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At a Glance
Market Segments
Small-Business (59.4% of reviews)
Small-Business (41.7% of reviews)
Entry-Level Pricing
$99.00 1 user Per Month
€39.00
Hootsuite
Star Rating
(6,644)4.3 out of 5
Market Segments
Small-Business (59.4% of reviews)
Pros & Cons
Entry-Level Pricing
$99.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansSwat.io
Star Rating
(146)4.3 out of 5
Market Segments
Small-Business (41.7% of reviews)
Pros & Cons
Entry-Level Pricing
€39.00
Browse all 6 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Hootsuite excels in its Content Calendar feature, scoring 9.0, which allows for effective scheduling and planning of social media posts. In contrast, Swat.io's Content Calendar scored slightly lower at 8.7, indicating that while it is functional, it may not offer the same level of user experience.
- Reviewers mention that Swat.io shines in Quality of Support, with a score of 9.3, significantly higher than Hootsuite's 8.1. This suggests that users may find Swat.io more responsive and helpful when issues arise.
- G2 users highlight Hootsuite's superior Social Publishing capabilities, scoring 8.8 compared to Swat.io's 8.7. This indicates that Hootsuite may provide a more robust platform for publishing content across various social channels.
- Users on G2 report that Swat.io's Approval Workflows feature, scoring 8.8, is particularly beneficial for teams needing structured content approval processes, while Hootsuite's score of 7.9 suggests it may not be as comprehensive in this area.
- Reviewers mention that Hootsuite's Campaign Optimization feature is rated at 8.3, which is higher than Swat.io's 7.2. This indicates that Hootsuite may offer more effective tools for optimizing social media campaigns.
- Users say that Swat.io's Social Ads functionality, with a score of 5.9, is a significant drawback compared to Hootsuite's 7.3. This suggests that users may find Hootsuite's advertising tools more effective for managing social ad campaigns.
Pricing
Entry-Level Pricing
Hootsuite
Standard
$99.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Swat.io
Small
€39.00
For small teams with high demands. Get the feature set for outstanding social media management including our AI features.
- 2 Users
- 3 Channels
- 1 Workspace
Free Trial
Hootsuite
Free Trial is available
Swat.io
Free Trial is available
Ratings
Meets Requirements
8.4
5,993
8.3
123
Ease of Use
8.6
6,070
9.0
122
Ease of Setup
8.7
3,863
8.8
82
Ease of Admin
8.7
2,538
8.7
68
Quality of Support
8.2
4,487
9.3
111
Has the product been a good partner in doing business?
8.6
2,311
8.9
65
Product Direction (% positive)
8.0
5,910
9.0
120
Features by Category
Social Analytics
7.5(won by default)
2143
Not enough data
7.9(won by default)
2350
Not enough data
8.6(won by default)
2476
Not enough data
7.4(won by default)
1810
Not enough data
7.4(won by default)
2034
Not enough data
7.6(won by default)
1484
Not enough data
7.5(won by default)
1445
Not enough data
Reports & Dashboards
8.1(won by default)
2384
Not enough data
8.3(won by default)
2359
Not enough data
8.4(won by default)
2322
Not enough data
7.1(won by default)
1385
Not enough data
Agentic AI - Social Media Analytics
6.7(won by default)
145
Not enough data
6.6(won by default)
144
Not enough data
6.6(won by default)
143
Not enough data
6.6(won by default)
145
Not enough data
6.7(won by default)
145
Not enough data
Content & Collaboration
9.0
2737
8.7
106
8.0
2567
7.7
93
8.0
2507
8.2
101
7.8
2390
8.7
94
8.2
2522
8.4
101
8.1
2511
8.0
96
Social Management
8.1
4453
7.9
100
8.9
4932
8.7
106
8.2
4465
Feature Not Available
8.4
4774
8.5
99
7.1
3464
Feature Not Available
8.0
2523
7.9
80
7.9
2139
7.1
38
Agentic AI - Social Media Management
6.8
277
Not enough data
7.0
275
Not enough data
7.1
274
Not enough data
7.1
274
Not enough data
7.1
270
Not enough data
6.9
270
Not enough data
7.1
266
Not enough data
Platform Interoperability
7.7
563
Not enough data
Agentic AI - Social Media Advertising
7.4
59
Not enough data
7.2
58
Not enough data
7.4
59
Not enough data
7.4
60
Not enough data
7.6
59
Not enough data
7.7
60
Not enough data
Social Functionality
8.4
667
Not enough data
Campaign Management
8.4
671
Not enough data
8.1
665
Not enough data
8.1
657
Not enough data
7.9
664
Not enough data
8.1
661
Not enough data
8.4
654
Not enough data
8.2
647
Not enough data
7.8
633
Not enough data
7.7
635
Not enough data
8.1
628
Not enough data
8.0
621
Not enough data
7.5
621
Not enough data
7.7
615
Not enough data
Targeting
8.1
627
Not enough data
7.8
616
Not enough data
7.9
615
Not enough data
7.8
609
Not enough data
Platform
7.7
598
Not enough data
8.3
615
Not enough data
8.5
612
Not enough data
8.6
608
Not enough data
8.3
601
Not enough data
8.2
598
Not enough data
8.3
600
Not enough data
8.0
588
Not enough data
8.1
592
Not enough data
Monitoring & Listening
8.1
1909
Not enough data
7.2
1508
Not enough data
8.2
701
Not enough data
8.0
676
Not enough data
7.9
669
Not enough data
7.7
648
Not enough data
Agentic AI - Social Media Listening Tools
7.3
59
Not enough data
7.2
59
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.4
59
Not enough data
Data Management & Analysis
7.5
1356
Not enough data
8.1
1860
Not enough data
8.2
718
Not enough data
7.8
646
Not enough data
Categories
Categories
Shared Categories
Hootsuite and Swat.io are categorized as Social Media Management
Unique Categories
Hootsuite is categorized as Social Media Suites, Social Media Listening Tools, Social Media Analytics, and Social Media Advertising
Swat.io has no unique categories
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Swat.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.5%
Non-Profit Organization Management
8.5%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.2%
Marketing and Advertising
19.4%
Online Media
6.9%
Broadcast Media
6.3%
Non-Profit Organization Management
4.9%
Retail
2.8%
Other
59.7%
Alternatives
Discussions
What is the most popular feature of Hootsuite?
4 Comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How to connect Hootsuite to Facebook business page
3 Comments
JM
Hootsuite has deep, rich help pages that often include instructional videos. Adding your Facebook page and other social networks can be found...Read more
What is Swat.io used for?
1 Comment
KR
It is a social media tool that helps teams to plan, schedule, and publish posts across multiple platforms. It also offers to manage comments and messages in...Read more
Swat.io has no more discussions with answers
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