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# OnAudience.com - Data Management Platform vs Permutive Comparison - What are their main differences?

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OnAudience.com - Data...Permutive[+ Add Product](#)

Reviews

**OnAudience.com - Data Management Platform** [

4.8/5(31)

](https://www.g2.com/products/onaudience-com-data-management-platform/reviews#reviews)

**Permutive** [

4.5/5(91)

](https://www.g2.com/products/permutive/reviews#reviews)

Pricing

**OnAudience.com - Data Management Platform**
No pricing available

**Permutive**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**OnAudience.com - Data Management Platform**
Not enough reviews yet

**Permutive**
3 months

Based on 10 responses

Return on Investment

**OnAudience.com - Data Management Platform**
Not enough reviews yet

**Permutive**
17 months

Based on 8 responses

Perceived Cost

**OnAudience.com - Data Management Platform**
$$$$$

**Permutive**
$$$$$

Average Discount

**OnAudience.com - Data Management Platform**
Not enough reviews yet

**Permutive**
Not enough reviews yet

Pros & Cons

**OnAudience.com - Data Management Platform**
Not enough data

**Permutive**
[
Ease of Use (5)
](https://www.g2.com/products/permutive/reviews?filters%5Bsentiment_snippet%5D=1360111&qs=pros-and-cons#reviews)[
Easy Integrations (5)
](https://www.g2.com/products/permutive/reviews?filters%5Bsentiment_snippet%5D=1997095&qs=pros-and-cons#reviews)[
Data Inaccuracy (3)
](https://www.g2.com/products/permutive/reviews?filters%5Bsentiment_snippet%5D=1997074&qs=pros-and-cons#reviews)[
Complex Setup (1)
](https://www.g2.com/products/permutive/reviews?filters%5Bsentiment_snippet%5D=1997076&qs=pros-and-cons#reviews)

Integrations

**OnAudience.com - Data Management Platform**
Not enough data

**Permutive**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_68bafabb95e6c3c7366db8d1e3014929/google-ad-manager.jpg "Product Avatar Image")

Google Ad Manager

](https://www.g2.com/products/google-ad-manager/reviews)[
View all
](https://www.g2.com/products/permutive/integrations)

Screenshots

**OnAudience.com - Data Management Platform**
 ![OnAudience.com - Data Management Platform screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/133595/OnAudinece-DMP.png)

**Permutive**
 ![Permutive screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1541517/thumb-_7_.jpg)

Ratings

Meets Requirements

**OnAudience.com - Data Management Platform**

9.2

9.223

**Permutive**

8.6

8.666

Ease of Use

**OnAudience.com - Data Management Platform**

9.3

9.323

**Permutive**

8.6

8.665

Ease of Setup

**OnAudience.com - Data Management Platform**

9.4

9.411

**Permutive**

8.1

8.140

Ease of Admin

**OnAudience.com - Data Management Platform**

9.1

9.111

**Permutive**

8.9

8.929

Quality of Support

**OnAudience.com - Data Management Platform**

9.8

9.823

**Permutive**

9.0

9.064

Has the product been a good partner in doing business?

**OnAudience.com - Data Management Platform**

9.1

9.111

**Permutive**

9.0

9.031

Product Direction (% positive)

**OnAudience.com - Data Management Platform**

10.0

10.023

**Permutive**

8.8

8.858

Features

Data Management Platform (DMP)[Hide 69 FeaturesShow 69 Features](javascript:void(0);)

9.5

13

8.0

55

Data Integration

1st-Party Data Integration

9.8(won by 1.0)

10

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.8

50

2nd-Party Data Integration

9.8(won by 2.1)

8

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.7

40

3rd-Party Data Integration

9.8(won by 2.6)

9

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.2

40

Offline Data Integration

9.4(won by 2.1)

6

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.3

33

Data Import/Export

9.2(won by 1.4)

6

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.8

39

Mobile Data Integration

Not enough data

7.9(won by default)

37

Collaboration Tools

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Ad Network Integration

Not enough data

Not enough data

Agentic AI - Data Management Platform (DMP)

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Data Analysis & Optimization

Audience Segmentation

9.8(won by 0.7)

8

 (There is a greater than 0.5 difference between this product's rating and its competitors)

9.1

50

Recommendations

9.7(won by 1.7)

5

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.0

42

Standard Dashboards

8.9(won by 0.7)

6

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.2

45

Custom Reports

9.5(won by 2.0)

7

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.5

38

Campaign Segmentation

Not enough data

Not enough data

Platform

Data Permissions

9.7(won by 2.0)

5

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.7

41

User, Role, and Access Management

9.2(won by 1.1)

6

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.1

47

Performance and Reliability

9.7(won by 1.1)

6

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.6

47

Enterprise Scalability

9.4(won by 0.7)

6

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.7

44

Internationalization

Feature Not Available

7.7(won by default)

37

Advertising Management

Not enough data

Not enough data

Performance Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Data Storage Management

Not enough data

Not enough data

Customer Experience Management

Not enough data

Not enough data

Additional Functionality

Contact Database

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Data Migration

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Data Capture and Transfer

Not enough data

Not enough data

Competitive Analysis

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Data Mapping

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

API

Not enough data

Not enough data

SMS Marketing

Not enough data

Not enough data

Data Recovery

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Data Profiling

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Data Transformation

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Data Verification

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

Behavioral Analytics

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Data Clean Room[Hide 2 FeaturesShow 2 Features](javascript:void(0);)

Not enough data

8.6

6

Centralized computation

Centralized Computation

Not enough data

8.7(won by default)

5

Localized computation

Localized computation

Not enough data

8.6(won by default)

6

User Insights

Reviewers' Company Size

[![OnAudience.com - Data Management Platform](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_0b20abea8c1ca37800a70b3577a63c1d/onaudience-com-data-management-platform.png "OnAudience.com - Data Management Platform")](https://www.g2.com/products/onaudience-com-data-management-platform/reviews)

OnAudience.com - Data Management Platform

Small-Business(50 or fewer emp.)

88.0%

Mid-Market(51-1000 emp.)

12.0%

Enterprise(\> 1000 emp.)

0%

[![Permutive](https://images.g2crowd.com/uploads/product/hd_favicon/1de8a82f811eeea5c9220ebcb9a6e535/permutive.svg "Permutive")](https://www.g2.com/products/permutive/reviews)

Permutive

Small-Business(50 or fewer emp.)

18.4%

Mid-Market(51-1000 emp.)

47.1%

Enterprise(\> 1000 emp.)

34.5%

Small-Business

(50 or fewer emp.)

88.0%

18.4%

Mid-Market

(51-1000 emp.)

12.0%

47.1%

Enterprise

(\> 1000 emp.)

0%

34.5%

Reviewers' Industry

[![OnAudience.com - Data Management Platform](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_0b20abea8c1ca37800a70b3577a63c1d/onaudience-com-data-management-platform.png "OnAudience.com - Data Management Platform")](https://www.g2.com/products/onaudience-com-data-management-platform/reviews)
OnAudience.com - Data Management Platform

Marketing and Advertising

64.0%

Internet

12.0%

Online Media

8.0%

Information Technology and Services

4.0%

Financial Services

4.0%

Other

8.0%

[![Permutive](https://images.g2crowd.com/uploads/product/hd_favicon/1de8a82f811eeea5c9220ebcb9a6e535/permutive.svg "Permutive")](https://www.g2.com/products/permutive/reviews)
Permutive

Publishing

37.3%

Marketing and Advertising

24.1%

Online Media

19.3%

Newspapers

6.0%

Media Production

6.0%

Other

7.2%

Alternatives

**OnAudience.com - Data Management Platform Alternatives**

 ![Lotame Spherical Platform](https://images.g2crowd.com/uploads/product/hd_favicon/da0e976995671904139942de06a79bb3/lotame-spherical-platform.svg "Lotame Spherical Platform")

[
Lotame Spherical Platform
](/products/lotame-spherical-platform/reviews)

 ![Data 360 (formerly Salesforce Data Cloud)](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/data-360-formerly-salesforce-data-cloud.svg "Data 360 (formerly Salesforce Data Cloud)")

[
Data 360 (formerly Salesforce Data Cloud)
](/products/data-360-formerly-salesforce-data-cloud/reviews)

 ![Google Audience Center](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_7b4119209e6144203235149bd7024c8b/google-audience-center.jpg "Google Audience Center")

[
Google Audience Center
](/products/google-audience-center/reviews)

 ![MediaMath by Infillion](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5cac44261320d7bb675da29ff25cf5c0/mediamath-by-infillion.png "MediaMath by Infillion")

[
MediaMath by Infillion
](/products/mediamath-by-infillion/reviews)

**Permutive Alternatives**

 ![Lotame Spherical Platform](https://images.g2crowd.com/uploads/product/hd_favicon/da0e976995671904139942de06a79bb3/lotame-spherical-platform.svg "Lotame Spherical Platform")

[
Lotame Spherical Platform
](/products/lotame-spherical-platform/reviews)

 ![Data 360 (formerly Salesforce Data Cloud)](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/data-360-formerly-salesforce-data-cloud.svg "Data 360 (formerly Salesforce Data Cloud)")

[
Data 360 (formerly Salesforce Data Cloud)
](/products/data-360-formerly-salesforce-data-cloud/reviews)

 ![Google Cloud BigQuery](https://images.g2crowd.com/uploads/product/hd_favicon/875b8a68eca98ce3458f26e9dd34cdf9/google-cloud-bigquery.svg "Google Cloud BigQuery")

[
BigQuery
](/products/google-cloud-bigquery/reviews)

 ![AppsFlyer](https://images.g2crowd.com/uploads/product/hd_favicon/11157f7d75709fe06d54eb91a2f45d94/appsflyer.svg "AppsFlyer")

[
AppsFlyer
](/products/appsflyer/reviews)

## OnAudience.com - Data Management Platform vs Permutive

When assessing the two solutions, reviewers found OnAudience.com - Data Management Platform easier to use, set up, and administer. Reviewers also preferred doing business with OnAudience.com - Data Management Platform overall.

- Reviewers felt that OnAudience.com - Data Management Platform meets the needs of their business better than Permutive.
- When comparing quality of ongoing product support, reviewers felt that OnAudience.com - Data Management Platform is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of OnAudience.com - Data Management Platform over Permutive.