# LinkedIn Premium vs LinkedIn Sales Navigator Comparison

| | LinkedIn Premium | LinkedIn Sales Navigator | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 267 | 2,195 | 
| **Largest Market Segment** | Small-Business (42.1% of reviews) | Mid-Market (48.3% of reviews) | 
| **Entry Level Price** | No pricing available | Contact Us | 

---
## Top Pros & Cons

### LinkedIn Premium

Pros:
- Ease of Use (9 reviews)
- Insights (8 reviews)

Cons:
- Expensive (14 reviews)
- Platform Limitations (4 reviews)

### LinkedIn Sales Navigator

Pros:
- Lead Generation (110 reviews)
- Ease of Use (96 reviews)

Cons:
- Expensive (53 reviews)
- Missing Features (40 reviews)

---
## Ratings Comparison
| Rating | LinkedIn Premium | LinkedIn Sales Navigator | 
|---|---|---|
  | **Meets Requirements** | 8.1 (227 reviews) | 8.7 (1804 reviews) | 
  | **Ease of Use** | 8.6 (230 reviews) | 8.6 (1828 reviews) | 
  | **Ease of Setup** | 9.0 (86 reviews) | 9.0 (529 reviews) | 
  | **Ease of Admin** | 8.4 (56 reviews) | 8.7 (284 reviews) | 
  | **Quality of Support** | 7.9 (182 reviews) | 8.1 (1469 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.4 (52 reviews) | 8.2 (281 reviews) | 
  | **Product Direction (% positive)** | 7.2 (228 reviews) | 7.9 (1752 reviews) | 

---
## Pricing

### LinkedIn Premium

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### LinkedIn Sales Navigator

#### Entry-Level Pricing

Plan: Core

Price: Contact Us

Key Features:
- Advanced lead & company search
- Alerts on your saved leads and accounts 
- Create Custom Lists

[Browse all 3 editions](https://www.g2.com/products/linkedin-sales-navigator/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **LinkedIn Premium** | N/A | N/A |
| **LinkedIn Sales Navigator** | 8.2/10 | 1523 |

#### Data Availability

| Feature | LinkedIn Premium | LinkedIn Sales Navigator | 
|---|---|---|
| **Contact Data Availability** | Not enough data | 7.9 (1384 reviews) | 
| **Company Data Availability** | Not enough data | 8.5 (1387 reviews) | 
| **Industry Research Availability** | Not enough data | 8.2 (1322 reviews) ✓ Verified | 
| **Technographic Data Availability** | Not enough data | 7.8 (157 reviews) | 

#### Data Accuracy

| Feature | LinkedIn Premium | LinkedIn Sales Navigator | 
|---|---|---|
| **Contact Data Accuracy** | Not enough data | 8.1 (1381 reviews) | 
| **Company Data Accuracy** | Not enough data | 8.4 (1368 reviews) | 
| **Technographic Data Accuracy** | Not enough data | 7.8 (155 reviews) | 

#### Agentic AI - Sales Intelligence

| Feature | LinkedIn Premium | LinkedIn Sales Navigator | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.7 (62 reviews) | 
| **Cross-system Integration** | Not enough data | 7.8 (60 reviews) | 
| **Adaptive Learning** | Not enough data | 8.0 (60 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.2 (59 reviews) | 
| **Proactive Assistance** | Not enough data | 7.9 (61 reviews) | 
| **Decision Making** | Not enough data | 8.1 (61 reviews) | 

#### Platform

| Feature | LinkedIn Premium | LinkedIn Sales Navigator | 
|---|---|---|
| **Internationalization** | Not enough data | 8.5 (399 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.5 (425 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | 8.7 (461 reviews) | 
| **Reporting/Dashboards** | Not enough data | 7.8 (422 reviews) ✓ Verified | 
| **Mobile User Support** | Not enough data | 8.1 (404 reviews) ✓ Verified | 
| **APIs** | Not enough data | Feature Not Available | 

#### Features

| Feature | LinkedIn Premium | LinkedIn Sales Navigator | 
|---|---|---|
| **Lead Builder** | Not enough data | 8.5 (1336 reviews) | 
| **Integration to CRM/Marketing Automation** | Not enough data | 7.7 (1087 reviews) | 
| **Data Cleaning/Enrichment** | Not enough data | 7.9 (448 reviews) | 
| **Data Segmentation/Filtering** | Not enough data | 8.2 (1278 reviews) ✓ Verified | 
| **Search** | Not enough data | 8.7 (1430 reviews) ✓ Verified | 
| **News/People Alerts** | Not enough data | 8.5 (1333 reviews) ✓ Verified | 
| **Connections** | Not enough data | 8.9 (1368 reviews) ✓ Verified | 
| **Reporting** | Not enough data | 7.7 (1067 reviews) ✓ Verified | 
| **Messaging** | Not enough data | 8.2 (1350 reviews) ✓ Verified | 

### Buyer Intent Data Providers

| Product | Score | Reviews |
|---|---|---|
| **LinkedIn Premium** | N/A | N/A |
| **LinkedIn Sales Navigator** | 8.4/10 | 125 |

#### Data Availability

| Feature | LinkedIn Premium | LinkedIn Sales Navigator | 
|---|---|---|
| **Contact Data Availability** | Not enough data | 8.3 (121 reviews) | 
| **Account Data Availability** | Not enough data | 8.7 (121 reviews) | 
| **Offline Data** | Not enough data | 7.3 (111 reviews) | 

#### Platform Additional Functionality

| Feature | LinkedIn Premium | LinkedIn Sales Navigator | 
|---|---|---|
| **Integrations** | Not enough data | 8.5 (122 reviews) | 
| **Topic Customization** | Not enough data | 8.3 (117 reviews) | 
| **Natural Language Processing (NLP)** | Not enough data | 8.3 (109 reviews) | 
| **Alerts** | Not enough data | 8.6 (117 reviews) | 
| **Real-time Intent** | Not enough data | 8.4 (117 reviews) | 

### Social Networks

| Product | Score | Reviews |
|---|---|---|
| **LinkedIn Premium** | 8.5/10 | 15 |
| **LinkedIn Sales Navigator** | N/A | N/A |

#### Agentic AI - Social Networks

| Feature | LinkedIn Premium | LinkedIn Sales Navigator | 
|---|---|---|
| **Natural Language Interaction** | 8.7 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (13 reviews) | Not enough data | 

---
## Categories

**Unique to LinkedIn Premium (1):** [Social Network Platforms](https://www.g2.com/categories/social-networks)

**Unique to LinkedIn Sales Navigator (2):** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence), [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers)


---
## Reviewer Demographics

### By Company Size

| Segment | LinkedIn Premium | LinkedIn Sales Navigator | 
|---|---|---|
| **Small-Business** | 42.1% | 32.6% | 
| **Mid-Market** | 36.7% | 48.3% | 
| **Enterprise** | 21.3% | 19.0% | 

### By Industry

#### LinkedIn Premium

- **Computer Software:** 17.2%
- **Information Technology and Services:** 14.1%
- **Marketing and Advertising:** 7.6%
- **Internet:** 5.0%
- **Staffing and Recruiting:** 5.0%
- **Computer & Network Security:** 3.1%
- **Higher Education:** 2.7%
- **Logistics and Supply Chain:** 2.3%
- **Management Consulting:** 2.3%
- **Financial Services:** 1.9%
- **Other:** 38.9%

#### LinkedIn Sales Navigator

- **Computer Software:** 26.3%
- **Information Technology and Services:** 20.1%
- **Marketing and Advertising:** 8.1%
- **Internet:** 5.8%
- **Financial Services:** 3.5%
- **Staffing and Recruiting:** 2.4%
- **Market Research:** 1.6%
- **Telecommunications:** 1.5%
- **Information Services:** 1.5%
- **Computer & Network Security:** 1.4%
- **Other:** 27.8%

---
## Alternatives

### Alternatives to LinkedIn Premium

- [Reddit for business](https://www.g2.com/products/reddit-for-business/reviews) — 4.1/5 stars (56 reviews)
- [Facebook](https://www.g2.com/products/facebook/reviews) — 4.3/5 stars (759 reviews)
- [X (Twitter)](https://www.g2.com/products/x-twitter/reviews) — 4.3/5 stars (308 reviews)
- [Diligent Boards](https://www.g2.com/products/diligent-boards/reviews) — 4.5/5 stars (498 reviews)
- [Snapchat](https://www.g2.com/products/snapchat/reviews) — 4.2/5 stars (296 reviews)
- [Pinterest](https://www.g2.com/products/pinterest/reviews) — 4.6/5 stars (248 reviews)
- [Portfolium](https://www.g2.com/products/portfolium/reviews) — 4.4/5 stars (10 reviews)
- [Meetup Pro](https://www.g2.com/products/meetup-pro/reviews) — 4.0/5 stars (61 reviews)
- [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews) — 4.5/5 stars (154 reviews)
- [GroupMe](https://www.g2.com/products/groupme/reviews) — 4.4/5 stars (46 reviews)

### Alternatives to LinkedIn Sales Navigator

- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9641 reviews)
- [ZoomInfo Sales](https://www.g2.com/products/zoominfo-sales/reviews) — 4.5/5 stars (9086 reviews)
- [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) — 4.4/5 stars (5324 reviews)
- [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1651 reviews)
- [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (820 reviews)
- [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews)
- [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (478 reviews)
- [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1361 reviews)
- [Cognism](https://www.g2.com/products/cognism/reviews) — 4.5/5 stars (1325 reviews)
- [Nimble CRM](https://www.g2.com/products/nimble/reviews) — 4.5/5 stars (1111 reviews)

---
## Top Discussions

### LinkedIn Premium

- Title: [What is LinkedIn Premium used for?](https://www.g2.com/discussions/what-is-linkedin-premium-used-for) — 1 comment, 1 upvote
  > **Top comment:** "LinkedIn Premium offers additional features such as InMail credits for reaching out to people outside your network, enhanced access to job insights, the..."

### LinkedIn Sales Navigator

- Title: [What is LinkedIn Sales Navigator used for?](https://www.g2.com/discussions/what-is-linkedin-sales-navigator-used-for) — 6 comments
  > **Top comment:** "To target the right set of accounts and generate leads"
- Title: [Can you explain how to utilize LinkedIn Sales Navigator's lead recommendation feature for targeted sales outreach?](https://www.g2.com/discussions/can-you-explain-how-to-utilize-linkedin-sales-navigator-s-lead-recommendation-feature-for-targeted-sales-outreach) — 5 comments, 2 upvotes
  > **Top comment:** "The feature to find people from a specific persona across all targeted companies is very useful. To get started, open a company page on LinkedIn Sales..."
- Title: [The LinkedIn site is unclear. What are the additional features when upgrading to premium?](https://www.g2.com/discussions/advantages) — 3 comments, 1 upvote
  > **Top comment:** "when upgrading you get a full list..."
- Title: [InMail Usage](https://www.g2.com/discussions/inmail-usage) — 3 comments, 1 upvote
  > **Top comment:** "My understanding is that InMail is a way to reach out to someone who is 2 or 3 removed from you, that you cannot message directly.  I've been contacted on..."
- Title: [What is Sales Navigator for?](https://www.g2.com/discussions/what-is-sales-navigator-for) — 2 comments, 1 upvote
  > **Top comment:** "Mapping the right prospects and building meaningful connections !"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/linkedin-premium-vs-linkedin-sales-navigator)