# Invoca vs ResponseTap Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Invoca excels in providing detailed insights into call attribution and conversation intelligence, which helps marketing and sales teams understand customer interactions better. Users appreciate how it tracks calls from various marketing channels, allowing for optimized spending based on performance.
- **Users say** that ResponseTap is very user-friendly, with many finding the platform easy to navigate and set up. Reviewers highlight the simplicity of creating new tracking numbers and the clarity of the reports, making it accessible for teams looking to track offline conversions effectively.
- **According to verified reviews** , Invoca has a significantly higher overall satisfaction score, reflecting its strong performance in quality and support. Users commend the platform for its robust call data analysis and the ability to provide actionable insights from customer conversations.
- **Reviewers mention** that while ResponseTap offers solid features, it has fewer recent reviews compared to Invoca, which may indicate a smaller user base or less frequent updates. This could affect the reliability of user experiences and insights shared about the product.
- **Users highlight** that Invoca's quality of support is particularly strong, with many praising the responsiveness and helpfulness of the support team. This contrasts with ResponseTap, where users have noted that while support is good, it may not be as comprehensive as Invoca's.
- **G2 reviewers note** that both platforms have similar star ratings, but Invoca's higher G2 Score suggests a more favorable overall user experience. Users appreciate Invoca's advanced reporting capabilities, which provide deeper insights into call performance compared to ResponseTap's offerings.



| | Invoca | ResponseTap | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 967 | 89 | 
| **Largest Market Segment** | Small-Business (38.6% of reviews) | Small-Business (42.2% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Invoca

Pros:
- Helpful (28 reviews)
- Ease of Use (25 reviews)

Cons:
- Learning Curve (9 reviews)
- Missing Features (9 reviews)

### ResponseTap

**Not enough data**

---
## Ratings Comparison
| Rating | Invoca | ResponseTap | 
|---|---|---|
  | **Meets Requirements** | 8.8 (821 reviews) | 9.1 (71 reviews) | 
  | **Ease of Use** | 8.4 (821 reviews) | 8.5 (71 reviews) | 
  | **Ease of Setup** | 8.0 (556 reviews) | 8.1 (48 reviews) | 
  | **Ease of Admin** | 8.3 (537 reviews) | 8.0 (50 reviews) | 
  | **Quality of Support** | 9.1 (808 reviews) | 9.2 (70 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (541 reviews) | 9.1 (50 reviews) | 
  | **Product Direction (% positive)** | 8.8 (804 reviews) | 9.3 (70 reviews) | 

---
## Pricing

### Invoca

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### ResponseTap

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Conversation Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Invoca** | 7.8/10 | 107 |
| **ResponseTap** | N/A | N/A |

#### Call Analytics

| Feature | Invoca | ResponseTap | 
|---|---|---|
| **Call Recording** | 9.0 (95 reviews) | Not enough data | 
| **Machine Learning** | 8.5 (79 reviews) | Not enough data | 
| **Call Analysis** | 8.6 (91 reviews) | Not enough data | 
| **Lead Qualification** | 8.4 (77 reviews) | Not enough data | 

#### Artificial Intelligence - Conversation Intelligence

| Feature | Invoca | ResponseTap | 
|---|---|---|
| **Customer Scoring** | 8.4 (72 reviews) | Not enough data | 
| **Speech-to-Text** | 8.0 (81 reviews) | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Invoca | ResponseTap | 
|---|---|---|
| **AI Text Summarization** | 8.2 (22 reviews) | Not enough data | 

#### Agentic AI - Conversation Intelligence

| Feature | Invoca | ResponseTap | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (12 reviews) | Not enough data | 
| **Multi-step Planning** | 6.5 (12 reviews) | Not enough data | 
| **Cross-system Integration** | 7.7 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 7.6 (11 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.1 (11 reviews) | Not enough data | 
| **Proactive Assistance** | 6.8 (11 reviews) | Not enough data | 
| **Decision Making** | 7.6 (12 reviews) | Not enough data | 

### Contact Center Quality Assurance

| Product | Score | Reviews |
|---|---|---|
| **Invoca** | 8.8/10 | 48 |
| **ResponseTap** | N/A | N/A |

#### Quality Assurance

| Feature | Invoca | ResponseTap | 
|---|---|---|
| **Evaluation** | 8.9 (41 reviews) | Not enough data | 
| **Calibration** | 8.7 (39 reviews) | Not enough data | 
| **Reports** | 8.8 (47 reviews) | Not enough data | 

#### Engagement

| Feature | Invoca | ResponseTap | 
|---|---|---|
| **Feedback** | 8.9 (43 reviews) | Not enough data | 
| **Dashboards** | 8.7 (46 reviews) | Not enough data | 
| **Training** | 8.9 (43 reviews) | Not enough data | 

#### Performance

| Feature | Invoca | ResponseTap | 
|---|---|---|
| **Integrations** | 8.9 (42 reviews) | Not enough data | 
| **Compliance** | 9.1 (41 reviews) | Not enough data | 

#### Generative AI

| Feature | Invoca | ResponseTap | 
|---|---|---|
| **AI Text Generation** | 8.2 (18 reviews) | Not enough data | 
| **AI Text Summarization** | 8.6 (18 reviews) | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **Invoca** | 8.1/10 | 46 |
| **ResponseTap** | N/A | N/A |

#### Attribution Modeling

| Feature | Invoca | ResponseTap | 
|---|---|---|
| **Single-Touch Attribution** | 9.0 (34 reviews) | Not enough data | 
| **Multi-Touch Attribution** | 8.4 (32 reviews) | Not enough data | 
| **Algorithmic Attribution** | 8.1 (31 reviews) | Not enough data | 
| **Cross-Device Attribution** | 7.9 (32 reviews) | Not enough data | 
| **Offline Attribution** | 8.8 (35 reviews) | Not enough data | 
| **Custom Attribution** | 8.2 (35 reviews) | Not enough data | 

#### Agentic AI - Attribution

| Feature | Invoca | ResponseTap | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (8 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.3 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 6.0 (8 reviews) | Not enough data | 

#### Marketing

| Feature | Invoca | ResponseTap | 
|---|---|---|
| **B2B Attribution** | 8.9 (26 reviews) | Not enough data | 
| **B2C Attribution** | 9.2 (27 reviews) | Not enough data | 
| **Marketing Channels** | 9.2 (36 reviews) | Not enough data | 
| **Integrations** | 9.0 (38 reviews) | Not enough data | 

#### Reporting

| Feature | Invoca | ResponseTap | 
|---|---|---|
| **Dashboards** | 8.8 (40 reviews) | Not enough data | 
| **Data Visualizations** | 8.3 (37 reviews) | Not enough data | 
| **Custom Reporting** | 8.3 (39 reviews) | Not enough data | 

### Speech Analytics

| Product | Score | Reviews |
|---|---|---|
| **Invoca** | 8.5/10 | 8 |
| **ResponseTap** | N/A | N/A |

#### Generative AI

| Feature | Invoca | ResponseTap | 
|---|---|---|
| **AI Text Summarization** | 8.5 (8 reviews) | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Invoca** | N/A | N/A |
| **ResponseTap** | N/A | N/A |

#### Marketing Distribution

| Feature | Invoca | ResponseTap | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Invoca | ResponseTap | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | Invoca | ResponseTap | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Inbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Invoca** | 8.7/10 | 400 |
| **ResponseTap** | 8.8/10 | 57 |

#### Phone Number Management

| Feature | Invoca | ResponseTap | 
|---|---|---|
| **Local Phone Numbers** | 8.8 (303 reviews) | 9.1 (42 reviews) | 
| **Toll-Free Numbers** | 9.2 (330 reviews) | 9.2 (31 reviews) | 
| **Port Existing Numbers** | 8.5 (200 reviews) | 9.3 (29 reviews) | 

#### Tracking

| Feature | Invoca | ResponseTap | 
|---|---|---|
| **Visitor & Keyword Tracking** | 8.7 (311 reviews) | 8.6 (45 reviews) | 
| **Dynamic Number Insertion** | 8.9 (320 reviews) | 9.0 (46 reviews) | 
| **Multi-Channel Call Attribution** | 8.7 (283 reviews) | 8.9 (43 reviews) | 

#### Analytics

| Feature | Invoca | ResponseTap | 
|---|---|---|
| **Call Data** | 9.0 (339 reviews) | 8.8 (50 reviews) | 
| **Call Recording** | 9.2 (315 reviews) | 8.7 (31 reviews) | 
| **Advanced Reporting** | 8.6 (317 reviews) | 8.9 (38 reviews) | 
| **Conversation Intelligence** | 8.6 (162 reviews) | Not enough data | 

#### Call Routing

| Feature | Invoca | ResponseTap | 
|---|---|---|
| **IVR** | 8.7 (254 reviews) | 8.0 (22 reviews) | 
| **Call Scheduling** | 8.7 (195 reviews) | 8.6 (11 reviews) | 
| **Geo-Routing** | 8.3 (164 reviews) | 8.8 (10 reviews) | 

#### Administration

| Feature | Invoca | ResponseTap | 
|---|---|---|
| **Martech Integrations** | 8.5 (140 reviews) | Not enough data | 
| **Privacy, Security, and Compliance** | 9.1 (165 reviews) | Not enough data | 
| **Performance and Reliability** | 9.2 (192 reviews) | Not enough data | 

#### Agentic AI - Inbound Call Tracking

| Feature | Invoca | ResponseTap | 
|---|---|---|
| **Autonomous Task Execution** | 7.8 (20 reviews) | Not enough data | 
| **Cross-system Integration** | 8.5 (19 reviews) | Not enough data | 
| **Proactive Assistance** | 7.6 (20 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Invoca** | 8.2/10 | 66 |
| **ResponseTap** | N/A | N/A |

#### Marketing Operations

| Feature | Invoca | ResponseTap | 
|---|---|---|
| **ROI Tracking** | 8.4 (50 reviews) | Not enough data | 
| **Data Collection** | 9.1 (58 reviews) | Not enough data | 
| **Customer Insights** | 8.8 (52 reviews) | Not enough data | 
| **Multi-User Access** | 9.1 (58 reviews) | Not enough data | 
| **Spend Management** | 8.1 (47 reviews) | Not enough data | 
| **White Label** | 7.8 (45 reviews) | Not enough data | 

#### Campaign Activity

| Feature | Invoca | ResponseTap | 
|---|---|---|
| **Campaign Insights** | 8.8 (60 reviews) | Not enough data | 
| **Reports and Dashboards** | 8.7 (65 reviews) | Not enough data | 
| **Campaign Stickiness** | 8.5 (53 reviews) | Not enough data | 
| **Multichannel Tracking** | 8.7 (57 reviews) | Not enough data | 
| **Brand Optimization** | 8.8 (51 reviews) | Not enough data | 
| **Predictive Analytics** | 7.9 (49 reviews) | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Invoca | ResponseTap | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (14 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 6.7 (13 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking)

**Unique to Invoca (5):** [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Attribution Software](https://www.g2.com/categories/attribution), [Speech Analytics Software](https://www.g2.com/categories/speech-analytics), [Contact Center Quality Assurance Software](https://www.g2.com/categories/contact-center-quality-assurance)



---
## Reviewer Demographics

### By Company Size

| Segment | Invoca | ResponseTap | 
|---|---|---|
| **Small-Business** | 38.6% | 42.2% | 
| **Mid-Market** | 33.7% | 42.2% | 
| **Enterprise** | 27.7% | 15.7% | 

### By Industry

#### Invoca

- **Marketing and Advertising:** 27.0%
- **Hospital & Health Care:** 9.0%
- **Financial Services:** 5.6%
- **Telecommunications:** 5.4%
- **Internet:** 5.3%
- **Insurance:** 4.8%
- **Automotive:** 3.1%
- **Consumer Services:** 3.0%
- **Retail:** 3.0%
- **Real Estate:** 2.9%
- **Other:** 30.8%

#### ResponseTap

- **Marketing and Advertising:** 28.9%
- **Automotive:** 7.2%
- **Real Estate:** 7.2%
- **Education Management:** 6.0%
- **Leisure, Travel & Tourism:** 6.0%
- **Construction:** 4.8%
- **Financial Services:** 3.6%
- **Consumer Services:** 2.4%
- **Electrical/Electronic Manufacturing:** 2.4%
- **Health, Wellness and Fitness:** 2.4%
- **Other:** 28.9%

---
## Alternatives

### Alternatives to Invoca

- [CTM](https://www.g2.com/products/ctm-ctm/reviews) — 4.5/5 stars (758 reviews)
- [CallRail](https://www.g2.com/products/callrail/reviews) — 4.5/5 stars (1716 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (575 reviews)
- [WhatConverts](https://www.g2.com/products/whatconverts/reviews) — 4.9/5 stars (306 reviews)
- [Marchex](https://www.g2.com/products/marchex/reviews) — 4.1/5 stars (184 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Infinity Call Tracking](https://www.g2.com/products/infinity-call-tracking/reviews) — 4.6/5 stars (157 reviews)
- [Gong](https://www.g2.com/products/gong/reviews) — 4.7/5 stars (6666 reviews)
- [Five9 Intelligent Cloud Contact Center Platform](https://www.g2.com/products/five9-intelligent-cloud-contact-center-platform/reviews) — 4.1/5 stars (611 reviews)
- [Talkdesk](https://www.g2.com/products/talkdesk/reviews) — 4.4/5 stars (2505 reviews)

### Alternatives to ResponseTap

- [Infinity Call Tracking](https://www.g2.com/products/infinity-call-tracking/reviews) — 4.6/5 stars (157 reviews)
- [CallRail](https://www.g2.com/products/callrail/reviews) — 4.5/5 stars (1716 reviews)
- [CTM](https://www.g2.com/products/ctm-ctm/reviews) — 4.5/5 stars (758 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (575 reviews)
- [800.com](https://www.g2.com/products/800-com/reviews) — 4.7/5 stars (958 reviews)
- [WhatConverts](https://www.g2.com/products/whatconverts/reviews) — 4.9/5 stars (306 reviews)
- [Marchex](https://www.g2.com/products/marchex/reviews) — 4.1/5 stars (184 reviews)
- [Ringba](https://www.g2.com/products/ringba/reviews) — 4.9/5 stars (156 reviews)
- [Phonexa](https://www.g2.com/products/phonexa/reviews) — 4.9/5 stars (163 reviews)
- [CallFire](https://www.g2.com/products/callfire/reviews) — 4.4/5 stars (84 reviews)

---
## Top Discussions

### Invoca

- Title: [How do you insure your customers data safety from your employees at invoca ?](https://www.g2.com/discussions/how-do-you-insure-your-customers-data-safety-from-your-employees-at-invoca) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Comment deleted by user."
- Title: [How granular are call attribution analytics?](https://www.g2.com/discussions/call-attribution-analytics-7f41ba2a-23e2-437c-8c54-78f28ffdcce1) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Invoca captures any data from the website (e.g. URL query string parameters, first-party cookie values, HTML elements) and attribute this data to the..."
- Title: [Is the solution HIPAA, PCI, or GDPR compliant, and what compromises will I need to make?](https://www.g2.com/discussions/cloud-security-infrastructure-d6fec16b-7380-4997-9668-4508c53de250) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, Invoca supports HIPAA for healthcare and PCI DSS for financial services. Additionally, Invoca is GDRP compliant, Privacy Shield and TRUSTe certified,..."
- Title: [Is there a suggestion or a tip you can share when it comes to integrating data with google search or othrs?](https://www.g2.com/discussions/32733-is-there-a-suggestion-or-a-tip-you-can-share-when-it-comes-to-integrating-data-with-google-search-or-othrs) — 1 comment, 1 upvote
  > **Top comment:** "Hi Luis, Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if..."
- Title: [How does the solution track call conversions?](https://www.g2.com/discussions/call-tracking-d657c453-a3fa-4f2f-a68a-4b4f72680e4e) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "There are a variety of call conversion types that you might want to measure, such as purchases made, appointments set, or quotes given. In order to make the..."

### ResponseTap

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/invoca-vs-responsetap)