# Top 10 Informatica Customer 360 Alternatives & Competitors **Average Rating:** 4.3/5 **Total Number of Reviews:** 10 Informatica Customer 360 is not the only option for Customer Data Platforms (CDP). Explore other competing options and alternatives. Customer Data Platforms (CDP) is a widely used technology, and many people are seeking quick, productive software solutions with multiple devices, content marketing, and recommendation engine. Other important factors to consider when researching alternatives to Informatica Customer 360 include ease of use and reliability. The best overall Informatica Customer 360 alternative is Salesforce Data 360 (formerly Data Cloud). Other similar apps like Informatica Customer 360 are Bloomreach, Tealium, Boomi, and Klaviyo. Informatica Customer 360 alternatives can be found in [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) but may also be in [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) or [iPaaS Software](https://www.g2.com/categories/ipaas). ## Best Paid & Free Alternatives to Informatica Customer 360 - [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - [Tealium](https://www.g2.com/products/tealium-2026-08-12/reviews) - [Boomi](https://www.g2.com/products/boomi/reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - [Totango](https://www.g2.com/products/totango/reviews) - [Automation Anywhere Agentic Process Automation](https://www.g2.com/products/automation-anywhere-agentic-process-automation/reviews) - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) ## Top 10 Alternatives to Informatica Customer 360 Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how Informatica Customer 360 stacks up to the competition, check reviews from current & previous users in industries like Information Technology and Services, Banking, and Computer Software, and find the best product for your business. ### 1. [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) By Salesforce **Average Rating:** 4.3/5 **Total Reviews:** 319 Salesforce Data Cloud unlocks the full value of your data across the enterprise, powering your Customer 360 apps, Agentforce, and amplifying your existing data lake and warehouse investments to activate real-time insights and intelligent action. Reviewers say compared to Informatica Customer 360, Salesforce Data 360 (formerly Data Cloud) is: - More expensive Categories in common with Informatica Customer 360: [Master Data Management](https://www.g2.com/categories/master-data-management-mdm), [Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Compare:** [Informatica Customer 360 vs Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/compare/informatica-customer-360-vs-salesforce-data-360-formerly-data-cloud) **Compare Salesforce Data 360 (formerly Data Cloud) with other alternatives:** - [Salesforce Data 360 (formerly Data Cloud) vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-salesforce-data-360-formerly-data-cloud) - [Salesforce Data 360 (formerly Data Cloud) vs Tealium](https://www.g2.com/compare/salesforce-data-360-formerly-data-cloud-vs-tealium-2026-08-12) - [Salesforce Data 360 (formerly Data Cloud) vs Boomi](https://www.g2.com/compare/boomi-vs-salesforce-data-360-formerly-data-cloud) - [Salesforce Data 360 (formerly Data Cloud) vs Klaviyo](https://www.g2.com/compare/klaviyo-vs-salesforce-data-360-formerly-data-cloud) - [Salesforce Data 360 (formerly Data Cloud) vs Totango](https://www.g2.com/compare/salesforce-data-360-formerly-data-cloud-vs-totango) - [Salesforce Data 360 (formerly Data Cloud) vs Automation Anywhere Agentic Process Automation](https://www.g2.com/compare/automation-anywhere-agentic-process-automation-vs-salesforce-data-360-formerly-data-cloud) - [Salesforce Data 360 (formerly Data Cloud) vs Brevo Marketing Platform](https://www.g2.com/compare/brevo-marketing-platform-vs-salesforce-data-360-formerly-data-cloud) - [Salesforce Data 360 (formerly Data Cloud) vs Insider One](https://www.g2.com/compare/insider-one-vs-salesforce-data-360-formerly-data-cloud) - [Salesforce Data 360 (formerly Data Cloud) vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-salesforce-data-360-formerly-data-cloud) ### 2. [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) By Bloomreach **Average Rating:** 4.6/5 **Total Reviews:** 777 Bloomreach personalizes the e-commerce experience by unifying real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience continuously reflects a changing customer as they shop. With the scale of AI, this creates endless new paths to purchase. Reviewers say compared to Informatica Customer 360, Bloomreach is: - More expensive - Better at support Categories in common with Informatica Customer 360: [Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Compare:** [Informatica Customer 360 vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-informatica-customer-360) **Compare Bloomreach with other alternatives:** - [Bloomreach vs Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/compare/bloomreach-bloomreach-vs-salesforce-data-360-formerly-data-cloud) - [Bloomreach vs Tealium](https://www.g2.com/compare/bloomreach-bloomreach-vs-tealium-2026-08-12) - [Bloomreach vs Boomi](https://www.g2.com/compare/bloomreach-bloomreach-vs-boomi) - [Bloomreach vs Klaviyo](https://www.g2.com/compare/bloomreach-bloomreach-vs-klaviyo) - [Bloomreach vs Totango](https://www.g2.com/compare/bloomreach-bloomreach-vs-totango) - [Bloomreach vs Automation Anywhere Agentic Process Automation](https://www.g2.com/compare/automation-anywhere-agentic-process-automation-vs-bloomreach-bloomreach) - [Bloomreach vs Brevo Marketing Platform](https://www.g2.com/compare/bloomreach-bloomreach-vs-brevo-marketing-platform) - [Bloomreach vs Insider One](https://www.g2.com/compare/bloomreach-bloomreach-vs-insider-one) - [Bloomreach vs Dotdigital](https://www.g2.com/compare/bloomreach-bloomreach-vs-dotdigital) ### 3. [Tealium](https://www.g2.com/products/tealium-2026-08-12/reviews) By Tealium **Average Rating:** 4.3/5 **Total Reviews:** 479 Tealium AudienceStream™ is the market-leading Customer Data Platform, combining robust audience management and data enrichment capabilities resulting in unified customer profiles and the ability to take immediate, relevant action. Reviewers say compared to Informatica Customer 360, Tealium is: - More expensive Categories in common with Informatica Customer 360: [Master Data Management](https://www.g2.com/categories/master-data-management-mdm), [Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Compare:** [Informatica Customer 360 vs Tealium](https://www.g2.com/compare/informatica-customer-360-vs-tealium-2026-08-12) **Compare Tealium with other alternatives:** - [Tealium vs Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/compare/salesforce-data-360-formerly-data-cloud-vs-tealium-2026-08-12) - [Tealium vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-tealium-2026-08-12) - [Tealium vs Boomi](https://www.g2.com/compare/boomi-vs-tealium-2026-08-12) - [Tealium vs Klaviyo](https://www.g2.com/compare/klaviyo-vs-tealium-2026-08-12) - [Tealium vs Totango](https://www.g2.com/compare/tealium-2026-08-12-vs-totango) - [Tealium vs Automation Anywhere Agentic Process Automation](https://www.g2.com/compare/automation-anywhere-agentic-process-automation-vs-tealium-2026-08-12) - [Tealium vs Brevo Marketing Platform](https://www.g2.com/compare/brevo-marketing-platform-vs-tealium-2026-08-12) - [Tealium vs Insider One](https://www.g2.com/compare/insider-one-vs-tealium-2026-08-12) - [Tealium vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-tealium-2026-08-12) ### 4. [Boomi](https://www.g2.com/products/boomi/reviews) By Boomi **Average Rating:** 4.4/5 **Total Reviews:** 506 Boomi connects any combination of cloud & on-premise applications directly from the web with no software, coding or appliances to install. Reviewers say compared to Informatica Customer 360, Boomi is: - More expensive - More usable Categories in common with Informatica Customer 360: [Master Data Management](https://www.g2.com/categories/master-data-management-mdm) **Compare:** [Informatica Customer 360 vs Boomi](https://www.g2.com/compare/boomi-vs-informatica-customer-360) **Compare Boomi with other alternatives:** - [Boomi vs Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/compare/boomi-vs-salesforce-data-360-formerly-data-cloud) - [Boomi vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-boomi) - [Boomi vs Tealium](https://www.g2.com/compare/boomi-vs-tealium-2026-08-12) - [Boomi vs Klaviyo](https://www.g2.com/compare/boomi-vs-klaviyo) - [Boomi vs Totango](https://www.g2.com/compare/boomi-vs-totango) - [Boomi vs Automation Anywhere Agentic Process Automation](https://www.g2.com/compare/automation-anywhere-agentic-process-automation-vs-boomi) - [Boomi vs Brevo Marketing Platform](https://www.g2.com/compare/boomi-vs-brevo-marketing-platform) - [Boomi vs Insider One](https://www.g2.com/compare/boomi-vs-insider-one) - [Boomi vs Dotdigital](https://www.g2.com/compare/boomi-vs-dotdigital) ### 5. [Klaviyo](https://www.g2.com/products/klaviyo/reviews) By Klaviyo **Average Rating:** 4.6/5 **Total Reviews:** 1,360 Klaviyo, a unified customer platform for email, SMS, and more, gives your online brand direct ownership of your consumer data and interactions. Reviewers say compared to Informatica Customer 360, Klaviyo is: - More expensive - More usable Categories in common with Informatica Customer 360: [Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Compare:** [Informatica Customer 360 vs Klaviyo](https://www.g2.com/compare/informatica-customer-360-vs-klaviyo) **Compare Klaviyo with other alternatives:** - [Klaviyo vs Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/compare/klaviyo-vs-salesforce-data-360-formerly-data-cloud) - [Klaviyo vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-klaviyo) - [Klaviyo vs Tealium](https://www.g2.com/compare/klaviyo-vs-tealium-2026-08-12) - [Klaviyo vs Boomi](https://www.g2.com/compare/boomi-vs-klaviyo) - [Klaviyo vs Totango](https://www.g2.com/compare/klaviyo-vs-totango) - [Klaviyo vs Automation Anywhere Agentic Process Automation](https://www.g2.com/compare/automation-anywhere-agentic-process-automation-vs-klaviyo) - [Klaviyo vs Brevo Marketing Platform](https://www.g2.com/compare/brevo-marketing-platform-vs-klaviyo) - [Klaviyo vs Insider One](https://www.g2.com/compare/insider-one-vs-klaviyo) - [Klaviyo vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-klaviyo) ### 6. [Totango](https://www.g2.com/products/totango/reviews) By Totango **Average Rating:** 4.3/5 **Total Reviews:** 1,150 Enterprise Customer Success Platform that proactively drives adoption, retention, expansion, and strengthens reputation through actionable insights, scalable solutions, and meaningful customer engagement. Reviewers say compared to Informatica Customer 360, Totango is: - More expensive Categories in common with Informatica Customer 360: [Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Compare:** [Informatica Customer 360 vs Totango](https://www.g2.com/compare/informatica-customer-360-vs-totango) **Compare Totango with other alternatives:** - [Totango vs Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/compare/salesforce-data-360-formerly-data-cloud-vs-totango) - [Totango vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-totango) - [Totango vs Tealium](https://www.g2.com/compare/tealium-2026-08-12-vs-totango) - [Totango vs Boomi](https://www.g2.com/compare/boomi-vs-totango) - [Totango vs Klaviyo](https://www.g2.com/compare/klaviyo-vs-totango) - [Totango vs Automation Anywhere Agentic Process Automation](https://www.g2.com/compare/automation-anywhere-agentic-process-automation-vs-totango) - [Totango vs Brevo Marketing Platform](https://www.g2.com/compare/brevo-marketing-platform-vs-totango) - [Totango vs Insider One](https://www.g2.com/compare/insider-one-vs-totango) - [Totango vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-totango) ### 7. [Automation Anywhere Agentic Process Automation](https://www.g2.com/products/automation-anywhere-agentic-process-automation/reviews) By Automation Anywhere **Average Rating:** 4.5/5 **Total Reviews:** 5,626 Automation Anywhere Enterprise is an RPA platform architected for the digital enterprise. Reviewers say compared to Informatica Customer 360, Automation Anywhere Agentic Process Automation is: - More expensive - More usable Categories in common with Informatica Customer 360: [Master Data Management](https://www.g2.com/categories/master-data-management-mdm) **Compare:** [Informatica Customer 360 vs Automation Anywhere Agentic Process Automation](https://www.g2.com/compare/automation-anywhere-agentic-process-automation-vs-informatica-customer-360) **Compare Automation Anywhere Agentic Process Automation with other alternatives:** - [Automation Anywhere Agentic Process Automation vs Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/compare/automation-anywhere-agentic-process-automation-vs-salesforce-data-360-formerly-data-cloud) - [Automation Anywhere Agentic Process Automation vs Bloomreach](https://www.g2.com/compare/automation-anywhere-agentic-process-automation-vs-bloomreach-bloomreach) - [Automation Anywhere Agentic Process Automation vs Tealium](https://www.g2.com/compare/automation-anywhere-agentic-process-automation-vs-tealium-2026-08-12) - [Automation Anywhere Agentic Process Automation vs Boomi](https://www.g2.com/compare/automation-anywhere-agentic-process-automation-vs-boomi) - [Automation Anywhere Agentic Process Automation vs Klaviyo](https://www.g2.com/compare/automation-anywhere-agentic-process-automation-vs-klaviyo) - [Automation Anywhere Agentic Process Automation vs Totango](https://www.g2.com/compare/automation-anywhere-agentic-process-automation-vs-totango) - [Automation Anywhere Agentic Process Automation vs Brevo Marketing Platform](https://www.g2.com/compare/automation-anywhere-agentic-process-automation-vs-brevo-marketing-platform) - [Automation Anywhere Agentic Process Automation vs Insider One](https://www.g2.com/compare/automation-anywhere-agentic-process-automation-vs-insider-one) - [Automation Anywhere Agentic Process Automation vs Dotdigital](https://www.g2.com/compare/automation-anywhere-agentic-process-automation-vs-dotdigital) ### 8. [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) By Brevo **Average Rating:** 4.5/5 **Total Reviews:** 2,621 Easily manage your marketing campaigns, transactional emails, and SMS messages all in one simple and powerful platform. Reviewers say compared to Informatica Customer 360, Brevo Marketing Platform is: - More usable Categories in common with Informatica Customer 360: [Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Compare:** [Informatica Customer 360 vs Brevo Marketing Platform](https://www.g2.com/compare/brevo-marketing-platform-vs-informatica-customer-360) **Compare Brevo Marketing Platform with other alternatives:** - [Brevo Marketing Platform vs Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/compare/brevo-marketing-platform-vs-salesforce-data-360-formerly-data-cloud) - [Brevo Marketing Platform vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-brevo-marketing-platform) - [Brevo Marketing Platform vs Tealium](https://www.g2.com/compare/brevo-marketing-platform-vs-tealium-2026-08-12) - [Brevo Marketing Platform vs Boomi](https://www.g2.com/compare/boomi-vs-brevo-marketing-platform) - [Brevo Marketing Platform vs Klaviyo](https://www.g2.com/compare/brevo-marketing-platform-vs-klaviyo) - [Brevo Marketing Platform vs Totango](https://www.g2.com/compare/brevo-marketing-platform-vs-totango) - [Brevo Marketing Platform vs Automation Anywhere Agentic Process Automation](https://www.g2.com/compare/automation-anywhere-agentic-process-automation-vs-brevo-marketing-platform) - [Brevo Marketing Platform vs Insider One](https://www.g2.com/compare/brevo-marketing-platform-vs-insider-one) - [Brevo Marketing Platform vs Dotdigital](https://www.g2.com/compare/brevo-marketing-platform-vs-dotdigital) ### 9. [Insider One](https://www.g2.com/products/insider-one/reviews) By Insider One **Average Rating:** 4.8/5 **Total Reviews:** 1,415 Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One provides the ultimate vendor experience for 2,000+ customers, helping teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement. Reviewers say compared to Informatica Customer 360, Insider One is: - More usable - More expensive - Better at support Categories in common with Informatica Customer 360: [Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Compare:** [Informatica Customer 360 vs Insider One](https://www.g2.com/compare/informatica-customer-360-vs-insider-one) **Compare Insider One with other alternatives:** - [Insider One vs Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/compare/insider-one-vs-salesforce-data-360-formerly-data-cloud) - [Insider One vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-insider-one) - [Insider One vs Tealium](https://www.g2.com/compare/insider-one-vs-tealium-2026-08-12) - [Insider One vs Boomi](https://www.g2.com/compare/boomi-vs-insider-one) - [Insider One vs Klaviyo](https://www.g2.com/compare/insider-one-vs-klaviyo) - [Insider One vs Totango](https://www.g2.com/compare/insider-one-vs-totango) - [Insider One vs Automation Anywhere Agentic Process Automation](https://www.g2.com/compare/automation-anywhere-agentic-process-automation-vs-insider-one) - [Insider One vs Brevo Marketing Platform](https://www.g2.com/compare/brevo-marketing-platform-vs-insider-one) - [Insider One vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-insider-one) ### 10. [Dotdigital](https://www.g2.com/products/dotdigital/reviews) By Dotdigital **Average Rating:** 4.4/5 **Total Reviews:** 1,237 Customer data platform and cross-channel marketing automation for SMEs, retailers, and big brands. Reviewers say compared to Informatica Customer 360, Dotdigital is: - More expensive - More usable Categories in common with Informatica Customer 360: [Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Compare:** [Informatica Customer 360 vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-informatica-customer-360) **Compare Dotdigital with other alternatives:** - [Dotdigital vs Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/compare/dotdigital-vs-salesforce-data-360-formerly-data-cloud) - [Dotdigital vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-dotdigital) - [Dotdigital vs Tealium](https://www.g2.com/compare/dotdigital-vs-tealium-2026-08-12) - [Dotdigital vs Boomi](https://www.g2.com/compare/boomi-vs-dotdigital) - [Dotdigital vs Klaviyo](https://www.g2.com/compare/dotdigital-vs-klaviyo) - [Dotdigital vs Totango](https://www.g2.com/compare/dotdigital-vs-totango) - [Dotdigital vs Automation Anywhere Agentic Process Automation](https://www.g2.com/compare/automation-anywhere-agentic-process-automation-vs-dotdigital) - [Dotdigital vs Brevo Marketing Platform](https://www.g2.com/compare/brevo-marketing-platform-vs-dotdigital) - [Dotdigital vs Insider One](https://www.g2.com/compare/dotdigital-vs-insider-one) ## Explore Articles - [Top AI assistants for meeting agenda preparation](https://www.g2.com/discussions/what-are-the-top-ai-assistants-for-meeting-agenda-preparation) - [Affordable session replay services for medium-sized ecommerce sites](https://www.g2.com/discussions/affordable-session-replay-services-for-medium-sized-ecommerce-sites) - [Best-rated employee review platform for software industry](https://www.g2.com/discussions/best-rated-employee-review-platform-for-the-software-industry-what-s-your-team-using) - [Which financial fraud prevention solutions minimize false positives that overwhelm analyst teams?](https://www.g2.com/discussions/which-financial-fraud-prevention-solutions-minimize-false-positives-that-overwhelm-analyst-teams) - [Is IBM Consulting worth it as a mobility consulting partner for enterprises that need a security and compliance framework before committing to a multi-year mobile transformation programme, or does a boutique specialist deliver faster results?](https://www.g2.com/discussions/mobility-consulting-is-ibm-consulting-worth-it-as-a-mobility-consulting-partner-for-enterprises-that-need-a-security-and) - [Which aviation MRO platforms have the smoothest interface for technicians with minimal tech experience?](https://www.g2.com/discussions/which-aviation-mro-platforms-have-the-smoothest-interface-for-technicians-with-minimal-tech-experience) ## Spotlight Categories - [Video Editing Software](https://www.g2.com/categories/video-editing) - [SEO Tools](https://www.g2.com/categories/seo-tools) - [Cloud Infrastructure Monitoring Tools and Software](https://www.g2.com/categories/cloud-infrastructure-monitoring)