Compare Informatica Customer 360 and Salesforce Data 360 (formerly Data Cloud) 
Featured Products
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Mid-Market (42.6% of reviews)
Entry-Level Pricing
No pricing available
$500.00 100000 Credits
Informatica Customer 360
Star Rating
(10)4.3 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Informatica Customer 360Salesforce Data 360 (formerly Data Cloud)
Star Rating
(207)4.3 out of 5
Market Segments
Mid-Market (42.6% of reviews)
Pros & Cons
Entry-Level Pricing
$500.00 100000 Credits
Learn more about Salesforce Data 360 (formerly Data Cloud)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that both Informatica Customer 360 and Salesforce Data 360 have received solid star ratings of 4.3, indicating a generally positive user experience. However, Salesforce Data 360 stands out with a significantly larger number of reviews, suggesting a broader user base and more diverse feedback.
- Users say that Informatica Customer 360 excels in its user-friendly interface, with one reviewer highlighting its "perfect GUI" and ease of use for processing large data sets. This makes it a strong contender for organizations looking for a straightforward solution.
- According to verified reviews, Salesforce Data 360 is praised for its ability to unify various customer data sources into a single, real-time profile. Users appreciate how this feature enhances personalized marketing and service experiences, making it a valuable tool for businesses focused on customer engagement.
- Reviewers mention that while Informatica Customer 360 is easy to learn and implement, Salesforce Data 360 offers a smoother setup process, with users noting that the transition was not difficult and saved them time. This could be a deciding factor for teams looking to minimize downtime during implementation.
- G2 reviewers highlight the quality of support for Informatica Customer 360, with users noting that the support teams are "really helpful" in addressing technical issues. This level of support can be crucial for organizations that require reliable assistance during their data management processes.
- Users report that Salesforce Data 360's comprehensive data integration capabilities allow it to gather and link information from multiple sources, including CRM and social media. This feature is particularly beneficial for businesses aiming to create a holistic view of their customers, enhancing their overall data strategy.
Pricing
Entry-Level Pricing
Informatica Customer 360
No pricing availableSalesforce Data 360 (formerly Data Cloud)
Consumption Credits
$500.00
100000 Credits
List Price
- Data Services
- Segmentation & Activation
Free Trial
Informatica Customer 360
No trial information availableSalesforce Data 360 (formerly Data Cloud)
No trial information availableRatings
Meets Requirements
9.3
7
9.0
88
Ease of Use
8.6
7
7.9
166
Ease of Setup
Not enough data
7.3
139
Ease of Admin
Not enough data
8.6
43
Quality of Support
9.0
7
8.6
84
Has the product been a good partner in doing business?
Not enough data
9.3
42
Product Direction (% positive)
10.0
6
9.1
86
Features by Category
Data Integration
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
9.7
5
Not enough data
8.0
5
Not enough data
9.3
5
Not enough data
10.0
5
Agentic AI - Data Management Platform (DMP)
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
9.8
7
Not enough data
9.4
6
Not enough data
9.2
6
Not enough data
8.6
6
Data Analysis & Optimization
Not enough data
10.0
5
Not enough data
9.2
6
Not enough data
8.6
6
Not enough data
9.4
6
Platform
Not enough data
8.9
6
Not enough data
9.7
6
Not enough data
10.0
6
Not enough data
9.4
6
Not enough data
10.0
5
Administration
Not enough data
9.0
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.3
7
Management
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
8.3
6
Compliance
Not enough data
9.3
7
Not enough data
9.0
7
Not enough data
9.3
7
Not enough data
10.0
6
Security
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.3
7
Data Quality
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.5
7
Maintainence
Not enough data
9.0
7
Not enough data
9.0
7
Generative AI
Not enough data
8.1
7
Not enough data
8.3
7
Agentic AI - Data Governance
Not enough data
8.3
7
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
9.4
6
Data Sourcing
Not enough data
8.9
29
Not enough data
9.1
29
Not enough data
8.5
28
Not enough data
9.0
28
Intelligence
Not enough data
8.5
28
Not enough data
8.8
27
Not enough data
8.6
27
Audiences
Not enough data
10.0
6
Not enough data
9.2
6
Not enough data
9.7
6
Not enough data
10.0
6
Data Analysis
Not enough data
9.2
6
Not enough data
9.4
6
Not enough data
9.7
6
Not enough data
10.0
6
Administration
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
9.2
6
Agentic AI - Audience Intelligence Platforms
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
8.9
6
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
8.3
17
Not enough data
8.7
17
Categories
Categories
Shared Categories
Informatica Customer 360 and Salesforce Data 360 (formerly Data Cloud) are categorized as Master Data Management (MDM) and Customer Data Platform (CDP)
Unique Categories
Informatica Customer 360 has no unique categories
Salesforce Data 360 (formerly Data Cloud) is categorized as Audience Intelligence Platforms, Identity Resolution, Data Management Platform (DMP), Data Governance, and Data Management Software
Reviews
Reviewers' Company Size
Informatica Customer 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Data 360 (formerly Data Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
37.5%
Pharmaceuticals
12.5%
Financial Services
12.5%
Dairy
12.5%
Computer Software
12.5%
Other
12.5%
Information Technology and Services
16.8%
Computer Software
9.5%
Financial Services
7.4%
Consulting
4.7%
Marketing and Advertising
4.2%
Other
57.4%
Alternatives
Discussions
Informatica Customer 360 has no discussions with answers
Salesforce Data 360 (formerly Data Cloud) has no discussions with answers
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