Compare Hightouch and mParticle by Rokt
At a Glance
Market Segments
Mid-Market (62.5% of reviews)
Mid-Market (53.1% of reviews)
Entry-Level Pricing
Free Per Month
No pricing available
Hightouch
Star Rating
(392)4.6 out of 5
Market Segments
Mid-Market (62.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Month
Browse all 4 pricing plans
mParticle by Rokt
Star Rating
(175)4.4 out of 5
Market Segments
Mid-Market (53.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about mParticle by Rokt
Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Hightouch excels in user experience, with an intuitive interface that simplifies data activation from warehouses to various tools like Salesforce and HubSpot. Users appreciate the no-code approach, which allows for quick audience building and attribute syncing without the need for custom pipelines.
- Users say that mParticle by Rokt has made significant improvements in its user interface, making it functional and easier to navigate. Reviewers highlight its capabilities in audience segmentation and reporting, noting that it helps them pinpoint audiences effectively, although some find the interface could still use aesthetic enhancements.
- According to verified reviews, Hightouch stands out for its fast implementation process, with users praising the quick setup and responsive support team. This efficiency allows teams to activate data swiftly, which is crucial for maintaining agility in marketing strategies.
- Reviewers mention that while mParticle by Rokt offers solid functionality for customer data management, it faces challenges in meeting specific workflow needs for some users. Configuration can be complex, which may hinder the overall user experience compared to Hightouch's more straightforward approach.
- G2 reviewers highlight that Hightouch's support quality is notably high, with users expressing satisfaction with the assistance they receive when encountering issues. This level of support contributes to a more seamless experience, especially for teams that rely heavily on data integration.
- Users report that while mParticle by Rokt provides valuable features for audience building and data reporting, it lags behind Hightouch in overall satisfaction metrics. The feedback indicates that Hightouch's focus on ease of use and integration capabilities gives it an edge in the competitive landscape of data activation tools.
Pricing
Entry-Level Pricing
Hightouch
Free
Free
Per Month
Get started for Free! No credit card required.
- Up to 1 destination
- Unlimited destination fields
- SSO with Google
mParticle by Rokt
No pricing availableFree Trial
Hightouch
Free Trial is available
mParticle by Rokt
No trial information availableRatings
Meets Requirements
8.9
308
8.2
138
Ease of Use
9.2
311
8.2
137
Ease of Setup
9.1
149
8.0
57
Ease of Admin
9.0
132
8.5
53
Quality of Support
9.2
260
8.8
117
Has the product been a good partner in doing business?
9.4
129
8.9
57
Product Direction (% positive)
9.3
284
7.9
125
Features by Category
Metrics
Not enough data
8.0
23
Not enough data
8.2
23
Not enough data
8.2
19
Not enough data
8.4
22
Not enough data
8.3
24
Not enough data
7.8
20
Not enough data
8.5
21
Not enough data
8.8
21
Not enough data
8.9
22
Reporting
Not enough data
8.2
20
Not enough data
8.3
19
Not enough data
Not enough data
Not enough data
8.8
20
Not enough data
8.3
14
Not enough data
8.7
15
Not enough data
8.3
22
Other
Not enough data
8.9
20
Not enough data
8.9
12
Not enough data
8.8
11
Not enough data
8.6
13
Not enough data
8.5
14
Not enough data
7.5
8
Not enough data
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.4
23
Not enough data
8.7
20
Not enough data
8.5
29
Not enough data
8.4
30
User Identification
Not enough data
7.8
15
Not enough data
8.6
20
Not enough data
8.1
19
Tracking & Reporting
Not enough data
8.9
22
Not enough data
8.9
19
Not enough data
7.7
20
Not enough data
8.6
22
Not enough data
8.5
21
Not enough data
8.5
20
Metrics
Not enough data
8.3
12
Not enough data
8.5
9
Not enough data
8.0
10
Not enough data
7.5
10
Not enough data
8.8
11
Product Analytics
Not enough data
8.4
23
Not enough data
8.7
30
Not enough data
8.6
37
Not enough data
8.8
41
Not enough data
Not enough data
Not enough data
8.8
26
Not enough data
8.6
21
Not enough data
8.5
27
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
6.7
9
Not enough data
6.5
9
Not enough data
7.1
8
Not enough data
5.9
9
Management
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.0
10
Not enough data
5.6
9
Not enough data
7.0
9
Compliance
Not enough data
9.0
10
Not enough data
8.3
9
Not enough data
8.3
9
Not enough data
8.0
9
Security
Not enough data
8.9
9
Not enough data
8.0
10
Not enough data
8.7
10
Data Quality
Not enough data
8.2
10
Not enough data
8.3
9
Not enough data
8.5
9
Maintainence
Not enough data
8.7
10
Not enough data
8.3
9
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.8
80
8.2
25
8.6
74
8.8
29
7.9
64
7.0
21
7.8
65
8.3
28
Intelligence
8.3
67
7.5
25
7.2
59
7.0
21
7.8
61
6.6
20
Platform Basics
Not enough data
8.2
32
Not enough data
8.5
31
Platform Data
Not enough data
8.7
32
Not enough data
8.1
28
Not enough data
8.5
32
Not enough data
8.6
29
Platform Additional Functionality
Not enough data
8.6
30
Not enough data
8.1
31
Not enough data
7.5
23
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Development
9.5
13
Not enough data
9.2
13
Not enough data
9.2
12
Not enough data
9.4
14
Not enough data
8.9
11
Not enough data
9.5
13
Not enough data
8.9
11
Not enough data
Management
8.6
14
Not enough data
9.0
13
Not enough data
9.2
15
Not enough data
9.4
14
Not enough data
Feature Not Available
Not enough data
Security
9.5
13
Not enough data
9.4
15
Not enough data
9.5
13
Not enough data
Integration Options
9.3
12
Not enough data
9.1
11
Not enough data
8.9
11
Not enough data
8.3
10
Not enough data
Deployment
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Development
9.4
38
8.6
14
8.7
33
8.8
13
Management
8.8
36
8.3
10
9.4
39
9.2
11
Integration Options
9.1
31
8.7
5
8.6
28
6.4
7
9.4
34
8.1
12
8.4
26
7.0
5
Data Management
9.3
70
Not enough data
8.7
58
Not enough data
9.2
69
Not enough data
9.3
68
Not enough data
Agentic AI - DataOps Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.3
51
Not enough data
7.4
50
Not enough data
Monitoring and Management
8.4
60
Not enough data
8.1
57
Not enough data
Cloud Deployment
Feature Not Available
Not enough data
8.6
51
Not enough data
Generative AI
6.0
17
Not enough data
6.1
17
Not enough data
Data Management
8.6
110
Not enough data
8.1
90
Not enough data
8.5
109
Not enough data
8.9
125
Not enough data
8.1
100
Not enough data
Functionality
8.1
109
Not enough data
8.8
115
Not enough data
8.3
114
Not enough data
8.9
112
Not enough data
9.3
116
Not enough data
9.2
116
Not enough data
8.2
90
Not enough data
Security
8.4
97
Not enough data
8.4
85
Not enough data
Generative AI
6.1
32
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
8.3
12
Not enough data
8.5
9
Not enough data
8.0
10
Not enough data
7.5
10
Not enough data
8.8
11
Categories
Categories
Shared Categories
Hightouch and mParticle by Rokt are categorized as Customer Data Platform (CDP) and E-Commerce Data Integration
Unique Categories
mParticle by Rokt is categorized as Data Subject Access Request (DSAR), Data Governance, Customer Journey Analytics, Product Analytics, Digital Analytics, and Mobile App Analytics
Reviews
Reviewers' Company Size
Hightouch
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
mParticle by Rokt
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
18.3%
Information Technology and Services
15.5%
Financial Services
14.5%
Marketing and Advertising
5.7%
Leisure, Travel & Tourism
3.4%
Other
42.6%
Financial Services
12.0%
Information Technology and Services
10.3%
Computer Software
8.0%
Food & Beverages
6.9%
Internet
5.1%
Other
57.7%
Alternatives
Discussions
What is Hightouch used for?
1 Comment
JP
Hightouch is used for pushing data from your data warehouse to other tools/systems an SaaS tools. That process is called Reverse ETL or data activation. For...Read more
Hightouch has no more discussions with answers
May you have created some tutorials for beginners?
1 Comment
TM
Hi José, thanks for reaching out with your question. You can find some of our tutorial-related content by exploring our product demo from the home page of...Read more
WIll you ever change the new user interface?
1 Comment
TM
Thanks for writing in, Ezekiel! Indicative released a major UI update in May 2020. In addition to this, we are constantly releasing new improvements which...Read more
Where does indicative stant when compared to other competitors
1 Comment
TM
Thanks for your question, Bharath. Indicative's key differentiator over both Mixpanel and Amplitude is our ability to connect directly to your data...Read more