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Compare OnAudience.com - Data Management Platform and Permutive 
Featured Products
At a Glance
Market Segments
Small-Business (88.0% of reviews)
Mid-Market (48.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
OnAudience.com - Data Management Platform
Star Rating
(31)4.8 out of 5
Market Segments
Small-Business (88.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about OnAudience.com - Data Management PlatformPermutive
Star Rating
(84)4.5 out of 5
Market Segments
Mid-Market (48.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about PermutiveOnAudience.com - Data Management Platform vs Permutive
When assessing the two solutions, reviewers found OnAudience.com - Data Management Platform easier to use, set up, and administer. However, reviewers felt that both vendors make it equally easy to do business overall.
- Reviewers felt that OnAudience.com - Data Management Platform meets the needs of their business better than Permutive.
- When comparing quality of ongoing product support, reviewers felt that OnAudience.com - Data Management Platform is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of OnAudience.com - Data Management Platform over Permutive.
Pricing
Entry-Level Pricing
OnAudience.com - Data Management Platform
No pricing availablePermutive
No pricing availableFree Trial
OnAudience.com - Data Management Platform
No trial information availablePermutive
No trial information availableRatings
Meets Requirements
9.2
23
8.6
63
Ease of Use
9.3
23
8.7
62
Ease of Setup
9.4
11
8.2
37
Ease of Admin
9.1
11
8.9
28
Quality of Support
9.8
23
9.0
61
Has the product been a good partner in doing business?
9.1
11
9.1
30
Product Direction (% positive)
10.0
23
9.4
55
Features by Category
Data Integration
9.8
10
8.8
49
9.8
8
7.7
40
9.8
9
7.1
39
9.4
6
7.3
33
Not enough data
7.9
37
9.2
6
7.7
38
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
9.8
8
9.1
49
9.7
5
8.0
42
8.9
6
8.2
45
9.5
7
7.5
38
Platform
9.7
5
7.7
41
9.2
6
8.1
47
9.7
6
8.6
47
9.4
6
8.7
44
Feature Not Available
7.7
37
Centralized computation
Not enough data
8.7
5
Localized computation
Not enough data
8.3
5
Categories
Categories
Shared Categories
OnAudience.com - Data Management Platform and Permutive are categorized as Data Management Platform (DMP)
Unique Categories
OnAudience.com - Data Management Platform has no unique categories
Permutive is categorized as Data Clean Room
Reviews
Reviewers' Company Size
OnAudience.com - Data Management Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Permutive
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
64.0%
Internet
12.0%
Online Media
8.0%
Information Technology and Services
4.0%
Financial Services
4.0%
Other
8.0%
Publishing
38.8%
Marketing and Advertising
23.8%
Online Media
18.8%
Newspapers
6.3%
Media Production
6.3%
Other
6.3%
Alternatives
Discussions
OnAudience.com - Data Management Platform has no discussions with answers
How are you getting on educating the agency side of the benefits to Permutive?
1 Comment
MO
Thanks for the question, Robyn. We have seen great interest from the agency side of the market on the importance of 1st Party publisher data and the benefits...Read more
What does Permutive do?
1 Comment
MO
The Permutive Audience platform offers more than traditional DMPs. It empowers publishers and advertisers to address their full audience, in-the-moment,...Read more
What is Hello amp Permutive?
1 Comment
MO
Permutive's AMP solution allows targeting without third-party cookies on Google AMP. This means publishers can now enjoy the benefits of Permutive's...Read more
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