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At a Glance
Market Segments
Mid-Market (51.0% of reviews)
Small-Business (67.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Marin Software
Star Rating
(453)3.8 out of 5
Market Segments
Mid-Market (51.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Marin SoftwareOpteo
Star Rating
(41)4.5 out of 5
Market Segments
Small-Business (67.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about OpteoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Marin Software's Paid Keyword Optimization feature scores 8.2, which is slightly lower than Opteo's 9.0, indicating that Opteo may provide more effective tools for optimizing paid keywords.
- Reviewers mention that Marin Software's Ease of Setup is rated at 7.1, while Opteo shines with a score of 9.5, suggesting that users find Opteo significantly easier to set up and start using.
- G2 users highlight that Marin Software's Quality of Support is rated at 7.7, which is lower than Opteo's impressive 9.3, indicating that users may have a better support experience with Opteo.
- Users on G2 report that Marin Software's Ad Creation and Editing feature has a score of 7.3, while Opteo's score of 7.9 suggests a more user-friendly experience in creating and editing ads.
- Reviewers mention that Marin Software's Budget Execution & Monitoring feature scores 7.7, compared to Opteo's 8.7, indicating that Opteo may offer superior tools for managing and monitoring budgets effectively.
- Users say that Marin Software's Performance and Reliability is rated at 7.5, while Opteo excels with a score of 9.0, suggesting that users experience better performance and reliability with Opteo's platform.
Pricing
Entry-Level Pricing
Marin Software
No pricing availableOpteo
No pricing availableFree Trial
Marin Software
No trial information availableOpteo
Free Trial is available
Ratings
Meets Requirements
7.6
419
8.9
34
Ease of Use
7.6
419
9.2
34
Ease of Setup
7.1
246
9.5
23
Ease of Admin
7.8
251
9.4
18
Quality of Support
7.7
412
9.3
31
Has the product been a good partner in doing business?
8.0
250
8.8
18
Product Direction (% positive)
6.9
415
9.3
33
Features by Category
Channel Functionality
7.3
91
Not enough data
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
169
Not enough data
8.3
167
Not enough data
7.9
147
Not enough data
8.1
163
Not enough data
8.1
155
Not enough data
Feature Not Available
Not enough data
7.9
95
Not enough data
8.0
114
Not enough data
8.1
142
Not enough data
7.6
144
Not enough data
7.4
89
Not enough data
7.7
47
Not enough data
7.7
52
Not enough data
Targeting
8.0
135
Not enough data
7.9
121
Not enough data
7.6
136
Not enough data
7.6
113
Not enough data
Platform
7.9
131
Not enough data
8.4
152
Not enough data
8.6
154
Not enough data
8.1
155
Not enough data
8.4
136
Not enough data
7.9
143
Not enough data
8.2
140
Not enough data
8.2
112
Not enough data
8.1
145
Not enough data
Campaign Management & Optimization
8.2
326
9.0
24
8.0
321
8.4
23
7.3
310
7.9
22
7.6
253
7.4
20
6.8
207
7.2
20
7.8
293
8.6
21
7.3
272
8.4
18
6.0
179
5.6
19
6.3
291
8.0
18
7.3
173
6.9
19
7.7
304
8.7
21
Analytics & Administration
7.9
311
8.6
23
7.5
261
7.7
22
8.2
326
8.8
24
Platform
7.6
235
7.5
16
7.6
302
8.7
23
7.6
299
7.5
23
8.3
308
8.2
23
7.5
329
9.0
24
8.1
283
8.2
17
7.7
283
8.1
21
7.9
214
7.6
20
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
7.5
87
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
169
Not enough data
8.3
167
Not enough data
7.9
147
Not enough data
8.1
163
Not enough data
8.1
155
Not enough data
Feature Not Available
Not enough data
7.9
95
Not enough data
8.0
114
Not enough data
8.1
142
Not enough data
7.6
144
Not enough data
7.4
89
Not enough data
7.7
47
Not enough data
7.7
52
Not enough data
Targeting
8.0
135
Not enough data
7.9
121
Not enough data
7.6
136
Not enough data
7.6
113
Not enough data
Mobile
8.0
91
Not enough data
7.7
47
Not enough data
7.7
52
Not enough data
Platform
7.9
131
Not enough data
8.4
152
Not enough data
8.6
154
Not enough data
8.1
155
Not enough data
8.4
136
Not enough data
7.9
143
Not enough data
8.2
140
Not enough data
8.2
112
Not enough data
8.1
145
Not enough data
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.0(won by default)
68
Not enough data
Campaign Management
8.0(won by default)
169
Not enough data
8.3(won by default)
167
Not enough data
7.9(won by default)
147
Not enough data
8.1(won by default)
163
Not enough data
8.1(won by default)
155
Not enough data
Feature Not Available
Not enough data
7.9(won by default)
95
Not enough data
8.0(won by default)
114
Not enough data
8.1(won by default)
142
Not enough data
7.6(won by default)
144
Not enough data
7.4(won by default)
89
Not enough data
7.7(won by default)
47
Not enough data
7.7(won by default)
52
Not enough data
Targeting
8.0(won by default)
135
Not enough data
7.9(won by default)
121
Not enough data
7.6(won by default)
136
Not enough data
7.6(won by default)
113
Not enough data
Platform
7.9(won by default)
131
Not enough data
8.4(won by default)
152
Not enough data
8.6(won by default)
154
Not enough data
8.1(won by default)
155
Not enough data
8.4(won by default)
136
Not enough data
7.9(won by default)
143
Not enough data
8.2(won by default)
140
Not enough data
8.2(won by default)
112
Not enough data
8.1(won by default)
145
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Marin Software and Opteo are categorized as Paid Search Advertising
Unique Categories
Marin Software is categorized as Retail Media Advertising Platforms, Cross-Channel Advertising, Social Media Advertising, Mobile Advertising, and Display Advertising
Opteo has no unique categories
Reviews
Reviewers' Company Size
Marin Software
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Opteo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
51.0%
Internet
7.3%
Retail
7.0%
Financial Services
4.8%
Information Technology and Services
2.5%
Other
27.4%
Marketing and Advertising
30.0%
Computer Software
20.0%
Health, Wellness and Fitness
7.5%
Consulting
2.5%
Telecommunications
2.5%
Other
37.5%
Discussions
Marin Software has no discussions with answers
Opteo has no discussions with answers
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