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Compare IBM Cognos Analytics and Supermetrics 
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At a Glance
Market Segments
Enterprise (59.1% of reviews)
Small-Business (55.9% of reviews)
Entry-Level Pricing
Starting at $10.00 1 User Per Month
Starting at €29.00 1 user Per Month
IBM Cognos Analytics
Star Rating
(450)4.1 out of 5
Market Segments
Enterprise (59.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $10.00 1 User Per Month
Free Trial is available
Browse all 3 pricing plansSupermetrics
Star Rating
(810)4.4 out of 5
Market Segments
Small-Business (55.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansIBM Cognos Analytics vs Supermetrics
When assessing the two solutions, reviewers found Supermetrics easier to use, set up, and administer. Reviewers also preferred doing business with Supermetrics overall.
- Reviewers felt that Supermetrics meets the needs of their business better than IBM Cognos Analytics.
- When comparing quality of ongoing product support, reviewers felt that Supermetrics is the preferred option.
- When assessing product direction, IBM Cognos Analytics and Supermetrics received similar ratings from our reviewers.
Pricing
Entry-Level Pricing
IBM Cognos Analytics
Cognos® Analytics On Demand - Standard
Starting at $10.00
1 User Per Month
Upload and model data, combine data sets, create dashboards and stories, and view report outputs.
- https://www.ibm.com/marketplace/purchase/configuration/en/us/checkout?editionID=EID2RPAX
- Dashboards, storytelling and collaboration
- Cognos mobile
Supermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
IBM Cognos Analytics
Free Trial is available
Supermetrics
Free Trial is available
Ratings
Meets Requirements
8.2
312
8.5
615
Ease of Use
7.5
335
8.2
623
Ease of Setup
7.1
194
8.2
411
Ease of Admin
7.0
143
8.0
375
Quality of Support
7.5
280
7.8
557
Has the product been a good partner in doing business?
7.8
139
8.2
370
Product Direction (% positive)
7.9
295
7.9
574
Features by Category
Reports
8.1
204
|
Verified
Not enough data
7.6
163
|
Verified
Not enough data
8.1
193
|
Verified
Not enough data
7.7
144
|
Verified
Not enough data
7.9
187
|
Verified
Not enough data
Self Service
8.1
176
|
Verified
Not enough data
8.5
193
|
Verified
Not enough data
8.0
177
|
Verified
Not enough data
7.7
164
|
Verified
Not enough data
7.5
159
|
Verified
Not enough data
7.3
126
|
Verified
Not enough data
Advanced Analytics
7.8
130
|
Verified
Not enough data
8.1
166
|
Verified
Not enough data
8.0
118
|
Verified
Not enough data
Building Reports
8.2
122
|
Verified
Not enough data
8.1
120
|
Verified
Not enough data
7.9
106
|
Verified
Not enough data
7.5
91
|
Verified
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.1
204
|
Verified
Not enough data
7.6
163
|
Verified
Not enough data
8.1
193
|
Verified
Not enough data
7.7
144
|
Verified
Not enough data
7.9
187
|
Verified
Not enough data
Data Preparation
8.3
72
|
Verified
Not enough data
8.3
72
|
Verified
Not enough data
Data Modeling and Blending
8.4
77
|
Verified
Not enough data
8.5
77
|
Verified
Not enough data
8.2
73
|
Verified
Not enough data
Generative AI
7.3
36
Not enough data
7.5
37
Not enough data
Agentic AI - Analytics Platforms
7.8
9
Not enough data
8.0
9
Not enough data
8.0
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
8.0
9
Not enough data
7.8
9
Not enough data
Self Service
8.1
176
|
Verified
Not enough data
8.5
193
|
Verified
Not enough data
8.0
177
|
Verified
Not enough data
7.7
164
|
Verified
Not enough data
7.5
159
|
Verified
Not enough data
7.3
126
|
Verified
Not enough data
Deployment & Integration - Analytics Platforms
8.6
6
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
Advanced Analytics
7.8
130
|
Verified
Not enough data
8.1
166
|
Verified
Not enough data
8.0
118
|
Verified
Not enough data
Performance & Scalability - Analytics Platforms
8.3
6
Not enough data
8.6
6
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
8.6
6
Not enough data
8.9
6
Not enough data
8.6
6
Not enough data
Agentic AI Capabilities - Analytics Platforms
8.9
6
Not enough data
8.6
6
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
Personalized Intelligence - Analytics Platforms
8.1
6
Not enough data
8.3
6
Not enough data
8.6
6
Not enough data
Building Reports
8.2
122
|
Verified
Not enough data
8.1
120
|
Verified
Not enough data
7.9
106
|
Verified
Not enough data
7.5
91
|
Verified
Not enough data
Reports
8.1
204
|
Verified
Not enough data
7.6
163
|
Verified
Not enough data
8.1
193
|
Verified
Not enough data
7.7
144
|
Verified
Not enough data
7.9
187
|
Verified
Not enough data
Self Service
8.1
176
|
Verified
Not enough data
8.5
193
|
Verified
Not enough data
8.0
177
|
Verified
Not enough data
7.7
164
|
Verified
Not enough data
7.5
159
|
Verified
Not enough data
7.3
126
|
Verified
Not enough data
Building Reports
8.2
122
|
Verified
Not enough data
8.1
120
|
Verified
Not enough data
7.9
106
|
Verified
Not enough data
7.5
91
|
Verified
Not enough data
Metrics
Not enough data
8.6
310
Not enough data
8.3
291
Not enough data
8.1
262
Not enough data
8.4
291
Not enough data
8.0
280
Not enough data
7.9
250
Not enough data
8.0
250
Not enough data
8.6
322
Not enough data
7.8
268
Reporting
Not enough data
8.2
310
Not enough data
7.9
278
Not enough data
8.4
304
Not enough data
8.1
292
Not enough data
7.6
251
Not enough data
Feature Not Available
Not enough data
8.7
326
Other
Not enough data
8.2
271
Not enough data
7.9
241
Not enough data
7.2
218
Not enough data
8.6
317
Not enough data
8.4
267
Not enough data
7.2
207
Not enough data
7.4
215
Agentic AI - Digital Analytics
Not enough data
6.3
10
Not enough data
7.0
10
Not enough data
6.7
10
Not enough data
6.8
10
Administration
Not enough data
8.3
273
Not enough data
7.5
213
Not enough data
8.1
313
Not enough data
8.0
295
Management
Not enough data
8.6
67
Not enough data
8.1
57
Functionality
Not enough data
8.7
58
Not enough data
8.2
62
Not enough data
8.2
61
Not enough data
8.5
64
Not enough data
Feature Not Available
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Statistical Tool
8.2
31
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Analysis
8.7
33
Not enough data
8.8
33
Not enough data
Decision Making
8.7
31
Not enough data
8.5
33
Not enough data
8.4
33
Not enough data
8.3
31
Not enough data
Generative AI
7.9
17
Not enough data
8.1
17
Not enough data
Marketing Operations
Not enough data
8.2
312
|
Verified
Not enough data
8.7
355
|
Verified
Not enough data
7.8
281
|
Verified
Not enough data
7.9
298
|
Verified
Not enough data
8.0
160
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
348
|
Verified
Not enough data
8.9
379
|
Verified
Not enough data
8.0
273
|
Verified
Not enough data
8.3
324
|
Verified
Not enough data
7.9
273
|
Verified
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
6.5
12
Not enough data
7.0
14
Not enough data
6.3
12
Categories
Categories
Shared Categories
IBM Cognos Analytics and Supermetrics share no categories
Unique Categories
IBM Cognos Analytics is categorized as Embedded Business Intelligence, Analytics Platforms, and Predictive Analytics
Supermetrics is categorized as ETL Tools, Google Workspace for Marketing, Marketing Analytics, and Digital Analytics
Reviews
Reviewers' Company Size
IBM Cognos Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
11.3%
Insurance
8.4%
Financial Services
8.1%
Computer Software
6.5%
Banking
5.5%
Other
60.2%
Marketing and Advertising
53.5%
Retail
5.2%
Computer Software
3.1%
Information Technology and Services
2.3%
Online Media
1.9%
Other
34.0%
Discussions
Where can I find more answers on my questions?
2 Comments
MD
We're IBM Gold partners with a ton of experience implementing Cognos, and have lots of good free technical information on our blog at...Read more
I heard Cognos Analytics 11.11 was out - where can I find more information?
2 Comments
MD
As of October 2019, the latest version is 11.1.4. We just did a livestream earlier this week to review the latest updates. You can check that out here:...Read more
Have you used DMR ? Have you found it better than a relational or a powercube?
1 Comment
CM
Yes, I have used DMR. However, the performance here is not so great compared to a PowerCube. However, you don't have to worry about building cubes. I...Read more
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
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