# OnAudience.com - Data Management Platform, Permutive vs Adobe Audience Manager Comparison | | OnAudience.com - Data Management Platform | Permutive | Adobe Audience Manager | |---|---|---|---| | **Star Rating** | 4.8 out of 5 | 4.5 out of 5 | 4.0 out of 5 | | **Total Reviews** | 31 | 86 | 28 | | **Largest Market Segment** | Small-Business (88.0% of reviews) | Mid-Market (48.8% of reviews) | Enterprise (72.0% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | No pricing available | --- ## Top Pros & Cons ### OnAudience.com - Data Management Platform **Not enough data** ### Permutive Pros: - Ease of Use (5 reviews) - Easy Integrations (5 reviews) Cons: - Data Inaccuracy (3 reviews) - Complex Setup (1 reviews) ### Adobe Audience Manager **Not enough data** --- ## Ratings Comparison | Rating | OnAudience.com - Data Management Platform | Permutive | Adobe Audience Manager | |---|---|---|---| | **Meets Requirements** | 9.2 (23 reviews) | 8.6 (63 reviews) | 8.2 (18 reviews) | | **Ease of Use** | 9.3 (23 reviews) | 8.7 (62 reviews) | 7.5 (21 reviews) | | **Ease of Setup** | 9.4 (11 reviews) | 8.2 (37 reviews) | 7.4 (9 reviews) | | **Ease of Admin** | 9.1 (11 reviews) | 8.9 (28 reviews) | 6.9 (6 reviews) | | **Quality of Support** | 9.8 (23 reviews) | 9.0 (61 reviews) | 7.5 (16 reviews) | | **Has the product been a good partner in doing business?** | 9.1 (11 reviews) | 9.1 (30 reviews) | 8.1 (6 reviews) | | **Product Direction (% positive)** | 10.0 (23 reviews) | 9.4 (55 reviews) | 6.8 (18 reviews) | --- ## Pricing ### OnAudience.com - Data Management Platform #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Permutive #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Adobe Audience Manager #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Data Management Platform (DMP) | Product | Score | Reviews | |---|---|---| | **OnAudience.com - Data Management Platform** | 9.5/10 | 13 | | **Permutive** | 8.0/10 | 54 | | **Adobe Audience Manager** | 8.1/10 | 18 | #### Data Integration | Feature | OnAudience.com - Data Management Platform | Permutive | Adobe Audience Manager | |---|---|---|---| | **1st-Party Data Integration** | 9.8 (10 reviews) | 8.8 (49 reviews) | 8.8 (17 reviews) | | **2nd-Party Data Integration** | 9.8 (8 reviews) | 7.7 (40 reviews) | Feature Not Available | | **3rd-Party Data Integration** | 9.8 (9 reviews) | 7.1 (39 reviews) | 7.9 (16 reviews) | | **Offline Data Integration** | 9.4 (6 reviews) | 7.3 (33 reviews) | 7.6 (16 reviews) | | **Mobile Data Integration** | Not enough data | 7.9 (37 reviews) | 7.3 (15 reviews) | | **Data Export Tools** | 9.2 (6 reviews) | 7.7 (38 reviews) | Feature Not Available | #### Agentic AI - Data Management Platform (DMP) | Feature | OnAudience.com - Data Management Platform | Permutive | Adobe Audience Manager | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | #### Data Analysis & Optimization | Feature | OnAudience.com - Data Management Platform | Permutive | Adobe Audience Manager | |---|---|---|---| | **Audience Segmentation** | 9.8 (8 reviews) | 9.1 (49 reviews) | 8.6 (16 reviews) | | **Recommendations** | 9.7 (5 reviews) | 8.0 (42 reviews) | 8.5 (13 reviews) | | **Standard Dashboards** | 8.9 (6 reviews) | 8.2 (45 reviews) | 7.8 (17 reviews) | | **Custom Reports** | 9.5 (7 reviews) | 7.5 (38 reviews) | 8.0 (16 reviews) | #### Platform | Feature | OnAudience.com - Data Management Platform | Permutive | Adobe Audience Manager | |---|---|---|---| | **Data Permissions** | 9.7 (5 reviews) | 7.7 (41 reviews) | 8.3 (16 reviews) | | **User, Role, and Access Management** | 9.2 (6 reviews) | 8.1 (47 reviews) | 8.3 (15 reviews) | | **Performance and Reliability** | 9.7 (6 reviews) | 8.6 (47 reviews) | Feature Not Available | | **Enterprise Scalability** | 9.4 (6 reviews) | 8.7 (44 reviews) | 8.2 (14 reviews) | | **Internationalization** | Feature Not Available | 7.7 (37 reviews) | 8.2 (11 reviews) | ### Data Clean Room | Product | Score | Reviews | |---|---|---| | **OnAudience.com - Data Management Platform** | N/A | N/A | | **Permutive** | 8.5/10 | 5 | | **Adobe Audience Manager** | N/A | N/A | #### Centralized computation | Feature | OnAudience.com - Data Management Platform | Permutive | Adobe Audience Manager | |---|---|---|---| | **Centralized Computation** | Not enough data | 8.7 (5 reviews) | Not enough data | #### Localized computation | Feature | OnAudience.com - Data Management Platform | Permutive | Adobe Audience Manager | |---|---|---|---| | **Localized computation** | Not enough data | 8.3 (5 reviews) | Not enough data | --- ## Categories **Shared Categories (1):** [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp) **Unique to Permutive (1):** [Data Clean Room Software](https://www.g2.com/categories/data-clean-room) --- ## Reviewer Demographics ### By Company Size | Segment | OnAudience.com - Data Management Platform | Permutive | Adobe Audience Manager | |---|---|---|---| | **Small-Business** | 88.0% | 17.1% | 20.0% | | **Mid-Market** | 12.0% | 48.8% | 8.0% | | **Enterprise** | 0% | 34.1% | 72.0% | ### By Industry #### OnAudience.com - Data Management Platform - **Marketing and Advertising:** 64.0% - **Internet:** 12.0% - **Online Media:** 8.0% - **Information Technology and Services:** 4.0% - **Financial Services:** 4.0% - **Computer Software:** 4.0% - **Broadcast Media:** 4.0% #### Permutive - **Publishing:** 38.8% - **Marketing and Advertising:** 23.8% - **Online Media:** 18.8% - **Newspapers:** 6.3% - **Media Production:** 6.3% - **Broadcast Media:** 3.8% - **Internet:** 1.3% - **Higher Education:** 1.3% #### Adobe Audience Manager - **Marketing and Advertising:** 16.0% - **Broadcast Media:** 8.0% - **Financial Services:** 8.0% - **Internet:** 8.0% - **Computer & Network Security:** 4.0% - **Computer Software:** 4.0% - **Consumer Goods:** 4.0% - **Electrical/Electronic Manufacturing:** 4.0% - **Gambling & Casinos:** 4.0% - **Government Administration:** 4.0% - **Other:** 36.0% --- ## Alternatives ### Alternatives to OnAudience.com - Data Management Platform - [Lotame Spherical Platform](https://www.g2.com/products/lotame-spherical-platform/reviews) — 4.3/5 stars (117 reviews) - [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) — 4.3/5 stars (250 reviews) - [Google Audience Center](https://www.g2.com/products/google-audience-center/reviews) — 4.1/5 stars (18 reviews) - [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews) - [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) — 4.5/5 stars (154 reviews) - [Keboola](https://www.g2.com/products/keboola/reviews) — 4.6/5 stars (137 reviews) - [Oracle BlueKai Data Management Platform](https://www.g2.com/products/oracle-bluekai-data-management-platform/reviews) — 3.9/5 stars (19 reviews) - [Zeta Marketing Platform](https://www.g2.com/products/zeta-marketing-platform/reviews) — 4.0/5 stars (117 reviews) - [Oracle Data Cloud](https://www.g2.com/products/oracle-data-cloud/reviews) — 4.0/5 stars (42 reviews) - [Plauti](https://www.g2.com/products/plauti/reviews) — 4.5/5 stars (114 reviews) ### Alternatives to Permutive - [Lotame Spherical Platform](https://www.g2.com/products/lotame-spherical-platform/reviews) — 4.3/5 stars (117 reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) — 4.5/5 stars (1227 reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) — 4.6/5 stars (754 reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (734 reviews) - [Crossbeam](https://www.g2.com/products/crossbeam/reviews) — 4.8/5 stars (396 reviews) - [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) — 4.3/5 stars (250 reviews) - [LiveRamp](https://www.g2.com/products/liveramp/reviews) — 4.2/5 stars (114 reviews) - [PartnerTap](https://www.g2.com/products/partnertap/reviews) — 4.7/5 stars (211 reviews) - [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) — 4.5/5 stars (154 reviews) - [Adobe Real-Time CDP](https://www.g2.com/products/adobe-real-time-cdp/reviews) — 4.1/5 stars (165 reviews) ### Alternatives to Adobe Audience Manager - [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews) - [Lotame Spherical Platform](https://www.g2.com/products/lotame-spherical-platform/reviews) — 4.3/5 stars (117 reviews) - [Oracle BlueKai Data Management Platform](https://www.g2.com/products/oracle-bluekai-data-management-platform/reviews) — 3.9/5 stars (19 reviews) - [Google Audience Center](https://www.g2.com/products/google-audience-center/reviews) — 4.1/5 stars (18 reviews) - [Oracle Data Cloud](https://www.g2.com/products/oracle-data-cloud/reviews) — 4.0/5 stars (42 reviews) - [V12 Data](https://www.g2.com/products/v12-data/reviews) — 4.1/5 stars (43 reviews) - [Amobee](https://www.g2.com/products/amobee/reviews) — 3.8/5 stars (51 reviews) - [Adform DMP](https://www.g2.com/products/adform-dmp/reviews) — 4.2/5 stars (4 reviews) - [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) — 4.3/5 stars (250 reviews) - [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) — 3.8/5 stars (86 reviews) --- ## Top Discussions ### OnAudience.com - Data Management Platform No discussions available for this product. ### Permutive - Title: [What is Hello amp Permutive?](https://www.g2.com/discussions/what-is-hello-amp-permutive) — 1 comment > **Top comment:** "Permutive's AMP solution allows targeting without third-party cookies on Google AMP. This means publishers can now enjoy the benefits of Permutive's..." - Title: [What does Permutive do?](https://www.g2.com/discussions/what-does-permutive-do) — 1 comment > **Top comment:** "The Permutive Audience platform offers more than traditional DMPs. It empowers publishers and advertisers to address their full audience, in-the-moment,..." - Title: [How are you getting on educating the agency side of the benefits to Permutive?](https://www.g2.com/discussions/40978-how-are-you-getting-on-educating-the-agency-side-of-the-benefits-to-permutive) — 1 comment, 1 upvote > **Top comment:** "Thanks for the question, Robyn. We have seen great interest from the agency side of the market on the importance of 1st Party publisher data and the benefits..." ### Adobe Audience Manager - Title: [What is Adobe Audience Manager used for?](https://www.g2.com/discussions/adobe-audience-manager-what-is-adobe-audience-manager-used-for) — 1 comment > **Top comment:** "In a nutshell, AAM is used for collecting data from 1st 2nd and 3rd party, then we can combine and build segments to send this data to different channels..." - Title: [Is Adobe Audience Manager a DMP?](https://www.g2.com/discussions/is-adobe-audience-manager-a-dmp) — 1 comment > **Top comment:** "Yes" --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/onaudience-com-data-management-platform-vs-permutive-vs-adobe-audience-manager)