# Hightouch vs mParticle by Rokt Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Hightouch excels in user experience, with an intuitive interface that simplifies data activation from warehouses to various tools like Salesforce and HubSpot. Users appreciate the no-code approach, which allows for quick audience building and attribute syncing without the need for custom pipelines.
- **Users say** that mParticle by Rokt has made significant improvements in its user interface, making it functional and easier to navigate. Reviewers highlight its capabilities in audience segmentation and reporting, noting that it helps them pinpoint audiences effectively, although some find the interface could still use aesthetic enhancements.
- **According to verified reviews** , Hightouch stands out for its fast implementation process, with users praising the quick setup and responsive support team. This efficiency allows teams to activate data swiftly, which is crucial for maintaining agility in marketing strategies.
- **Reviewers mention** that while mParticle by Rokt offers solid functionality for customer data management, it faces challenges in meeting specific workflow needs for some users. Configuration can be complex, which may hinder the overall user experience compared to Hightouch's more straightforward approach.
- **G2 reviewers highlight** that Hightouch's support quality is notably high, with users expressing satisfaction with the assistance they receive when encountering issues. This level of support contributes to a more seamless experience, especially for teams that rely heavily on data integration.
- **Users report** that while mParticle by Rokt provides valuable features for audience building and data reporting, it lags behind Hightouch in overall satisfaction metrics. The feedback indicates that Hightouch's focus on ease of use and integration capabilities gives it an edge in the competitive landscape of data activation tools.



| | Hightouch | mParticle by Rokt | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 392 | 175 | 
| **Largest Market Segment** | Mid-Market (62.5% of reviews) | Mid-Market (53.1% of reviews) | 
| **Entry Level Price** | Free Per Month | No pricing available | 

---
## Top Pros & Cons

### Hightouch

Pros:
- Ease of Use (16 reviews)
- Easy Integration (12 reviews)

Cons:
- Expensive (5 reviews)
- Pricing Issues (5 reviews)

### mParticle by Rokt

Pros:
- Ease of Use (5 reviews)
- Insights (4 reviews)

Cons:
- Complexity (3 reviews)
- Learning Curve (3 reviews)

---
## Ratings Comparison
| Rating | Hightouch | mParticle by Rokt | 
|---|---|---|
  | **Meets Requirements** | 8.9 (308 reviews) | 8.2 (138 reviews) | 
  | **Ease of Use** | 9.2 (311 reviews) | 8.2 (137 reviews) | 
  | **Ease of Setup** | 9.1 (149 reviews) | 8.0 (57 reviews) | 
  | **Ease of Admin** | 9.0 (132 reviews) | 8.5 (53 reviews) | 
  | **Quality of Support** | 9.2 (260 reviews) | 8.8 (117 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (129 reviews) | 8.9 (57 reviews) | 
  | **Product Direction (% positive)** | 9.3 (284 reviews) | 7.9 (125 reviews) | 

---
## Pricing

### Hightouch

#### Entry-Level Pricing

Plan: Free

Price: Free Per Month

Description: Get started for Free! No credit card required.

Key Features:
- Up to 1 destination 
- Unlimited destination fields 
- SSO with Google

[Browse all 4 editions](https://www.g2.com/products/hightouch/pricing)

#### Free Trial

Yes

### mParticle by Rokt

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hightouch** | N/A | N/A |
| **mParticle by Rokt** | 8.5/10 | 44 |

#### Metrics

| Feature | Hightouch | mParticle by Rokt | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 8.0 (23 reviews) | 
| **Engagement** | Not enough data | 8.2 (23 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.2 (19 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.4 (22 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.3 (24 reviews) | 
| **Retention** | Not enough data | 7.8 (20 reviews) | 
| **Return** | Not enough data | 8.5 (21 reviews) | 
| **Conversions** | Not enough data | 8.8 (21 reviews) | 
| **Funnels** | Not enough data | 8.9 (22 reviews) | 

#### Reporting

| Feature | Hightouch | mParticle by Rokt | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.2 (20 reviews) | 
| **Trending** | Not enough data | 8.3 (19 reviews) | 
| **Retroactive Reporting** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | 8.8 (20 reviews) | 
| **Mobile Reporting** | Not enough data | 8.3 (14 reviews) | 
| **Unification Across Devices** | Not enough data | 8.7 (15 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 8.3 (22 reviews) | 

#### Other

| Feature | Hightouch | mParticle by Rokt | 
|---|---|---|
| **User Data** | Not enough data | 8.9 (20 reviews) | 
| **Site Search Reporting** | Not enough data | 8.9 (12 reviews) | 
| **Load Time Monitoring** | Not enough data | 8.8 (11 reviews) | 
| **Campaign Tracking** | Not enough data | 8.6 (13 reviews) | 
| **E-Commerce** | Not enough data | 8.5 (14 reviews) | 
| **Promotional Messages** | Not enough data | 7.5 (8 reviews) | 
| **Administration Alerts** | Not enough data | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Hightouch | mParticle by Rokt | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Administration

| Feature | Hightouch | mParticle by Rokt | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.4 (23 reviews) | 
| **QA Testing** | Not enough data | 8.7 (20 reviews) | 
| **Performance and Reliability** | Not enough data | 8.5 (29 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.4 (30 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hightouch** | N/A | N/A |
| **mParticle by Rokt** | 8.2/10 | 23 |

#### User Identification

| Feature | Hightouch | mParticle by Rokt | 
|---|---|---|
| **Demographics** | Not enough data | 7.8 (15 reviews) | 
| **User Segmentation** | Not enough data | 8.6 (20 reviews) | 
| **Geolocation** | Not enough data | 8.1 (19 reviews) | 

#### Tracking & Reporting

| Feature | Hightouch | mParticle by Rokt | 
|---|---|---|
| **Custom Event Tracking** | Not enough data | 8.9 (22 reviews) | 
| **Real-Time Insights** | Not enough data | 8.9 (19 reviews) | 
| **Attribution** | Not enough data | 7.7 (20 reviews) | 
| **Dashboard** | Not enough data | 8.6 (22 reviews) | 
| **User Path Tracking** | Not enough data | 8.5 (21 reviews) | 
| **User Activity History** | Not enough data | 8.5 (20 reviews) | 

#### Metrics

| Feature | Hightouch | mParticle by Rokt | 
|---|---|---|
| **Engagement** | Not enough data | 8.3 (12 reviews) | 
| **Exit Tracking** | Not enough data | 8.5 (9 reviews) | 
| **Retention** | Not enough data | 8.0 (10 reviews) | 
| **Return** | Not enough data | 7.5 (10 reviews) | 
| **Conversions** | Not enough data | 8.8 (11 reviews) | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hightouch** | N/A | N/A |
| **mParticle by Rokt** | 8.6/10 | 43 |

#### Product Analytics

| Feature | Hightouch | mParticle by Rokt | 
|---|---|---|
| **Account-Level Analytics** | Not enough data | 8.4 (23 reviews) | 
| **User-Level Analytics** | Not enough data | 8.7 (30 reviews) | 
| **Segmentation** | Not enough data | 8.6 (37 reviews) | 
| **Funnels** | Not enough data | 8.8 (41 reviews) | 
| **Alerts** | Not enough data | Not enough data | 
| **Multi-Product Analytics** | Not enough data | 8.8 (26 reviews) | 
| **User Scoring** | Not enough data | 8.6 (21 reviews) | 
| **Integrations** | Not enough data | 8.5 (27 reviews) | 

#### Agentic AI - Product Analytics

| Feature | Hightouch | mParticle by Rokt | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Hightouch | mParticle by Rokt | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Hightouch | mParticle by Rokt | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Hightouch | mParticle by Rokt | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 

### Data Governance

| Product | Score | Reviews |
|---|---|---|
| **Hightouch** | N/A | N/A |
| **mParticle by Rokt** | 7.8/10 | 10 |

#### Administration

| Feature | Hightouch | mParticle by Rokt | 
|---|---|---|
| **Data Modelling** | Not enough data | 6.7 (9 reviews) | 
| **Recommendations** | Not enough data | 6.5 (9 reviews) | 
| **Workflow Management** | Not enough data | 7.1 (8 reviews) | 
| **Dashboards and Visualizations** | Not enough data | 5.9 (9 reviews) | 

#### Management

| Feature | Hightouch | mParticle by Rokt | 
|---|---|---|
| **Business Glossary** | Not enough data | 7.8 (9 reviews) | 
| **Data Discovery** | Not enough data | 7.8 (9 reviews) | 
| **Data Profililng** | Not enough data | 8.0 (10 reviews) | 
| **Reporting and Visualization** | Not enough data | 5.6 (9 reviews) | 
| **Data Lineage** | Not enough data | 7.0 (9 reviews) | 

#### Compliance

| Feature | Hightouch | mParticle by Rokt | 
|---|---|---|
| **Sensitive Data Compliance** | Not enough data | 9.0 (10 reviews) | 
| **Training and Guidelines** | Not enough data | 8.3 (9 reviews) | 
| **Policy Enforcement** | Not enough data | 8.3 (9 reviews) | 
| **Compliance Monitoring** | Not enough data | 8.0 (9 reviews) | 

#### Security

| Feature | Hightouch | mParticle by Rokt | 
|---|---|---|
| **Access Control** | Not enough data | 8.9 (9 reviews) | 
| **Roles Management** | Not enough data | 8.0 (10 reviews) | 
| **Compliance Management** | Not enough data | 8.7 (10 reviews) | 

#### Data Quality

| Feature | Hightouch | mParticle by Rokt | 
|---|---|---|
| **Data Preparation** | Not enough data | 8.2 (10 reviews) | 
| **Data Distribution** | Not enough data | 8.3 (9 reviews) | 
| **Data Unification** | Not enough data | 8.5 (9 reviews) | 

#### Maintainence

| Feature | Hightouch | mParticle by Rokt | 
|---|---|---|
| **Data Quality Management** | Not enough data | 8.7 (10 reviews) | 
| **Policy Management** | Not enough data | 8.3 (9 reviews) | 

#### Generative AI

| Feature | Hightouch | mParticle by Rokt | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Agentic AI - Data Governance

| Feature | Hightouch | mParticle by Rokt | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Hightouch** | 8.1/10 | 98 |
| **mParticle by Rokt** | 7.6/10 | 33 |

#### Data Sourcing

| Feature | Hightouch | mParticle by Rokt | 
|---|---|---|
| **Data Enrichment** | 8.8 (80 reviews) | 8.2 (25 reviews) | 
| **Expandability** | 8.6 (74 reviews) | 8.8 (29 reviews) | 
| **Content Marketing** | 7.9 (64 reviews) | 7.0 (21 reviews) | 
| **Multiple Devices** | 7.8 (65 reviews) | 8.3 (28 reviews) | 

#### Intelligence

| Feature | Hightouch | mParticle by Rokt | 
|---|---|---|
| **Marketing Metrics** | 8.3 (67 reviews) | 7.5 (25 reviews) | 
| **Predictive Modeling** | 7.2 (59 reviews) | 7.0 (21 reviews) | 
| **Recommendation Engine** | 7.8 (61 reviews) | 6.6 (20 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hightouch** | N/A | N/A |
| **mParticle by Rokt** | 8.3/10 | 40 |

#### Platform Basics

| Feature | Hightouch | mParticle by Rokt | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | 8.2 (32 reviews) | 
| **Journey Optimization** | Not enough data | 8.5 (31 reviews) | 

#### Platform Data

| Feature | Hightouch | mParticle by Rokt | 
|---|---|---|
| **Journey Reporting** | Not enough data | 8.7 (32 reviews) | 
| **Trends Reporting** | Not enough data | 8.1 (28 reviews) | 
| **Dashboards** | Not enough data | 8.5 (32 reviews) | 
| **Advanced Data Filtering** | Not enough data | 8.6 (29 reviews) | 

#### Platform Additional Functionality

| Feature | Hightouch | mParticle by Rokt | 
|---|---|---|
| **Journey Mapping** | Not enough data | 8.6 (30 reviews) | 
| **Integrations** | Not enough data | 8.1 (31 reviews) | 
| **Automated Alerts** | Not enough data | 7.5 (23 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Hightouch | mParticle by Rokt | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### iPaaS

| Product | Score | Reviews |
|---|---|---|
| **Hightouch** | 9.2/10 | 16 |
| **mParticle by Rokt** | N/A | N/A |

#### Development 

| Feature | Hightouch | mParticle by Rokt | 
|---|---|---|
| **Real-Time Integration** | 9.5 (13 reviews) | Not enough data | 
| **API Designer** | 9.2 (13 reviews) | Not enough data | 
| **Flow Designer** | 9.2 (12 reviews) | Not enough data | 
| **Pre-Built Connectors** | 9.4 (14 reviews) | Not enough data | 
| **Custom Connectors** | 8.9 (11 reviews) | Not enough data | 
| **Reusable connectors** | 9.5 (13 reviews) | Not enough data | 
| **Multi - tenant architecture** | 8.9 (11 reviews) | Not enough data | 

#### Management 

| Feature | Hightouch | mParticle by Rokt | 
|---|---|---|
| **Monitoring & Notification** | 8.6 (14 reviews) | Not enough data | 
| **Routing And Orchestration** | 9.0 (13 reviews) | Not enough data | 
| **Data Mapping** | 9.2 (15 reviews) | Not enough data | 
| **Data Transformation** | 9.4 (14 reviews) | Not enough data | 
| **API Management** | Feature Not Available | Not enough data | 

#### Security

| Feature | Hightouch | mParticle by Rokt | 
|---|---|---|
| **Data Encryption** | 9.5 (13 reviews) | Not enough data | 
| **Security Standards** | 9.4 (15 reviews) | Not enough data | 
| **Communication Protocol** | 9.5 (13 reviews) | Not enough data | 

#### Integration Options

| Feature | Hightouch | mParticle by Rokt | 
|---|---|---|
| **Data Virtualization** | 9.3 (12 reviews) | Not enough data | 
| **Managed File Transfers** | 9.1 (11 reviews) | Not enough data | 
| **Big Data Processing** | 8.9 (11 reviews) | Not enough data | 
| **EDI** | 8.3 (10 reviews) | Not enough data | 

#### Deployment 

| Feature | Hightouch | mParticle by Rokt | 
|---|---|---|
| **Hybrid** | Feature Not Available | Not enough data | 
| **Cloud to Cloud** | Feature Not Available | Not enough data | 

### E-Commerce Data Integration

| Product | Score | Reviews |
|---|---|---|
| **Hightouch** | 9.0/10 | 43 |
| **mParticle by Rokt** | 8.1/10 | 14 |

#### Development 

| Feature | Hightouch | mParticle by Rokt | 
|---|---|---|
| **Pre-built Connectors** | 9.4 (38 reviews) | 8.6 (14 reviews) | 
| **Custom Connectors** | 8.7 (33 reviews) | 8.8 (13 reviews) | 

#### Management 

| Feature | Hightouch | mParticle by Rokt | 
|---|---|---|
| **Reporting and Analytics** | 8.8 (36 reviews) | 8.3 (10 reviews) | 
| **Data Mapping** | 9.4 (39 reviews) | 9.2 (11 reviews) | 

#### Integration Options

| Feature | Hightouch | mParticle by Rokt | 
|---|---|---|
| **ERP Systems** | 9.1 (31 reviews) | 8.7 (5 reviews) | 
| **Accounting Systems** | 8.6 (28 reviews) | 6.4 (7 reviews) | 
| **CRM and Marketing Automation Systems** | 9.4 (34 reviews) | 8.1 (12 reviews) | 
| **EDI** | 8.4 (26 reviews) | 7.0 (5 reviews) | 

### DataOps Platforms

| Product | Score | Reviews |
|---|---|---|
| **Hightouch** | 8.1/10 | 75 |
| **mParticle by Rokt** | N/A | N/A |

#### Data Management

| Feature | Hightouch | mParticle by Rokt | 
|---|---|---|
| **Data Integration** | 9.3 (70 reviews) | Not enough data | 
| **Metadata** | 8.7 (58 reviews) | Not enough data | 
| **Self-service** | 9.2 (69 reviews) | Not enough data | 
| **Automated workflows** | 9.3 (68 reviews) | Not enough data | 

#### Agentic AI - DataOps Platforms

| Feature | Hightouch | mParticle by Rokt | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Analytics

| Feature | Hightouch | mParticle by Rokt | 
|---|---|---|
| **Analytics capabilities** | 8.3 (51 reviews) | Not enough data | 
| **Dasboard visualizations** | 7.4 (50 reviews) | Not enough data | 

#### Monitoring and Management

| Feature | Hightouch | mParticle by Rokt | 
|---|---|---|
| **Data Observability** | 8.4 (60 reviews) | Not enough data | 
| **Testing capabilities** | 8.1 (57 reviews) | Not enough data | 

#### Cloud Deployment

| Feature | Hightouch | mParticle by Rokt | 
|---|---|---|
| **Hybrid cloud support** | Feature Not Available | Not enough data | 
| **Cloud migration capabilities** | 8.6 (51 reviews) | Not enough data | 

#### Generative AI

| Feature | Hightouch | mParticle by Rokt | 
|---|---|---|
| **AI Text Generation** | 6.0 (17 reviews) | Not enough data | 
| **AI Text Summarization** | 6.1 (17 reviews) | Not enough data | 

### Reverse ETL

| Product | Score | Reviews |
|---|---|---|
| **Hightouch** | 8.4/10 | 143 |
| **mParticle by Rokt** | N/A | N/A |

#### Data Management 

| Feature | Hightouch | mParticle by Rokt | 
|---|---|---|
| **Data Modeling** | 8.6 (110 reviews) | Not enough data | 
| **Auditing** | 8.1 (90 reviews) | Not enough data | 
| **Observability** | 8.5 (109 reviews) | Not enough data | 
| **Data mapping** | 8.9 (125 reviews) | Not enough data | 
| **Reporting** | 8.1 (100 reviews) | Not enough data | 

#### Functionality

| Feature | Hightouch | mParticle by Rokt | 
|---|---|---|
| **Debugging** | 8.1 (109 reviews) | Not enough data | 
| **Workflow Automations** | 8.8 (115 reviews) | Not enough data | 
| **Notifications** | 8.3 (114 reviews) | Not enough data | 
| **API Integrations** | 8.9 (112 reviews) | Not enough data | 
| **Programmed trigger of data sync** | 9.3 (116 reviews) | Not enough data | 
| **Incremental data sync** | 9.2 (116 reviews) | Not enough data | 
| **Data audit** | 8.2 (90 reviews) | Not enough data | 

#### Security

| Feature | Hightouch | mParticle by Rokt | 
|---|---|---|
| **Security Compliance** | 8.4 (97 reviews) | Not enough data | 
| **Data Encryption** | 8.4 (85 reviews) | Not enough data | 

#### Generative AI

| Feature | Hightouch | mParticle by Rokt | 
|---|---|---|
| **AI Text Generation** | 6.1 (32 reviews) | Not enough data | 

### Identity Resolution

| Product | Score | Reviews |
|---|---|---|
| **Hightouch** | N/A | N/A |
| **mParticle by Rokt** | N/A | N/A |

#### Agentic AI - Firewall Software

| Feature | Hightouch | mParticle by Rokt | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 

### Data Subject Access Request (DSAR)

| Product | Score | Reviews |
|---|---|---|
| **Hightouch** | N/A | N/A |
| **mParticle by Rokt** | N/A | N/A |

#### Functionality

| Feature | Hightouch | mParticle by Rokt | 
|---|---|---|
| **Identity Verification** | Not enough data | Not enough data | 
| **Workflow** | Not enough data | Not enough data | 
| **DSAR Portal** | Not enough data | Not enough data | 
| **Reporting and logs** | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hightouch** | N/A | N/A |
| **mParticle by Rokt** | 8.0/10 | 13 |

#### Metrics

| Feature | Hightouch | mParticle by Rokt | 
|---|---|---|
| **Engagement** | Not enough data | 8.3 (12 reviews) | 
| **Exit Tracking** | Not enough data | 8.5 (9 reviews) | 
| **Retention** | Not enough data | 8.0 (10 reviews) | 
| **Return** | Not enough data | 7.5 (10 reviews) | 
| **Conversions** | Not enough data | 8.8 (11 reviews) | 

---
## Categories
**Shared Categories (2):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [E-Commerce Data Integration Software](https://www.g2.com/categories/e-commerce-data-integration)

**Unique to Hightouch (4):** [DataOps Platforms](https://www.g2.com/categories/dataops-platforms), [iPaaS Software](https://www.g2.com/categories/ipaas), [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Reverse ETL Software](https://www.g2.com/categories/reverse-etl)

**Unique to mParticle by Rokt (6):** [Data Subject Access Request (DSAR) Software](https://www.g2.com/categories/data-subject-access-request-dsar), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Hightouch | mParticle by Rokt | 
|---|---|---|
| **Small-Business** | 24.5% | 26.9% | 
| **Mid-Market** | 62.5% | 53.1% | 
| **Enterprise** | 13.0% | 20.0% | 

### By Industry

#### Hightouch

- **Computer Software:** 18.3%
- **Information Technology and Services:** 15.5%
- **Financial Services:** 14.5%
- **Marketing and Advertising:** 5.7%
- **Leisure, Travel & Tourism:** 3.4%
- **Internet:** 3.1%
- **Insurance:** 2.8%
- **Real Estate:** 2.8%
- **Hospital & Health Care:** 2.6%
- **Consumer Goods:** 1.8%
- **Other:** 29.5%

#### mParticle by Rokt

- **Financial Services:** 12.0%
- **Information Technology and Services:** 10.3%
- **Computer Software:** 8.0%
- **Food & Beverages:** 6.9%
- **Internet:** 5.1%
- **Leisure, Travel & Tourism:** 5.1%
- **Retail:** 5.1%
- **Entertainment:** 4.0%
- **Marketing and Advertising:** 3.4%
- **Health, Wellness and Fitness:** 3.4%
- **Other:** 36.6%

---
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- [Zapier](https://www.g2.com/products/zapier/reviews) — 4.5/5 stars (2058 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1350 reviews)
- [MuleSoft Anypoint Platform](https://www.g2.com/products/mulesoft-anypoint-platform/reviews) — 4.5/5 stars (741 reviews)

### Alternatives to mParticle by Rokt

- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews)
- [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (766 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (619 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1350 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1305 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2874 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1681 reviews)

---
## Top Discussions

### Hightouch

- Title: [What is Hightouch used for?](https://www.g2.com/discussions/what-is-hightouch-used-for) — 1 comment
  > **Top comment:** "Hightouch is used for pushing data from your data warehouse to other tools/systems an SaaS tools. That process is called Reverse ETL or data activation. For..."

### mParticle by Rokt

- Title: [May you have created some tutorials for beginners?](https://www.g2.com/discussions/45060-may-you-have-created-some-tutorials-for-beginners) — 1 comment, 2 upvotes
  > **Top comment:** "Hi José, thanks for reaching out with your question. You can find some of our tutorial-related content by exploring our product demo from the home page of..."
- Title: [WIll you ever change the new user interface?](https://www.g2.com/discussions/43704-will-you-ever-change-the-new-user-interface) — 1 comment, 1 upvote
  > **Top comment:** "Thanks for writing in, Ezekiel! Indicative released a major UI update in May 2020. In addition to this,  we are constantly releasing new improvements which..."
- Title: [Where does indicative stant when compared to other competitors](https://www.g2.com/discussions/43003-where-does-indicative-stant-when-compared-to-other-competitors) — 1 comment, 1 upvote
  > **Top comment:** "Thanks for your question, Bharath. Indicative's key differentiator over both Mixpanel and Amplitude is our ability to connect directly to your data..."
- Title: [How would you guys handle all the feedbacks, suggestions, or request of your users about indicative features](https://www.g2.com/discussions/42996-how-would-you-guys-handle-all-the-feedbacks-suggestions-or-request-of-your-users-about-indicative-features) — 1 comment, 1 upvote
  > **Top comment:** "Hi Caira! 

My name is Arman Escobar, I'm the Customer Success Manager at Indicative. Thank you for reaching out! Indicative value's our clients requests..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/hightouch-vs-mparticle-by-rokt)