Compare Matomo (Formerly Piwik) and Web CEO 
At a Glance
Market Segments
Small-Business (54.8% of reviews)
Small-Business (88.5% of reviews)
Entry-Level Pricing
FREE download
$299.00 Per Month
Matomo (Formerly Piwik)
Star Rating
(95)4.2 out of 5
Market Segments
Small-Business (54.8% of reviews)
Pros & Cons
Entry-Level Pricing
FREE download
Browse all 3 pricing plansWeb CEO
Star Rating
(166)4.7 out of 5
Market Segments
Small-Business (88.5% of reviews)
Pros & Cons
Entry-Level Pricing
$299.00 Per Month
Browse all 4 pricing plansMatomo (Formerly Piwik) vs Web CEO
When assessing the two solutions, reviewers found Web CEO easier to use, set up, and administer. Reviewers also preferred doing business with Web CEO overall.
- Reviewers felt that Web CEO meets the needs of their business better than Matomo (Formerly Piwik).
- When comparing quality of ongoing product support, reviewers felt that Web CEO is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Web CEO over Matomo (Formerly Piwik).
Pricing
Entry-Level Pricing
Matomo (Formerly Piwik)
On-Premise (Self-Hosted)
FREE download
GPL v3+ licensed. Premium Features & Support options available.
Read more on whether On-Premise is right for you: https://matomo.org/what-is-on-premise/
Downloadable digital analytics plaform that runs on your servers and database and you 100% own the data.
Web CEO
Corporate
$299.00
Per Month
A Marketing Platform for in-house SEO teams
- 30 active projects
- 2400 keywords in Rank Tracker
- 5 SERP scan depth
Free Trial
Matomo (Formerly Piwik)
Free Trial is available
Web CEO
Free Trial is available
Ratings
Meets Requirements
8.4
79
9.0
148
Ease of Use
8.0
81
8.6
149
Ease of Setup
7.6
52
8.9
118
Ease of Admin
7.9
48
8.9
106
Quality of Support
7.7
48
9.5
135
Has the product been a good partner in doing business?
8.4
31
9.3
101
Product Direction (% positive)
8.1
79
9.0
148
Features by Category
Metrics
8.5
62
Not enough data
8.5
57
Not enough data
8.8
58
Not enough data
8.5
60
Not enough data
8.2
58
Not enough data
8.1
49
Not enough data
8.1
51
Not enough data
7.9
46
Not enough data
7.5
38
Not enough data
Reporting
8.3
58
Not enough data
8.1
40
Not enough data
8.2
42
Not enough data
7.9
49
Not enough data
8.1
37
Not enough data
8.0
42
Not enough data
8.3
55
Not enough data
Other
8.4
55
Not enough data
8.5
52
Not enough data
7.8
41
Not enough data
8.3
45
Not enough data
7.9
30
Not enough data
7.4
22
Not enough data
8.3
40
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.4
38
Not enough data
7.8
34
Not enough data
8.5
49
Not enough data
8.9
54
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Local Search Optimization
Not enough data
9.3
42
Not enough data
8.5
34
Not enough data
8.7
41
Not enough data
8.2
31
Not enough data
8.3
34
Not enough data
9.0
40
Platform Basics
Not enough data
9.0
40
Not enough data
9.0
42
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
Not enough data
8.2
35
Not enough data
7.9
34
Not enough data
7.9
33
Platform Content
Not enough data
7.5
27
Platform Reporting
Not enough data
8.8
39
Not enough data
8.6
38
SEO Auditing & Monitoring
Not enough data
8.9
81
Not enough data
9.3
77
Not enough data
9.2
74
Not enough data
9.2
76
Agentic AI - SEO Tools
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
8.0
5
Not enough data
6.7
5
Not enough data
7.0
5
Not enough data
7.0
5
Not enough data
7.0
5
SEO Content & Rankings
Not enough data
8.3
115
Not enough data
8.9
128
Not enough data
9.1
127
Not enough data
8.6
79
Not enough data
8.4
67
SEO Reporting
Not enough data
8.8
129
Not enough data
8.8
82
Not enough data
8.7
83
Not enough data
9.0
71
Generative AI
Not enough data
7.2
34
Not enough data
7.4
33
Tools
8.2
13
7.6
34
9.3
20
8.0
40
8.7
15
7.4
34
Metrics
9.1
18
8.2
42
8.9
20
8.6
38
9.2
19
8.6
38
9.0
19
8.1
35
9.0
17
8.2
36
8.6
14
9.2
42
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Matomo (Formerly Piwik) and Web CEO are categorized as Content Analytics
Reviews
Reviewers' Company Size
Matomo (Formerly Piwik)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Web CEO
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.6%
Computer Software
11.2%
Information Technology and Services
9.0%
Internet
9.0%
Retail
4.5%
Other
51.7%
Marketing and Advertising
31.4%
Internet
11.9%
Information Technology and Services
8.8%
Health, Wellness and Fitness
4.4%
Apparel & Fashion
2.5%
Other
40.9%
Discussions
Is the data your own?
3 Comments
BT
If by security and privacy reasons you refer to GDPR framework, yes, Matomo has its privacy by design feature, allowing you to use this tool in complete...Read more
Some of my backlinks are considered toxic. What should I do?
2 Comments
CM
Some toxic backlinks are not terrible or urgent. Check each one to see where it is from. When possible remove these toxic links if they're not necessary....Read more
Do you provide any SEO recommendations?
2 Comments
CM
With your subscription hire a professional to assist you with the advanced plans on digging into the deep technical side of things. Understanding the...Read more
How do I view a ranking report for a certain date from the past?
2 Comments
Official Response from Web CEO
In your Rank Tracking report find the "Last scan (date)" button in the top left corner of the report menu and click it to open the calendar. Navigate to...Read more
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