough data
8.6
117
|
Verified
Not enough data
8.2
97
Not enough data
Lead Management
8.5
107
|
Verified
Not enough data
8.6
112
Not enough data
9.3
136
|
Verified
Not enough data
8.3
102
|
Verified
Not enough data
8.3
103
|
Verified
Not enough data
8.3
104
|
Verified
Not enough data
8.3
104
|
Verified
Not enough data
8.6
114
|
Verified
Not enough data
Campaign Management
8.8
120
|
Verified
Not enough data
8.1
97
Not enough data
8.5
119
|
Verified
Not enough data
7.5
94
Not enough data
Social
7.2
85
Not enough data
7.5
89
Not enough data
7.5
92
Not enough data
7.2
86
Not enough data
7.2
89
Not enough data
Reporting & Analytics
8.9
128
|
Verified
Not enough data
8.1
101
|
Verified
Not enough data
8.4
115
|
Verified
Not enough data
8.5
126
|
Verified
Not enough data
7.2
87
Not enough data
Platform
8.4
106
|
Verified
Not enough data
8.4
96
Not enough data
9.0
104
|
Verified
Not enough data
8.3
86
Not enough data
7.9
89
|
Verified
Not enough data
8.5
101
|
Verified
Not enough data
8.4
88
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.9
9
Not enough data
7.2
9
Not enough data
7.0
9
Not enough data
7.0
9
Not enough data
6.9
9
Not enough data
7.0
10
Not enough data
Integration
8.2
105
|
Verified
Not enough data
8.0
102
|
Verified
Not enough data
8.0
91
|
Verified
Not enough data
Data Sourcing
8.5
72
|
Verified
8.3
102
|
Verified
8.6
73
|
Verified
8.7
98
|
Verified
8.3
64
7.5
88
|
Verified
8.6
79
|
Verified
8.2
93
|
Verified
Intelligence
8.7
83
|
Verified
8.0
91
|
Verified
8.7
86
|
Verified
7.8
85
|
Verified
8.4
79
|
Verified
7.8
80
|
Verified
Platform Basics
Not enough data
7.4
25
Not enough data
8.7
29
Not enough data
8.4
29
Not enough data
8.1
25
Not enough data
8.8
28
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
9.2
95
|
Verified
8.8
36
9.2
99
|
Verified
8.3
34
Platform Data
8.9
93
|
Verified
8.4
33
8.6
99
|
Verified
8.2
33
8.9
101
|
Verified
7.9
35
9.0
97
|
Verified
8.5
35
Platform Additional Functionality
8.9
89
|
Verified
8.5
33
8.4
92
|
Verified
9.3
38
8.4
86
|
Verified
8.3
34
Agentic AI - Customer Journey Analytics
6.0
7
Not enough data
8.1
7
Not enough data
7.5
6
Not enough data
8.1
6
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
5.6
9
Not enough data
6.9
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.9
8
Not enough data
Marketing Operations
8.6
93
|
Verified
Not enough data
8.9
99
|
Verified
Not enough data
9.1
99
|
Verified
Not enough data
9.0
93
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
9.1
103
|
Verified
Not enough data
9.1
100
|
Verified
Not enough data
8.7
92
|
Verified
Not enough data
9.0
96
|
Verified
Not enough data
8.4
84
|
Verified
Not enough data
8.7
82
|
Verified
Not enough data
Agentic AI - Marketing Analytics
6.7
7
Not enough data
8.3
6
Not enough data
8.1
6
Not enough data
Categories
Categories
Shared Categories
Optimove and Treasure Data Customer Data Platform are categorized as Customer Journey Analytics and Customer Data Platform (CDP)
Unique Categories
Treasure Data Customer Data Platform is categorized as Identity Resolution and Customer Journey Mapping
Reviews
Reviewers' Company Size
Optimove
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Treasure Data Customer Data Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Gambling & Casinos
68.7%
Marketing and Advertising
5.2%
Entertainment
4.3%
Financial Services
3.5%
Telecommunications
1.7%
Other
16.5%
Marketing and Advertising
16.6%
Food & Beverages
9.3%
Information Technology and Services
7.3%
Automotive
7.3%
Retail
6.6%
Other
53.0%
Alternatives
Discussions
How much does Optimove cost?
1 Comment
Official Response from Optimove
Optimove is priced using a monthly subscription model, typically a few thousand dollars per month. Pricing tiers are based on the number of separate customer...Read more
Does Optimove provide professional services?
1 Comment
Official Response from Optimove
Yes! Optimove offers a complete set of professional services for clients who want even more assistance with their customer marketing automation journey....Read more
Does Optimove implement predictive analytics?
1 Comment
Official Response from Optimove
Absolutely! Optimove’s predictive behavior modeling applies mathematical and statistical techniques to transactional, behavioral and demographic data in...Read more
How i can do a Netsuite Integration with Treasure Data?
1 Comment
KM
Hi Rafael. We are sorry to hear that you are having issues with the Netsuite Integration. Please contact our support team through one of the channels...Read more
How do I add more AI/ML features to CDP
1 Comment
NS
Hi Aditya,
You can bring in your AI/ML models on to the Platform and use them on the TD itself. It is one of the strongest feature in TD that allows...Read more
What does a customer data platform do?
1 Comment
RR
A CDP is an all-in-one customer database solution hosted by a single provider as a packaged software-as-a-service (SaaS). It builds a customer data...Read more
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