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Compare Informatica Cloud Mass Ingestion and Supermetrics 
At a Glance
Market Segments
Mid-Market (55.6% of reviews)
Small-Business (55.9% of reviews)
Entry-Level Pricing
No pricing available
Starting at €29.00 1 user Per Month
Informatica Cloud Mass Ingestion
Star Rating
(10)4.4 out of 5
Market Segments
Mid-Market (55.6% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Informatica Cloud Mass IngestionSupermetrics
Star Rating
(816)4.4 out of 5
Market Segments
Small-Business (55.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Supermetrics excels in user experience, particularly with its integration with Google Sheets. Users appreciate how it "just works well," allowing them to save time by easily accessing over 100 KPIs without the hassle of manual data entry.
- Users say that Informatica Cloud Mass Ingestion shines in its ability to handle large volumes of data efficiently. Reviewers highlight its advantage in transferring and processing data, which supports their company's growth and provides a comprehensive understanding of their information landscape.
- Reviewers mention that Supermetrics offers a straightforward UI/UX that simplifies setup and data source management. Users find it intuitive, enabling them to focus on adding value to their work rather than getting bogged down in technical details.
- According to verified reviews, Informatica Cloud Mass Ingestion provides helpful learning materials, which users find beneficial for onboarding and maximizing the tool's capabilities. This support can be crucial for teams looking to leverage the software effectively.
- G2 reviewers highlight that while Supermetrics has a solid support system, with personal and quick responses, Informatica Cloud Mass Ingestion slightly edges it out in quality of support, receiving higher ratings for its responsiveness and assistance.
- Users express that Supermetrics is particularly well-suited for small businesses, with a significant portion of its user base coming from this segment. In contrast, Informatica Cloud Mass Ingestion is favored by mid-market companies, indicating a different target audience and use case for each product.
Pricing
Entry-Level Pricing
Informatica Cloud Mass Ingestion
No pricing availableSupermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
Informatica Cloud Mass Ingestion
No trial information availableSupermetrics
Free Trial is available
Ratings
Meets Requirements
8.5
8
8.5
619
Ease of Use
9.2
8
8.2
627
Ease of Setup
Not enough data
8.2
414
Ease of Admin
Not enough data
8.0
378
Quality of Support
8.3
8
7.8
561
Has the product been a good partner in doing business?
Not enough data
8.2
373
Product Direction (% positive)
10.0
6
7.9
578
Features by Category
Metrics
Not enough data
8.6
311
Not enough data
8.3
292
Not enough data
8.1
262
Not enough data
8.4
291
Not enough data
8.0
280
Not enough data
7.9
250
Not enough data
8.0
250
Not enough data
8.6
322
Not enough data
7.8
269
Reporting
Not enough data
8.2
311
Not enough data
7.9
278
Not enough data
8.4
304
Not enough data
8.1
292
Not enough data
7.6
251
Not enough data
Feature Not Available
Not enough data
8.7
326
Other
Not enough data
8.2
271
Not enough data
7.9
241
Not enough data
7.2
218
Not enough data
8.6
317
Not enough data
8.4
267
Not enough data
7.2
207
Not enough data
7.4
215
Agentic AI - Digital Analytics
Not enough data
6.7
11
Not enough data
7.0
10
Not enough data
6.7
10
Not enough data
6.8
10
Administration
Not enough data
8.3
274
Not enough data
7.5
213
Not enough data
8.1
314
Not enough data
8.0
295
Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Management
Not enough data
8.6
67
Not enough data
8.1
57
Functionality
Not enough data
8.7
58
Not enough data
8.2
62
Not enough data
8.2
61
Not enough data
8.5
64
Not enough data
Feature Not Available
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.2
312
|
Verified
Not enough data
8.7
355
|
Verified
Not enough data
7.8
281
|
Verified
Not enough data
7.9
298
|
Verified
Not enough data
8.0
161
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
348
|
Verified
Not enough data
8.9
381
|
Verified
Not enough data
8.0
273
|
Verified
Not enough data
8.3
324
|
Verified
Not enough data
7.9
273
|
Verified
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
6.4
13
Not enough data
7.0
14
Not enough data
6.3
12
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Informatica Cloud Mass Ingestion and Supermetrics are categorized as ETL Tools
Unique Categories
Informatica Cloud Mass Ingestion is categorized as Event Stream Processing and Big Data Integration Platforms
Supermetrics is categorized as Google Workspace for Marketing, Marketing Analytics, and Digital Analytics
Reviews
Reviewers' Company Size
Informatica Cloud Mass Ingestion
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
33.3%
Warehousing
11.1%
Retail
11.1%
Leisure, Travel & Tourism
11.1%
Internet
11.1%
Other
22.2%
Marketing and Advertising
53.6%
Retail
5.1%
Computer Software
3.1%
Information Technology and Services
2.4%
Online Media
1.9%
Other
33.9%
Discussions
Informatica Cloud Mass Ingestion has no discussions with answers
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
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